RED - The Marketing Podcast For Influencers

Synopsis

Build your authority, turn customers into evangelists, and unleash the hidden money in your business. How to take your idea and make a name for yourself, within your industry and beyond. RED is for entrepreneurs who want impact, influence, and income.

Episodes

  • RED 276: Book Launch Behind-The-Scenes w/ Tripp Lanier

    RED 276: Book Launch Behind-The-Scenes w/ Tripp Lanier

    08/07/2020 Duration: 37min

    Tripp Lanier is back to discuss the behind-the-scenes of writing, publishing, and launching his new book, This Book Will Make You Dangerous. For the last decade, Tripp has run a very successful coaching business. He's host of the popular podcast, The New Man. Why wait so long to write a book? What does the book-writing process look like? When you have a successful business already, why write a book at all? These are a few of the things we discussed. And if you're thinking about writing a book to spread your message or promote yourself as an expert, you'll want to listen up! In This Episode: Being bigger than you really are Keeping grounded when you're kicking ass (not believing your own hype) Being put on a pedestal Trying to be liked (and how to work around this) Gurus who don’t have it all together Failure Porn Why books are important The process of writing a book How to decide what goes in a book (and what stays out) Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe n

  • RED 275: When I Felt Trapped In My Business, I Called Tripp Lanier

    RED 275: When I Felt Trapped In My Business, I Called Tripp Lanier

    06/07/2020 Duration: 39min

    It's very common to get in a business, partnership, or life situation that was working for you at one time, but is no longer working for you. Plans change. People change. Then what? You can keep going in the direction you're going and get what you get or you can change things and get what you want. I found myself in this situation a few years ago. On the outside, things looked great and on the inside things were pretty great, but I knew something was missing and I wanted something different. But I wasn't sure exactly what that was.  I'm not somebody who tries to "optimize" every single element of my life, but I had a friend who started working with a coach and was having a great experience with him as far as doing something along those lines. I hired him also and it was a great experience. It helped me to get a grasp on where I was, where I wanted to go, and how to get there. That coach, Tripp Lanier, has a new book, This Book Will Make You Dangerous. In this book, he shares his philosophy for living a life (

  • RED 274: Behind-The-Scenes Of An Expert Business w/ Nick Loper

    RED 274: Behind-The-Scenes Of An Expert Business w/ Nick Loper

    19/06/2020 Duration: 53min

    Remember when I used to have a co-host? Laurel isn't on the podcast anymore, but her impact is definitely felt on this episode since she was the one who introduced me to my guest, Nick Loper. Nick has a site and podcast called Side Hustle Nation, which helps people build small (and big) businesses during their non-dayjob hours. I brought Nick on for a couple of reasons: Side Hustle Nation is an "expert business" and I want you to see the behind-the-scenes aspects of it. He has some great examples of people making good money on the side, which I hope will give you inspiration to expand what you're doing in your main business and help fortify your income. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • RED 273: Better Podcast Interviews w/ Zita Christian

    RED 273: Better Podcast Interviews w/ Zita Christian

    18/06/2020 Duration: 26min

    This is Part 2 of my conversation with the oldest podcaster I know, Zita Christian. I sat on this a couple of weeks due to what's happening in the US around Black Lives Matter and changes around the way we look at and talk about race in the US. I've talked about these topics in the past (Episode 242 is a good example), and I think it's important we talk about them, but right now, it's better for middle-aged white guys to listen when it comes to these topics. With that said, one of the things Zita and I covered on this episode is interviewing. As podcasters, I think our ability to interview and, through those interviews, help spread the messages of others, is one of the most powerful things we can do. So while this episode isn't exactly a statement on Black Lives Matter or the importance of better representation of different voices in podcasting, it has everything to do with helping to share the messages of those whom we'd benefit from listening to right now. In This Episode: Jumping into podcasting (and why

  • RED 272: The 70-Year-Old Podcaster w/ Zita Christian

    RED 272: The 70-Year-Old Podcaster w/ Zita Christian

    24/05/2020 Duration: 35min

    A few months ago, a company wanted me for a podcasting job and working with Pro Tools was part of the deal. Why? I don't know, but it was a good opportunity for me, so I considered it... ...until I started working with Pro Tools. Don't get me wrong, I think Pro Tools is a great program for music recording. And the radio show I do is produced on Pro Tools (via an engineer, not me!), so I know why people like it. But it's not for me. When it comes to podcasting, I prefer Audacity. Still, it was a great opportunity, so I pressed on... As I was going through the process of getting more competent, I thought of a conversation I'd had with Zita Christian, the oldest active podcaster I know. In this conversation, she'd mentioned how her podcast episodes used to take several hours to edit. Then she got better...and quicker. When I was working on Pro Tools, I knew how she felt. The longer you do something, the easier it is to forget how long it took you to get good at it. And the more money you have, the easier

  • RED 271: How To Keep Moving Forward In Quarantine (Or Anytime)

    RED 271: How To Keep Moving Forward In Quarantine (Or Anytime)

    23/05/2020 Duration: 17min

    In the last episode, Eric Moss and I talked about a feat of strength that I try to explain in this episode, but it's better explained in this video. How can you, as a business owner, continue to do your "trick" as you age? Like Slim "The Hammer Man" Farman's feats of strength, you need to consider leverage. But you want that leverage working for you rather than against you. In this episode, I talk about how one industry used leverage to expand in unbelievable ways. Can you do the same in your industry? Yes. And the best part is that this works for you even in a "lockdown" situation. If you want to leverage your business and fortify your income and ability to get a message out, listen up. In This Episode: Making leverage work for you (rather than against you) "Stacking" your content, so your income and ability to communicate with people is fortified What to do when things come crashing down in your business (and hopefully doing it before things come crashing down) How to "do the work once" and continue to get

  • RED 270: The Strongman Experience w/ Eric Moss

    RED 270: The Strongman Experience w/ Eric Moss

    05/05/2020 Duration: 41min

    Eric Moss has one of those jobs you've heard of but didn't think really exists – he's a professional strongman. You can learn a lot from him, especially when it comes to spreading your message via live events. If you're curious about what it takes to establish yourself as a speaker and book yourself, listen up! In This Episode: Bending a frying pan (with your bare hands) Breaking a wrench in half (or not) When to do when you're on stage and things go wrong Booking speaking gigs – the complete process The mindset you need for a compelling live performance Badass old guys with cool nicknames Links To Things We Talk About: Eric Moss Slim "The Hammer Man" Farman Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).  

  • RED 269: The Live Event Business - What Now?

    RED 269: The Live Event Business - What Now?

    04/05/2020 Duration: 17min

    You've probably had the experience of meeting somebody from your past and saying, "I'm glad we're not together anymore." That's how I feel about producing live events. At least right now. There was a time when I was hot and heavy into producing and promoting live events – I've done HUNDREDS since starting my business in 1995. And even in the best of conditions, it's always a gamble. I had a college professor who had been in this business. He told me there was no greater rush than having a successful event, but no quicker way to lose money than having one fail. He wasn't kidding. In This Episode: A high-ticket event with a lot of money on the line A high-volume event with a lot of people coming A business where you got a big percentage of your money via public speaking Having 70% of your income vanish overnight – POOF! Have a live event coming up? You have options. Working with live event promoters during this time The best thing you can do is you're a speaker (or otherwise performing) at a live event Links

  • RED 268: Live Event Behind-The-Scenes w/ Terry Weaver

    RED 268: Live Event Behind-The-Scenes w/ Terry Weaver

    30/04/2020 Duration: 33min

    I sat down with Terry Weaver, author of Making Elephants Fly, to talk about the business of live events, specifically the behind-the-scenes of what goes on with his annual event for creative entrepreneurs, The Thing. Then COVID-19 put us all in quarantine. It's a weird time to be in the live event business, but there is also a lot of opportunity for those with the right offer and audience. In this episode, Terry talks about how he built an audience for The Thing and discusses what it takes to be successful in the live event business. If you're curious about what it takes to organize a live event for your business and sell tickets for it, listen up! In This Episode: The business of Walt Disney Building an audience Getting people on a plane to come see you VIP tickets and how to package them Booking hotels (and other "live event" venues) Links To Things We Talk About: Terry Weaver WDW Today The Thing Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss a

  • RED 267: My Tongue Blew Up

    RED 267: My Tongue Blew Up

    29/04/2020 Duration: 08min

    A few days ago, something happened that caused my tongue to swell. What was it? Nobody knows. Not the internet, not my nurse friend, and not my nurse practitioner friend. Today I went to have it examined. They didn't know either, but they did propose a solution. Maybe. This episode has nothing to do with marketing, but everything to do with spreading a message...or not being able to spread a message in this case. In This Episode: Talking with a lisp Stuff you could be allergic to How cool I am Dying from your throat closing up Getting shot in the butt with steroids Links To Things I Talk About: Big Podcast Bulletin Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • RED 266: The Gift Of Dyslexia

    RED 266: The Gift Of Dyslexia

    22/04/2020 Duration: 12min

    Research suggests dyslexics are disproportionately represented among entrepreneurs. Why? This is an episode about making the most of what you've got. In This Episode: click. click. click. click. Blowing an opportunity with my high school crush Jungle Love (It's drivin' me mad) Alcoholic salesmen Entrepreneurs with ADD Links To Things I Talk About: James Hayden Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • RED 265: How To Stop Hiding From Yourself (And Others) w/ James Hayden

    RED 265: How To Stop Hiding From Yourself (And Others) w/ James Hayden

    11/04/2020 Duration: 39min

    Lots of experts throw out words like "transparency" and "authenticity" in an attempt to seem more relatable to their audiences. But it's neither "transparent" or "authentic" if your messages changes from what it really is to something different just because a mic is on, you're otherwise being recorded, or somebody else is in the room watching. Everybody has a thing. By that I mean, we all have something about ourselves we don't like or would like to change. And I'd argue that most people spend a lot of time denying that thing or trying to work around it. This is the stuff we don't share – it's the "secret" we hope nobody discovers. Then there are people who lean into these "secrets," not only acknowledging them, but using it as a foundation to build upon. James Hayden is one of those people...but he wasn't always. Today he writes and speaks about the one thing he tried to hide for years. This is a story about jumping in and taking control and your life. James Hayden has done that via public speaking. As someb

  • RED 264: The Speaking Opportunity We Have Right Now

    RED 264: The Speaking Opportunity We Have Right Now

    05/04/2020 Duration: 22min

    In the previous episode, I talked to Grant Baldwin, author of the book, The Successful Speaker, about the opportunity for experts, authors, and podcasters to spread their messages via speaking. Then COVID-19 hit. Now what? There's still an opportunity. And you may benefit by taking advantage of it. In This Episode: Is the "Speaking Opportunity" dead right now? (HINT: It's not.) How my speaking engagements have been affected by coronavirus (or fear of coronavirus) The best way to prepare for live speaking events (whenever they come back) A business lesson from the white-hot stock market of the 1990s  Scared of speaking in public? This may help you... The real reason meeting planners love speakers (it has nothing to do with filling seats) Why podcasting is better than speaking live (and how to take advantage of it) The problem with "be everywhere" marketing Links To Things I Talk About: The Speaker Lab Podcast The Successful Speaker (Get the audiobook free with Audible trial.) 30-Day Solo Podcast Challenge

  • RED 263: The Business Of Speaking w/ Grant Baldwin

    RED 263: The Business Of Speaking w/ Grant Baldwin

    19/02/2020 Duration: 47min

    Grant Baldwin knows the business of speaking. And after more than a decade of in-the-trenches work on the road, he's released a new book, The Successful Speaker, to help those who are interested in getting booked as a speaker. In This Episode: The "Speaking Opportunity" (and how to take advantage of it) Is speaking the best opportunity for you to spread your message? Who is hiring speakers? Five places to look... What speakers really get paid for Why "excluding" people will help you make more money as a speaker The power of celebrity Making what you do interesting to meeting planners, conference organizers, and others who hire speakers How to make money speaking for free How specific should your speaking topic be? Gary Vaynerchuk – how he built his speaking business (and why people hire him to speak) The story behind Grant's book deal Links To Things I Talk About: The Speaker Lab Podcast The Successful Speaker (Get the audiobook free with Audible trial.) Help Your Expert Friends Reach More People... If yo

  • RED 262: Business (And Personal) Lessons From 2010 - 2019

    RED 262: Business (And Personal) Lessons From 2010 - 2019

    11/01/2020 Duration: 33min

    We're in a new year and now that the "new year, new you" propaganda has quieted down, it's time to get to work to make what's happening in 2020 better than what happened in 2019. More, bigger, louder, and faster... Unless that's not what you want. It's not necessarily what I want, so I decided to revisit the last 10 years to consider what I liked about them (and what I want more of) as well as what needs to change moving forward. In This Episode: Taking live calls on Blog Talk Radio Writing a great book No Doubt, Bush, and Sandi Patty When you become the person you hated when you were younger The double-edged sword of comfort What Steve Jobs knew about making a decision Your house is on fire...literally. You just got robbed...literally. How to impress a cop Being a professional mannequin Turning pro Ignoring "red flags" When your wife calls you on your BS... When your dog interrupts your podcast... Embracing your past and using it to help you move forward Links To Things I Talk About: Build A Big Podcast -

  • RED 261: The Panic Attack - Part 2

    RED 261: The Panic Attack - Part 2

    31/08/2019 Duration: 14min

    This is the followup to my panic attack episode. It's about what happened after I walked off stage, why things went down the way they did, and what you can do to make sure this doesn't happen to you. In This Episode: "I thought it was part of the act." A doctor's opinion What you think is happening isn't what other people think is happening Drinking beer at 10am No, you're not an alcoholic – have another drink! Why I don't get invited to the country club How country music gets made Links To Things I Talk About: My 11 rules for experts 10% Happier (Get the audio book free with Audible trial.) Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • RED 260: The Panic Attack - Part 1

    RED 260: The Panic Attack - Part 1

    24/08/2019 Duration: 17min

    I had a panic attack today. On stage. In front of maybe 200 people. With three cameras rolling. This is an episode about what happened. Or what I think happened. It's hard to say for sure because I was out of it. In This Episode: Losing your voice onstage What happens when your mouth is so dry your lips stick to your gums Sweating your ass off in a cold room An out-of-body experience Not dying (but wishing you were dead) Dusting yourself off and getting back on the bike Links To Things I Talk About: Build A Big Podcast - The Marketing Podcast For Podcasters Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • RED 259: A Story About Dogs

    RED 259: A Story About Dogs

    28/07/2019 Duration: 19min

    I started RED Podcast on a fluke. It was actually a side project to help my wife (girlfriend at the time) build a mailing list and attract an audience for an upcoming book. I can't say we didn't take it seriously, but it definitely wasn't taken as seriously as I take it now. We did everything remotely from our individual offices, via Skype (even though both our offices were in the same house) and it was more conversational than what I've done over the last couple of years. Laurel recorded with our dog in her office and, on the early episodes, he was often interrupting. One of the most common questions I get from people who've listened to RED Podcast since the early episodes is, "What happened to your dog?"  This is the story of not just our dog, but two different dogs. And as an entrepreneur with an expert-based business, I think it's something you'll connect with. "RED 4.0" is coming soon. To make sure don't miss the relaunch, subscribe now via Apple Podcasts and you'll never miss an episode.

  • RED 258: Special Announcement

    RED 258: Special Announcement

    14/06/2019 Duration: 01min

    My book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show, is on sale now. So if you've been on the fence about getting it, now is your chance to get off the fence. "RED 4.0" is coming soon. To make sure don't miss the relaunch, subscribe now via Apple Podcasts and you'll never miss an episode.

  • RED 257: The Book Is Here!

    RED 257: The Book Is Here!

    26/03/2019 Duration: 14min

    After almost five years, my book on marketing yourself via podcasting is here!  In this episode, I talk about my launch philosophy and why I'm not doing the traditional "Internet marketing" launch and what I've done (and what I'm doing) to get the word out about this book. In This Episode: The "Slow Burn" Launch How I took a book to #1 on Amazon (almost) Where I put my energy on "launch day" (it wasn't the book) The audiobook and why it's not out yet What's next for RED Podcast Links To Things I Talk About: Big Podcast Big Podcast - The Book Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

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