Synopsis
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That.Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999.This is his podcast.
Episodes
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Frank Got Really Lucky
13/03/2023 Duration: 14minIt's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!
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Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign?
06/03/2023 Duration: 05minReally my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine. What's that high level thinking that you use from the beginning all the way to the end result of that campaign? That was unbelievable...
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Using a video sales letter or a webinar, what's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch?
27/02/2023 Duration: 02minI just had a quick question about using a video sales letter or webinar. Let's say I put it on my thank you page for my lead magnet, so someone comes in, they opt in. They go to the thank you page and then I want to give them some trainings with a pitch that follows in video form. What's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch? Depends on what you're using...
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How do you get past the Facebook regulations and still make an emotional offer?
20/02/2023 Duration: 03minIf there was a quick tip that you would give people about the promise or about making the offer, or whether they need to twist the pain, and in particular, how you get past the Facebook regulations and still make an emotional offer because that always seems to get in the way, for a lot of things. Yeah. So I'm really glad that you brought that up...
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In three years, running Facebook ads has changed a lot, and here you are in front of your laptop. I just wondered what you'd learned, what changed, and why that was possible?
13/02/2023 Duration: 02minSo I'm just thinking, like three years ago, with the inner circle and everything, you had all these Facebook consultants and agencies and it was a huge drama to run Facebook ads, but you always had a team to do that. Now here you are, in front of your laptop, and I just wondered what you'd learned and what changed, and why that was possible now? Oh, I just like doing it!
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In building a virtual sales team, what can we expect from those bonuses?
06/02/2023 Duration: 03minYou mentioned an agency model and building a virtual sales team, so he wants to know what he can expect from those bonuses. Yeah, so the virtual sales team, here's how ours works and here's what I'm going to show you how to do...
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How would you make an ad for "the low-hanging fruit?"
30/01/2023 Duration: 02minOne more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going to be an individual who's thinking about buying...
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What is the best way to create a segmentation/target on Facebook for web design services?
23/01/2023 Duration: 04minMy question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?
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You just mentioned how you drip the product...is that what you recommend people do is drip the product?
16/01/2023 Duration: 01minI guess the other question I had was you just mentioned how you drip the product. Is that what you recommend people do is drip the product? Oh yeah, absolutely. Number one thing, so we survey people all the time...
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What do you think of this business economy and how has it affected your business?
09/01/2023 Duration: 02minMy question is...Mr. Frank Kern. What do you think Doctor? Doctor, Professor Frank Kern, PhD. Better? OK. What do you think of this business economy and how it has affected your business? This is a very weird answer, and some people think I'm an idiot, actually probably a lot of people think I'm an idiot when I say stuff like this...
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With the maximizer method, the email follow-up with how to move them through the process...is that a part of it?
02/01/2023 Duration: 01minOne last question, I think, with this method, the maximizer...the email followup with how to move them through the process. Is that a part it? That's where I fall off. I know I don't have that structure on how to go from the leads to the sale. Thank God, you know? I'm glad they don't, I wouldn't have a job, but you're not alone...
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Would an e-com store brand benefit from the maximizer?
26/12/2022 Duration: 03minWould an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...
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Should I have one page for my training and a separate page for affiliate marketing?
19/12/2022 Duration: 03minWhen I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, is that correct? Especially if you want to do stuff like retargeting and all of that. Yeah. Okay, great. Secondly, my purpose for starting that ad was to brand myself. I have a lot of background in consulting and training, and one of my main goals is to work with people who are trying to start up their businesses and go in so many different ways, and just trying to get some strategic planning in place so that they can save some time. So in that, that would be part of what I would be using that page for...
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For a general contractor wanting to target commercial business owners only, do you have any recommendations on the copy and target audiences he should use?
12/12/2022 Duration: 03minI think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use? Okay. So they own the office building, I would assume? They own or lease and need a general contractor...
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What's the best way to drive traffic to a convenience store?
05/12/2022 Duration: 03minWhat's the best way to drive traffic to a convenience store? Dude, TV...TV on the phone. So we talked about this yesterday. I'll just do it real briefly...
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Can you go over why you choose automatic placement for everything?
28/11/2022 Duration: 01minI'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement for everything? Good question. I did it deliberately...
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How long should we be leaving each ad on for this challenge?
21/11/2022 Duration: 02minHow long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...
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People like the audience searching. When looking to target parents with young children to help their childs' financial goals for the future, do you have any recommendations?
14/11/2022 Duration: 03minPeople like the audience searching, so can you help? He's looking to target parents with young children to help their child's financial goals for the future. Any recommendations? I do, I do. I do stuff like this. Number one is going to be the copy...
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What do you think about building a lead generation ad that is actually a conversion ad on Facebook?
07/11/2022 Duration: 02minWhat do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell. It's fine. You just have to be prepared for them to a. not click to the next page...
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Explain a little bit more on the budgets, specifically optimization and delivery, and how does Facebook charge?
31/10/2022 Duration: 02minIf you can explain a little bit more on the budget, specifically toward the bottom of the page, that says optimization and delivery and how basically, how does Facebook charge you? Oh, ok, I think she's talking about...