RED - The Marketing Podcast For Influencers

Discover the future of podcasting with David Hooper as he explores the Supertone Shift voice processor. Supertone Shift offers real-time voice changing and lets users immediately switch to any selected voice. And there's a lot of potential for podcasters here ... In this episode ... Real-time voice processing technology Voice options with Supertone Shift The importance of anonymity for certain guests Potential for fiction podcasts and audiobooks Advancements in digital recording convenience Focusrite Vocaster One Studio Links ... Supertone Shift Focusrite Vocaster One Studio More ... Big Podcast Insider - Weekly Podcasting Newsletter ​ Big Podcast Extra Big Podcast AMP (Audio Monetization Program)        

Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world.  Key Themes Audience growth through buying ads Social media clips for engagement Podcast advertising revenue projections Authentic ads in podcasting Podcast growth and monetization strategies Podcast cover art importance Networking in podcast communities Topics covered in this episode:​ Buying ads to grow a podcast audience and selecting the right online advertising options. Tips for converting podcast videos into engaging social media clips. Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032. Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability. The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners. Insights into the challenges faced by c

In this episode of Build A Big Podcast, host David Hooper shares valuable insights on navigating 1-star podcast reviews, podcast ease, and never starting from zero, offering valuable tips for podcasters looking to grow their audience and impact. Key Themes Audience Growth: Strategies for attracting more podcast listeners. Reviews: Understanding the impact of both positive and negative reviews. Ease in Podcasting: Tips for making podcasting more manageable and stress-free. Starting Out: Embracing existing skills and experience when launching a podcast. Automated Tools: Using AI and automation to streamline podcast production. Guest Relationships: Managing interactions with podcast guests effectively. Monetization: Maximizing opportunities to make money from a podcast. Topics covered in this episode:​ The importance of podcast reviews, including how bad reviews can actually be beneficial Tips for dealing with negative reviews and learning from the feedback How to handle bad reviews without rewarding bad beha

In this episode of Build A Big Podcast, David Hooper discusses the importance of understanding and connecting with your podcast audience, strategies for podcasting success, and tools to help you grow, build community, and monetize your podcast. Key Themes Audience Connection: Understanding and connecting with your listeners. Effective Marketing: Strategies for growing your audience and making money with your podcast. Audio Quality: Ensuring high-quality audio and the best ways to consume podcasts. Podcasting Tools: Using tools like Riverside and RSS Radio for enhancing podcasting experience. Funnel Strategy: Exploring the benefits of implementing a funnel to convert listeners into customers. What is Podcasting?: Defining what constitutes a podcast and the importance of respecting the audience's listening experience. Topics covered in this episode:​ The importance of understanding and connecting with podcast listeners on a deep level to serve as a "lifesaver" to them. Discussing the significance of focusing

In this episode of Build a Big Podcast, David Hooper discusses the importance of making your audience feel connected to your podcast, shares tips for naming and recording a podcast, and explores the benefits of co-hosting versus having guest appearances. Key Themes Audience Connection: Making people feel you Branding: Importance of podcast names Marketing: Alternatives for voice over recordings Impactful Content: Effectively managing time zones Collaboration: Benefits of cohosting a podcast Tools and Resources: resources to help you build a better, more successful podcast Monetization: Big Podcast AMP coaching program Topics covered in this episode:​ The importance of making your audience feel your message and how it can impact your podcast's success. Challenges faced by unhoused individuals and how a local newspaper is addressing the issue to create awareness. Ways to avoid limitations by choosing specific names for a podcast and the impact it can have on its future options and growth. The concept of "Rec

Discover what podcasters can learn from dog training, how to triple your podcast reviews, and why quality content trumps quality recording in the latest episode of Build A Big Podcast. Key Themes Podcasting Impact: Creating a podcast that attracts and helps people. Quality Content: The importance of content in a world of unlimited choices. Engagement vs. Perfection: Balancing care and effort with micromanagement. Reviews Matter: Understanding the impact of reviews and strategies to increase them. Accessibility of Quality Recording: The ease of obtaining quality audio at a low cost. Crime Podcast Success: Analyzing the dominance of true crime podcasts in reviews. Backing Up Recordings: The importance of backup recorders during interviews. Topics covered in this episode:​ Podcasting lessons from the dog park and the parallels between dog owner behavior and podcaster behavior The importance of being invested, showing up, and caring about your podcast, and not just pretending to be a podcaster Strategies to tr

In this episode of Build A Big Podcast, David Hooper shares valuable insights on pitching sponsors, using free music for social media content, the potential for earning $500,000 from a podcast, and the importance of consistency and establishing stature to grow your audience. Key Themes Podcast Security: There is no security in podcasting. Pitching Sponsors: A guide to approaching sponsors for your podcast. Free Music: Accessing royalty-free music for social media content. Earning Potential: Discussing a podcaster's $500,000 revenue milestone. Consistent Publishing: The importance of consistency in releasing podcast episodes. Established Reputation: The benefits of being a known figure in podcasting. Publishing Frequency: 2 episodes per week as a recommended pace. Topics covered in this episode:​ The unpredictable nature of success and maintaining tenacity in podcasting and other endeavors Advice for podcasters approaching sponsors, including when to consider it, how to determine download thresholds, what t

In this episode of Build A Big Podcast, David Hooper shares insights on effective podcast guest management, co-hosting agreements, and strategies to grow your podcast audience and make more money. Topics covered in this episode:​ The importance of creating a message that people care about Attracting an audience through podcasting Sending questions to guests before interviews and the pros and cons of doing so Tips for conducting successful interviews with guests, including the benefits of pre-interviews and providing a list of topics to cover Key strategies for growing and promoting a podcast, including utilizing the network effect, promoting to existing groups, and cross-promotion with other podcasters Advice on managing co-host relationships and partnership agreements to ensure a smooth and successful podcasting experience. Tips for maintaining control of your podcast and making key decisions as a podcaster, including setting expectations for guests and technical requirements for remote sessions Insights on

Dive deep into the art of podcasting with David Hooper of Big Podcast as he delivers potent insights on improving content quality, leveraging college radio's legacy, and mastering Spotify for audience growth ... Topics covered in this episode:​ Maximizing podcast impact Importance of college radio (and what podcasters can learn from it) Effective podcasting strategies Content creation and attention to detail Emphasizing audience needs in production Leveraging Spotify's audience reach Podcast growth and monetization Episode Timestamps:​ 00:00 70 million copies sold. 05:55 "Tape" used to be acetate, now it's digital 09:43 College radio launched careers—today we do this with podcasting 14:15 Authenticity on and off the microphone matters. 19:05 Be selective, your content may have other uses. 22:28 Man loses, learns, rebuilds, and repeats 24:06 Listener attention is more valuable than awards. 28:46 Upcoming episodes, subscribe now! The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsle

In this episode of Build a Big Podcast, host David Hooper discusses the importance of letting moments breathe and allowing guests to share their story without interruption, drawing parallels to a Super Bowl play-by-play debacle. Topics covered in this episode:​ Super Bowl analysis: Discussion of the final play and the importance of letting moments breathe in broadcast media. The importance of letting guests speak: Advice on how to avoid talking over guests and giving them the space to express themselves. How to minimize filler words and embrace comfortable silence when facilitating interviews. The impact of editing: Insights into the role of editing in crafting a storytelling experience for the audience. The importance of experienced broadcasters and the potential implications of hijacking moments during live events. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (

Thoughts on growing your podcast audience, turning your audio podcast into promo videos, fear of public speaking, and more ... Topics covered in this episode:​ Your podcast in my new book on podcasting Overcoming fear of speaking and improving public speaking skills Automated podcast mastering to enhance audio quality Generating ideas and inspiration for podcast creation Transforming audio podcasts into promotional videos Addressing the issue of flooding the market with low-quality content Tools and resources for podcast management and content creation Episode Timestamps:​ 04:27 Newsletter showcases ways to grow podcasts effectively. 07:07 When a panic attack happens on stage ... 12:09 Feeling pressure when speaking or podcasting? 16:10 Podcasting inconsistency can be solved. 17:38 Finding and nurturing ideas. 20:02 A ban on podcasting? No ... this is a joke. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Rive

Topics covered in this episode:​ Optimizing your LinkedIn profile Types of influencers and trust Overcoming the fear of failure Modifying equipment for podcasting The importance of recording and documenting podcast content Snowed in (and podcasting) Counterfeit microphones Episode Timestamps:​ 00:00 Tips for podcasting success  03:22 Why Dan Miller was one of my first radio guests ... 06:47 Boost podcast revenue with Big Podcast AMP 11:58 52% trust online and in-store brand advice. 14:02 Deep engagement with audience 17:22 Zoom F3: 32-bit float recorder with amazing quality. 22:20 Countfeit microphones 23:53 Access to high-quality, royalty-free music. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use

Topics covered in this episode:​ Quick and dirty podcasting success Uploading audio-first podcast to YouTube with RSS feeds Length of podcasts and attention spans How to tell better stories on your podcast A 2-minute burnout checkup for podcasters Transforming gut feelings into words Burnout in podcasting Episode Timestamps:​ 00:00 Ways to grow your podcast and monetize 04:47 Advice columnists and marketing characters 12:39 2-minute burnout checkup: recognizing exhaustion, cynicism, disassociation. 16:47 Get the tape! 17:44 Expressing unspoken truths can be powerful. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio

I've learned a lot about writing and communication from Mignon Fogarty (sometimes known as Grammar Girl), but also a lot about the business of podcast networks. In this episode we talk about both. Mignon is the founder of the Quick and Dirty Tips network and creator of Grammar Girl, which has been named one of Writer's Digest's 101 best websites for writers multiple times. She is also an inductee in the Podcasting Hall of Fame. She's a pioneer in the field of podcasting, recognizing its potential as a platform for independent journalism and storytelling. Her insightful interviews and informative content have made her a trusted source of information for her audience. With a background in linguistics and a passion for clear communication, she's become a leading voice in the world of podcasting, demonstrating the power of media in the digital age. In this episode, I talk with Mignon about:​ Success with Grammar Girl and her commitment to meeting podcast deadlines Her "Quick and Dirty" podcasting network Her use

Topics covered in this episode:​ Dealing with the stress and challenges of podcasting, including burnout, creative expansion, and overcoming the pressure for overnight success. The importance and power of local content in podcasting, including successful connections with a local audience and sponsorships. The role of luck and slow-burn foundation in the success of podcasting, books, content, YouTube, and live events. Strategies for creating a positive environment for oneself and others to produce good podcast content. Insights on dealing with difficult individuals in the entertainment industry and the impact of talent versus behavior. The challenges faced by a successful media company owner in retaining a younger audience. The benefits and success of targeting a local audience in podcasting and building dedicated communities. Episode Timestamps:​ 00:00 Podcast burnout and tools for growth. 07:06 Avoid stress and negative people for success. 07:51 Talent isn't everything in the entertainment industry. 13:49

Topics covered in this episode:​ New Year's resolutions and sustainability in podcasting Embracing mistakes and learning from experiences in podcasting Podcasting lessons from fashion icon Andre Leon Talley Tools and resources for podcasters Podcast growth and monetization The importance of diverse perspectives and inclusivity in decision-making positions Email management tips and the addictive nature of email communication   Episode Timestamps:​ 00:00 A confession. 04:06 Oops!! 07:31 Fashion isn't everything 09:52 Empowering underprivileged communities to drive real change 16:12 Email overload and a loss of brainpower 18:56 Gmail tools and tips  22:23 Tips for better interviews and audience surveys 26:06 Upcoming interview with Jim Collison, co-host of Ask the Podcast Coach 26:37 Royalty-free music The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes

Topics covered in this episode:​     The significance of the New Year and the need for a fresh start for you and your podcast The importance of setting clear expectations for guests and creating a guest confirmation page for interviews The concept of "a month in a day" to efficiently manage tasks and get things done before the year ends The benefits of transparency when interviewing sources and setting clear boundaries for interviews Strategies for committing to new projects for a specific duration to assess their feasibility and make adjustments Tools and methods for automating podcast outlines, episode notes, and summaries for improved efficiency The Big Podcast AMP (Audience Monetization Program) for personal coaching to grow your podcast audience, increase engagement, and monetize your podcast Episode Timestamps:​ 04:01 Improvement is gradual; celebrate small victories. 07:39 Challenges in podcasting? 10:38 Clarifying expectations, boundaries, and process when doing interviews 12:47 Why guests are often

Topics covered in this episode:​ How to never miss an interview How an end-of-year survey can improve your podcasting strategy (and questions to ask your audience) Tips for pronouncing names correctly A checklist to catch audio problems in podcast interviews Transcribe your podcast with AI Considerations for purchasing podcast equipment (and its impact on success) Episode Timestamps:​ 04:38 Coordinating interviews 07:57 Improving your podcast with essential listener questions. 09:57 Why do people listen to your podcast? 13:22 NPR checklist helps prevent audio interview issues. 19:42 New equipment doesn't guarantee podcast success. 20:16 Shure SM58: A popular, durable, and reliable $99 microphone. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it,

Topics covered in this episode:​ The importance of seizing opportunities and recording meaningful conversations Reflecting on your impact and legacy as a podcaster Going deeper with podcast content and going beyond surface level goals for your podcast The potential for real impact and change, even with a small audience What your podcast makes possible Embracing the deeper intention and possibilities for podcasts, including "dirty joke" podcasts The power of passing on wisdom and messages through podcasting Episode Timestamps:​ 00:00 One of my first radio guests ... 06:04 Focus on impact, not just popularity or legacy. 07:26 Having real conversation despite differences and the potential for common ground in podcasting. 10:03 Embracing wisdom, exploring podcast potential, and uplifting people with humor. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ Want more help growing your podcast audience? Big Podcast Daily - Daily Podcasting Tips Big Podcast AMP (A

Topics covered in this episode:​ The importance of getting listeners to take a specific action after listening to a podcast.     Creating effective call-to-action statements and building an email list for communication with the audience.   Lead magnet ideas to maintain listener engagement.   Engaging and growing the audience with interactive content like quizzes, surveys, and assignments.   Offering downloadable printables, templates, and tools related to podcast themes.   Tips for testing microphones, maintaining podcast equipment, and using AI-based tools for transcription and organization. Episode Timestamps:​ 00:00 Visit newsletter.bigpodcast.com to see my dog. 05:39 Engage subscribers with immediate content. 09:28 Bookstagram buzz 12:38 Email engagement is crucial for immediate content consumption. 13:14 Attract subscribers with exclusive content and bonuses. 17:33 Engage audience with fun quizzes and tools. 21:45 Be a compassionate host for better interviews. 24:30 Keep guests at ease – on