Synopsis
The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more.
Episodes
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How Realtors Should Prepare For a Recession
12/05/2022 Duration: 28minAre you prepared for a recession to hit? If not, you may be setting yourself up for failure. A lot of agents don't understand that there is a big difference between a market cooling, and a market crashing. Recognizing the signs of market cooling and being proactive is what is going to help you avoid trouble.Today on the Massive Agent Podcast, host Dustin Brohm explains in detail exactly what you need to do to prepare for a recession as a realtor. Even if you don't think a recession is going to hit, these are things that you should still be doing! Dustin urges you to:Diversify your income - Don't rely only on commission!Understand what is happening, why, and what the results will beStand out online - Video presence is a mustThis episode is full of valuable guidance for anyone navigating market instability, especially new agents and those who did not experience the severity of the 2007-2008 recession. Get out of the mindset that business is going to continue like normal forever because it'
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Can Introverts Be Successful Real Estate Agents? w/ Megan Ryker
05/05/2022 Duration: 45minAre you introverted? Do you want to break out of your comfort zone? On this episode of the Massive Agent Podcast, Realtor Megan Ryker explains why being an introvert does not have to limit your success as a real estate agent. In fact, being introverted may actually be your superpower. Megan Ryker is a Realtor from the Space Coast of Florida currently in her 5th year of business. With an extensive background as an insurance agent, Megan was able to build off her past relationships and catapult her real estate business into what it is today. However, she quickly realized that cold calling and door knocking were not in her scope of activities. How did she find success without being an extroverted lead generator?Listen closely as Megan reveals in detail how she steadily grew her business using social media despite being an introvert. She attributes her success to eliminating the excuses and taking a leap out of her comfort zone. Megan notes that "It's a numbers game, and if you stay consistent you will
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Getting ALL Your Business From Social Media w/ Shannon Gillette
28/04/2022 Duration: 54minDo you have a YouTube channel? Even better, would you rather have 300 people see your home listing or 10,000? On this week's episode of the Massive Agent Podcast, Realtor and content marketer Shannon Gillette joins host Dustin Brohm to discuss the crucial aspect of marketing your content and why a few years of trial and error are bound to pay off big time.Shannon Gillette is in the top 15 Realtors in the Phoenix East Valley, on track to close $80-$100 million in real estate this year. After jumping into property management right from high school, she started to build and scale a sales team to what is now The Gillette Group. Her success, however, did not come easily, nor did it come overnight. What did Shannon do that her competitors did not to garner such high stature in her market? Listen to the conversation as Shannon walks us step by step through her experience from when she acquired her license in 2005 to where she is now. Having been through multiple speed bumps and life lessons, she is adamant ab
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Scaling to 100+ Homes Sold Per Year w/ Matthew Kane
21/04/2022 Duration: 47minAs a Realtor, have you ever considered putting lead generation at the forefront of your operations? On this episode of the Massive Agent Podcast, host Dustin Brohm sits down with Matthew Kane to discuss the importance of staying front and center with your leads, and why they are not going to fall in your lap.In his third year of business, Matthew Kane is a successful Realtor based out of the Wilmington, North Carolina market. Originally a marine sniper and business consultant, Matthew sold 40 homes during his first year while doubling as a full-time firefighter. How did he build his network to such magnitude without the new-age content creation methods, you might ask? Have a listen to the conversation as Matthew provides us with an excellent foundation for building your network and generating 30-50 leads a day. Starting with advice from his mentor and his utilization of Google local ad services, Matthew has garnered hundreds of 5-star reviews, thus skyrocketing his credibility. He is doing nothing out of the
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Why Interest Rates Shouldn't Matter to You w/ Todd Duncan
14/04/2022 Duration: 01h01minTodd Duncan joins Massive Agent Podcast host, Dustin Brohm, to discuss the uncertainty surrounding market instability and changes within the industry. With decades of experience, Todd's advice revolves around the agent's mindset and identifying the best practice for your specific market. Todd Duncan is one of the world's top authorities on "Sales Mastery". Todd equips real estate professionals with strategies around growth, relationships, performance, business, and life transformation. Before committing his life to help others, Todd built a successful real estate and mortgage business. Todd is an author of 17 books, many of which are best sellers.Listen to the conversation as Todd delves into his story, starting with a pivotal decision that everybody needs to make. Do you pursue relationships or transactions? Todd is leading by example. His perspective is one worth listening to if you want to scale your business. Mentioned on this episode:High Trust Selling by Todd DuncanMAP Episode
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When to Join (or Leave) a Real Estate Team
07/04/2022 Duration: 30minAlmost every real estate agent asks themselves, Should I go solo or be on a team? The real question is... What if you could get all the support you needed and learn from top producing agents without splitting your commission with a team? Well, we are so glad you asked.Today we're taking a more in-depth look at Massive Agent Podcast episode 222, "From Team Buyers Agent to Solo Top Producer with Jeff West." Host Dustin Brohm takes us on a tour from his early days as a know-nothing rookie agent to his current role as a leader with agents across the country. Dustin advises us to take a hard look at the types of teams and brokerage models that are available. Once we understand the basics of client representation and get a few closings under our belts, we really should take time to consider the best options for our career. We can't wait for our team leaders to decide what path is best. The choice is yours, so take action today.Mentioned on this episode:MAP Episode 222 - From Team Buyers Agent
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Realtors, Do Videos On These Topics Immediately
31/03/2022 Duration: 27minAs real estate agents we understand the importance of using social media to stay “top of mind” with buyers and sellers. That means we are constantly trying to find relatable content for our online audience. We know we should be posting something almost every day; but what should we post, and where do we start?Today Dustin Brohm, host of the Massive Agent Podcast has some very specific instructions for us when it comes to “edutaining” audiences on TikTok and Instagram. Dustin leads the conversation by explaining the importance of providing educational content based in facts, while being entertaining and engaging. Listen in as Dustin dives deep into some specific topics that we can post now. Those topics include educating sellers on lease backs, non-QM loans, and the roller coaster of home prices. He reminds us that we can let the algorithm do the work for us if we post great content. We can give our opinion based on the data and be okay with people disagreeing with us. Remember the goal is to reach potential a
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From Team Buyers Agent to Solo Top Producer w/ Jeff West
24/03/2022 Duration: 01h09minLeaving a team to become a solo agent is not an easy decision. There are many pros and cons to consider. Here are some questions you should ask yourself:Are you losing transactions because you’re stuck as a buyer or listing agent? What do you want your business to look like in 5 years?Are you staying put because you’re comfortable and afraid of the unknown?How much have you paid in commission and fees over the last 2 years, and what value did you receive for those dollars?On this episode of the Massive Agent Podcast, host Dustin Brohm talks with top producing real estate agent Jeff West. Jeff went from a barista to becoming a long time buyer’s agent, and now a top producing Icon Agent with eXp Realty. He tells us the story of how he fearfully decided to take the leap after missing out on several listings to his team leader. Jeff advises us to make sure we’re receiving value for the dollars we are paying to our brokerage. His income nearly doubled when he made the switch. Maybe the final question we should ask
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Turning Your Database Into Dollars w/ Ricardo Bueno
17/03/2022 Duration: 53minAs real estate professionals so many of us use our phones as our database. Although we know we should have a better way of keeping in touch with past and potential clients, we either don’t use or underutilize our database. What if there was a client relationship management (CRM) system that allowed us not only to store information, but also to automate ongoing contact with our most valuable commodity? That is precisely what Follow Up Boss does.We are in for a treat on this episode of the Massive Agent Podcast. Today, host Dustin Brohm is joined by Ricardo Bueno, Head of Partnerships at Follow Up Boss. You’ll want to listen to this episode several times as Ricardo leads us in a mini-master class complete with email scripts, drip campaigns and action plans.Ricardo explains why our CRM is one of the best tools in our arsenal of lead for lead generation, why the type of CRM you use is important, and how repeat and referral business are the easiest to acquire when done right. The question we must ask ourselves is,
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How to Build a 7-Figure Mega Team w/ Dan Lesniak
10/03/2022 Duration: 53minWhat’s the difference between being a real estate agent and owning a real estate business? Not sure? Today we’re going to find out.Dan Lesniak, owner and founder of Hyper Fast Agent is an experienced real estate business mogul with lots to say on this topic. On this episode of the Massive Agent Podcast, Dan sits down with host Dustin Brohm to talk about teambuilding, real estate investing, and the future of real estate with cryptocurrency.Dan and Dustin discuss how being a real estate professional gives us opportunities and access to properties every day. Perhaps it’s time for us to consider how we can capitalize on that privilege.Listen in while Dan explains why it’s important to hire an admin first; and which team members give you the most leverage to expand your business into other areas. His advice on the steps to grow to six-figures then add on other businesses, is priceless. Dan and Dustin even get into cryptocurrency and buying real and digital real estate with NFTs. The winds of change are blowing. Is
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The Future of Real Estate Investing? w/ Justin Robins
03/03/2022 Duration: 47minCrypto, and blockchain, and smart contracts...oh my! What’s a real estate agent to do with all of this metaverse talk and how does it affect our business? Today Justin Robins, founder of Homerun Token sits down with Massive Agent Podcast host Dustin Brohm to talk about cryptocurrency and real estate. Justin has created an innovative way for investors to make REIT style investments using crypto. Justin and Dustin are quick to say they are not financial advisors, and that investing is risky. Still, they dive pretty deep into the basics of building debt free real estate portfolios using cryptocurrency which allows everyday people to participate. Their conversation involves 3 ways to make money with Homerun Token, Smart Contracts, and the future of Blockchain in real estate. Best of all this upstart has a big heart and great plans to give away a few homes per year from their charity wallet. If you want to know the basics of real estate investing with cryptocurrency, put on your thinking hat; because this is defin
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Selling Over 2,100 Homes in One Year w/ Veronica Figueroa
24/02/2022 Duration: 58minIf you want the secret to team consistency, accountability, and performing at a high level then Veronica Figueroa is definitely the lady to talk to. Veronica leads the #1 Team at eXp Realty worldwide based on units sold in 2021. Today she sits down with Dustin Brohm, host of the Massive Agent Podcast to talk about all things related to teams, mindset and growth. Veronica shares how the work ethic she developed from her parents has served her business well. That mindset became a force in her life to help her cultivate focus and drive. Listen in if you want to become a market leader, out work other agents, stack your team with the best talent, and turn your real estate career into a thriving business. Veronica gives us some great nuggets on hiring to take our business to the next level, when to set up systems, and how our competition can actually inspire us to be our very best. If your dream is to grow from from grassroots to mega team, then this is the episode for you. Take it from Veronica, “Once you shift y
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Instagram Reels 101 for Realtors w/ Paige Steckling
17/02/2022 Duration: 53minReal estate agent Paige Steckling has unlocked the code for viral Instagram Reels. Paige got 800 followers on her first Reel eight months ago. She now has 20,000 followers and one post with nearly 8 million views! This simple strategy keeps Paige top of mind with her sphere of influence. Now she’s getting random requests for representation simply based on her Instagram presence. Today we find out how she does it.Pagie Steckling sits down with Massive Agent Podcast host, Dustin Brohm, for an in-depth conversation about Instagram Reels and why we should all be doing them. Paige’s advice includes the importance of quality over the quantity, and how to be genuine and have fun in your posts. She and Dustin have a great conversation about juggling the day-to-day real estate business and batch recording those reels for the most effective time management. Listen closely as Paige and Dustin dig into our biggest fear, haters on social media, and how that can actually be beneficial for the algorithm. With $2M under cont
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The ROOT of Success & Failure in Real Estate
10/02/2022 Duration: 28minWould you describe yourself as confident? Confidence is the underlying theme and common denominator to high performing Realtor success. If you want to have control over your business, confidence is not optional.Today on the Massive Agent Podcast, host Dustin Brohm shares some great advice on how we can build confidence as real estate agents. The first key to building self-confidence is finishing a difficult task or commitment. Keeping promises we made to ourselves should be the norm, not the exception. This little action seems small, but has massive impact. Not only will these accomplishments help us build confidence, they will also push us toward our bigger goals.Dustin goes on to explain why the second key to having confidence as a real estate agent is knowing your market numbers. The ability to intelligently explain basic market analytics in a way your clients can understand can be a huge confidence builder, and get you more listings.This episode is full of great tips whether you’re super confident, or not
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What Agents Need to Know Before Starting a Team w/ Brian Covey
03/02/2022 Duration: 52minBusiness is a team sport. If we ever hope to scale our business we must learn to surround ourselves with great people.Today, Massive Agent Podcast host Dustin Brohm sits down to chat with Brian Covey, Vice President of Regional Production at Loan Depot. Brian is a team building expert. After starting with one admin, Brian built a high functioning, high production team in a few short years. Dustin and Brian share a few secrets on how to go from being a solo agent or loan officer to scaling an organization of leaders. We can start by writing down our processes, then identifying key roles for the tasks. The biggest mistake team leaders make is thinking we’re the only ones who can do it right. Be sure to listen in for Brian‘s advice about clarity of vision. It is imperative to clarify your definition of success, pitch the vision, and embrace the law of attraction. Finally, Dustin and Brian give us some great advice on visualization and manifestation. What we focus on expands. Are we focusing on investing in ourse
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Agents, You're Shooting Yourself in the Foot by Doing This
27/01/2022 Duration: 26minThe struggle for consistency is real. Shiny object syndrome is everywhere and countless real estate agents fall prey to it every day looking for the holy grail. Experts say you must do the same thing long enough to be successful. In some cases that may be six months, nine months, or possibly one year to gauge if our strategy is actually working. On today's episode of the Massive Agent Podcast, host Dustin Brohm explains how we are shooting ourselves in the foot and completely killing any momentum by pivoting from our marketing strategies too early. Dustin reminds us that often we pivot for the wrong reasons. By doing so, we turn away from our current strategy before we have a chance to gather any success metrics. Admittedly in this day and age we have microwave mentalities, which means we've grown accustomed to having everything fast. Dustin even shares his own struggles with being a visionary and working toward discipline.Finally Dustin discusses the switch cost. Pivoting means starting over and th
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Why Your Opinion As A Realtor Is Irrelevant
20/01/2022 Duration: 26minNFTs, TikTok, Zillow, cryptocurrency... there is so much noise competing for the hearts and minds of consumers. As agents we can either become frustrated haters and complain about the disruptors, or leave our opinions out of it and meet consumers where they are.Today on the Massive Agent Podcast, host Dustin Brohm gives us a tough but educational rant on the reasons why we should leave our opinions aside and join consumers on platforms where they hang out. According to many media sources, TikTok has dethroned Google as the most popular website on the Internet. If Realtors are not there we are missing out on a huge segment of our audience. Rather than getting stuck on our opinions Dustin advises us to connect with consumers, give them what they want, and grow our business in the process. It’s time to take a hard look at ourselves. Are our opinions of TikTok and Zillow killing our business? It’s time to get out of your comfort zone, get over your fears and give clients what they want, or your competition will.*
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Facebook Ads Changed Again… Now What? w/ Grant Wise
13/01/2022 Duration: 01h05minRunning Facebook ads can be hugely profitable but creating them can be quite tricky and frustrating. Many real estate agents learn the ads platform to set it and forget it, only to come back months later and find everything has changed or even worse, that their account has been suspended for violations.This week on the Massive Agent Podcast, Grant Wise co-founder of Witly is back with Dustin Brohm to dive deep into the ever changing world of Facebook ads. Witly is here to solve our challenges with turnkey automations. The platform even comes with a live marketing coach to improve our marketing strategy.Dustin and Grant also get into a great conversation about the importance of investing in yourself. If your returns are low, then it’s definitely time to increase your investment and Witly.net is a great place to start.Mentioned on this episode:Witly Walkthrough Re-PlayMAP Episode 149 - The Problem with Facebook Ads w/ Grant WiseMAP Episode 87 - The Foolproof Blueprint for Realtors to Build a Sustainable Busines
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How to Talk to Consumers in 2022
06/01/2022 Duration: 26minEver wonder why your posts don't hit the mark or why you aren't connecting with consumers? Maybe you're talking over their heads. Although consumers are savvy, they don’t necessarily understand industry jargon. When we repost real estate news headlines without additional context, we may have the opposite effect of our goal. Massive Agent Podcast host Dustin Brohm, shares some great advice on this episode. He reminds us what it means to be a consumer and how important it is to educate and connect with our clients. Consumers are not real estate pros. They hire us to give them insight on what the headlines mean to them. Dustin advises that producing better content, leads to more exposure, and ultimately more business. He also shares some big news about plans for the re-launch of the Massive Agent Society. You don't want to miss this!Mentioned on this episode:Massive Agent Society 2.0 is coming soon!CLICK HERE to sign up for the Beta testers group at 50% off THIS WEEK ONLY!! *****************
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5 Things Realtors Must Do to Survive in 2022
30/12/2021 Duration: 29minIf 2020 was the year of the pandemic, then 2021 was the year of acceleration. Everything from real estate sales to social media trends seemed to speed up this year! How about you? Did your actions keep pace with your goals?On this final episode of 2021, Massive Agent Podcast host Dustin Brohm shares the 5 Things Realtors Must Do in 2022. Some of them are brand new, while others we’ve heard before… but did we take action? If the definition of insanity is doing the same thing over and over, but expecting a different result, then it's definitely time for a change. This list is a great place to start.Learn about NFT’s– digital assets are nothing new, metaverse real estate is being sold, and the “smart contracts” behind NFT's will be HUGEDo 10x more video – your competitors already areEmail marketing – the inbox real estate is still super valuableMore content = more exposureRetargeting your warm market – aka showing ads to the people who already know who you areIf we want the new year to be our best yea