Synopsis
Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business.
Episodes
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#268:How to Create a Customer-Centric E-Commerce Experience with Josh Orr, Founder of Streamline Retail
21/07/2020 Duration: 49minToday on the podcast Josh Orr, the founder of Streamline Retail, joins us for How to Create a Customer-Centric E-Commerce Experience. Josh's main mission is to help brick and mortar retailers launch and grow online. He goes over topics such as the essential tips to bring your retail store online, how to create engaging content for your customers, and how to keep your ideal customer coming back. Bring along a notebook because this episode has an endless amount of tips that will bring your eCommerce store success!
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#267: Diversity In Retail with DeAnna McIntosh, Founder and Global Retail + E-commerce Consultant at The Affinity Group International
14/07/2020 Duration: 48minToday on the Boutique Chat Podcast DeAnna McIntosh, Founder and Global Retail + E-commerce Consultant at The Affinity Group International, joins us for Diversity in Retail. Aside from being a retail expert, DeAnna also started Diversify Retail, an organization built to increase diversity in all facets of the retail industry. This conversation may be a hard one to start, but is the most important one we can have. DeAnna goes over how you start being more diverse in your business, what steps can be taken if you don't live in a diverse region, and how we can better educate ourselves about race & the inequality taking place today. This episode is a must for EVERYONE to hear, so tune in now for this life-changing episode!
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#266: Scaling from Entrepreneur to CEO with Ashley Alderson, Founder of The Boutique Hub
07/07/2020 Duration: 27minToday Ashley Alderson, founder of The Boutique Hub, does a solo episode on Scaling from Entrepreneur to CEO. Ashley goes over the significant differences between an entrepreneur and a CEO. She covers topics such as understanding growth mindset, how to create a better culture within your team, and how properly allocate your time as a CEO. Tune in to hear all the details on today's tip-filled episode!
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#265: How to Run a Successful Business with Your Significant Other with Brooke and Brandon Riley, Owners of Re-Fabbed Boutique
30/06/2020 Duration: 57minToday Brooke and Brandon Riley, Owners of Re-Fabbed Boutique, join us for How to Run a Successful Business with Your Significant Other. Brooke and Brandon are a true example of a power couple who learned the tips and tricks of running a successful business together. They go over topics such as how to build a large customer base, how you can set your business apart from others, and how properly delicate tasks in your team. Brook and Brandon have all the secrets to effectively grow a business as a couple, so tune in now to get all the details!
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A short message from Ashley Alderson, regarding the 2020 Virtual Retail Summit!
23/06/2020 Duration: 04minThere's no new episode this week, but you aren't missing out if you're attending the 2020 Virtual Retail Summit! Ashley Alderson, founder of The Boutique Hub, presents us with a short message today that includes some inspiring words on how to keep your business thriving and reveals some important details regarding the 2020 Virtual Retail Summit that starts TODAY! It's not too late to join in, grab a ticket on https://theboutiquehub.com/business/events/. See you there!
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#264: Ecommerce Marketing Strategies to Increase Sales with Ezra Firestone, CEO of Smart Marketer
16/06/2020 Duration: 01h02minToday Ezra Firestone, CEO of Smart Marketer, joins us for Ecommerce Marketing Strategies to Increase Sales. Ezra has years of experience building multiple businesses that bring in $20+ million in yearly revenue, and he’s here to share some of his secrets to success. He goes over topics such as email marketing, product pages, how to be a fit leader for your team, and revealing the common gaps found in Ecommerce businesses. You won't want to miss this incredible opportunity to learn from the best in the business, tune in to get all the details!
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#263: 4 Reasons Why Your Brand Is Not Engaging with Ashley Alderson, Founder of The Boutique Hub
09/06/2020 Duration: 27minToday our host Ashley Alderson, Founder of the Boutique Hub, does a solo episode on 4 Reasons Why Your Brand Is Not Engaging. Ashley has been listening to your questions and is here to give all the details on how you can grow your brand. She goes over topics such as building engaging content, inspiring your customers with your brand, and how to create more relatable marketing content. But it doesn't stop there, tune in to hear the must-have secrets for brand success!
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#262: Creating a Customer Loyalty Program with Elizabeth Presher, Founder of Grit and Grace Digital Marketing
02/06/2020 Duration: 45minToday Elizabeth Presher, Founder of Grit and Grace Digital Marketing, joins us for Creating a Customer Loyalty Program. Beth was a former boutique owner and then evolved into the owner of a digital marketing company. She's here to share all her knowledge on how you can create a customer loyalty program that actually works! She also goes over Facebook messenger automation, retention strategy, and the common mistakes boutique owners make when starting their loyalty programs. Tune in to get all the details!
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#261: The Importance of Finding Your Why with Jess Ekstrom, Founder of Headbands of Hope and Author
26/05/2020 Duration: 53minToday Jess Ekstrom, Founder of Headbands of Hope and Author, joins us for The Importance of Finding Your Why. Jess's journey in becoming an entrepreneur will inspire and motivate you in so many ways. She goes over why she started her company, what it was like sourcing materials for the first time, and how important it is to have a purpose behind your business. With Jess's inspiring words and humbling experiences she shares, you won't want today's episode to end! Tune in to hear all the details.
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#260: Adapting to the New Normal in Retail with Heather Orscheln, Founder of Revel Boutique
19/05/2020 Duration: 59minToday Heather Orscheln, Founder of Revel Boutique, joins us for Adapting to the New Normal in Retail. Heather is a true example of practicing adaption and seeing the successful results of it. She goes over how her side business grew into an empire, what it's like carrying nationally known brands, and how she managed to grow her business during the coronavirus pandemic. Tune in to hear more about Heather's incredible journey in becoming a successful boutique owner, even through the challenging times.
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#259: Knowing Your Numbers with Christyne Gray, Founder of She Profits Now
12/05/2020 Duration: 46minToday Christyne Gray, Founder of She Profits Now, joins us for Knowing Your Numbers. Numbers aren't as scary as they look, and Christyne is here to prove that! She goes over financial tips for beginners to veterans, discusses what tools you need to create a foolproof financial system, and reveals that you'll have more creative freedom when you understand your numbers. Today's episode is one you will not want to miss, so bring along your notebook and get ready to transform your money mindset.
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#258: How To Build A Memorable Brand with Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand
05/05/2020 Duration: 53minToday Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand, joins us for How To Build A Memorable Brand. J.J. goes over what elements are needed to create a successful story and how narrative transportation can create more revenue for you. He also goes over important topics such as how to balance your authority and empathy, when to sell and when not to, and how to create a consistent story for your brand. Bring along your notebook because there's no doubt today's episode will help transform your business.
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#257: Tips to Create a Profitable Ecommerce Business
28/04/2020 Duration: 49minToday Erin Hooley, founder of Bailey’s Blossoms, joins us for Tips to Create a Profitable Ecommerce Business. Erin is a living example of being more successful by knowing her numbers. She goes in-depth on conversion rates, branding, and how she manages business and motherhood. But there are so many more helpful business tips from this well-spoken, successful entrepreneur, so tune in now!
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#256: Managing COVID-19 and Your Retail Business with Sara Burks, Director of Education and Partnerships at The Boutique Hub
21/04/2020 Duration: 49minToday Sara Burks, Director of Education and Partnerships at the Boutique Hub and Ashley Alderson, founder of the Boutique Hub, go over how you can be Managing COVID-19 and Your Retail Business. Sara and Ashley have been listening to all of your questions concerning your retail business and the effects COVID-19 has had on it. In today’s podcast, they over your top 16 frequently asked questions. This includes topics such as operating your business virtually, where to cut costs right now, and what is changing in currently changing in retail. But there’s even more information than that, so tune in and bring along your notebook!
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#255: How to Create Successful Content for Boutique with Tamie Old, Founder of The House of Gentry Boutique
14/04/2020 Duration: 49minToday Tamie Old, Founder of The House of Gentry Boutique, joins us for How to Create Successful Content for Boutique. Tamie goes over how and why she started her own online boutique and all the things she learned along the way. A few of the topics she discusses in today’s podcast include photography tips, what marketing channels she uses most, and how she sells her excess inventory. Tune in to hear more about Tamie’s entrepreneurial journey!
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#254: How to Succeed as an Entrepreneur with Gigi Butler, founder of Gigi’s Cupcakes
07/04/2020 Duration: 58minToday Gigi Butler, founder of Gigi’s Cupcakes, joins us for How to Succeed as an Entrepreneur. Gigi has had the entrepreneurial bug her entire life and went from losing her biggest dream to reigniting her passion for baking and turning it into a successful business. Her story is not only inspiring but also full of valuable advice that will help you be a more successful entrepreneur. Tune in to hear more about Gigi’s back story and the most crucial tips that helped her create a nationwide franchise.
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#253: Save Your Retail Business From Extinction with Dan Holman, founder of the Wealthy Retailer
31/03/2020 Duration: 44minToday Dan Holman, founder of the Wealthy Retailer, joins us for how to Save Your Retail Business From Extinction. Dan has 25 years of experience in the retail and service industries and is here today to share his wealth of knowledge in these areas. The retail business as a whole is shifting, and the most important thing to remember is adaptation prevents extinction. He goes over actions you can take in your business that will help you seize the opportunities at hand and share the attributes that will help you grow a successful retail business. There is a global economic crisis amongst us, tune in to hear the helpful advice on keeping your business strong.
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#252 Growing Your Business During the Coronavirus with Our Host Ashley Alderson, Founder of The Boutique Hub
26/03/2020 Duration: 31minToday our host Ashley Alderson, founder of The Boutique Hub, goes over how you can continue Growing Your Business During the Coronavirus. Ashley and the Hub team have been doing all they can to help all of you during this challenging time. Ashley has been speaking with all of you and in today's podcast, she will be discussing the most frequently asked questions concerning this coronavirus outbreak. Tune in to hear the amazing tips Ashley provides to keep your small business growing during these difficult times.
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#251: Things I Wish I Would’ve Known Before Starting a Boutique with Amanda Christopherson, Owner of Beautique, and Somer Pickard, Owner of Sparkle and Sass
17/03/2020 Duration: 01h11minAmanda Christopherson, Owner of Beautique, and Somer Pickard, Owner of Sparkle and Sass, join us for today’s episode “Things I Wish I Would’ve Known Before Starting a Boutique.” These two boutique besties from South Dakota tell us about the ups and downs of owning a small business and why bigger isn't always better. Today's show is a true representation of individuals who prove success isn't defined by being the largest businesses in the game and how there's no one correct business model out there. Tune in for this candid conversation that's filled with some phenomenal tips every small business owner needs to hear!
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#250: How to Prepare Your Boutique for COVID-19 Coronavirus and It's Impacts on Your Retail Business.
12/03/2020 Duration: 40minHow can you prepare your business for the COVID-19 Coronavirus pandemic and prepare your boutique for any economic downturn? The threat to our economy and small business today is real, today Ashley will give you the business building tips for your boutique to help avoid the economic turmoil. She will shed light on the opportunities we have at hand because of this experience, and also go over the present threats and how you can move past them.