Package Your Genius Personal Branding Podcast

http://www.amandamillerlittlejohn.com/podcast You may know the FORMAT that you want your genius to take, but how do you know WHAT your most compelling content/knowledge/or idea is? In this episode, I help you figure out what you know that is valuable enough to package. If you're ready to finally package your genius, but you can't decide which genius to package, this episode is for you! If you missed my Memorial Day Sale, as my gift to you and THANK YOU for listening to this podcast, enjoy a free 90 Minute Course on "How to Create a Signature Product that Monetizes Your Personal Brand" when you purchase The Branding Box. The link is still good, so check it out the deal at http://www.amandamillerlittlejohn.com/memorial-day/ - I will shut it down when we deplete my inventory.

http://www.amandamillerlittlejohn.com/podcast As you grow your personal brand and it evolves into a bona fide business, you will undoubtedly experience a few growing pains. You'll need to work with people in order to get more done and move beyond the one-woman show. But if you're like many creatives and have mainly been a producer, artist or technician, assuming the role of manager may give you pause. For a long time, I thought that I simply didn't have that manager gene. I knew I produced good work, but management was beyond me. I didn't have the patience for it. I didn't have the experience. Navigating conflict, following up on missed deadlines, managing conflict? No thanks. I'll just stick to doing my work, please. But as I began to attract more clients and projects and had to work with others, I realized how much of a necessary piece of this equation management skills are. Not only did I need to know WHAT to do, but I also needed to be able to effectively communicate to my team members, conduct crucial

http://www.amandamillerlittlejohn.com/podcast As you build your brand, eventually, if you're doing things right, you'll need some help. But how will you find it? In today's episode, I explore how to move beyond the one-woman show and grow a team that builds your empire. Do you consider yourself an artist or "creative"? Are you used to being an independent contributor, a technician, a one-woman show? Have you tried to grow your empire by yourself? Yeah, you can't. We dish about trust issues, opening yourself up to others and finding qualified talent to support you as you grow your team. A few tips from the episode: FIRST If you can't afford to hire someone, ask yourself what can you potentially offer to someone that may entice them to help you out in a barter situation? You may have experience, encouragement, relationships, or even tangible skills. Evaluate what you have to offer in terms of mentorship and connections. SECOND Open your heart and trust that there are people out there who are willing to

http://www.amandamillerlittlejohn.com/podcast You've seen the "business bestie" and "squad goals" memes popping up a lot lately and there's a reason why. It's HARD, near impossible to stay on track when you're building your brand. You need at least one other person - an accountability partner, a cheerleader - to help Don't underestimate the importance of like minds. We are winding down in my personal branding mastermind Package Your Genius Academy, and one of the biggest benefits of learning in a cohort like this one is the like minds factor. One of my students remarked that she was excited to be in a group of other ambitious women who didn't think she was doing "too much" Have you ever felt like that? That your friend group thinks you're doing "too much" now that you're on your way to doing bigger things? Listen to this week's episode to learn how and where to identify like-minded friends for your squad. Mentioned in this episode Package Your Genius Academy - my 10 week personal branding mastermind http:

Are you ready to package your story for prime time? Stacey Samuel is an Emmy award-winning journalist and currently a producer for CBS where she crafts prime time stories and books guests for CBS This Morning and CBS Evening News. Previously, Stacey worked alongside Wolf Blitzer as a producer for CNN. A native of New York, Stacey completed her master’s degree in Journalism at Columbia University. She shares her love for reporting and story-telling with her passion for documentary. Her documentary credits include ABC’s 20/20, CNN, Court TV, History Channel, Discovery Health and A&E, WNBC, Lifetime and Nickelodeon. Stacey has been in the media business for years and has watched the trends change as the internet transformed mainstream media over the last few years. Her perspective is particularly valuable for experts seeking to package their stories for today's competitive news market and 24-hour news cycle. During this episode we discussed + what to do when you've never landed any media - where to star

http://www.amandamillerlittlejohn.com/podcast This episode was inspired by a conversation with husband and wife Alfred Edmond and Zara Green of Grown Zone - a personal growth development company. During our conversation they shared with me a perspective about how the beliefs you have are the seeds that create your reality. What limiting beliefs do you have about yourself, your income, your relationships or your business? What you believe will manifest! Enjoy the podcast. Mentioned in the episode: Grown Zone - http://www.grownzone.com

http://www.amandamillerlittlejohn.com/podcast How do you continuously attract GAME CHANGING opportunities to your brand? That's the question I asked startup investor and advisor Lauren Maillian. Lauren's entrepreneurial journey is an inspiration - after starting her first business - a vineyard and winery at the age of 19, Lauren started Luxury Market Branding, a boutique branding agency and went on to eventually become an investor counting tech startups like Levo League among her portfolio. In 2014, all before the tender age of 30, Lauren authored a business memoir "The Path Redefined" which became a bestseller. She currently can be found each week on Oxygen on the new business show "Quit Your Day Job" which is being hailed as a "Shark Tank" meets "The Profit" for women entrepreneurs. I caught up with Lauren in NYC to talk opportunities - more importantly how she continues to attract opportunity after opportunity in such a fickle entertainment and media world. We discussed how her work ethic coupled

http://www.amandamillerlittlejohn.com/podcast How do you handle haters? Do you let them throw you off your game? Or do you use them as motivation to help you go bigger? In episode 18, I offer 3 ways to handle your haters. Mentioned in the episode - Quit Your Day Job on Oxygen starring Lauren Maillian airs on Wednesdays at 10pm EST/9pm CST http://www.oxygen.com/quit-your-day-job

http://www.amandamillerlittlejohn.com/podcast How do you evaluate new opportunities for your business? How do you determine whether or not you will work with a potential new client? In this episode of Package Your Genius podcast, I share my number one rule for evaluating new opportunities, how everything isn't for everyone and how sometimes you must draw a line when it comes to your brand.

http://www.amandamillerlittlejohn.com/podcast If you are struggling to connect with the clients who can afford what you charge it's time to rethink your business development and branding strategy.

http://www.amandamillerlittlejohn.com/podcast When working with people you already know, do you find it hard to pull the trigger on your prices or have the "invoice" conversation? Do you find that friends take your genius for granted and don't want to pay? Maybe it's time to move beyond who you already know to grow your clientele.

http://www.amandamillerlittlejohn.com | Is it time to raise your rates? Chances are you're undercharging - particularly if you're a woman! Check out the podcast to find out what you need to leave behind and join us for Package Your Genius Academy starting in March 2016! http://www.packageyourgeniusacademy.com

http://www.amandamillerlittlejohn.com We talk a lot about external work - what we can do to build our brands and grow our reach and awareness in the world. But what if your hurdles to getting to the next level have nothing to do with the world, but everything to do with what's going on inside? What happens when how you perceive yourself doesn't measure up to how the world sees you? How do you make sure that your own view of yourself is accurate, particularly if you're someone who's successfully built your brand, garnered media attention, won awards and the like? We switched up the pace today and in this interview with digital influencer Andre Blackman, we talked about success addiction, learning to take a pause, and the mindset work that is necessary for entrepreneurs. During this thought provoking conversation, we try to uncover how to rewrite the internal narrative that may be holding you back. Learn more about Andre: On Twitter http://twitter.com/mindofandre His consulting firm Pulse and Signal ht

http://www.amandamillerlittlejohn.com Year end thoughts - thank you for listening to Package Your Genius, can't wait to see what you do with the brand new year that's upon us. Talk to me at http://www.facebook.com/AmandaMillerLittlejohn

http://www.amandamillerlittlejohn.com/podcast You have a calling, but how exactly do you identify it? Chances are, your calling is so natural to you, so CLOSE to you that you can't even see it. If you're like most people I know, you find it easy to see other people's calling, gifts, talents and strengths but much harder to see your own. You have a knack for spotting someone else's genius, but you can't seem to conjure up those same insights for yourself. Why? Because it's hard, I'd dare say IMPOSSIBLE, to see oneself clearly without someone else serving as a mirror. In this week's episode, I share how I got closer to my own calling, finally began to recognize my genius for what it was, and how you can do the same. *** UPCOMING EVENT: Join me for the ACCELERATE Year End Brand Planning Retreat on 12/12/15! You may have million ideas about how to grow, but you aren’t sure which one to lead with. You may be ready to brand out into public speaking, online training or group coaching, but have yet to pinpoi

Join me in Washington, DC on December 12 to learn how you can ACCELERATE YOUR BRAND in 2016 and become irresistible in your industry. http://www.amandamillerlittlejohn.com/accelerate In Episode 10 of Package Your Genius, I share what I've observed to be the four surefire ways that you can stand out and become irresistible in your industry. After a decade in PR, I've studied what makes some people's ideas and brands POP while others struggle to gain attention and and grow their market share. If you want to become irresitible, I've taken the guesswork out of building your brand. The four SUREFIRE ways to stand out are: 1. Create Something New 2. Inform Others 3. Inspire Others 4. Connect Others Which ways have you found to be successful in building your brand? I would love to hear in the comments on the site! http://www.amandamillerlittlejohn.com/podcast Have a great week!

http://www.amandamillerlittlejohn.com/episode9 Social proof is one of the best ways to communicate your value to your clients. But most people don't even bother to get testimonials from their clients and when they do, those testimonials are lackluster at best. What gives? How can you ensure that the testimonial your client writes is an accurate reflection of you and your work? Here are a 5 tips for getting the types of client testimonials and recommendations that will not only make you SHINE, but will also SELL your services.

www.amandamillerlittlejohn.com/episode8 I got tremendous response from episode 7 from those of you when are looking for was to grow and get more done in less time. But was I work with clients who are building their personal brands and transitioning from a very limited online presence to making the internet one of their primary vehicles for marketing, I realized that I needed to cover the basics. Once you decide to market yourself, build a customer base and sell online you're going to need a number of tools to deliver content and collect money. Building your brand is great and all, but if you want to grow your platform and be able to actually monetize your expertise, you need a few of these tools preferably from the start. Here are 10 Types of Tools You need to Grow and Monetize Your Personal Brand as a Platform. 1. Calendar Scheduling Tool 2. Social Media Scheduling Tool 3. Online Collaborating Tool 4. Conference Call + Call Recording Tool 5. Webinar/Online Teaching Tool 6. Mailing List Management and

http://www.amandamillerlittlejohn.com/podcast Who doesn't want to get more hours back in their day? In today's episode I discuss how you can get more done in the time you already have. People always ask me how I get so much done. Well I'm only productive because I compartmentalize my time, a habit I picked up when my children were very young and I was growing my business while working from home. I have used batching and theming to hack my schedule and grow my business even when I had very limited time. Batching and theming are perfect for those of you who are still working 9-5 and need to figure out how to build your brand on the side. Batching and theming are also great for newbie entrepreneurs who struggle to effectively organize their time now that they have it all to themselves. In today's episode I share what batching and theming are as well as the 4 ways you can use them to get a handle on your schedule: 1. Identify what tasks you're always doing and try to isolate those tasks into themes 2. Assig

http://www.amandamillerlittlejohn.com Recently, my friend, photographer and Branding Box client Natarsha Wright shared an interview on a local women's site about me. I thought the interview turned out pretty well, particularly one of the sections. In it, I shared my thoughts on modesty - and how the misguided idea that self-promotion is shameful and (false) modesty is virtuous has reached epidemic proportions. This is a concept that I've been pondering for several months now, as I'm in personal branding it's my job to help my clients see themselves clearly, step out of the shadows and boldly proclaim their gifts. From the interview: "What good is clarity if you’re not willing to put yourself out there? I like to tell people that there is no shame in self-promotion – because if you don’t tell the world what you’re about, how will they know? I’ve noticed that especially among women, there is a growing epidemic of modesty [that is hindering career growth] – the world is infected with it. It pains me when I