Synopsis
Build a 100% remote, online, and expertise-driven business. Hosted by Philip Morgan and Liston Witherill, we'll share what's working, what's not, and what scared the sh** out of us, every single Friday. If you're a consultant, software developer, professional services provider, coach, accountant, lawyer, or any other service provider, and you want to build your business online, this podcast is for you.
Episodes
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Paul Jarvis on Building an Audience and a Company of One
12/07/2019 Duration: 52minPaul Jarvis is a creative entrepreneur. He self-publishes books, creates compelling courses, talented designer and develops software — all without a single employee.
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Getting Through Business Lifecycle Stages, with Brad Farris
05/07/2019 Duration: 57minMost businesses follow a fairly predictable life cycle. If you know the different business stages in the life cycle you can make better decisions and enjoy your successes that little bit more. Or to put it another way, you will know when to panic and when to celebrate.
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How Much Luck Do You Need In Your Business? feat. Tom Miller
28/06/2019 Duration: 50minLuck comes to those who are engaged in the right activities – to thrive, not just survive.
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When to Quit, and Building Community with Margo Aaron
21/06/2019 Duration: 48minInnovating entrepreneurs find themselves caught in the uncertainty of this mental bind all the time. It happens to everyone. Even the best.
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Charging For Daily Emails and Selling to the Enterprise
14/06/2019 Duration: 50minWe're working on some interesting new things! Philip's begun to charge for his daily emails, and Liston's selling to the enterprise.
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Republish: Direct Response Marketing vs Brand Marketing
07/06/2019 Duration: 01h03minWith the development of Internet and online business, one fight has become ever more fierce: what should you focus on, branding or direct response?
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Building Your Business: Are you innovating or competing on spec and cost?
31/05/2019 Duration: 55minLearn how to make innovation a key process, how to plan for it and how to create a suitable business environment for developing your ideas.
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Enterprise Selling for Consulting and Sponsorships with Mike Julian
24/05/2019 Duration: 58minWhen searching for new business, the last thing you want is to lose out to a competitor or find yourself working with a client who can’t afford your services.
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The Four Orientations of Consulting Founders
17/05/2019 Duration: 40minLooking at your business through the lens of where you are on that list now, wondering why strategy xyz works for you necessarily or why strategy y is not a good fit for you.
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What the Science of Virality Can Teach You About Marketing
10/05/2019 Duration: 54minFor most marketers, going viral is the ultimate goal. Let's take at the how and why of some of the most successful viral marketing campaigns.
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Networking and Marketing Online or In-Real Life - What Are the Tradeoffs?
03/05/2019 Duration: 47minWhere and when do you feel most comfortable getting yourself out there to make connections?
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Is Being the Best Expert Enough to Grow Your Business?
26/04/2019 Duration: 43minDon’t turn your nose up at being a big fish in a small pond. There’s a lot of success, satisfaction, and wealth to be found in small ponds.
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Marketing Yourself In a World of Aggregators
19/04/2019 Duration: 53minThe Internet has leveled the playing field significantly when it comes to marketing.
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The Resistance v. Just Not Lovin' It
12/04/2019 Duration: 33minDistinguishing your feelings; whether your heart's is not really in the outcome or it's just a resistance.
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Sales Call Checklist For Your Next Prospective Client Call
05/04/2019 Duration: 35minYou just got an email letting you know a prospect just requested a call. How do you prepare for this kind of situation? To help you... Here are some insights...
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18 Ways to to Get Email Subscribers
29/03/2019 Duration: 33minInterested in how to get more email subscribers? We've got some tips for you.
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Developing a Worldview In Your Expertise
22/03/2019 Duration: 45minIf you've already settled on your market, it's time to develop a point of view (or worldview)...but how do you do that?
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Brand Marketing vs. Direct Response Marketing
15/03/2019 Duration: 58minDirect response is a godsend for online businesses. It allows us to market to more people at lower prices, but it can create trust issues - it has a certain "smell."
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#ContentMarketing With Email to Build Authority
22/02/2019 Duration: 47minIf your goal is to build authority, what should you be doing with email marketing?
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Authority Building With Content Marketing - Which Channels Should You Choose?
15/02/2019 Duration: 56minThere are many different routes you could take to establish your expertise. We're talking about the pros and cons of each outreach method, and how to make each one work for you!