RED - The Marketing Podcast For Influencers

Topics covered in this episode:​ A way to get you podcast "unstuck" Coal mining safety stickers as a form of manipulation AI tools for podcast editing - two you need to know about The importance of sound and subtitles in videos for message comprehension and retention Combining audio and printed text to enhance memorability The trend of buying both audio and printed versions of books Hearing problems Consuming video content - how people do it and what you need to know Limited-edition merchandise stores Encouraging listener participation Good manners and preparedness in podcast interviews Episode Timestamps:​ [00:00:25] "Get the newsletter at newsletter.bigpodcast.com" [00:06:16] Using video? You must have subtitles for best conversion, comprehension. [00:07:31] How to boost podcast listeners with stickers. [00:12:13] What to do with unprepared guests ... [00:15:31] Two AI tools for podcast audio summarized. [00:16:30] How to subscribe to this podcast ... The Newsletter for Podcasters Big Podcast Insider -

If you're interested in growing your podcast, you have a limited-time opportunity to get into the beta version of my updated Podcast Jumpstart program ... FREE!  It's already started, but it's not too late for you to catch up. The doors to this offer will only be open a couple more days, so if you're interested, get in now. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​      

On this episode of Build a Big Podcast, David discusses the importance of having a strong reason for creating content beyond just praise or money and the potential dangers of overexposure. He delves into the vulnerability of creators when publishing their work and gives tips on how to deal with criticism. David also talks about his approach to focusing on certain things and not others when it comes to external validation. Lastly, he emphasizes the importance of sustainability for creative individuals like podcasters, suggests focusing on sustainable practices, and introduces a Podcast Jumpstart program to help reinvigorate your podcasting and grow your podcast audience.  Topics covered in this episode:​ Finding purpose in creative work Overexposure risks on YouTube and podcasting Importance of vulnerability in creativity (and its double edge) Dealing with criticism and rejection in podcasting Creating sustainable creative practices for your podcasting work Burn-out in podcasting (and an opportunity for you t

Taylor Swift knows a lot about how to connect with an audience. This episode of Build a Big Podcast talks about three ways she is doing this and how you can do the same thing with your podcast audience. Topics covered in this episode:​ ​Taylor Swift and Her Connection with Fans Taylor Swift's success in connecting with fans Starting with a strong foundation and mastering craft before aiming bigger CMA Fest and Taylor Swift's dedication to her fans – a lesson for podcasters The importance of "showing up" physically and emotionally for listeners Small changes can result in big results in impact, money, marketing, and audience size The Importance of Audience Engagement Increasing audience engagement by showcasing listener feedback Podcast community building Connecting emotionally with the audience How to right clothing can help you build an audience and increase connection with fans Episode Timestamps:​ [00:00:20] Podcasting Jumpstart 2.0: Improve your podcast impact, engagement, and marketing. [00:01:34] Tips

Want to grow your podcast? You need to bring your best performance, content, and personality regardless of how many people are listening to you now and before you worry about additional audience growth.  Topics covered in this episode:​ ​The importance of content quality and effort for audience growth. "Madison Square Garden" performance aspirations Playing for current and "unseen" audiences The power of word of mouth Pre/post-production work for successful podcasting How your podcasting performance extends beyond the your current audience The real value of caring for your podcast audience Episode Timestamps:​ [00:05:30] Large room capable of seating hundreds, possibly thousands ... and what not to do. [00:10:08] Playing for both present and potential audiences. [00:11:36] Singer is angry about having fewer fans than previous shows ... don't do this. [00:12:54] Authentic and unique experiences and how they help build a podcast audience [00:13:20] How word-of-mouth can boost podcast listeners. [00:1

Here are 3 key takeaways from this episode: All activities can be empowering or disempowering Podcasting and social media platforms can help you reach people who need to hear your message Building audience interaction is crucial to have a successful podcast​ Additional topics covered in this episode: Twitter and Spotify are great platforms for interacting with the audience (even if you hate them)​ Nashville Public Radio's decision to keep posting on Twitter​, even when NPR dropped it Prioritizing platforms your audience is using over personal preference Doing things that may be considered messy to spread a helpful message You don't have to say "yes" to every opportunity Episode Timestamps:​ [00:02:51] Spotify partnership debated; NPR stops posting on Twitter due to false labeling. [00:03:25] Nashville Public Radio uses Twitter to share factual information during breaking news events and will continue to provide trusted journalism. Concerns remain about misinformation on platforms like Spotify and e

  Topics covered in this episode:​ Customizing Your Podcast with Social Media Engagement​ Audience-Driven Podcasting: Creating Maximum Engagement with Direct Guest Questions Take Your Podcast to the Next Level: Expert Tips for Hosting Engaging Guest Interview Guest participation is an excellent way to generate audience interest and interaction Inconsistent recording practices may lead to a lack of practice and skill development Past success or experience does not guarantee current ability Prioritizing Listeners Success is dependent on the match between the podcast topic, social media following, and listener interests.​ Episode Timestamps:​ [00:05:13] Compiling multiple takes to create one seamless performance.  [00:05:56] Studio engineer turns a bad session into something good [00:06:54] People underestimate the need for practice and training, which can lead to a decline in skill level, similar to how podcasters may become complacent and lose initial excitement. [00:07:36] Challenges in podcasting lead

Here are 3 key takeaways from this episode: Consistency is more than just frequency. It's about showing up with the right energy and preparedness. While AI can be helpful in organizing and time-stamping content, it lacks the ability to bring personality to your podcast. You must infuse your unique personalities into AI-generated content to get the most from it. Taking breaks and downtime are crucial behaviors that podcasters (and people in general) don't do enough of.  Additional topics covered in this episode: Jeff Sanders' time management approach that will help you get more done with your podcast – setting up focused blocks for specific podcast tasks How working near "railroad tracks" can be a good thing for podcasters The importance of tightly edited podcasts How sharing podcasts can enhance reach and attract a broader audience – how to get more people to share What is the most important factor in podcast consistency? How often should you release new podcast episodes? What's a good approach for schedul

This episode of Build a Big Podcast is about anonymity in podcasting and using anonymous podcasting as a way to take advantage of social media without exposing too much of yourself online. Topics covered in this episode: Introduction to anonymous and anonymous podcasting as a way to take advantage of social media without exposing too much of yourself Balancing the demands of numerous podcast interviews and the impact on scheduling flexibility Using a caricature or icon as a podcast persona Audio podcasting vs. "YouTube" and other video options Utilizing QR codes for your podcast The Streisand Effect and the consequences of trying to hide or censor information Why anonymity may not be the best option for podcasters looking to establish themselves as experts Finding a middle ground between anonymity and oversharing personal information Episode Timestamps: [00:06:05] Podcasting is less exhausting than YouTube due to less pressure to present oneself in a specific way and less energy needed for discovery. [00:07

This episode of Build a Big Podcast is about podcasting lessons related to the current state of FOX News and Tucker Carlson.  I explore the importance of authenticity, connecting with your audience, and avoiding misinformation and dumbing down your content. Plus, I may or may not mention a woman I met at the gym who was Tucker Carlson's #1 Fan and the current opportunity for Brian Kilmeade (and you). Topics covered in this episode: FOX News vs. podcasting as platforms for news and commentary The potential profitability of podcasting and the importance of honest and transparent content Recent scandals surrounding Tucker Carlson and FOX News The specifics of FOX News' business model and the difficulties of breaking into major broadcast companies The importance of creating loyal and connected audiences Episode Timestamps: [00:03:11] Tucker Carlson's credibility and FOX News' viewership (and alleged misinformation) [00:05:36] Why FOX News has traditionally had more viewers than other cable television networks [

This is the audio companion to Issue 124 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.    Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: How the Money is Made in Podcasting Want More Subscribers? Want More Reviews? Use This Word! Podcast Hosting Lessons from Great Copywriting Podcast Episode Title Analyzer Tool Podcast Editing The Anti-Podcast The Newsletter for Podcasters: Big Podcast Insider - Podcasting Newsletter This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, ge

It's time to talk about something important - building a community! As podcasters, we love inviting new people to be part of our journey. But what about the people already supporting us? It's easy to neglect current listeners in the pursuit of new listeners, but doing this can actually slow growth. The most successful podcasters show genuine care and curiosity for their existing audiences. How do you interact and stay in touch with listeners? Having a system in place for communication, whether it's a dedicated email or a unified inbox for multiple social media platforms, can make a big difference. More on that in this episode ... Bottom line ... If you want more listeners for your podast, you need to start with the listeners you already have. Topics Covered in this Episode: The Importance of Building a Community Communication with Listeners Retaining Listener Attention Owned Distribution Challenges in Managing Communication with Podcast Listeners Interacting with Podcast Listeners Mentioned in this Episode:

This is the audio companion to Issue 123 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Doctor vs. Podcaster How Much Longer Will Twitter Last? Hate Promoting Your Own Work? Try this ... Podseeker - Podcast Contact and Audience Database The Podcaster Who Never Talked Why Listeners Will Pay for Your Podcast The Newsletter for Podcasters: Big Podcast Insider - Podcasting Newsletter This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you lik

This is the audio companion to Issue 122 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Get the Tape! The Woman Who Saved Native Song Lessons from 1.5 Million Podcast Downloads Studio Cable Management The Secret of the Best Networker I Ever Met The Newsletter for Podcasters: Big Podcast Insider - Podcasting Newsletter This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the cod

This is the audio companion to Issue 121 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: What would you do for money? Attention? Podcasts on YouTube Are Here! 15 People on the Most Important Question They've Ever Been Asked Google Joins the "AI Wars" You Paid How Much for a Mic?! The Newsletter for Podcasters: Big Podcast Insider - Podcasting Newsletter This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any m

What makes a podcast truly successful? What makes listeners connect with a podcast host? One of the key factors is honest communication. Listeners want to hear from hosts who are willing to take a stand and share their honest thoughts and feelings on important topics. In this episode of Build a Big Podcast, I will explore this philosophy in more detail, using the real-world example of the elementary school shooting that just happened in Nashville. Topics on this Episode: Why podcast listeners want you to take a stand What happens when you say nothing What lack of leadership looks like – don't do this Links to Things I Talk About: What we know about the deadly shooting at a Nashville elementary school Build a Big Podcast Big Podcast Insider      

This is the audio companion to Issue 120 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: "Canned Responses" Piss People Off – Here's What to Do Instead 7 Ways Podcasters Can Use Al Tools to Get New Listeners 6 Steps to Get Guests to Promote Your Podcast Want to See Something Scary? Castmagic – Automated Episode Notes (and More!) Bad Guest Pitches The Newsletter for Podcasters: Big Podcast Insider - Podcasting Newsletter This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality intervie

This is the audio companion to Issue 119 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   On this episode, I dive into the differences between small and big podcasts, and address how you (and your podcast) can stand out in a crowded market.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Small Podcast > Big Podcast ... Sometimes $1,080,000+ via Podcast Interviews Madison Square Garden vs. Your Podcast RocknPod - March 18 in Nashville, TN PodConf - April 29 in Portland, OR One More Podcast Can't Hurt! The Newsletter for Podcasters: Big Podcast Insider - Podcasting Newsletter This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you l

I was working on a radio promo for RocknPod today and, as I was about the read it to get an exact time for how long it is, I decided to hit record and do an episode on the subject.  In this episode, I share a first draft of the ad with you and go through it, piece by piece, explaining why I wrote it the way I did. Topics on this Episode: Writing radio promo copy Building hype Getting attention (and keeping attention) Repetition in copy Lessons for your promos Links to Things I Talk About: RocknPod Build a Big Podcast      

This is the audio companion to Issue 118 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click. Topics: Celebrity in Marketing Why Aren't People Listening to Your Podcast? Does Size Matter? Podcast Marketing Trends 2023 Pro DJ on $99 Mixer – A Lesson for Podcasters Podcast Name Generator The Newsletter for Podcasters: Big Podcast Insider - Podcasting Newsletter This episode is brought to you by Riverside ... Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.