Synopsis
Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business.
Episodes
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#309: How to Build a Successful Team
13/04/2021 Duration: 40minMany entrepreneurs are scaling their business and find themselves scrambling to hire an employee. Or there wasn't time to create the proper procedures and protocol when hiring and onboarding their employees. Today Sara covers how to hire, how to onboard, and what to do when you lose an employee. But that's not all, tune in to hear more dynamite tips from Sara! Episode Rundown: 00:05:56 What Are You Passionate About, What's Holding You Back 00:11:35 Hiring 00:18:34 Onboarding 00:24:07 Team Meetings 00:32:51 How to Handle Losing an Employee Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Free Download: https://retailbootcamp.mykajabi.com/savvy-boutique-owners-dos-donts
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#308: Should I Sell My Business?
06/04/2021 Duration: 59minHave you made plans for the future of your business? When will be the right time to sell your business? Lorinda has years of experience in owning and selling multiple successful businesses, including the legendary Gypsy Soule. Today she gives us all the details on how she made it happen! Episode Rundown: 00:03:52 Business Background 00:06:57 Selling Wholesale 00:09:37 Starting a Second Business 00:13:35 Private Labeling 00:21:06 Getting Knocked-off 00:29:38 The Importance of Relationships 00:31:02 Scaling Your Team 00:38:00 Selling to Big Box Stores and Boutiques 00:41:00 Selling My Businesses 00:46:28 Recreating Yourself Resources: Join the Boutique Hub 20 Ways To Drive More Traffic To Your Business Free Download
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#307: How to Maximize the Viral Potential of Your Content
30/03/2021 Duration: 41minHave you had a product that is on the verge of going viral? Do you want to know how to keep the buzz going? Well, Angela has experience in having her products go viral, and in this episode, she explains what she does to maximize the buzz she is receiving. She also discusses moving from a brick & motor to an online business, Facebook ads, and how she builds a community around her brand. Tune in to hear Angela's secrets to success! Episode Run-Down: 00:06:54 Splitting Ways with a Business Partner 00:08:09 Building a Community 00:10:42 Pivoting in Tough Times 00:13:05 Brick and Motor to Online 0014:23 Going Viral 00:17:37 Facebook Ads 00:22:22 Product Releases 00:28:56 How to Handle Negative Feeback 00:31:59 Email Marketing Resources: Click here to learn more about joining The Boutique Hub 20 Ways To Drive More Traffic To Your Business Free Download Key Tips for Creating a Successful Online Boutique Boutique Marketing to Your Audience On a Personal Level
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#306: Simple Strategies for Business Success
23/03/2021 Duration: 38minAfter over 11 years of owning a Boutique, Nicole explains how sometimes going back to the basics can transform your business. She goes over how she pivoted during the pandemic, the importance of building a community, and how she utilizes time blocking. Tune in to get more details on Nicole's journey as a successful boutique owner! Episode Run-Down: 00:04:31 How I Started My Boutique 00:11:52 Back to the Basics 00:13:35 Facebook Live 00:15:44 Building Community 00:23:33 My Weekly Schedule & Time Blocking 00:29:00 Buying Plan & Product Launches 00:31:29 My Advice for Other Business Owners Resources: Is it time to take your retail business to the next level of profit, impact, and scale? JOIN THE RETAIL BOOTCAMP WAITING LIST Click here to learn more about joining The Boutique Hub
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#305: How to Use Data to Grow Your Boutique & Advice on Selling Shoes
16/03/2021 Duration: 48minAshley has been in business for over 13 years and she is known for her expertise in selling shoes. She goes over the reports she uses for inventory decisions, managing purchase orders, and lessons from selling shoes. But that's not all, tune in to hear get more advice from this successful boutique owner! Links: https://retailbootcamp.mykajabi.com/retail-bootcamp https://retailbootcamp.mykajabi.com/Instagram%20Masterclass https://theboutiquehub.com/join/boutique/ Episode Rundown: 00:03:08 How I Started My Boutique 00:12:10 The Reports Used for Inventory Decisions 00:18:25 Product Category Analysis 00:21:58 Lessons From Selling Shoes 00:25:47 Managing Purchase Orders 00:33:36 Tips on Selling Shoes 00:39:42 How to Stay Unique
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#304: Building a Wholesale Brand that Caters to Small Businesses
09/03/2021 Duration: 37minCrazy Train Clothing was a major disrupter in the wholesale industry! They came into the market ready to serve those with small businesses. Jentry, CEO of Crazy Train, goes over why she has chosen to do lower minimums and open packs, the controversy of pre-orders, and how a tragic event changed how she runs her business. But that's not all, tune in to get all the details! Episode Rundown: 00:01:35 Crazy Train Background 00:06:12 Pre Packs 00:09:23 Minimums 00:11:50 Inventory Management 00:16:00 Pre-orders 00:22:00 Car accident 00:26:10 Team Management 00:29:57 Building Customer Relationships Links: https://theboutiquehub.com/join/boutique/ https://retailbootcamp.mykajabi.com/Instagram%20Masterclass
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#303: How to Simultaneously Grow Your Boutique & Personal Brand
02/03/2021 Duration: 45minMallory Fitzsimmons, a former influencer turned boutique owner, goes over influencer marketing and the systems and roles your team needs to scale to 7 figures. She also goes over topics such as analyzing Instagram data, how she scaled her team and the secret to keeping your customers coming back. We won't lie, this episode is filled with GOLD! Bring along your notebook and get ready to take some notes! Episode Run-Down : 00:4:05 Backstory on Being an Influencer 00:14:00 What Makes Your Audience Tick 00:17:25 Team Roles 00:20:40 Working with Influencers 00:29:15 Email Flows & Building Conversion 00:31:18 What Helped Me Scale 00:36:16 Lightning Round Links: https://theboutiquehub.com/join/boutique/ https://theboutiquehub.com/how-to-simultaneously-grow-your-boutique-personal-brand/ https://retailbootcamp.mykajabi.com/Instagram%20Masterclass
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#302: How to Grow Your Instagram Account
23/02/2021 Duration: 36minToday on the Boutique Chat Podcast Shannon Gordon, the Social Media Manager at the Boutique Hub, joins us for How to Grow Your Instagram Account. This episode is filled with Instagram tips that will help boost your business's following and engagement. Shannon goes over topics like content planning, the 5-3-1 method, when you should be posting, and how to stand out from the crowd. Not only does she give some must-know tips for Instagram, but Shannon also goes over the Boutique Hub's newest course, Instagram Ignite Masterclass, launching on March 3rd. This course was designed for the busy retailer who is serious about taking REAL action to increase their brand awareness, grow their follower base and turn those likes into sales. Whether you have 100 followers or 50,000 followers, this episode is for you! Resources: https://retailbootcamp.mykajabi.com/Instagram%20Masterclass https://theboutiquehub.com/how-to-grow-your-instagram-account/ https://theboutiquehub.com/join/boutique/
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#301: Building Meaningful Relationships with Your Customers
16/02/2021 Duration: 42minToday on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for Building Meaningful Relationships with Your Customers. Listen to Ashley's background story where she went from almost giving up on her business to becoming a boutique success story. Ashley discusses her success with Comment Sold selling, how she builds strong relationships with her customers, and why being authentic will make you a profitable business. Tune in to get all the details!
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#300: 7 Ways to Grow in 2021
09/02/2021 Duration: 30minWe are back and better than ever! It's time to start season 3 with a bang, and that's why our host Ashley Alderson is here to go over 7 Ways to Grow in 2021. Ashley gives us the low-down on the new and incredible things coming in Season 3 of Boutique Chat. She will then go over topics such as intentional relationships, creating a healthy mindset, building your authentic brand, and the importance of focusing on our health and wellness. And there might be some freebies and a giveaway included in today's episode, so don't miss out! Tune in now! Resources mentioned: 40+ Instagram Ideas 2021 Tradeshow Calendar 2021 Marketing Bundle
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Update on the New Season of the Boutique Chat Podcast
06/01/2021 Duration: 02minAre you ready for another incredible season of the Boutique Chat Podcast?! We know we are and we can't wait to share all the new and exciting things coming in 2021. Today our host Ashley Alderson gives a quick update regarding the new season to come! Make sure you check back soon to get more info, see you then!
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#290: How to Plan Effectively with Kristy Gayton, CEO of Start Planner
22/12/2020 Duration: 35minToday on the Boutique Chat Podcast Kristy Gayton, CEO of Start Planner, joins us for How to Plan Effectively. Kristy is a productivity expert who wanted a planner that meshed solid business principles with everyday life, so 6 years ago she started her company the Start Planner. Today she will go over the best strategies for mapping out your week, the importance of time blocking, and the mindset needed to achieve your goals. But that's not all, tune in to get all the details!
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#289: 7 Things You Must Do Before The End Of The Year with Ashley Alderson, CEO of The Boutique Hub
15/12/2020 Duration: 20minToday on the #BoutiqueChat Podcast our host Ashley Alderson, CEO of The Boutique Hub, does a solo episode on 7 Things You Must Do Before The End Of The Year. As we head into the new year there are some crucial tasks we need to accomplish before the year ends. Ashley will go over how to plan your buying for 2021, what meetings you need to set up, budget planning, reviewing contracts, and so much more! Tune in now to get all the details!
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#288: TikTok Tips for Small Businesses with Brittany Tayvinsky, Owner of 80 Sq Ft Boutique
08/12/2020 Duration: 47minToday on the Boutique Chat Podcast Brittany Tayvinsky, Owner of 80 Sq Ft Boutique, joins us for TikTok Tips for Small Businesses. Brittany is known as the traveling boutique owner who had her content go viral on TikTok. In this episode she will cover what type of content is best for small business owners, the hashtags you should be using, tracking your conversions, and so much more! Brittany shares all the secrets to growing your business's following on Tiktok!
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#287: How to Serve Your Ideal Customer with Jasmene Bowdry, CEO of SHIFT StyleHouse & The Boutique Teacher
01/12/2020 Duration: 49minToday on the Boutique Chat Podcast Jasmene Bowdry, CEO of SHIFT StyleHouse & The Boutique Teacher, joins us for How to Serve Your Ideal Customer. Jasmene is a fashion and retail leader with over 12 years of experience from corporate companies to entrepreneurial endeavors. She will go over how to cater to your ideal customer, the secret to a perfect assortment plan, must-have apps for Shopify, collaboration tips, and so much more! Tune in to get all the details from this remarkable retail strategist!
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#286: Legal Tips for Small Businesses with Andrea Sager, Founder of Andrea Sager Law
24/11/2020 Duration: 50minToday on the #BoutiqueChat Podcast Andrea Sager, Founder of Andrea Sager Law, joins us for Legal Tips for Small Businesses. As an attorney and former boutique owner, Andrea knows all the legal information small business owners may overlook. In today's podcast, she goes over how to choose the right entity, how to avoid infringement, and trademarks. Bring a pencil and paper for this episode because Andrea addresses all the critical legal tips small business owners need to know about! Tune in now to get all the details.
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#285: Tips From a Successful Boutique Owner with Alison Grooms, Owner of Jules & James Boutique
17/11/2020 Duration: 57minToday on the #BoutiqueChat Podcast Alison Grooms, Owner of Jules & James Boutique, joins us for Tips From a Successful Boutique Owner. Alison goes over everything and anything you can think of when it comes to owning a boutique. You'll hear her go over lives sales, vendor tips, hiring employees, and what it's like being a mom while running a business. But that' not all, tune in to get all the details on this candid conversation, filled with essential boutique owner tips!
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#284: 6 Ways to Celebrate Pink Friday with Our Host Ashley Alderson, CEO of The Boutique Hub
10/11/2020 Duration: 12minToday on the #BoutiqueChat Podcast our host Ashley Alderson, CEO of The Boutique Hub, does a solo episode on 6 Ways to Celebrate Pink Friday. Pink Friday, created by The Boutique Hub, is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst. Ashley goes over how boutique owners can participate, tips on how to get your customers involved, and where you can get all the resources to prepare for Pink Friday. Tune in now to get all the details!
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#283: How to Fashion Forecast with Shane Holman, Ariat Senior Director of Global Western Trend and Market Development
03/11/2020 Duration: 45minToday on #BoutiqueChat Podcast Shane Holman, Ariat Senior Director of Global Western Trend and Market Development, joins us for How to Fashion Forecast. Not only does Shane work for Ariat, but she is also the owner of Envie Boutique. Shane goes over how to spot trends, details Ariat's boutique line, and tips on carrying footwear. She gives us first-hand insight on the process of trend forecasting to product development, so don't miss out. Tune in now to get all the details!
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#282: How to be More Productive with Our Host Ashley Alderson, Founder of The Boutique Hub
27/10/2020 Duration: 28minToday on the #BoutiqueChat Podcast our host Ashley Alderson, founder of The Boutique Hub, does a solo episode on How to be More Productive. November's theme at the Boutique Hub is how, as business owners, we can be more productive, and today Ashley gives us the crucial tips on how you can get started. She goes over the three questions you need to ask yourself every day, how to implement time blocking, and what daily habits can transform you into a more productive business owner. But that's not all, tune in to hear all the details!