Millionaire Car Salesman Podcast

In this episode of the Millionaire Car Salesman Podcast, your host, Sean V. Bradley, sits down with a remarkable guest, Michael Watson. Michael, a successful sales manager hailing from the esteemed Koons Automotive Group, brings a wealth of experience and wisdom to the table. In this candid conversation, Sean and Michael delve into their personal journeys, unveiling tales of resilience, grit, and triumph in the world of automotive sales. Sean and Michael kick off the episode by reflecting on their respective journeys and the challenges they've overcome. They emphasize that adversity can be a stepping stone to success if you have the right mindset and work ethic. The conversation takes an inspiring turn as they discuss the importance of giving individuals with diverse backgrounds a second chance. Both Sean and Michael advocate for creating opportunities for those who may not have had a traditional path to success. Their heartfelt discussion touches on the transformative power of mentorship and guidance in the

In this episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley delves into the intricacies of Digital Marketing and Vendor Partnerships within the Automotive Industry. Sean emphasizes the importance of understanding the breakdown of website expenses, including components like SEO and SEM, to make informed decisions. He advocates for a shift in focus from VDPs and SRPs to actionable opportunities and leads. Tune in to gain insights on the necessity of regularly auditing vendors to ensure they deliver value for your investment. Sean explores common vendor-related issues, such as data feed problems and content quality, and offers practical solutions. Additionally, he introduces a scorecard and referral program to empower dealers to assess their vendors and enhance their lead-generation strategies. Don't miss this episode for expert advice on optimizing your dealership's digital marketing efforts and vendor relationships.   Key Takeaways: Dealers should break down their website expenses and under

This week’s episode, on the Millionaire Car Salesman Podcast, is an action-packed one! Host Sean V. Bradley coaches Ray McLaughlin II; top performer at Koons Ford of Baltimore a multi-billion dollar dealer group. Sean discusses vital action plans on how Ray can double his monthly car units and income! Ray highlights the importance of having a strong leader who leads by example and the benefits of working for a company that values customer satisfaction. Ray also discusses the significance of money in the automotive industry and the need to focus on making more money without feeling guilty about it. Sean discusses the power of social media and building a personal brand to attract more customers, and additionally explores the idea of hiring referral agents and creating a network of people who can bring in more business! If you’re looking to literally double your sales, you won’t want to miss this episode!   Key Takeaways: Working for a company that values customer satisfaction and provides a positive work envi

Kicking off Season 8 of the Millionaire Car Salesman podcast, we are joined by Host Sean V. Bradley, and special guests Malik Bronner and Kelby Peace-Bullock, who takes us through his journey of entering the automotive industry and how he conquered his initial fears and doubts. Sean V. Bradley highlights the pivotal role that mindset plays in one's success. He explains how shifting your perspective on commission-based pay and competition will allow you to not just survive but thrive in the industry. One of the core lessons Kelby shares is the importance of product knowledge, understanding the competition, and building trust with customers. He attributes much of his success to the invaluable training and guidance he received from his brother, Malik Bonner, as well as the unwavering support of the Preston Automotive Group.   Key Takeaways: Overcoming fear and skepticism is crucial to finding success in the automotive industry. Commission-based pay can be a powerful motivator and provide unlimited earning po

Welcome to the latest episode of the Millionaire Car Salesman podcast! Your host Sean V. Bradley is back with revolutionary sales tactics, featuring Cody Carter, the #1 Car Salesman in the World! Cody shares his winning strategies for excelling in the automotive industry. Cody discusses overcoming inventory challenges through adaptability. He emphasizes the power of using Facebook Groups for organic lead generation and building his online presence. Cody reveals his effective personal website tactic to gather leads once funneling from Online Groups to his personal website! His innovative leasing approach and insights into wealth-building from car sales income are inspiring takeaways. Tune in to gain insights from Cody Carter's remarkable journey. From surmounting obstacles to ingenious strategies, this episode offers a compact guide to achieving automotive success!   Key Takeaways: Inventory shortages have been a major challenge in the automotive industry, but leveraging Facebook groups can help generate lea

In the newest installment of the Millionaire Car Salesman podcast, your host Sean V. Bradley, CSP, sits down with Greg Gifford, Chief Operating Officer of SearchLab Digital, and Shaun Raines, Founder of Dealer SuperHero. These two seasoned experts hold a wealth of knowledge in the automotive industry, particularly in the realm of Digital Marketing! They discuss the ever-changing landscape of digital marketing, specifically with Google AdWords and pay-per-click (PPC) marketing.  Listen in as the Automotive Experts emphasize the importance of having a proper online marketing strategy and the need to avoid overspending on PPC without considering organic search engine optimization (SEO). Greg and Shaun also highlight the value of analyzing marketing spend and lead generation to ensure cost-effectiveness. The conversation then rockets into the discussion of the upcoming Ignition Automotive Conference, which aims to provide valuable education and insights to dealerships in a valuable, yet compact and affordable for

Join host Sean V. Bradley, CSP, on this captivating episode of the Millionaire Car Salesman Podcast, where he delves into the vital role of elite customer service in boosting automotive sales professionals' success. Are you constantly seeking your manager's approval for every decision? Do you find it challenging to effectively communicate with both customers and managers? Are you struggling to secure client referrals? This week, we are joined, again, by none other than Shep Hyken, a globally renowned Keynote Speaker in Customer Service & Customer Experience. Shep's expertise is sought after by manufacturers to empower general managers and sales professionals, guiding them to understand where the line is drawn so that they no longer feel the need to run to their managers at the first hint of resistance. Tune in as Sean and Shep engage in a powerful discussion on the significance of exceptional customer service, unlocking the secrets to overcoming challenges and fostering lasting relationships with customer

Welcome to this week's episode of the Millionaire Car Salesman podcast! Host L.A. Williams delves into the critical topics of burnout and culture within the automotive industry. If you've been struggling to retain sales associates at your dealership or as a manager, are you paying attention to their mindset and ensuring there's a positive environment for success? It's time to examine whether your dealership's hours and shifts align with modern-day culture or if they're still stuck in outdated practices from the 70s. In this episode, LA Williams invites John Oyekunle back to the show. John shares his personal journey in the automotive industry, specifically his first six months. He began his career by training with Bradley on Demand, which prepared him for his first sales job. However, John realized that the culture at his initial dealership wasn't a good fit for him in the long run. Recognizing that the dealership wouldn't provide him with the growth opportunities he desired, John decided to make a significa

In this episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and LA Williams are joined by Top Car Saleswoman, Jasmine Lima and General Manager of Easy Auto, Arthur Geller. The hosts celebrate Jasmine's outstanding performance as a salesperson, having sold and delivered 50 units in just four months of selling cars! Jasmine's success at an independent dealership is highly remarkable! Listen in as they highlight the rarity of this achievement in an industry where the average salesperson only sells nine cars per month, and challenge the traditional notion of the American Dream, emphasizing the changing landscape of success and the potential pitfalls of excessive student debt. Sean and LA emphasize the importance of recognizing and celebrating strong females and minorities in the automotive industry. Jasmine shares her journey, explaining how she unexpectedly fell in love with the automotive industry and found motivation within her workplace to strive to becoming the #1 Car Saleswoman at their d

In this captivating episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley, CSP, dives deep into a common internal struggle faced by dealerships—the ongoing rivalry between the BDC department and sales consultants. If your sales team is grappling with the BDC's scheduling strategy and conflicts within the team, this episode is a must-listen! Discover proven strategies to bridge the gap between these two departments, foster collaboration, and ultimately boost sales while nurturing a positive work environment. Join special guest Bryan Foley, who has masterfully bridged the divide between the BDC and sales team, resulting in an astounding monthly sales record of over 200 cars! Foley unveils the secret sauce to his team's success—a relentless dedication to utilizing and cherishing the CRM, regardless of one's position within the dealership. While CRM companies provide standard processes, the truth is that the dealership holds the power to customize and fine-tune these details. By proactively creati

Welcome to another captivating episode of the Millionaire Car Salesman Podcast, hosted by the dynamic duo, Sean V. Bradley, CSP, and L.A. Williams. Get ready for an exhilarating discussion as they reunite for this week's installment! In today's episode, we have a special guest joining us: Jenna Blankenbiller, the General Sales Training Director at Bob Ruth Ford. Prepare to be amazed as we delve into Jenna's extraordinary journey, from her background in Hotel Restaurant Management to now, her current role in managing Bob Ruth Ford. Bob Ruth Ford is a single-point Ford dealer located in Dillsburg, PA with a population of only 2,500. Before, selling only a mere 75 units per month from the Internet Department, now they have soared to over 320 units per month, solely from the Internet Department, under the guidance of Dealer Synergy! 75% of their sales come purply from online internet operations, and with the post-pandemic world forcing consumers to use online avenues for their car buying that percentage is only g

Welcome to another exciting episode of the Millionaire Car Salesman Podcast. In this week's installment, your hosts, Sean V. Bradley, CSP, Tianna Mick “T Got Your Keys”, and Brandon “Cargozzo” Cogozzo, are back to explore the intricacies of the TikTok Sales Playbook. Ever wondered how to make your videos go viral? Are you eager to maximize the algorithm's potential to boost your content? Want to expand your circle of influence through collaborations? We've got you covered!  Discover the key strategies and techniques required to build your TikTok presence. Remember, TikTok is a skill that requires cultivation to grow your channel. Initially, focus on reaching important milestones like increasing your followers and accumulating watch hours. Don't be discouraged by the numbers! With over 1.677 billion users, finding your first 1,000 followers is well within reach by simply implementing these strategies. Join us for an enlightening conclusion to the TikTok Sales Playbook breakdown. Gain valuable insights and emba

In this week's episode of the Millionaire Car Salesman Podcast, host  Sean V. Bradley, CSP, teams up with Tianna Mick, also known as T Got Your Keys, to delve into the world of TikTok and unveil the secrets of the TikTok Sales Playbook. This playbook is a comprehensive guide that addresses all the burning questions sales professionals have about leveraging TikTok for success. From the best tags to use, to the longevity of TikTok as a dominant social media platform, to strategies for sustaining and building upon success, and even tips for cross-platform posting—nothing is left unanswered. Joining them as a special guest is Brandon “Cargozzo” Cogozzo, the mastermind behind the TikTok Sales Playbook. Brandon shares his invaluable experience of growing his TikTok community to an astonishing billion followers. TikTok serves as a unique platform to connect with various communities such as sports, video gaming, fashion, and cars. Users live vicariously through TikTok, eagerly seeking glimpses into the lives of other

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, and L.A. Williams dive into the untapped potential that dealerships are missing out on – harnessing the power of ChatGPT and other AI entities to revolutionize video email and video text messaging. Are your emails lacking a personal touch? Are your text messages going unanswered? In this engaging episode, special guest Shane Ryan from BombBomb joins the discussion to shed light on the distinction between true AI and ChatGPT, which acts as a language interpreter. Think of ChatGPT as your dealership's intern, capable of personalizing messages, generating fresh script ideas, and much more, while ChatGPT has remarkable capabilities, it's important to note that it doesn't replace the human touch. ChatGPT is a valuable assistant, much like any other tool, enhancing your communication efforts when used effectively. Tune in, and discover how to embark on your ChatGPT journey, and unlock the potential to transform your dealership's customer inte

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, delves into the intriguing topic of branding for car sales professionals. In this episode, Sean interviews Kelly Mercer, a talented car sales professional at Covert Auto Group, and Alma Nunez, the marketing director of the same dealership, to explore how car salespeople can build their personal brand while working under the umbrella of a dealership.  Are you wondering where to begin when it comes to building your own brand within the dealership's brand? Or you're unsure of the assets you have at your disposal and where to seek assistance with creating your website, logo, and brand identity. Targeting the right audience is crucial, but how do you find and connect with them effectively? During their discussion, Alma and Sean share invaluable insights on how car sales professionals can identify their target audience, effectively utilize social media to engage with the community and keep the algorithm working in their favor. Alma emphasizes

This week on the Millionaire Car Salesman Podcast, renowned automotive industry expert Sean V. Bradley, CSP sits down with Shep Hyken, a leading authority on customer service and experience, to explore the critical role of exceptional customer service within the automotive industry. As an internationally recognized customer service speaker and bestselling author, Shep Hyken brings his vast expertise to the discussion. He shares valuable insights and actionable strategies for automotive professionals to elevate their customer service game and enhance the overall experience for their clients. Throughout the podcast, Shep emphasizes the importance of creating a customer-centric culture within automotive dealerships and service departments. He underscores that every employee, regardless of their role, should understand the significance of customer service and be committed to delivering exceptional experiences at every touchpoint, from empathy to effective communication and going the extra mile to create a lasting

EP 7:20 Roadmap to Success: Unveiling the Strategies of a Showroom Sales Pro, BDC and Social Media Manager This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, networks and talks shop with Annette Needham, a BDC Manager at Walt’s Auto Group in Live Oak, FL. Have you ever gone to a conference and felt overwhelmed? Have you watched other automotive heavyweights use social media to their advantage but can’t figure out how to use it in your day-to-day life? What knowledge do you need to know to be successful in the automotive industry? Ms. Needham and Mr. Bradley can get you on the path to success!    As a BDC and social media manager Annette has seen a lot of things, everything in the automotive industry starts with leadership. Managers need to show their teams the expectations and how to achieve them. Constantly learning, training, and leading by example is how dealerships foster growth within dealerships.    Listen to this week’s podcast to learn more about Annette Needham and how her exper

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, breaks down the post-pandemic reality. Sometimes in the automotive industry, people inadvisably find ways around doing their training, causing a widespread lack of product knowledge among sales consultants. Do you know the number one competitors for your store’s lineup? Do you know the different upgrades for your store’s vehicles?   Joining Sean this week is long-time listener David Kirby, car salesman at Milton Ruben Auto Group in Augusta Georgia. Training and mastering product knowledge will set you up for success. Sales professionals need to know their roots on the road to the sale, how to build your book of sale, how to get your own ups, etc. If you’re struggling, listen to this free strategy session to learn how to improve your core training. About David Kirby David Kirby is a dedicated and accomplished sales consultant at Milton Ruben Auto Group in Augusta, Georgia. With a passion for the automotive industry and an unwavering commi

This week on the Millionaire Car Salesman Podcast, L.A. Williams dives into how any sales professional can rev up their sales. No matter your background, no matter what position you start in, you can make a better situation for yourself.  Joining L.A. Williams this week is Anthony Castillo, a master car salesman in just two years, tripling his income in just the first half year as a car salesman. Marketing has been the secret to Anthony’s success! Anthony locked in on how to optimize internet leads, never letting anyone tell him "No". The customer can’t come in to see the vehicle? Anthony and LA Williams have a ton of secrets to help you level up your sales game. About Anthony Castillo Anthony Castillo, born and raised in Georgia, started in the construction industry, but he made a commitment to his family. Anthony moved across the country to begin his first year as a Sales Consultant moving to Colorado by himself. He motivated himself to get back to his family, and life-changing allowed Anthony to make a b

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley asks Geno Kyle, General Sales Manager at Hubler Automotive Group in Indianapolis, IN, the hard-hitting pressing questions asked by the Millionaire Car Salesman Facebook group in 2023. If you’ve ever asked yourself: How do I overcome addendums? How does Geno overcome the new car inventory shortage? What’s working the best, flipping people to used cars, direct orders, or similar new vehicles when you don’t have the car a customer wants? How to close a customer on a higher payment? Do you have a question you would like to ask the pros? Make sure you’re part of the Millionaire Car Salesman.   About Geno Kyle Geno Kyle has been in the automotive industry for 30 years. At the start of his career, he had an interview at a dealership and was told he needed the commitment or talent to be a salesperson. He did not let that deter him from becoming who he is today. Car salesmen trained under Geno Kyle’s expertise have sold between 36-40 cars a m