Yoga Entrepreneur Secrets

In this episode, we are going to discuss the difference between a product/service and an offer. Every yoga entrepreneur should focus most on offering their students a valuable service that solves a very specific problem that they want solved.Tune in so you can learn exactly how an offer can not only help you make more money in your yoga business, but also enable you to make a bigger impact on your students’ lives.Key Points Discussed:The difference between a product/service and an offer (01:00)An offer increases the value of the service a business is providing (01:52)You cannot be the second cheapest Walmart (03:33)Only those with huge capital can win a race to the bottom (05:07)80% sign ups when you solve your students’ exact problems (07:31)--If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.--Be sure to subscribe to the podcast on Apple, Spotify, Google,

In this episode, we are going to discuss the fact that money is really just energy and a medium of exchange. We’ll debunk the idea that Time is Money, while giving reference to Myron Golden, and also discuss how the misunderstanding of what value is and how to create more of it, is keeping yoga entrepreneurs from making more money. If you’re an existing or aspiring yoga entrepreneur, you won’t wanna miss this one. See you on the inside! Key Points Discussed:The mud of our lives is what gives rise to the beautiful expression of who we are (01:21)The money beliefs that control us (02:59)Freeple, cheaple, and feeple (05:05)It’s never an equal exchange of value (09:11)The money is more valuable than the service (11:59)Money is not equal to time, but it can help you get some of your time back (14:35)--If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions.--Be sure to

In this episode, we are going to discuss the idea that how we do anything is how we do everything, and dive into the fact that our personal patterns, especially around money, affect our businesses more than we know.Whatever it is that you want to achieve, be it personal or business, if you believe in it wholeheartedly, then you must be willing to invest everything you have into it. We hope this episode helps you identify the patterns that are holding you back, so you can achieve the success you desire.Key Points Discussed:The root of yoga is to help shift perception (01:37)Being an entrepreneur means taking the risk of putting yourself out there (03:19)Your personal finance patterns will follow you into your business (07:01)You have to look at your key performance indicators (10:12)The patterns that influence how we operate personally and professionally (16:19)--If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in

In this episode, it’s Chris’s turn to talk about his experiences growing up in a family that was on welfare and struggling to make ends meet. John will interview him about growing up as the youngest in the family, seeing his mom struggle financially, and the dysfunctional patterns that he formed from that. They will also dive into his money issues, and how he overcame them when his responsibilities in life increased. Tune in and enjoy! Key Points Discussed: Growing up as the youngest of six kids (02:37) The survival instincts to get food (05:18) The moment that wired Chris for financial dysfunction (06:44) Ignoring budgeting and piling up debt (09:40) The turning point towards being financially responsible (12:47) Being aware and conscious of the patterns (17:36) -- If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions. -- Be sure to subscribe to the podcast o

In this episode, we're going to dive into the subject of money and why people call it the root of all evil. We will talk about our personal experiences with money, and how that formed and shaped the way we saw our realities. Chris will then interview John about his money issues, how they came to be, how he overcame them, and hopefully, the key takeaways from his story will help you look at your money issues differently so you can work towards financial freedom. Key Points Discussed: The delight of being read to (00:49) John’s money lessons growing up (02:32) The dysfunction of struggling internally about spending money (07:27) Studying ways of being better with your finances (10:19) The turnkey experience that led to a shift (15:00) Additional Resources: Atomic Habits By James Clear -- If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions. -- Be sure to subs

In this episode, we are going to talk about 4 out of the 6 basic human needs that every entrepreneur should understand and endeavor to satisfy with their business to always stay ahead of their competition and sustain a low attrition rate. We’ll dive into how a yoga entrepreneur can set up their classes to fulfill those needs and give students the best results possible so they can keep coming back. See you on the inside. Key Points Discussed: The most important basic human needs every business should satisfy (00:54) Classes that offer certainty and variability (03:25) The high attrition rate in the yoga studio business (05:35) Giving students the feeling of significance (08:22) Being authentic in this social media world (12:23) -- If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions. -- Be sure to subscribe to the podcast on Apple, Spotify, Google, or your f

In this episode, we are going to talk about what Bruce Lee and yoga have in common. We will share the story of how we got into Jeet Kune Do and how it led us down the path that got us into yoga. In yoga, everyone gets stuck on poses and what style is better than the other. In martial arts, we learned from Bruce Lee that ranges of fighting matter more than styles. The equivalent of "ranges" in the yoga world is the body, specifically the Myofascial Lines of the body. This is our framework that we organize every yoga class around and it’s our WHY of class sequencing. Enjoy the show. Key Points Discussed: Getting into martial arts and (00:37) The styles are only relevant to the range (03:16) Ego is everywhere even in yoga (05:28) Giving students the absolute best results (09:57) Teachers getting stuck in the idea of the style (12:14) Consistency in the methodology (14:17) -- If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies disc

In this episode, we are going to talk about the opportunity that every yoga entrepreneur has to really impact people by enabling them to experience a non-ordinary state of consciousness through a beautiful class environment. To achieve that, we as yoga teachers have to be vulnerable and share our stories and experiences in life with our students, which can be a bit hard because most of us somehow feel unqualified or unworthy of doing so. Listen in to learn how you can overcome that feeling and start impactfully sharing your stories in classes. Key Points Discussed: Authenticity in yoga entrepreneurship (00:46) Yoga is for strengthening (03:22) Don’t be afraid to share your experiences (05:41) We’re wired biologically for stories: The storytelling strategy (09:06) Put yourself out there to successfully put your studio out there (10:48) -- If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through ou

In this episode, we are going to talk about the problem of yoga studios offering too many styles of yoga which adversely affects their business success because people don’t like being bombarded with numerous options when they’re really trying to get a yoga class that they can gain from. When we first opened our studio, we had like five different names for the same class, but we later realized that it just got people confused, and a lot of potential clients would just walk away because of that. Listen in as we share some really actionable tips on how to niche down so you can get started on your way to success in business. Key Points Discussed: Confuses names for the same class (02:05) Understanding what you do best and niching down (05:27) People don’t like too many options (06:42) Executing very well on the wrong things (12:38) Trying to do everything diminishes your energy and effectiveness in everything (17:13) -- If you haven't already, be sure to join our Facebook Group! This is where we are diving into

In this episode, we are going to address the issue of studio owners giving their teachers too much control in what they teach in classes which creates inconsistency. A teacher can be very good at what they do and students might love them a lot, but that becomes a detriment to the business if what the teacher teaches cannot be replicated, because if by any chance they’re not around, the students they teach wouldn’t come in anymore. As a studio owner, you can’t rely on that at all, and we are going to teach you how you can curb that, and build a consistent methodology that will keep students coming in for the long haul. Key Points Discussed: Giving up control in your business (00:39) Consistency is necessary (04:31) Enabling students to measure their progression (08:53) Methodology is what gives students results (12:42) Being student-focused not teacher-focused (16:02) -- If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this

In this episode, we are going to welcome Linda Osorio, a fellow yoga studio owner, onto the show to share how she got into yoga, started her yoga studio, and the challenges she faced in growing and sustaining the business. At one point in the business, she was going through a rough patch and kept hitting a barrier in memberships, but when she reached out to us, we helped her increase her memberships by up to 50% which created a level of financial freedom that gave her the ability and free time to take care of her family. She’s going to talk about all that and more, and it’s going to be so valuable to gain insight into your own experience of what it means to be a yoga entrepreneur. Key Points Discussed: Synchronicity saves procrastinators (03:32) How Linda got into yoga: Her backstory (04:41) The Stafford House of Yoga: The good and the challenging (08:41) Problems with consistency in the classroom (14:33) Parting ways with a great yoga teacher (18:40) Rebuilding the teacher training aspect of the business (2

In this episode, we are going to talk about creating more time in your day by focusing more on working on your business instead of in your business. When we were starting out with our yoga studio, we used to handle everything ourselves, from teaching classes to managing the finances. That worked for some time, but it was obviously not sustainable, so we solved that by first hiring a front desk person, and then launching our teacher training, which collectively enabled us to set up the systems and processes that allowed us to free up more time for working on the business. This is gonna be an informative one, you won’t wanna miss it. Key Points Discussed: Teaching, managing and in-house marketing (00:51) In the intensity of doing it all, it becomes pattern (04:04) Letting go of the stranglehold on the business (09:21) Being able to make strategic decisions and level up your game (10:20) -- If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies

In this episode, we are going to talk about how we felt we were not good enough to successfully run a yoga studio. All that stemmed from the fact that we weren't born into this, we weren't natural yogis, and we weren't natural business owners, so our confidence in ourselves was pretty low in the beginning. Chris will talk about his struggle with feeling inadequate to give you a clear picture of what it’s like, and he’ll also tell us how he overcame it so you can hopefully apply the same towards achieving your yogi business owner goals. Enjoy! Key Points Discussed: Chris’ challenges growing up (01:01) Developing self confidence and self certainty (03:19) The first teacher training experience (10:14) Becoming a function of being willing to go into the fire (12:31) Learning while being in the process of being a leader (12:50) The cornerstone of our success (14:36) Being pulled by the bigger mission to expand yourself (16:45) -- If you haven't already, be sure to join our Facebook Group! This is where we are di

In this episode, we are going to talk about the one thing in the past 15 years of doing work in the yoga industry, that we attribute to our success. When we started our yoga studio in 2005, our classes were hot, but we didn’t have a system. We were both consistent in the sequences we were teaching, but one of our teachers was always doing things differently, which became a huge problem later on. Over time, we realized that we needed to develop a framework that we would be consistent with, to ensure sustainable success for the studio, and that led us to greater heights that we ever thought possible. Listen in to learn all the tips we have to share on that. Key Points Discussed: Staying in business through the ups and downs of the economy (00:49) Sticking to a framework leads to specific results (03:18) A teacher-based studio versus a class-based studio (05:44) Inconsistency breeds distrust (09:23) Holding the vessel of the class that people come in to experience (11:09) -- If you haven't already, be sure to

In this episode, we are going to dive into our back story, the life experiences that made us who we are today, how we got into the yoga business, how we’ve progressed in our entrepreneurial journey over time, and how passionate we are about helping yoga business owners become successful. Key Points Discussed: Growing up in the Yax household (01:17) Learning how to work with money (03:27) Helping people shift their sense of self and be more confident (05:06) The lifesaving nature of yoga (06:42) Growing a new yoga studio to seven figure revenues (10:20) Cultivating their business culture and the consistency to stay true (14:25) Success leaves a trail: Learning from the best (17:02) Understanding the frameworks that cause success (19:33) -- If you haven't already, be sure to join our Facebook Group! This is where we are diving into the concepts and strategies discussed on this podcast in more detail through our weekly Facebook Live sessions. -- Be sure to subscribe to the podcast on Apple, Spotify, Google, or

Are you ready to transform your yoga business into a thriving machine that allows you to live the life of your dream while doing what you love?! That's exactly what we wanted and what we've figured out over the past 15 years of being yoga studio owners. We want to share the secrets that have allowed us to grow a million dollar yoga business so that you can replicate our success. If you haven't already, be sure to join our Facebook Group now! Learn more about us:http://bit.ly/2NyL1PN Be sure to subscribe on Apple, Spotify, Google, Stitcher, or wherever else you listen to podcasts. And we would love it if you left a rating and review on Apple Podcasts to let us know what you think.