Synopsis
Build your authority, turn customers into evangelists, and unleash the hidden money in your business. How to take your idea and make a name for yourself, within your industry and beyond. RED is for entrepreneurs who want impact, influence, and income.
Episodes
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How to Make Better Podcast Ads (Big Podcast Insider Issue 186)
03/07/2024 Duration: 19minDavid Hooper shares expert tips on indie podcast production, podcast advertising, crafting effective podcast titles, and leveraging AI tools for episode notes ... Key Themes Indie podcast production tips Writing effective podcast titles AI tools for episode notes Strategies to cool down a hot podcast studio Podcast advertising insights. Live ad reads ... always Personalized podcast coaching Topics covered in this episode: The Importance of Relatability and Quality in Indie Podcast Production - Why indie podcast listeners seek authentic and unfiltered hosts - The significance of specialized information over general topics Effective Podcast Titles and Subtitles - The benefit of direct and clear titles over clever or pun-filled names - A three-step process for crafting impactful podcast titles Generating Visual Episode Notes - Introducing tools that transform podcast audio into mind maps and other visual notes - Benefits of using visual elements to engage and inform listeners Impact of Heat on Po
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Podcast Monologuing Is the New Mansplaining? (Big Podcast Insider Issue 185)
28/06/2024 Duration: 24minDiscover essential tips on podcast branding, audience growth, and monetization, plus insights into maintaining consistency and mental health as a podcaster on this episode of Build a Big Podcast ... Key Themes Podcast Marketing Strategies The Importance of Taking Breaks from Podcasting How to Choose Your Podcast Brand Colors Eliminating Filler Words How Much "Political Content" is Too Much? Mental Health and Podcasting Topics covered in this episode: How to Avoid Podfade: David discusses taking breaks and the importance of communicating with your audience during downtime Choosing Brand Colors Strategically: Insights on how to pick brand colors that resonate with your podcast's identity How to Eliminate Filler Words Like "And" and "You Know": Tactics to improve your speech clarity and professionalism Spotify's Efforts in Protecting Election Integrity: How podcasting platforms are addressing election-related content ... and things for you to think about The Problem with Long Podcast Monologues: Why excessiv
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The Best Podcast Format (Big Podcast Insider Issue 184)
27/06/2024 Duration: 19minDiscover essential tips and tools for podcasters, including the best podcasting format, maintaining quality content, and valuable resources to grow and monetize your podcast ... Key Themes Podcasting trends and formats Marketing strategies for podcasters Tools for podcast production Making podcasts listener-friendly Co-hosted versus guest formats Importance of release deadlines Monetizing and growing podcasts Topics covered in this episode: Trends in Podcast Formats: The trend of changing podcast formats, particularly moving from interview to co-hosted formats Challenges with Interview Podcasts: Advantages and disadvantages, including difficulties with guest quality and scheduling Podcast Audience Growth Strategies: Insights on why focusing on content people are interested in is more effective than trying to convince them to listen to current content Podcasting Demographics: The younger skew of podcast audiences and the importance of differentiating between podcast and YouTube content Podcast Accessibilit
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The $200,000 Podcast (Big Podcast Insider Issue 183)
24/06/2024 Duration: 22minDiscover strategies to grow your podcast audience, monetize your content, and create impactful episodes with expert advice from David Hooper ... Key Themes Podcast formats and challenges Audience engagement and meetups Effective podcast monetization strategies High-quality remote recording solutions Importance of podcast content focus Children influencers and children of influencers, ethical concerns Personalizing and professionalizing guest interactions Topics covered in this episode: Introduction Interview Format vs. Monologue Podcasts Mention of Previous Episode with Jim Collison Topics Covered in This Episode You plus Them Equals Bigger Podcaster The Pacific Content Opportunity Your Podcast, Your Rules The $200,000 Podcast Advocates Want Legal Protections for Child Influencers You Plus Them Equals Bigger Podcaster Avoiding the Content Treadmill Viewing Listeners as Real People, Not Downloads Attending a Local Podcast Meetup The Structure and Benefits of Meetups Gathering Around a Topic, Not the
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Successful Co-Hosted Podcasting w/ Jim Collison
06/06/2024 Duration: 01h03minThinking about doing a co-hosted podcast? Want to make your co-hosted podcast better? This episode of Build a Big Podcast is for you! Most people who listen to Build a Big Podcast are familiar with Dave Jackson from School of Podcasting. And if you know School of Podcasting, you may know another podcast with Dave Jackson, Ask the Podcast Coach. Jim Collison co-hosts Ask the Podcast Coach. Jim Collison is a seasoned podcaster and technology enthusiast also known for his involvement with Gallup, helping individuals and organizations maximize their potential through strengths-based development. I've brought him on Build a Big Podcast to talk about co-hosting ... and we go deep. We talk about: The Value of Co-Hosting David Hooper's Preference: Believes co-hosting leads to a more relaxed and comfortable listening experience Jim Collison's Perspective: Emphasizes being genuine, consistent, and the significance of practice in co-hosting Evolution of Ask the Podcast Coach Development of Inside Jokes and Consis
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A Podcasting Lesson from Marvel Studios (Big Podcast Insider Issue 182)
05/06/2024 Duration: 20minBoost your podcasting game with marketing insights, tools for guest agreements, sound tips, and productivity hacks from the latest episode of Build a Big Podcast! Key Themes Podcast growth strategies Post-production and editing Audience engagement tips Marketing insights from Marvel Studios Useful podcast tools The importance of clear agreements, for co-hosts, guests, and podcast sponsors Topics covered in this episode: Podcasting Lesson from Marvel Studios: Insights into how Marvel uses motion capture technology and how it relates to podcasting postproduction How Sound Works for Podcasters: Explanation of sound dynamics and tips for avoiding unwanted noise during recordings Subtraction by Derek Sivers: Discussion on focus and productivity, highlighting Derek Sivers' philosophy of saying no to distractions Free Tool for Guest Agreements: Introduction to a tool for collecting electronic signatures on guest agreements to avoid future misunderstandings Challenges with Time Zones: Keeping track of time zones
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A Model for Viral Content (Big Podcast Insider Issue 181)
27/05/2024 Duration: 22minIn this episode of Build a Big Podcast, David Hooper discusses the importance of creativity over constant upgrades in podcasting equipment and shares valuable insights on creating viral content and effective public speaking for podcasters. Key Themes Upgrade: Software and equipment improvements Content Creation: Writing books, viral content Public Speaking: Tips for engaging presentations Humor: Effective use in podcasting Equipment: Budget-friendly podcast studio setup Podcast Growth: Tools for audience expansion Coaching: Personalized podcasting guidance Topics covered in this episode: Upgrading software and equipment for podcast production Writing and publishing multiple books in a short timeframe The importance of grabbing attention and delivering on promises for viral content 10 Rules of Public Speaking and how they can apply to podcasting Embracing spontaneity and humor in podcasting to keep the audience engaged Using a $100 podcast studio setup for budget-friendly podcast production Episode Timest
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Podcasting Advice from the Bible Belt (Big Podcast Insider Issue 180)
16/05/2024 Duration: 27minDiscover essential podcasting tips, lessons from Steve Albini, and advice on guest selection, marketing, and monetization in this episode of Build a Big Podcast! Key Themes Audience growth strategies Guest pitches Integrity of podcast content Monetization methods Counterfeit podcasting equipment Steve Albini's lessons for podcasters Topics covered in this episode: Podcasting Advice from the Bible Belt: Insights into using traditional media techniques for modern podcasting. Steve Albini's Lessons for Podcasters: Key takeaways from the renowned audio engineer’s advice and how it applies to podcasters. 34 Ways to Make Money as a Podcaster: Various monetization strategies for podcasters and creators with practical examples. Dealing with Mismatched Guest Pitches: How to handle and decline guest pitches that do not align with your podcast’s theme or audience. The Importance of Podcast Integrity: Maintaining relevance and consistency in your podcast content and guest selection. Avoiding Fake Equipment: A warning