Synopsis
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodes
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How USAA is using lessons learned in the pandemic to grow its brand
14/04/2021 Duration: 20minMayra Rivera, USAA’s CMO, talks about marketing messaging and the channels the insurer is using to expand.
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MLB marketing
07/04/2021 Duration: 26minBarbara McHugh, MLB’s senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.
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Using EV charging as an ad network
31/03/2021 Duration: 25minVolta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher joins the pod to talk about why he thinks the company’s network is a lot different than gas station advertising.
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How the travel industry is faring after a disastrous 2020
24/03/2021 Duration: 17minAmerican Express Travel’s Audrey Hendley talks about new travel trends and what’s on the road to recovery.
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The challenges of vaccine marketing for health care brands
17/03/2021 Duration: 21minChris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.
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Why breakfast is the most important meal on Wendy’s menu
10/03/2021 Duration: 25minWendy’s Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.
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How Mint Mobile embraces fear and cultural moments to turn around ads in days or mere hours
03/03/2021 Duration: 22minCMO Aron North joins the ‘Marketer’s Brief’ podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.
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How Staples is preparing for the back-to-office shift
24/02/2021 Duration: 20minDaniel Reilly, VP of brand and product management, talks about building Staples’ brands, changes in demand for office supplies and what’s ahead.
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Jimmy John’s CMO dishes on the brand’s new storytelling approach
17/02/2021 Duration: 24minJimmy John’s, known for its “Freaky Fast” delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer’s Brief to discuss the brand’s first Super Bowl campaign and how product introductions are spicing up the menu.
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Super Bowl hits and misses
10/02/2021 Duration: 43minAd Age journalists break down the Big Game ad winners and losers.
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What’s ahead for the wedding industry
03/02/2021 Duration: 24minThe Knot’s Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.
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Super Bowl ad update
28/01/2021 Duration: 25minAd Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and whether humor is hitting the right note after 2020
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Celebrity booze brands
20/01/2021 Duration: 25minBehind the rise of star-backed alcohol brands with . Larry Waks, a partner with Foley & Lardner LLP, who is known inside his law firm as the “attorney to the stars.” We also talk about his involvement in the drive-in movie space and how the pandemic has lifted the once-forgotten category.
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What’s driving new trends in personal finance
13/01/2021 Duration: 18minNerdWallet’s CMO talks about the brand’s new campaign and how money needs have shifted amid COVID-19
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How Little Caesars is taking on Big Pizza
06/01/2021 Duration: 24minAs one of the nation's biggest pizza chains, Little Caesars is far from small. Chief Marketing Officer Jeff Klein joins Marketer's Brief to discuss how the chain is taking on a fictional Big Pizza brand in a new campaign, its timely addition of delivery, its 2020 Super Bowl spot and more.
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America's Hottest Brands
30/12/2020 Duration: 25minIn this encore episode, Ad Age reporters discuss the 2020 lineup of America's Hottest Brands and look back at some picks from previous years.
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From marketer to CEO
23/12/2020 Duration: 21minIn this encore episode, Cheryl Bachelder, one of Ad Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the pandemic.
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How Hydrow, a rowing rival to Peloton, is building its brand
16/12/2020 Duration: 18minNewly appointed Chief Commercial Officer Gretchen Saegh-Fleming talks fitness marketing
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Marketers of the Year
10/12/2020 Duration: 27minWe break down our annual Marketers of the Year list, topped by TikTok
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What Applebee's is doing differently to get through 2020
02/12/2020 Duration: 23minApplebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birthday cheer via Twitter.