Synopsis
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That.Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999.This is his podcast.
Episodes
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AI Found A $22M Hook In 3 Minutes
19/12/2025 Duration: 08minOver 80,000 (and counting) businesses have paid me for marketing advice. And for most of them, one of the biggest "sticking points" is the copy. But not what you think. The hardest part isn't writing the words. It's finding the Hook. The Big Idea. The Angle. Once you have that, the rest is easy. But finding it usually takes forever. So today, I'm going to show you how to use AI to find a multi-million dollar hook... in less than 3 minutes. And we're going to do it without typing a single prompt. We're going to take a random transcript of an Alex Hormozi interview and write a sales letter that sells it. (We're using Hormozi's video as an example. Naturally we're not actually going to sell my man's stuff.) Anyway, here's how we'll use AI to find the $22MM hook ...and then turn it into a sales letter: Step 1: "Brain Dump" Method. This is where you tell AI what you want it to do ...and you give it a bunch of info about whatever it is you're trying to sell. This part is important so be sure to watch it. Most peopl
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Build A $50K Marketing Campaign With AI (Full Masterclass)
16/12/2025 Duration: 22minEveryone says you can sell more stuff with AI. But if you've actually tried to use it, you probably found out that it writes stuff that isn't any good. Or you have to spend all day typing perfect prompts. That's a pain and it takes forever. (And it still totally sounds like AI wrote it.) So, today I'm going to show you how to write an entire marketing campaign that sounds like you (but better)... without even typing. By "campaign", I mean everything. All of the copy for the offer, the emails, the follow up, the social content... the whole thing. This is the stuff an agency would charge you $10,000 to $50,000 for. But we'll do it in about 22 minutes. HERE'S EXACTLY WHAT WE'RE BUILDING IN THIS VIDEO: The Quick-Shot Email & The Followup Campaign: I start small with one email, then show you how to build a full scarcity follow up sequence in seconds. The "Winning Hook": We're building this campaign for a random "Hangover Cure" product I found. (I figured it would be cool to use a real product instead of someth
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Make Price Irrelevant. (Advanced AI Copywriting)
12/12/2025 Duration: 20minDon't use emotion to fight price objections. When a prospect is stuck on the numbers, emotion won't work. You have to fight logic with logic. I break down two Advanced AI Copywriting frameworks that make your price feel completely irrelevant: The "Apples to Oranges" Close and the "Identity Reframe." I'm going to give you the specific AI Prompts that mathematically prove their price objections are silly. T hen, we cover the "Identity Challenge." This is the prompt structure that lets you call out the difference between who they say they are and what they're actually doing—without being a jerk about it. TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai WATCH NEXT: Write A Complete Sales Letter In 8 Minutes Without Even Typing: https://youtu.be/8adZD-PIIok TIMESTAMPS: 0:00 - Stop selling with emotion (The Logic Trap) 0:59 - Framework 1: The "Apples to Oranges" Close Stack 3:37 - The $1.61
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Stories Made Them Pay 64% More For The Same Product
09/12/2025 Duration: 13minStories can increase revenue by 376%, but only if you do them right. In one study, scientists proved that adding a fictional story to a cheap spoon on eBay increased its final selling price by 64%. They found the same result with wine, art, and charitable donations (Those used real stories though. They call it the "Rokia" Effect). Stories don't change the product. They change the value of the product in the customer's mind. But it can be hard to come up with them because we think they have to be about us, our amazing accomplishments, or our lives. THEY DON'T. In this video, I break down: The "Value Inflation" Data: Why stories mathematically increase conversion rates by 30%+. The Revenue Spike: Why a specific type of story can lead to 376% more revenue per customer. The Anti-Personal Brand: How to use stories without ever being the "main character." The Danger Of AI: Why purely AI-generated stories usually cause a 62% DROP in trust (and how to fix it). My Story-Based Workflow: How I use AI (Ojoy) for "Deep Re
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Can AI Email Really Get 4,000% ROI? | Case Study Reveals All
05/12/2025 Duration: 08minIf you send more follow up emails, you'll sell more stuff. The last report I saw was from Hubspot and it said email is the most profitable marketing channel online. It said email gets a 4,000% ROI. That's amazing. Especially since most people don't send follow up emails at all. Probably because writing email sequences is a PAIN. Until now. In this one, I show you exactly how to use AI to create killer email follow-up sequences that actually convert. You'll discover my 3-step process for creating AI email sequences that sound like YOU (not like AI). Plus I show you real results from my own campaigns. (6.76% conversion from leads I got for free.) The tool I used to create the entire email sequence is https://oJoy.ai You can try it for free if you want
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5 Marketing Tricks Should NEVER Work (But They Do) | Real Case Studies Inside
02/12/2025 Duration: 15minExperts will tell you that none of these 5 things should be working. But they are. The reason why (for the most part) is because PEOPLE have changed. Another reason is because you and I are in the right place at the right time. You'll see what I mean in this episode. Here's how and when: CHAPTERS: 0:00 - When more conversions = less money (example included) 3:42 - Why testimonials can hurt sales. (example included) 4:46 - Why ads you can't click can get you more customers. 7:08 - How to become a household name for 11 cents. 9:43 - What to do when people are stupid. 14:52 - The Quick Win method that outsells even the best of sales letters. I used oJoy.ai to help me organize my thoughts and turn them into this usable content. You can try it free at https://oJoy.ai About Frank Kern (Prepare To Be Bored): If you're new to my channel, my name is Frank Kern. I've been selling things online since 1999. My first 7-figure business sold downloadable audio-books about dog training. I sold it in 2007. Over the past 26 ye
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Marketing Experts Are WRONG! (Including Me!)
25/11/2025 Duration: 19minEver wonder if the stuff we THINK we "know" about marketing is wrong? Me too. And it turns out the answers is ...it IS! Sometimes. We shouldn't take marketing "rules" as ...well ...actual "RULES." For example, I just told a customer NOT to use a sales letter. Which is like "Marketing Heresy!" In this episode, I show you why. You'll also discover an amazing marketing lesson I learned from a COP. (This applies to everyone. You can use it immediately). Plus you'll see what your prospects are REALLY doing ...and why it's not always a good idea to try to sell them something. The tool I used for research and organizing my thoughts for this episode is https://oJoy.ai You can try it for free if you want
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NEW: The Holy Grail Scenario
27/10/2025 Duration: 06minIt's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot for, and if you can pull this off, and I...
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If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income?
20/10/2025 Duration: 02minIf you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on the phone, really. Yeah, I'd get them on the phone. I'm assuming I at least have a phone...
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Is SEO dead? How much should I worry about it for a blog/biz website?
13/10/2025 Duration: 05minHere's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.
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Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?
06/10/2025 Duration: 02minSo Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no.
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Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?
29/09/2025 Duration: 04minDo you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...
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If you were to go back to when you were 20, do you think you would still choose the same lifestyle?
22/09/2025 Duration: 03minIf you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently though...
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Is the majority of your business still from selling info or consulting? Which business model do you prefer?
15/09/2025 Duration: 03minMike says, is the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info. And there's a deliberate reason for that. There are two deliberate reasons for that. #1 - it's personal preference, which was spawned by me being wore out...
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What are people buying online today? Online courses? White papers? Just curious what are the hot products right now.
08/09/2025 Duration: 03minWhat are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot products are right now. The short answer to that is everything.
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Is High End Continuity still a significant part of your business model?
01/09/2025 Duration: 03minIs high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...
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What was the SINGLE biggest obstacle overcame to get where you are today?
25/08/2025 Duration: 04minWhat was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all the dumb stuff that I do. And then I'll let you decide what the biggest obstacle is.
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When you bringing back the sassy dazzle videos?
18/08/2025 Duration: 02minThat question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better.
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What courses of yours are a good fit for a very advanced, well-established internet marketer?
11/08/2025 Duration: 02minWhat courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself to be a very advanced, well-established internet marketer, and what I always go back to is the fundamentals or...
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An unusual childhood experience (that might have made me millions)
04/08/2025 Duration: 07minI want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. I say forced on me, again in air quotes, because I was never given an option to consider it. It never occurred to me that it might not be true. It was literally repeated to me over and over and over again. And I believed it and I gotta tell ya, I thank God for the belief. And I thank God that I believed it, that I quote unquote, fell for it. So here's the belief...