RED - The Marketing Podcast For Influencers

Unlock your podcasting potential with this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that sponsors are interested in Creating a podcast that people will miss if it's gone Monetization Potential How podcasting skills can be monetized Information on Big Podcast Amp at bigpodcast.com/amp Challenges in Content Creation Increasing noise making it harder to grab attention Risk of burnout from the "content treadmill" Podcast Improvement Tips (7 Nonnegotiable Things) Clear Niche Importance of clearly defined target audience Distinct Perspective Necessity of a unique point of view for your podcast Non-Neutral Voice The importance of having a clear stance on issues and meticulous editing Mostly Insights, Some Promotion Balance of valuable content and promotion Personal Engagement Avoiding generic address terms, speaking as if to a single person Use 'You' Frequently Making the audience feel personally addressed

Breaking down the most debated podcasting tools and events with an insider's perspective - David Hooper rates them as overrated, underrated, or accurately rated on this episode of Build a Big Podcast! Episode Timestamps Introduction (00:00:05 - 00:00:56) Breaking the 4th wall Mentioning past insider episodes and newsletter Overwhelm with other work (new book, other projects, client work, NPR podcast) Introduction to "Build A Big Podcast" and episode format Episode Format: Over, Under, or Accurate (00:00:56 - 00:01:21) Explanation of the format: Overrated, Underrated, or Accurately Rated Blue Yeti Microphone (00:01:21 - 00:03:33) Overrated for most people, underrated for podcasters Best practices for using Blue Yeti Cost and sensitivity issues Alternative: ATR 2100 by Audio-Technica Audacity (00:03:33 - 00:04:12) Highly underrated Long-time user perspective New features and plug-in compatibility Opinions on destructive vs. non-destructive editing Podcasting Conferences (00:04:12 - 00:10:24) General

Learn how to grow your podcast, find quality equipment on a budget, and make your show truly matter in this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that sponsors are interested in Creating a podcast that people will miss if it's gone Topics Covered in This Episode Building a Successful Podcast Importance of perception in life and podcasting Example of the podcast "20VC" and its growth journey Realistic expectations about the time it takes to succeed in podcasting David’s first radio experience and its evolution Coming soon ... 30-day Solo Podcast Challenge to improve hosting skills Big Podcast AMP (Audio Monetization Program) The $99 Miracle Reduction in costs for quality podcasting equipment Example of Shure SM 57 and SM 58 microphones Cost comparison of recording equipment over the years What's your "$99 miracle" story? Exclusive Podcast Deals Historical example of exclusive deals in media ... MTV

Unlock powerful podcasting tips, from mastering interviews to creating online radio stations, and learn how to amplify your message in this episode of Build a Big Podcast! Topics covered in this episode:​ Phil Donahue and Oprah Winfrey Phil Donahue's Impact on Daytime Talk Shows Oprah Winfrey's Acknowledgment of Donahue Encouragement to Engage Listeners Reference to Phil Donahue and David Letterman Interview Own Your Niche Concept of Niche Ownership in Podcasting Examples of Podcasters Adopting Words on Wordnik Benefits of Word Adoptions for Engagement and SEO Larry King's Interview Preparation Claim: Larry King Never Prepared for Interviews Discussion on Authenticity vs. Preparation Comparison with other Professionals (e.g., Guitarist Yngwie Malmsteen) Advice on Traditional and Non-Traditional Preparation Apple Podcasts Web Edition Benefits for Non-Apple Device Users Increased Accessibility for Listeners Creating an Online Radio Station Introduction to Radioize Benefits of Online Radio Stations

Learn unique strategies for growing, monetizing, and marketing your podcast, plus hear about the power of empathy and a fun (but awkward) Thanksgiving podcast story in this episode of Build a Big Podcast! Topics covered in this episode:​ Marketing for Podcasters Podcast Monetization Strategies Audience Engagement Techniques Podcasting Equipment and Tools Empathy in Podcasting Importance of Originality Helping New Podcasters Personal Coaching Program for Podcasters (Big Podcast AMP) Episode Timestamps 04:05 Established podcasters are willing to help newcomers 08:09 Subscribe for more ... 11:40 Tips for better podcasting 15:29 A recording mishaps that lead to awkward holiday situation 17:27 Inspired by the adult industry ... 21:40 Live events to build audience, generate income, connect 25:24 Music licensing for your podcast is important ... protect yourself! The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riversi

Discover essential tips for balancing podcasting and self-care, enhancing audio quality, and leveraging the power of life experiences in this episode of Build a Big Podcast! Topics covered in this episode:​ Dangers of sensational content Importance of self-care balance Validation of podcast content Mental health of podcast hosts Audio quality recommendations The cost of quality podcasting equipment Impact of life experiences Personal Coaching Program for Podcasters (Big Podcast AMP) Episode Timestamps 00:00 Grow your podcast, make money 03:25 Podcast growth, profitability, and impact explained succinctly 11:33 Podcast AMP: Grow, promote, and monetize your podcast 14:57 Don't write memoir too soon, share experiences 18:27 Validation before podcasting, audience size doesn't matter 22:28 Serious burnout and hitting a wall 24:48 Busyness amplifies distractions; seek sustainable engagement 26:39 "Jokes reflect truth, mental health advice included." The Newsletter for Podcasters Big Podcast Insider - Weekly P

Expert tips on growing your podcast, from mastering the perfect newscast template to leveraging Spotify comment sections in this episode of Build a Big Podcast! Topics covered in this episode:​ Promoting a podcast The importance of getting names right Featured podcasts on Pocket Casts - You could be next! The Spotify comment section (and how to take advantage of it) A 30-second newscast template Life after viral success (and why you'll be in good shape should you go viral) Personal Coaching Program for Podcasters (Big Podcast AMP) Episode Timestamps 00:00 Maximize podcast reach, quality, and monetization 05:37 Pocket Cast app seeks new podcast features 06:33 Grow your audience with comments 11:16 Promote podcast on traditional audio platforms, not just YouTube 13:39 16 Minutes of Fame 16:57 Personalized coaching to grow, monetize podcast audience The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Ri

In this episode of Build a Big Podcast, David Hooper emphasizes the importance of getting guest names right and maintaining respect and accuracy for a successful podcast interview. Bullet Points: Respectful Podcasting Practices - The importance of being respectful to your podcast guests, ensuring you represent them accurately without manipulative edits Audience Priority - Ensuring that your audience comes first by not spreading propaganda, misinformation, or disinformation on your podcast Name Pronunciation Verification - The significance of verifying the pronunciation of your guest's name to avoid mistakes and show respect Cultural Sensitivity - Understanding that different cultures may feel uncomfortable correcting the host, hence the need for the host to create a welcoming environment for corrections Handling Corrections - Encouraging guests to correct any mistakes (names, dates, etc.) during the podcast to avoid extensive editing later Guest Experience - The impact of repeated corrections on the flow of

Discover essential insights on storytelling, monetizing your podcast, leveraging YouTube and AI tools for podcast growth in this episode of Build a Big Podcast! Topics covered in this episode:​ Podcasting Competition and Challenges Importance of Good Storytelling Monetizing Your Podcast YouTube vs. Audio Podcasts AI Tools for Social Media Listener Interaction Strategies Creating and Using Podcast Websites Personal Coaching Program for Podcasters (Big Podcast AMP) Tools and Services to Improve Podcasting Efficiency Episode Timestamps 06:06 Monetizing audio skills, secrets of entertainment industry 09:16 Podcasters can make six figures diversifying income 11:45 YouTube reaches many, but audio fosters loyalty 13:58 YouTube can attract new podcast listeners 16:54 Educate followers, use direct RSS for outreach 22:02 Podcast Growth Toolkit  22:53 Grow your podcast, make mom proud, subscribe The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast

Discover the latest podcasting tools, tips, and updates on accessibility, Audacity 3.6, Overcast's upgrade, and how to turn your podcast into engaging social media content in this episode of Build a Big Podcast! Topics covered in this episode:​ Accessibility equals audience growth Audacity 3.6 is out (with new features!) Overcast podcast player gets a big upgrade AI-generated social media content to help you grow your podcast Protecting your podcast data (and reputation) Amazon Prime Day deals for podcasters Personal Coaching Program for Podcasters (Big Podcast AMP) Tools and Services to Improve Podcasting Efficiency Episode Timestamps 04:55 Accessibility important for reaching diverse podcast audience 08:34 Podcast hack? Use password manager ... 10:13 I lost a lot of data this week 15:54 AI quizzes, press releases 17:41 Get Audacity 3.6 free, great podcast deals 20:02 Podcast Growth Toolkit The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big

Discover insider tips on crafting compelling podcast intros, leveraging video on Spotify, and mastering pitch techniques on this episode of Build a Big Podcast! Topics covered in this episode:​ Effective Podcast Intros Techniques Pitching Podcast Like Pixar Producers Leveraging Video Content on Spotify The Importance of Backstory and Logical Structure Turning Voice Notes into Text Automated Podcast Episode Notes Solutions Personal Coaching Program for Podcasters (Big Podcast AMP) Tools and Services to Improve Podcasting Efficiency Episode Timestamps 05:20 Seeking captivating podcast intros to talk about in my upcoming book 08:36 Craft brief podcasts, leverage videos, attract more viewers 12:34 Turn podcast ideas into written content easily 14:46 Personalized coaching for podcast growth The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for po

Dive into this episode of Build a Big Podcast for insights on podcast marketing, equipment tips, content ideas, and monetization strategies to elevate your podcasting game! Topics covered in this episode:​ Heatwave and Recording Environment Challenges Recommendations for a Desktop App for Podcast Listening 21 Unique and Useful Ideas for Podcast Content What to Do with Old Podcast Equipment Content Licensing for Podcasters Classified Ads and Resources for Growing Your Podcast Personal Coaching Program for Podcasters (Big Podcast AMP) Tools and Services to Improve Podcasting Efficiency Episode Timestamps 03:40 Assumed cheap A/C repair turns costly. Lesson: assumptions 09:16 The wrong microphone ... it happens (a lot) 11:51 Adding humanity to guests, challenging stereotypes 16:05 Unrecognized voice leads to surprising connections 18:12 Personalized coaching, free resources to grow podcast. The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podca

Discover why being a good conversationalist isn't enough for podcasting success and learn actionable tips to grow your show in the latest episode of Build a Big Podcast. Key Themes Charisma vs. Effective Podcasting The Importance of Focused Interviews Listening Skills for Hosts AI Tools in Podcasting Podcasting Vs. Traditional Media Podcast Growth Strategies Holiday Breaks for Podcasters Topics covered in this episode:​ The distinction between being a charismatic conversationalist and a great podcast host The importance of really listening to podcast guests Inbox zero strategy for managing email effectively Insights and ethical considerations regarding AI tools and content scraping, specifically involving OpenAI Encouragement to take breaks during holidays and manage listener expectations Podcast advertising's high return on investment (ROI) compared to traditional media Episode Timestamps 05:05 Create respectful, understanding environment; ask, then listen 08:03 Achieve inbox zero for better productivit

David Hooper shares expert tips on indie podcast production, podcast advertising, crafting effective podcast titles, and leveraging AI tools for episode notes ... Key Themes Indie podcast production tips Writing effective podcast titles AI tools for episode notes Strategies to cool down a hot podcast studio Podcast advertising insights. Live ad reads ... always Personalized podcast coaching Topics covered in this episode:​ The Importance of Relatability and Quality in Indie Podcast Production   - Why indie podcast listeners seek authentic and unfiltered hosts   - The significance of specialized information over general topics Effective Podcast Titles and Subtitles   - The benefit of direct and clear titles over clever or pun-filled names   - A three-step process for crafting impactful podcast titles Generating Visual Episode Notes   - Introducing tools that transform podcast audio into mind maps and other visual notes   - Benefits of using visual elements to engage and inform listeners Impact of Heat on Po

Discover essential tips on podcast branding, audience growth, and monetization, plus insights into maintaining consistency and mental health as a podcaster on this episode of Build a Big Podcast ... Key Themes Podcast Marketing Strategies The Importance of Taking Breaks from Podcasting How to Choose Your Podcast Brand Colors Eliminating Filler Words How Much "Political Content" is Too Much? Mental Health and Podcasting Topics covered in this episode:​ How to Avoid Podfade: David discusses taking breaks and the importance of communicating with your audience during downtime Choosing Brand Colors Strategically: Insights on how to pick brand colors that resonate with your podcast's identity How to Eliminate Filler Words Like "And" and "You Know": Tactics to improve your speech clarity and professionalism Spotify's Efforts in Protecting Election Integrity: How podcasting platforms are addressing election-related content ... and things for you to think about The Problem with Long Podcast Monologues: Why excessiv

Discover essential tips and tools for podcasters, including the best podcasting format, maintaining quality content, and valuable resources to grow and monetize your podcast ... Key Themes Podcasting trends and formats Marketing strategies for podcasters Tools for podcast production Making podcasts listener-friendly Co-hosted versus guest formats Importance of release deadlines Monetizing and growing podcasts Topics covered in this episode:​ Trends in Podcast Formats: The trend of changing podcast formats, particularly moving from interview to co-hosted formats Challenges with Interview Podcasts: Advantages and disadvantages, including difficulties with guest quality and scheduling Podcast Audience Growth Strategies: Insights on why focusing on content people are interested in is more effective than trying to convince them to listen to current content Podcasting Demographics: The younger skew of podcast audiences and the importance of differentiating between podcast and YouTube content Podcast Accessibilit

Discover strategies to grow your podcast audience, monetize your content, and create impactful episodes with expert advice from David Hooper ... Key Themes Podcast formats and challenges Audience engagement and meetups Effective podcast monetization strategies High-quality remote recording solutions Importance of podcast content focus Children influencers and children of influencers, ethical concerns Personalizing and professionalizing guest interactions Topics covered in this episode:​ Introduction Interview Format vs. Monologue Podcasts Mention of Previous Episode with Jim Collison Topics Covered in This Episode You plus Them Equals Bigger Podcaster The Pacific Content Opportunity Your Podcast, Your Rules The $200,000 Podcast Advocates Want Legal Protections for Child Influencers You Plus Them Equals Bigger Podcaster Avoiding the Content Treadmill Viewing Listeners as Real People, Not Downloads Attending a Local Podcast Meetup The Structure and Benefits of Meetups Gathering Around a Topic, Not the

Thinking about doing a co-hosted podcast? Want to make your co-hosted podcast better? This episode of Build a Big Podcast is for you! Most people who listen to Build a Big Podcast are familiar with Dave Jackson from School of Podcasting. And if you know School of Podcasting, you may know another podcast with Dave Jackson, Ask the Podcast Coach. Jim Collison co-hosts Ask the Podcast Coach.  Jim Collison is a seasoned podcaster and technology enthusiast also known for his involvement with Gallup, helping individuals and organizations maximize their potential through strengths-based development. I've brought him on Build a Big Podcast to talk about co-hosting ... and we go deep. We talk about:​ The Value of Co-Hosting David Hooper's Preference: Believes co-hosting leads to a more relaxed and comfortable listening experience Jim Collison's Perspective: Emphasizes being genuine, consistent, and the significance of practice in co-hosting Evolution of Ask the Podcast Coach Development of Inside Jokes and Consis

Boost your podcasting game with marketing insights, tools for guest agreements, sound tips, and productivity hacks from the latest episode of Build a Big Podcast! Key Themes Podcast growth strategies Post-production and editing Audience engagement tips Marketing insights from Marvel Studios Useful podcast tools The importance of clear agreements, for co-hosts, guests, and podcast sponsors Topics covered in this episode:​ Podcasting Lesson from Marvel Studios: Insights into how Marvel uses motion capture technology and how it relates to podcasting postproduction How Sound Works for Podcasters: Explanation of sound dynamics and tips for avoiding unwanted noise during recordings Subtraction by Derek Sivers: Discussion on focus and productivity, highlighting Derek Sivers' philosophy of saying no to distractions Free Tool for Guest Agreements: Introduction to a tool for collecting electronic signatures on guest agreements to avoid future misunderstandings Challenges with Time Zones: Keeping track of time zones

In this episode of Build a Big Podcast, David Hooper discusses the importance of creativity over constant upgrades in podcasting equipment and shares valuable insights on creating viral content and effective public speaking for podcasters. Key Themes Upgrade: Software and equipment improvements Content Creation: Writing books, viral content Public Speaking: Tips for engaging presentations Humor: Effective use in podcasting Equipment: Budget-friendly podcast studio setup Podcast Growth: Tools for audience expansion Coaching: Personalized podcasting guidance Topics covered in this episode:​ Upgrading software and equipment for podcast production Writing and publishing multiple books in a short timeframe The importance of grabbing attention and delivering on promises for viral content 10 Rules of Public Speaking and how they can apply to podcasting Embracing spontaneity and humor in podcasting to keep the audience engaged Using a $100 podcast studio setup for budget-friendly podcast production Episode Timest