Package Your Genius Personal Branding Podcast

The end of the year is the perfect time to manifest money quickly. Many people are thinking about how they want to make changes in their lives, or may be reflecting on what they didn't accomplish this year that they need to bring back into focus. This is where you come in. How can you position your skillset as the solution to someone's end of year problem? How can you make yourself top of mind for those who may be ready to work with you at the top of the year? In this episode, I share five specific ways you can monetize your personal brand fast.  Once you learn how to do this, you'll never be the same.   *** If you’ve been eyeing one of my programs, and supporting yourself feels like working closely with me, I invite you to explore the two ways we can engage. I’m running the December PURPOSESCAPING Brand with Purpose Coaching Intensive starting December 6. Over those fertile four weeks leading up to the new year, I’ll be sharing elements of my new PURPOSESCAPING framework as well as coaching you to s

Another rewind episode finds us here. This one is a bit personal, I've noticed a pattern with myself lately. I've been getting these confirmations about the things I'm doing that correspond to practices and worlds I'm not well-versed in. I heard the same message from two different people in as many days so I thought - hmm - maybe that's a podcast! The message was - we are often affected by forces we're not even aware of. It all goes back to clarifying what you want and putting that out there while remaining unattached to how you'll get there. That's why I chose today's episode as a fitting rewind as we move into the end of year planning or visioning season. So many curveballs this year. And next year will likely be interesting, too. But one thing is for certain, we still need to get clear on what we want if we expect it to find its way to us. And honestly how often do you allow yourself to really immerse yourself in your big dream? I'd like to invite you to immerse yourself in your intention for next year

I’ve never done a rewind episode, before but I was reminded by how many episodes I’ve recorded (157 and counting, yay!) AND how everyone listening hasn’t necessarily been here since the beginning. And even for those of you who HAVE been here since the beginning, some episodes bear repeating, so here we are. I’ve been thinking a lot about the intentions we set and how even when we make plans, our intentions tend to make the real difference because we never know exactly how we’ll reach our biggest goals. If one of your intentions for the next season of your career and business is to become known in your industry so you can become sought after instead of always seeking, you need to listen to Becoming Known, a master class I taught last fall. In it, I break down the 9 elements to becoming known in your industry so you can grow your audience, command higher fees, and reach your goals faster. Visibility is not the end goal, but it is definitely an accelerant if you want to reach your goals faster. Think about it

You can land a mainstream book deal during a pandemic without a huge following...

A little update about where the Package Your Genius podcast is going...   I haven't sat down to record an episode of Package Your Genius in eight months and for that, I need to be straight up with you and offer my sincerest apologies. When the year started, I was in a season of searching that took me a little longer than it usually takes at the beginning of a new year. I knew I was on the cusp of a season of personal and business change - I can't tell you how I knew it, but I did know it. And for that reason, I believe my spirit was stuck in quicksand. I kept trying to put my own plan together for 2020, but every time I'd try, I'd get nowhere. It was like God was saying - "Girl, no need for a plan right now. Stay flexible. Things are about to get weird..." Then the pandemic hit, and the year began to unravel quickly. I had just launched a high-end group program for established personal brands - AGENCY - and as we onboarded new members, news of the pandemic spread. Two weeks into the new program, my kids'

As a personal branding coach to high achievers, I have a special insight into the inner lives of many of my clients. And one unfortunate thing many of them have in common?  They don't see themselves clearly. Their possibility and their potential for GREATNESS is often obscured by a lack of self-awareness. So they downplay their gifts, sell themselves short, and end up overlooked for the very opportunities they seek. Since the company we keep is important, and we base so much of our self-knowledge on what the world is mirroring back, it must have something to do with the people around us, right? After talking to so many high achievers who don't know one another, I've spotted four sources of this blurred vision. Here are four types of people who tend to obscure our ability to see our full potential: 1.) the opportunist 2.) the micromanager or toxic leader 3.) the person who sees us as who we used be despite our evolution 4.) the person who's unfamiliar with the territory we were born to roam Which on

This past fall, I had the pleasure of working with conscious business and brand strategist Ash Johns in Package Your Genius Academy. Ash has quite the bio; trained in corporate advertising, she's also highly spiritual and intuitive. Her spiritual talents and passion for social equity inform her current business where she works as a psycho-spiritual coach. Before entering PYG Academy, Ash was rightfully hesitant about money. She'd just returned to the U.S. from Bali, and her business wasn't earning enough to sustain her life back in the States. She craved a business where she could lean into her 'woo' and package premium services with her ancestral healing work front and center. But she feared it wasn't realistic to expect to make the same kind of money as a healer as she'd made in her six-figure corporate gig. Ash uncovered during the three months of the academy that she could show up 100% authentically, lead with her spiritual "woo" side, and still make a lot of money. As a matter of fact, once she shi

A common idea keeps many high achievers stuck in analysis paralysis. It's the inability to decide on a focus area because they are admittedly 'multi-passionate.' Every day, talented professionals fail to move their brands forward because they can't pick a direction. I've talked to many people who feel they need a separate website, distinct social media pages and brand identities for each of their passions. Let's face it - that's a lot to keep up. In my opinion, characterizing yourself as multi-passionate is a bad idea. For one, it dilutes your credibility, at least in the beginning. Since your audience can only digest one thing at a time, if they're coming to you for your support, your message needs to be crystal clear. You can hear my four reframes for the multi-passionates in this episode. *** It's that time again. We're putting together the spring cohort of Package Your Genius Academy! If working on your umbrella message or the umbrella program that can contain the multitude of your passions so you

Trying to figure out the next level of your brand? As much as you may think you need to start from zero and do something completely brand new, the key may be to go back to the beginning so you can see how you've always been able to summon success.  Go back.  Back to the early days. Back to those foundational experiences that defined you early on. How have you been always doing what you do? Too many of us are reinventing the wheel, thinking that "building a brand" means forging ahead into the future with no regard for the past. So we're "starting from scratch" when it comes to our audience, our offer, and even our message about who we are. But there's information to be found when we go back to the beginning. Reflect: 1.) Who usually reaches out to you? Who has always reached out to you? What audiences do you have traction with? 2.) Why did those people reach out? Why did they need your help? 3.) What core skills have you been using to help that audience all along? 4.) What feedback did you receive

Activating a project requires a different type of energy than maintaining a project. You won't always have to work as hard to maintain something as you had to work to get it off the ground. If like me, you're a high achiever who's grown accustomed to striving, that may feel unfamiliar to you. But at some point, after you've put in the work, understand that the work will become easy.  The trick here is to remember you've earned the ease. You don't have to tear down what you've built to "make it hard again." Instead, now you can reinvest your time, energy and effort into something else that means a lot to you. Now you can reinvest the energy you previously used to get this dream off the ground and put it into something even bigger. I looked at Dave Ramsey's Debt Snowball Method and applied it to goals, our personal brands, and business projects. But you could take the concept and apply it to almost anything like your relationships, your parenting, or even your health.   *** If you've been looking for

This past weekend, I decided to honor the life and legacy of Dr. Martin Luther King, Jr. by doing a write-a-thon with my kids. We each have a dormant writing project that could use a little intentional time and focus - Connor has a new fiction project, Logan has a fiction/comic book project, and I have another non-fiction project in the works. So we dedicated our weekend to writing. All said we wrote for 6 hours

One of the biggest lessons I've learned from nature is this: the leaves and flowers of any growing plant are not visible all the time. And the same is true for us as ambitious high achievers. Even though we may want to be perpetually "in bloom", that's not realistic. This time of year, it's easy to get swept away in the energy of a new year. Fresh starts. New beginnings. But what happens when your grand ambitions for the year have yet to surface? When your actual life doesn't match the hashtags of your favorite inspirational Instagram influencer? You may be looking for that spring energy - evidenced by sprouting green stems and unfurling baby leaves. But in reality, that may not necessarily be where you are. If you're currently in a growing phase where your progress isn't visible to the outside world, don't worry.  Trees may lose their leaves, but they don't die in winter. There's still a lot going on underground. Some very big and very important things may be taking root. But that's the type of grow

For high achievers, it's common for us to become immune to our accomplishments. Before the triumph of a win has settled in, we're on to the next. After jumping a major hurdle, we've already mentally raised the bar again before our feet even touch the ground. The danger is that doing this creates a diminished and completely false self-image. We're BOSSES in the world, yet when we diminish our accomplishments we begin to mentally see ourselves as ordinary people who have yet to do big things. But in actuality, we've done a lot more than we give ourselves credit for. What would happen if you gave yourself more credit? How would things be different? How might you see yourself? What might you have the courage to do? Who might you have the confidence to approach? What rooms would you be willing to walk into? What clients would you have the gall to pitch? It's taken me years to learn this life-changing lesson: Just because an accomplishment has become your norm, doesn't make it normal. Just because y

I don't know about you, but I've never gotten really good at something without a ton of practice. And yet, when we get caught up in our perfectionism, we rob ourselves of the valuable practice that would make whatever we're contemplating, well, perfect. When we don't put ourselves out there, we miss out on the practice of sharing our ideas clearly having sales conversations powerfully articulating our value improving our timing and presence understanding what our audience wants getting comfortable doing uncomfortable things. Best-selling books don't magically appear. They take weeks, months, and sometimes even years of writing, refining and marketing before they reach that status. World-class speakers all typically have a speaking horror story or two in their back pocket. Even when you look at the best podcasters and Youtubers who garner millions of downloads and views, most started with bad lighting, unprofessional audio. But they were up to the task of practicing to become the best version of th

You don't need a perfect blueprint to lay the first stone. And yet, as high achievers, many of us would rather wait until we have the most failproof plans before taking the smallest action. But action, no matter how imperfect, will refine even our best plans. I learned this (again) recently when I decided to make a pivot. I went from hosting a one-day virtual event to hosting a one-month evening intensive after thinking through the needs of my academy alumni. But in this mindful pivot, I uncovered how I could feed two birds with one seed and my new book - The Brand with Purpose Planner - was born! So in this case, taking imperfect action not only led me to a BETTER course of action, but it also created the residual effect of giving me the impetus to produce a book product that has been on my brand vision board list for years! Talk about a serious ROI on taking imperfect action. What have you been smothering with the expectations of perfection?  What ideas have you let simmer and go cold on the back bu

If you're anything like me, you've probably had a zillion ideas that somehow 'magically' dropped into your spirit - things you somehow knew you were supposed to be doing, or chances you new you were supposed to be taking, but you couldn't explain how you knew exactly what you knew. You may call it intuition, your inner knowing, God or the Holy Spirit. Whatever you call it, you know when you've gotten a direct download. But acting on those downloads is another thing all together.  I've received clear downloads for years, but I haven't always been obedient about taking them and acting on them. But last year when I decided to be obedient to one specific download, I realized that all along, my obedience had been the key to unlock a level I didn't even know was there! My obedience produced the missing puzzle piece to a specific goal that had eluded me for years. To experiment with this concept, ask yourself: Have you ever acted on a big goal even though you were terrified, and been surprised by the results?

It's The Fifth and Final Day of the Brand with Purpose Challenge! You can find Day One of the challenge, here and Day Two of the challenge here, and Day Three of the challenge here and Day Four of the challenge here. Today, we're going to take everything we brainstormed and wrote down in the challenge workbook and use it to map out the month by month calendar for next year. I've asked you what you will make it a priority to create next year. If you've decided to write your book or launch your conference, now ask yourself when. When is your launch date? When will the event be? I've asked you what type of visibility you'll go after - from media and podcast interviews to speaking. When will you go after it? I've asked you what program or service it's time for you to launch. When will you launch that new program or double down on the old? The key word of today is WHEN. It's one thing to brainstorm something new to create or launch, but when we don't take the time to decide when exactly it will happen, it's

It's Day Four of the Brand with Purpose Challenge! You can find Day One of the challenge, here and Day Two of the challenge here, and Day Three of the challenge here. Today we're going to think through what we need to launch in the coming year to increase our revenue. What program or service is it time for you to launch? What is your existing audience begging you to bring forth? What have people asked for your help with this year? Does it make sense to create a course or strategy session around it so you can offer it to your wider audience? If you know you want to make an income leap next year, you can definitely wing it and still earn more, but you probably won't hit your goal revenue or income number if you don't plan. What $$$ number do you want to reach? What's your plan to reach it? Whether you're full-time in your business or still report to a 9-5, there are ways to create a revenue stream based on your expertise. You just have to find one that fits your style and schedule.  But when you think

It's Day Three of the Brand with Purpose  Challenge! You can find Day One of the challenge, here and Day Two of the challenge here. Today we're going to focus on what we need to promote in the coming year to increase our visibility. What vehicles are you using to promote yourself next year? What times of the year will you be reaching out to media? What conferences and events will you apply to speak? As you've heard me say before, your expertise is likely more relevant at some parts of the year than others. For people in the coaching and transformation space, the New Year is one of the very best times of year to make a splash in the media, or to get people excited about our content. But for those in the financial space, April around tax time in the U.S. is a strong time to have one's expertise considered for potential speaking engagements and media segments. It's all about understanding your audience and when they'll be most interested hearing from you. When will they most need the ideas and strategies

It's Day Two of the Brand with Purpose challenge! If you missed Day One of the challenge, listen to that episode here. Today we're going to focus on what we need to create in the coming year to optimize our personal brand platforms. What you are going to add to your platform? What can you evolve?  To give you some examples from my own brand platform, in 2016 I launched the first iteration of Package Your Genius Academy group program, and it has become an anchor program in my business. But in 2014, I launched an information product called The Branding Box that paved the way for Package Your Genius Academy and formed the basis of the curriculum I would eventually teach. More recently, in 2018 I published the book Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. The book has also become a pivotal piece of my brand platform as it has helped me reach new students for the academy, and attracted new paid speaking invitations. The point is, you don't want to create for creation's sake: