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It's never too late to set goals for your business. Compare and contrast how Philip sets loose goals, and Liston sets super tight and inflexible goals. If you're a Solopreneur, you gotta listen to this one.

So you want to build up your leads, or even your very own audience. Which ideas will stand out in the marketplace, and which are totally generic?

This time we'll give you the skinny on what to do to connect with influencers, put Philip in the hot seat about how he'll do it, and reveal three more concrete examples to show you it's done.

How to connect with an influencer...and what is an influencer, anyway?

Positioning is one of the most powerful ways to get noticed, be remembered, and generate leads for your business. We'll tell you how to do it, even if you're a total novice.