Your Next Million With Frank Kern
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 164:04:05
- More information
Informações:
Synopsis
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That.Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999.This is his podcast.
Episodes
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Can you recommend the best online sites for creatives to use to create videos and assets?
01/08/2022 Duration: 04minWhat is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.
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How should we expand our target interest when many of the related interests and audience insights are not targetable?
25/07/2022 Duration: 04minHow should we expand our target interests when many of the related interests and audience insights are not targetable?
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Do you have a solution or any best practices to make ads work for clients in small cities with small audiences?
18/07/2022 Duration: 09minI do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...
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On a new campaign, how much time do you give each ad until you switch it off again?
11/07/2022 Duration: 01minHow long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad. So a lot of times...
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I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out?
04/07/2022 Duration: 01minSo I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training. And so I went in earlier this week and put more money behind it, and I wound up changing the conversion event and I didn't notice...
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When I set up lead ads recently, the share option was not there. Did I do something wrong or did that change, and are the shares important?
27/06/2022 Duration: 02minI've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the shares. I noticed this time when I set up the lead ads, the share option was not there...
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How do I go about differentiating myself from the competition?
20/06/2022 Duration: 02minI want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?
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What type of lead magnet do you suggest for a high-end video production company?
13/06/2022 Duration: 02minI'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...
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We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age.
06/06/2022 Duration: 10minWhat I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's been a long time since I've worked with any ass-kickers (that is what I call self defense people). What worked in the past and what probably still works is...
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How do you ease up your workload to focus more on the sales side than the deliverables side?
30/05/2022 Duration: 03minI'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so that's, I mean, I've always, essentially created a new job for myself. I'm going to be the business owner, except I just keep then creating new jobs for myself...
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Any recommendations for the hiring process when basically looking for a clone of yourself?
23/05/2022 Duration: 03minDo you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...
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Any tips to get people really engaged from the get-go? Should there be a warm-up period?
16/05/2022 Duration: 01minIs there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and basically that day, I did it the day before people got in. Facebook ads got approved. I had 400 people in the group and then I started the program. So I think there's maybe a warm up period?
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Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline?
09/05/2022 Duration: 03minI have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don't buy within that 24 hour period, I do the expiring bonuses and all that stuff. Is there a mapped out email sequence that you recommend or is there any other way to get more people to say yes, either in my live offer or through emails that you recommend? Just best practices?
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When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?
02/05/2022 Duration: 02minShould you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write the ad copy, right from the ads manager? And is there like a good rule of thumb to know, you know, when to do what? So the only time you want to do it right from the ads manager is always...
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Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?
25/04/2022 Duration: 06minI've got a client who is doing this diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected. A number of times I kept kicking back and it finally got approved and this client, they don't really want emails. They want phone calls...
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Never Forget This One Thing
19/04/2022 Duration: 16minDiscover the single most effective way to quickly and easily get as many customers as you want.
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I want to have someone do a certain thing...what should the ad say?
18/04/2022 Duration: 03minAny advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying. In this case, Mark is saying, I want to have people go to a webinar, register for a webinar. What should the ad say? The question could be...
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Any advice on how to learn to put a good course together?
11/04/2022 Duration: 01minAny advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys. Dude, here's what I would do. If I was you...
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If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?
04/04/2022 Duration: 02minVery simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you know. I don't really think it matters.
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What to do if the ads are not working
28/03/2022 Duration: 05minHe's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not...