RED - The Marketing Podcast For Influencers

Topics covered in this episode:​ Your number one job as a podcaster Lessons learned from being ignored The importance of showing up consistently How to deal with rejection and not being for everyone The value of building a supportive community Avoiding generic and overused words in podcast descriptions Creating content that stands out and resonates with your audience Episode Timestamps:​ [00:02:58] A podcasting lesson ... Struggles releasing albums and promoting shows [00:05:38] Missed opportunity to sell [00:08:40] Understanding and utilizing the benefits of short episodes. [00:11:29] Advantage of an engineer or producer during recording (and how to get the same results without either) [00:18:03] Dolly Parton interview on the schedule. The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if yo

Topics covered in this episode:​ The importance of being present and recording live for your podcast episodes and advertising. The value of going through your podcast with your audience and being in the moment. Ways to grow your email list or podcast and keep people listening. The role of quality audio in building trust with your audience. A framework for creating successful podcast episodes. The challenges of podcast editing and potential solutions for independent podcasters. Episode Timestamps:​ [00:00:58] Editing is crucial, but be present live. [00:05:25] Haven't started your podcast? This may be why ... [00:07:21] Independent radio clusters disappearing and the problem with media consolidation [00:10:28] Bringing your podcast community together [00:14:43] People "hate listen" to feel something The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record

Mistakes happen in the studio and, if you do this long enough, some of those mistakes will get out. Despite what you might read online, for most people, this isn't the end of the world. In some cases, bloopers and outtakes getting released, whether accidentally or on purpose, will actually help you. I dive into this subject on this episode. What you're going to hear in this episode: Mistakes and bloopers that happen in podcasting studios If you're in a studio, bloopers will happen ... and some will get out Example of a New York Times bestselling author with a blooper in his audiobook Should you fix bloopers? The positive aspects of bloopers Casey Kasem's famous blooper and its impact on his image The power of good editing in shaping the listener's experience and perception of your show Episode Timestamps:​ [00:02:02] Mistakes in audiobooks and podcasts can enhance listener experience [00:03:55] Humanizing mistakes [00:11:57] Be mindful of words, be kind to others. The Newsletter for Podcasters Big Podcast

Topics covered in this episode:​ The importance of connecting with people and having business sense in podcasting Diversifying income – a lesson for podcasters Using present tense to create anticipation and engagement with the podcast audience The role of money in podcasting and options for monetization through the Big Podcast Audio Monetization Program (AMP) The difference between a great interview and a random interview Embracing the opportunity to become a great host and interviewer, connecting with different guests, and having purposeful conversations. Episode Timestamps:​ [00:00:20] Persuasive messaging, finding story ideas, podcast sponsorship. Netflix DVD shutdown, classified ads, podcasting tips.  [00:04:27] Musician's success: connecting with fans, business savvy. [00:09:01] Want more people to buy your message? Understand past and present tense [00:09:51] Teasing future episodes without spoiling surprises. [00:12:55] You can't recreate moments.  [00:16:56] Quick thoughts on podcast research and id

Topics covered in this episode:​ Bob Barker DUH!! The importance of using a microphone for podcasting (or Zoom meetings) Strategies for achieving and maintaining chart success Engagement pods and reaching genuine listeners The impact of a podcast beyond its topic Influencing the next generation The use of carefully chosen images on Instagram to convey a message The value of specialization Taco Bell  Episode Timestamps:​ [00:04:13] Strive for Impact and ambition in podcasting. [00:09:02] Messages multiply. [00:13:43] "Start fresh, avoid gaming." [00:14:35] People want specialists, not "brainfarts." [00:20:55] WUT?! Recording audio in a kitchen?! [00:24:07] Respecting audio recording. [00:26:23] Want more attention for your podcast? Do this ... The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and,

Key takeaways from this episode: 1️⃣ One sentence can have a massive impact: Bob Barker's sign-off reminder to "help control the pet population, have your pets spayed or neutered" saved countless animal lives.  As podcast hosts, we have the power to use our platform and voice for important messages that align with our values and make a difference. 2️⃣ Make choices that reflect your values: Whether it's through the guests we bring on our shows or the conversations we have, we can align our podcasts with our philosophies and make a positive impact on our audience. 3️⃣ Sneaking up on your audience: Just like a message about animal population control on The Price is Right, sometimes the most impactful messages are the ones that subtly reach and surprise your audience. It's an opportunity for us as podcast hosts to share important messages that go beyond the main topics of our shows. Want more? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here

Topics covered in this episode:​ World building and its importance in podcasting What your audience thinks "podcasting" is 30+ ways to use AI in podcasting Custom soundtracks for podcasts The 1331 Workshop Method for monetizing podcasts Classified ads, products, and services for podcast growth Episode Timestamps:​ [00:00:23] The Table of Contents [00:03:12] Setting the scene for impactful podcasting. [00:06:18] Want big opportunities? Start small first. [00:12:14] Non-insiders won't understand RSS or podcasting. So what! [00:13:13] "Raw tape" (and just tape in general) [00:16:01] A way to monetize your podcast with workshops. [00:19:42] Three options to subscribe to Build a Big Podcast The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you

Topics covered in this episode:​ Why Spiderman almost didn't happen (and an opportunity for podcasters) Recognizing ideas ahead of their time. Interview Comfort - how to set up your studio to get the best episodes. Podcasters no longer have to convince publishers or gatekeepers to publish our work, but we've got another problem ... There are still opportunities in podcasting Doing "The Work" in podcasting Episode Timestamps:​ [00:06:00] Fluorescent lights and your podcast studio [00:08:59] Improving guest comfort: consider turning off video. [00:11:09] Describe buys Squadcast [00:18:30] A podcaster joke – are you living it? [00:20:48] Connecting with guests (and listeners) through energy and emotion. [00:23:38] Never miss an episode of Build a Big Podcast The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Tr

Topics covered in this episode:​ My $79 computer and how it gets the job done Fancy or expensive equipment is not necessary for great work Equipment vs "The Work" One string, millions of views ... A new social network from an ex-Twitter employee (not BlueSky) Episode notes on steroids, a database of everything mentioned in each episode Guest booking simplified Overcoming writer's block  Episode Timestamps:​ [00:05:29] Track popular podcast topics with episode notes on steroids. [00:09:40] 15 Guest Booking Principles [00:11:38] Guests must know their subject matter ... [00:18:50] Podcast Humor [00:21:49] Want to spread better messages? [00:22:43] Never miss an episode ... The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BI

Topics covered in this episode:​ The #1 drag queen Ideas becoming stronger through discussion and debate Importance of considering all platforms for podcast distribution Discussion on microphones and sound quality Remote sessions with poor audio quality and background noise AI-powered tools for podcast episode creation The role of the host in capturing and maintaining listener attention Historical background of Apple's popularity among creatives How negative press can be used to one's advantage Using bad podcast reviews to promote specific items or content on a website Episode Timestamps:​ [00:00:21] Spiky point of view [00:05:30] "Negative" publicity (and how to take advantage of it) [00:08:18] Opinion vs fact, entertainers vs lecturers [00:12:10] Great mics for crystal clear sound. [00:14:05] AI-powered tools create podcasts The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it e

What does Taylor Swift have to do with your first 1000 podcast subscribers? When you look at how she grew her own audience (and reputation), a lot. In this episode, I talk about a simple way to grow your podcast audience. So simple that many people skip it. But that's because it's also difficult and will require you to do some work as well as face rejection. Is it worth it? Yeah. Like to read? More thoughts on getting your first 1000 podcast subscribers. Like the podcast?  Subscribe now and never miss an episode of Build a Big Podcast. Want more? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here to it in a newsletter format – it's free and you can unsubscribe at any time with a single click.​      

Topics covered in this episode:​ Taking advantage of the post-pandemic and post-social media urges Organize a meetup related to your podcast topic "Special effects" in podcasting – not necessary (if the storyline is compelling) Rules of engagement for interviews The importance of avoiding podcast and social media "shovelware" Different content for Facebook vs. podcasting Directly connecting and engaging with the audience through live events Meta's guide for Reels  Ensuring your guests sound good Adapting questions if certain topics are off-limits How Dolly Parton handles "personal" questions Episode Timestamps:​ [00:01:27] Tips, best practices, and classified ads. [00:04:57] Meetups: The ultimate audience growth strategy. [00:06:58] Good storyline beats special effects in movies (and in podcasts). [00:11:24] Avoid shovelware. Customize your content for each outlet. [00:15:22] How to format your podcast episodes. [00:17:42] Rules for podcast guests. [00:19:42] Boost your podcast audience, buzz, and revenue.

Pre-interviews are an important part of producing a great podcast. You know that.  But sometimes guests push back on doing a pre-interview, thinking they're not important or otherwise not needed.  While it’s understandable that some guests may feel confident enough to wing it or may simply "not have the time" for a pre-interview, it’s crucial to explain why this step is so important. Here are some strategies you might find helpful: Emphasize on Mutual Benefit: Explain that a pre-interview is not just beneficial for the host but also for the guest. It allows them to clarify their thoughts, prepare their anecdotes, and understand what to expect from the conversation. Assure Them It’s Not a Rehearsal: Some guests may feel that a pre-interview takes away from the spontaneity of the podcast. Reassure them that it’s not about scripting the conversation, but rather about setting a loose framework. Promote It as a Time Saver: A well-prepared interview often takes less time than an unprepared one. Detailing this

Topics covered in this episode:​ Dolly Parton and her Imagination Library program "Hate listeners" and spreading a message Barbie boycotts and your podcast Engaging the listener through vivid descriptions Experiencing the Malibu Dreamhouse and encountering a character Young girls and the future of society Successfully getting a message across during a difficult interview Episode Timestamps:​ [00:00:29] Barbie, video comments, Dolly Parton [00:06:05] Message spreading brings satisfaction, regardless of actions. [00:06:49] "Hate Listeners" bring benefits [00:12:11] Sneaky messages that change the world. [00:14:07] Leverage others on social media for attention. [00:19:03] Barbie (with music). [00:21:58] Dolly Parton's faces judgment during interview. [00:24:35] A really hot podcast ... The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality i

Topics covered in this episode:​ Oops! A Lawsuit in Federal Court  Bad Legal Advice? Hollywood Strike: Updates and Predictions for Resolution Recording from Home in a Closet Analyzing Audio Quality with Podcast Grader The Importance of Prioritizing Goals over Engaging in Arguments on Social Media Using Postal Mail to Promote Your Podcast Episode Timestamps:​ [00:06:09] Legal actions may not be worthwhile. [00:12:52] "Opportunities happen, be ready." [00:15:57] Promoting your podcast via postal mail  [00:17:51] Remote work "rules" for podcasters The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 137 of Big Podcast Insider. If you'r

Topics covered in this episode:​ The Importance of Involving Listeners in Your Podcast Engaging, Promoting, and Growing Your Podcast Community Unlocking the Power of User-Generated Content How Autonomy Drives Podcast Engagement3 The Importance of Origin Stories and Detail Fresh Episode Ideas: Q&A, Flipped Format, and Bonus Content Episode Timestamps:​ [00:02:54] Disney's attention to detail  [00:05:11] Your "Origin Story" crucial to generate viewer interest [00:08:24] Encourages signing up for your mailing list and review your podcast [00:12:54] Audacity - Is it a cult? [00:14:31] User-generated content and what you need to know about it [00:17:31] Getting listeners involved with your podcast [00:20:15] Podcast monetization program for successful podcasters. The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhe

Topics covered in this episode:​ Outgrowing Your Podcast: The importance of constantly evolving your podcast to keep up with your own growth and changing interests.  Newsjacking: Discover a powerful strategy to attract more listeners by leveraging current events and trends.  The Power of Rewards: Engaging your listeners is crucial for the success of your podcast.  Embracing Background Noise: Creating an authentic podcast experience is essential.  Finding "Money in the Middle" The Newsletter for Podcasters Big Podcast Insider - Podcasting Newsletter ​ This episode is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 135 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and als

Topics covered in this episode:​ Why it's important for an artist (and you as a podcast) to be known for authentic work rather than being associated with other types of art. The importance of informing viewers/listeners about your real work when creating response videos or remixes. A discussion on a legendary broadcaster known for "The Strangest Secret" and his achievements in the spoken word album industry. Insights into daily routines The importance of planning episodes and writing for a great podcast. Tips on how to finish a podcast faster. Stolen tricks to grow your podcast and a conversation about equipment choices. How to enhance the quality of a podcast.- The sponsor for this episode, Riverside.fm, a platform for remote podcast and video recordings. Utilizing pinned posts on social media for maximum visibility of promotions. Exploring underutilized opportunities to reach new people who will be interested in your podcast Speaking at live events Advice on preparing a basic talk for unexpected speaking e

This is what you'll get from this very short episode of Build a Big Podcast: Benefits of Podcasting for Communication Skills Podcasting can help improve communication skills by enhancing storytelling abilities Thinking through and editing thoughts before speaking can lead to clearer and more concise communication Effective communication skills learned through podcasting can be applied in various situations, like group calls or webinars How Podcasting Helps with Personal Introductions Podcasting can help you get to the point and quickly exit conversations The three-act structure, which is commonly used in podcasting, is essential in introductions, just like in storytelling Introduction skills can help with all aspects of your life, including business, career, or even dating purpose Advantages of Podcasting Beyond Direct Monetary Gains Podcasting can help clarify and explore ideas and contribute to the completion of projects, such a books Anyone can benefit from podcasting, even if they are unsure what t

On this episode of Build a Big Podcast, we explore the topic of when it's time to the name of your podcast. This episode was inspired by a message from York Campbell of Welcome to Earth Stories. Sometimes changing your podcast name is necessary to attract the right audience. And if what happened to York is happening to you, it's time to make your move. Topics on this Episode: What's the importance of podcast titles? Is your podcast relevant to your audience? How to know ... Can the name of a podcast be changed after it has already been established? What should you do if your podcast title isn't attracting the desired listeners? Why change the name of your podcast? (And when to do it ...) Like the podcast? Subscribe now and never miss an episode. Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​