Boutique Chat

Get ready because we are pulling back the curtain big time on The Boutique Hub today and taking you behind the scenes of our social media presence with our wonderful Content Coordinator, Charlee Johnston. Initially brought on as an intern, Charlee is now a full-time team member of The Boutique Hub, and in this episode, we’re diving into so much, including how to hire a social media intern and how to make your own TikToks and reels more successful. Listen in as Charlee shares what the internship process was like from her experience with The Boutique Hub, what made her want to stay on with the position, and what made the hiring, onboarding, and training period successful for everyone involved. We also discuss how Charlee maximized her experience with TikToks and reels, and she divulges what boutique owners who are successful on social media all have in common - and what they are doing right! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/   Resources: The Boutique Hub: TikTok |

What does it take for both wholesale brands and retailers to be successful? That’s what we’re breaking down today with Sammi Hill, co-founder of Mixologie and long-time member of the Boutique Hub. This is a conversation not just for those on the wholesale side wondering how to grow their brand and reach more retailers, but it’s also a conversation for the retailers who are looking to up-level their success and get more repeat sales. Take a listen as Sammi shares the common traits that her most successful retailers have in common (whether they’re brick-and-mortar or online), how wholesalers and retailers can create better long-term relationships with one another, and how retailers can get people coming back to their stores repeatedly to purchase. We also discuss the industry, including how it is evolving and changing, and Sammi shares the how Mixologie has grown since its inception back in 2015 to become one of the top perfumers of the boutique world. Learn More About the Boutique Hub Here: https://theboutique

One of the biggest opportunities that boutiques have available to them today is to diversify their revenue streams. Want to know how? In this episode, I’m sitting down with Kait, who is a long-time Boutique Hub member and has consistently pushed through to the next level when it comes to her success—in part by creating multiple revenue streams in her business. Listen in as we get open and honest about what it has taken for Kait to grow her boutique, what obstacles she had to overcome, and how she has leveraged the business and the influence she has built to generate multiple streams of revenue. No matter where you are in your boutique journey, I promise you’ll be able to relate to Kait’s story in some way, so get comfortable and enjoy! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Kait Yoniski: Website | Instagram Vogue Society Boutique InShot LightRoom Tezza LikeToKnowIt

We all know the retail business is not an easy business, so how can we make your business one that is tried and true throughout the times? Today I am going solo to bring up an important topic that is looming over all of us. It's time to discuss how to recession proof your business. I will be addressing where you can save money in your business, what categories you should be buying into, and how to manage your investments vs your expenses. Today's episode is an important one, so make sure you don't miss out! Resources:  Ashley Alderson: Instagram Join us for our free summer school live training, starting May 31st: https://retailbootcamp.mykajabi.com/summerschool How to cut costs in your business free download: https://retailbootcamp.mykajabi.com/how-to-cut-costs-in-your-business

The content queen is back! Shannon Gordon is the Social Media Manager at the Hub and a former boutique owner herself, and I am so excited to have her on the show today to deep dive into the tips, tools, and trainings to make your Instagram account work for you. Grab your notebook and get comfortable as we talk through what’s working right now on Instagram, how to grow on the platform, and how to create engaging content that translates into sales for your business. Shannon also shares the top non-negotiable to being successful on Instagram and what the most successful boutiques are doing right (and what they could do to up-level their Instagram game even further!) Resources: Instagram Ignite Masterclass Small Business Marketing Bundle Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/  

Lori Harder is an author of several books, host of the hit podcast Earn Your Happy, and most notably now the founder of Lite Pink, the best tasting low-calorie premium rosé flavored wine seltzer. She is also incredibly active in the personal development space and is also one of the most brilliant minds for women in business today. In this episode, we go behind the scenes as Lori shares all the highs and lows of her experiences in business and discusses some of the most common struggles that women in business face today (including how to overcome them). We also dive into what it means to have a CEO vs. an entrepreneur mindset, how to leverage the mess in your business, and where to look for true happiness in your life. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Lori Harder's website: https://loriharder.com/podcast/

Calling all boutique owners and wholesale brands! This is an episode you won’t want to miss! Today we're joined by Molly Wilson, one of the brightest minds in the industry, as well as the founder of Molly & You and BEST of Show. If you’ve been around the Boutique Hub for long enough, you probably recognize her name from her incredibly valuable feedback and support for fellow community members.  Listen in as Molly gives her perspective from the vendor side and shares valuable tips and takeaways on forming partnerships that will create long-lasting and mutually beneficial relationships between vendors and retailers. We also dive into her experience, from running a top-performing retail store and starting her own gourmet food brand to launching BEST of Show, a wholesale vendor for U.S. retailers. This is such an honest and straightforward conversation that is absolutely jam-packed with wisdom, so make sure you don’t miss it! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

We are so excited to announce The Boutique Hub app launch! This has been in progress over the past 2 years and we can't wait for you to experience it. In today's episode, I will give you all the exciting details on what's included in the app.  The Boutique Hub app allows you to get all the things you need to grow your business right from your phone! Tune in to hear how you can access business trainings, chat with other business owners, get your burning questions answered, and I will reveal the brand new training series we released! App link: https://apps.apple.com/us/app/boutique-hub/id1593582819 Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/  

Katrina DiMiele is the founder of The Other Side Tribe Boutique and has over 13 years of experience within the fashion and beauty industries. She is also one of the top live selling boutiques in the entire country and is hugely active in the community, on both the retail and wholesale sides. Get ready to meet her and hear her amazing story about getting started in the fashion industry and overcoming both a double mastectomy and hysterectomy all before she turned 30. We also dive into live selling and discuss the components that make for a successful live sale. Katrina is constantly evolving and looking for ways to foster community over competition, and I’m excited for you to hear this episode! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/  

Neil Patel is arguably one of the greatest minds in digital marketing, and if you’ve ever searched online for eCommerce or SEO solutions, chances are you’ve run across one of his companies. A New York Times bestselling author, Neil was named a top influencer on the web by the Wall Street Journal and recognized as a top entrepreneur under the age of 30 by President Obama, among so much more. He joins the show today to break down how to grow your email list, how to grow an affiliate marketing campaign, and how to make your SEO actually work for you. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Today's episode was brought to you by Comment Sold click here to learn more: https://try.commentsold.com/partners/the-boutique-hub/

Is it possible to scale your boutique business using social media alone? CommentSold is a platform that allows retailers the ability to sell using multi-channel and live video commerce, and has helped over 7,000 live sellers connect with their audience and expand their reach. Brandon Kruse is the CEO and Founder of CommentSold, and in this episode we get real and raw about how he took a proven idea made for TV and optimized it for the web, creating a must-have tool for online retailers. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Get ready because you are in for such a treat today! Jessica Anderson, also known as tinytello on TikTok and 93playstreet on Instagram, is a former social media manager turned swimwear entrepreneur whose brand has been featured in Newsweek, BuzzFeed, and Cosmopolitan. She joins me today to share how she got started on her road to entrepreneurship and how she found success using her background in social media to help propel her brand forward. If you’re wondering how to harness the power of social media to gain awareness about your brand, this is an episode you won’t want to miss! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Today's episode was brought to you by Comment Sold click here to learn more: https://try.commentsold.com/partners/the-boutique-hub/

Jocelyn McClellan is an entrepreneur who has built multiple online businesses, an influencer with over 100,000 followers on YouTube and Instagram, and a true go-getter. She has been a speaker at the virtual Boutique Summit, attended Retail Bootcamp, and trained in the Boutique Hub—and now I’m so excited to also have her on the podcast! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Today's episode was brought to you by Comment Sold click here to learn more: https://try.commentsold.com/partners/the-boutique-hub/  

Karli Harris Pennington is the owner, founder, and CEO of Everyday Chic Boutique. She is an absolute magnet for other boutique owners because of her willingness to sit down and talk openly about how she has grown her hugely successful business from brick and mortar to eCommerce, and she joins the show today to share her amazing insight. Get ready to take notes because I know you’re going to love this one! Tune in as Karli opens up about how she combines the best of live selling with the best of eCommerce to grow her business. You'll learn the strategy she uses to increase her average order value, the logistics of how she builds and launches her collections, and how she trained her customers not to rely on live selling. We also cover the most common mistake that new boutique owners make when they’re first starting out and how to avoid falling into the same trap. Today's episode was brought to you by Glow Group click here to learn more:  glowgroupllc@gmail.com Learn More About the Boutique Summit Here: https://

When we think about the fashion industry, we often get bogged down in the logistics of boutique ownership and going to market. But in order to really be successful, it’s important to think beyond where the products are coming from and how they get to us. We also have to think about what their intended purpose is. I'm digging into one of those intended purposes today as I speak with Megan Meadors, a current costumer on the set of Yellowstone and a former boutique owner. Today's episode was brought to you by Glow Group click here to learn more:  glowgroupllc@gmail.com Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

No business owner enjoys having someone who has never run a successful business themselves tell them what they should do. That’s why today’s guest is very special. Susan Bradley, Founder of the Social Sales Girls, is a business expert, business coach and someone who truly understands the Boutique industry. In this episode, she will be sharing her knowledge and hard-hitting facts about what it takes to run a successful business. Resources: Today's episode was brought to you by Glow Group click here to learn more:  glowgroupllc@gmail.com Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Tessa Blakney is the founder of Silk N Honey, a boutique that started online and grew into a brick and mortar store in Downtown Memphis, opening in the midst of the pandemic. Despite the challenges she faced, Tessa has done a tremendous job of growing her business and she joins me today to share some of what she has learned along the way. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

What does it mean to be a business owner in the year 2022? Whether this is due to the “great resignation” or the post-pandemic shift, there seems to be a reigniting of the entrepreneurial spirit in the world around us. So, in this episode, I want to talk to the newer business owners in this industry and share what you can expect for the year ahead - the highs and the lows. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

As a boutique owner, it is incredibly important for you to understand how every part of our industry works. From how patterns or prints come to be to how they move through overseas development and end up in a brand's warehouse, we need to be on top of it all. So, in this episode, Tricia Barglof will be joining the show to discuss the off-price market—specifically what to expect as the market evolves and how it is currently changing. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today we are speaking with a boutique owner who not only grew her business, but also gave it a complete re-branding, taking it from one specific niche to another very specific niche. Shelby Lovelace is the founder of The Good Babes Co, a fashion company that focuses on empowering women. In this episode, Shelby shares her story of growth, re-branding and diversification within the boutique world. Listen in to hear her advice for making changes within your business and how to ensure your social media platforms are catered toward your target audience. Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Today's episode was brought to you by Makeup Junkie Bags click here to learn more: www.makeupjunkiebags.com