Synopsis
Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business.
Episodes
-
#281: Business Success Depends on Knowing Your Numbers with Allen Williams from Heartland Retail
21/10/2020 Duration: 52minToday on the #BoutiqueChat podcast Allen Williams from Heartland Retail joins us for Business Success Depends on Knowing Your Numbers. Heartland Retail, formally known as Springboard Retail, is all about empowering brands and retailers to harness their data and sell more. Allen goes over managing multi-channel and multi-store, optimizing your inventory plan, and how you can maximize your customer data to drive profit. But that's not all, tune in to hear more even more tips from Allen!
-
#280: Holiday Marketing Tips that will Increase Sales with Ashley Alderson, Founder of The Boutique Hub
13/10/2020 Duration: 22minToday on the #BoutiqueChat podcast our host Ashley Alderson, founder of The Boutique Hub, does a solo episode on Holiday Marketing Tips that will Increase Sales. Ashley goes over important topics such as margin builders, how to market to every customer type, and how to plan your assortment. But there are even more tips than that, so tune in now to get all the details! Let's finish this holiday season with both peace and profit!
-
#279: How to Successfully Manage Multiple Storefronts with Jennafer King & Jessica Divine, Founders of The Red Racoon Boutique
06/10/2020 Duration: 45minToday on the #BoutiqueChat podcast Jennafer King & Jessica Divine, founders of The Red Racoon Boutique, join us for How to Successfully Manage Multiple Storefronts. The Red Racoon Boutique was Indiana Boutique of the year in 2020, Overall Storefront Boutique of the Year in 2019, and Runner up Storefront in 2018. They go over how they manage their inventory across multiple storefronts, tips for live selling, and how they've created a strong team dynamic. But that's not all, tune in to hear more from this incredible sister duo!
-
#278: How to Run a Successful Plus Size Boutique with Letitia Young, Owner of Honey's Child Boutique
30/09/2020 Duration: 42minToday on the #BoutiqueChat Podcast Letitia Young, Owner of Honey's Child Boutique, joins us for How to Run a Successful Plus Size Boutique. Letitia was one of the only major plus-size boutiques on the market in 2012, but that didn't stop her from being successful. Today she goes over important topics such as her experience with private labeling, text message marketing, and must know strategies on how to keep your customers coming back. But that's not all, tune in to hear more about Letitia's journey!
-
#277: Photography Tips for Boutique Owners with Janzen Tew, Founder of Denim and Velvet
22/09/2020 Duration: 46minToday on the #BoutiqueChat Podcast Janzen Tew, Founder of Denim and Velvet, joins us for Photography Tips for Boutique Owners. Denim and Velvet is a one-stop-shop for web design, print & digital advertising, social media, staging, and design. Janzen goes over all the steps needed to get incredible photos for your business. She goes over the best time to shoot, how to pose for photos, camera recommendations, and tips for editing. But that's not all, tune in to hear more!
-
#276: Strategies for Sustaining Growth with Andrea Glenn, Owner of the Rusty Rose Boutique
15/09/2020 Duration: 42minToday on the Boutique Chat Podcast Andrea Glenn, Owner of the Rusty Rose Boutique, joins us for Strategies for Sustaining Growth. Andrea goes over how she's created a successful and sustainable business over the past 10 years, how she pivoted her business during the COVID pandemic, and her experience with vendor events. Tune in to hear more about Andrea's journey in becoming a well-established boutique!
-
#275: The Power Of Vision Boards with Lucinda Cross, Entrepreneur and Author
09/09/2020 Duration: 48minToday on the Boutique Chat Podcast Lucinda Cross, entrepreneur and author, joins us for The Power Of Vision Boards. Lucinda is the CEO of two personal and professional development companies, Activate Worldwide LLC. and Activate Your Life.org. Today she goes over topics such as how to turn your vision board into reality, unlearning habits and thoughts that don't serve you, and understanding the power of color. You won't want to miss out on this episode's life-changing tips! Tune in now!
-
#274: MAGIC Goes Digital with Kelly Helfman, President of MAGIC
01/09/2020 Duration: 27minToday on the Boutique Chat Podcast Kelly Helfman, President of MAGIC, joins us for MAGIC Goes Digital. Kelly is here to give us all the details on MAGIC's Digital Trade Event. She goes over how often vendors will be adding and updating their products, the 5 categories you can shop, an inside scoop to this year's trends, and how you can get exclusive opportunities for learning on this digital platform. Tune in to hear all the details on MAGIC's all-new buying experience!
-
#273: How To Get Media Coverage For Your Business with Christina Nicholson, Founder of Media Maven
25/08/2020 Duration: 50minToday on the Boutique Chat Podcast Christina Nicholson, founder of Media Maven, joins us for How To Get Media Coverage For Your Business. Christina goes over how to create newsworthy content, how to get yourself noticed in the media, and how to maximize the media coverage you receive. She covers SOO many more important topics in today's episode, so make sure you don't miss out! Tune in now!
-
#272: How to Pivot Your Business During the COVID-19 Pandemic with Caitlin Lucian, Owner of Strength & Grace Boutique
18/08/2020 Duration: 37minToday on the Boutique Chat Podcast Caitlin Lucian, Owner of Strength & Grace Boutique, joins us for How to Pivot Your Business During the COVID-19 Pandemic. Caitlin goes over topics such as bringing your brick and motor store online, the importance of customer service, and how she has created a community within her business. During these difficult times, it can seem impossible to pick yourself up and keep moving forward, but Caitlin proved the power a positive mindset can have on your business. Tune in to hear all the details!
-
#271: Overcome Your Fear of Video Marketing with Molly Mahoney, Founder of The Prepared Performer
11/08/2020 Duration: 01h48sToday Molly Mahoney, founder of The Prepared Performer, joins us for today's Boutique Chat episode Overcome Your Fear of Video Marketing. Molly has a past of being a skilled performer and used her experiences to become a thriving digital growth strategist. Molly goes over how to get higher engagement on your social media content, Facebook live tips, creating gifs, and so much more! Tune in to hear all of Molly's must-know marketing tips!
-
#270: How to Develop a Success-Oriented Mindset with Justin Prince, Entrepreneur, Speaker, & Author
04/08/2020 Duration: 59minOn today's Boutique Chat episode Justin Prince, entrepreneur, speaker, & author, joins us for How to Develop a Success-Oriented Mindset. Justin has built 4 different multi-million dollar businesses, spoken all over the world inspiring thousands of leaders & entrepreneurs, has written 2 books, and does it all by maintaining focus on what's most important to him: his family. In today's episode, Justin goes over topics such as how to create intriguing content for your social media channels, defining your brand, and what habits create successful individuals. But that's not all, tune in to hear all of Justin's notable tips!
-
#269: The Power of Scent with Julie Tassy, Founder of Ella B Candles
28/07/2020 Duration: 43minToday Julie Tassy, Founder of Ella B Candles, joins us for today's podcast episode The Power of Scent. Julie goes over how she started her entrepreneurial journey and how she set her company apart from others. In retail, many factors can influence consumer buying habits and scent is one of them. Julie goes over the power fragrance can have on your business and how you can discover a signature scent for your store. Tune in to hear all the details!
-
#268:How to Create a Customer-Centric E-Commerce Experience with Josh Orr, Founder of Streamline Retail
21/07/2020 Duration: 49minToday on the podcast Josh Orr, the founder of Streamline Retail, joins us for How to Create a Customer-Centric E-Commerce Experience. Josh's main mission is to help brick and mortar retailers launch and grow online. He goes over topics such as the essential tips to bring your retail store online, how to create engaging content for your customers, and how to keep your ideal customer coming back. Bring along a notebook because this episode has an endless amount of tips that will bring your eCommerce store success!
-
#267: Diversity In Retail with DeAnna McIntosh, Founder and Global Retail + E-commerce Consultant at The Affinity Group International
14/07/2020 Duration: 48minToday on the Boutique Chat Podcast DeAnna McIntosh, Founder and Global Retail + E-commerce Consultant at The Affinity Group International, joins us for Diversity in Retail. Aside from being a retail expert, DeAnna also started Diversify Retail, an organization built to increase diversity in all facets of the retail industry. This conversation may be a hard one to start, but is the most important one we can have. DeAnna goes over how you start being more diverse in your business, what steps can be taken if you don't live in a diverse region, and how we can better educate ourselves about race & the inequality taking place today. This episode is a must for EVERYONE to hear, so tune in now for this life-changing episode!
-
#266: Scaling from Entrepreneur to CEO with Ashley Alderson, Founder of The Boutique Hub
07/07/2020 Duration: 27minToday Ashley Alderson, founder of The Boutique Hub, does a solo episode on Scaling from Entrepreneur to CEO. Ashley goes over the significant differences between an entrepreneur and a CEO. She covers topics such as understanding growth mindset, how to create a better culture within your team, and how properly allocate your time as a CEO. Tune in to hear all the details on today's tip-filled episode!
-
#265: How to Run a Successful Business with Your Significant Other with Brooke and Brandon Riley, Owners of Re-Fabbed Boutique
30/06/2020 Duration: 57minToday Brooke and Brandon Riley, Owners of Re-Fabbed Boutique, join us for How to Run a Successful Business with Your Significant Other. Brooke and Brandon are a true example of a power couple who learned the tips and tricks of running a successful business together. They go over topics such as how to build a large customer base, how you can set your business apart from others, and how properly delicate tasks in your team. Brook and Brandon have all the secrets to effectively grow a business as a couple, so tune in now to get all the details!
-
A short message from Ashley Alderson, regarding the 2020 Virtual Retail Summit!
23/06/2020 Duration: 04minThere's no new episode this week, but you aren't missing out if you're attending the 2020 Virtual Retail Summit! Ashley Alderson, founder of The Boutique Hub, presents us with a short message today that includes some inspiring words on how to keep your business thriving and reveals some important details regarding the 2020 Virtual Retail Summit that starts TODAY! It's not too late to join in, grab a ticket on https://theboutiquehub.com/business/events/. See you there!
-
#264: Ecommerce Marketing Strategies to Increase Sales with Ezra Firestone, CEO of Smart Marketer
16/06/2020 Duration: 01h02minToday Ezra Firestone, CEO of Smart Marketer, joins us for Ecommerce Marketing Strategies to Increase Sales. Ezra has years of experience building multiple businesses that bring in $20+ million in yearly revenue, and he’s here to share some of his secrets to success. He goes over topics such as email marketing, product pages, how to be a fit leader for your team, and revealing the common gaps found in Ecommerce businesses. You won't want to miss this incredible opportunity to learn from the best in the business, tune in to get all the details!
-
#263: 4 Reasons Why Your Brand Is Not Engaging with Ashley Alderson, Founder of The Boutique Hub
09/06/2020 Duration: 27minToday our host Ashley Alderson, Founder of the Boutique Hub, does a solo episode on 4 Reasons Why Your Brand Is Not Engaging. Ashley has been listening to your questions and is here to give all the details on how you can grow your brand. She goes over topics such as building engaging content, inspiring your customers with your brand, and how to create more relatable marketing content. But it doesn't stop there, tune in to hear the must-have secrets for brand success!