Synopsis
Build a 100% remote, online, and expertise-driven business. Hosted by Philip Morgan and Liston Witherill, we'll share what's working, what's not, and what scared the sh** out of us, every single Friday. If you're a consultant, software developer, professional services provider, coach, accountant, lawyer, or any other service provider, and you want to build your business online, this podcast is for you.
Episodes
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The Outsourced Lead Gen Experiment
31/01/2020 Duration: 35minIt’s tempting: outsourcing your lead gen and having ready, willing, and able buyers just show up to meetings. But does it work? Liston discusses what happened when he hired an outsourced lead gen company, and whether it worked.
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Cold Email: Getting Podcast Sponsorship Using Cold Outreach
24/01/2020 Duration: 42minListon recently monetized his podcast, and will you walk you through the entire process, start to finish. Oh...and did we mention that it was a 100% cold email campaign? Listen in to find out exactly what he did, and the adjustments he made along the way that had a big payoff.
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December ‘19 Business Update
17/01/2020 Duration: 40minWhat’s up with us? Well if you’re wondering, here you go...
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How Trust Works In a Consulting Sale
10/01/2020 Duration: 42minYou might want to get better at selling. But how are you at building and preserving trust? Philip and Liston discuss the necessity of trust, how to build it, and offer some steps you can take to build it more effectively.
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Setting Goals (For a Change)
03/01/2020 Duration: 35minSetting goals is nothing new for us here at Offline. But is goal-setting enough to actually create change? In this episode we discuss how we’re setting goals in our businesses to actually make the change we want.
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Troubleshooting Crappy Sales Calls
27/12/2019 Duration: 29minWhat happens when a sales call just goes crappy? Your prospect is distracted, your pitch falls flat...what can you do? Philip shares his experience with a recent call, and Liston puts on his sales call technician troubleshooting hat.
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Why Limit Your Productivity ON PURPOSE
20/12/2019 Duration: 33minAll these gadgets and productivity may not be helping. Philip switched to an iPad as his daily work device a long time ago, now Liston’s thinking about it too because he’s not productive enough.
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Strong Point of View Required In Your Content Marketing?
13/12/2019 Duration: 46minExecution is the key to most things in business, but execution alone may not be enough in marketing. In this episode, we explore whether you’re doomed if you don’t have a strong point of view.
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November Updates - Killing Paid Emails and Getting Podcast Sponsors
08/11/2019 Duration: 01h04minIn this episode, Liston and Philip will share their November 2019 business update.
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Why Your Tools Don't Matter, and How to Use Email with Dan Oshinsky
25/10/2019 Duration: 53minIn this episode, we’ll dig into how to deliver content that only a specific audience will appreciate, what makes a content great, and embracing Google Docs.
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What we've learned over 100 episodes
04/10/2019 Duration: 48minTHIS IS NOT A DRILL! AND THIS IS NOT A RERUN! We've reached our 100th episode! Thank you so much for being a listener. We cannot express how grateful we are to have you.
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September Update - Direct Response and Consulting Windfall!
20/09/2019 Duration: 54minIn this episode, Liston and Philip will share their September 2019 business update.
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Direct Response Marketing and Sales Quotas
30/08/2019 Duration: 42minIn this episode, Philip and Liston will walk you through their insights and experiences with direct response marketing and sales quota.
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How to sell something someone has never bought?
23/08/2019 Duration: 39minIn this episode, Philip and Liston will talk about how do you sell something that's never been bought before, and how do you extend that into buying?
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Choosing Marketing Channels
16/08/2019 Duration: 01h04minIn this episode, Philip and Liston shared their insights on how you can choose marketing channels for your audience and whether they are in favor of PodPass or not.
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How We're Applying the Internet MBA Challenge to Ourselves - Part 2
09/08/2019 Duration: 53minOn the last episode of Offline, we talked about how Philip and Liston are going to apply the Internet MBA Challenge to themselves. Today, we’re going to deep dive into how Liston will market his book, Serve Don’t Sell.
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How We're Applying the Internet MBA Challenge to Ourselves - Part 1
02/08/2019 Duration: 59minWant to know how we're applying the Internet MBA Challenge to ourselves? You asked for it...
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Constraints to Help You Build a Publishing Habit
26/07/2019 Duration: 59minEvery customer service email is an opportunity to build stronger relationships.
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Offline's Internet MBA Challenge
19/07/2019 Duration: 59minWant a MBA in Internet? We can't quite give you that, but here are 3 challenges that'll help you learn Internet business, gratis.