Boutique Chat

How do you determine your ideal customer when opening up a shop? What is the best way to navigate these uncertain times as we approach the holiday season? How do you determine your bread and butter products? These are just a few of the questions I will be answering on today’s first-ever call-in episode.  Today's episode was brought to you by Sezzle. Click here to learn more: https://get.sezzle.com/boutique-hub  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Unless you run a brick-and-mortar store, the term “visual merchandising” may make you feel nervous or uneasy. In fact, even if you are a storefront owner, it can still seem like a daunting or overwhelming term. But visual merchandising is not just for the physical presence of an organization or business—it is also important for your photo shoots, your live sales, and your online presence, as the same principles apply. So today our guest is Badeeha Jubeh, CEO of Retail Visual Identity and the go-to girl when it comes to merchandising. She is going to be sharing her tips for visual merchandising that will lead to more sales within your shop. Today's episode was brought to you by Candy Club. Click here to learn more: wholesale.candyclub.com  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

The most popular product being sold in boutiques today may surprise you. Yes, there is a lot of women’s apparel, shoes, and jewelry, but do you know what has made a big comeback? Candles! Although you can buy them anywhere, candles that come with a story or make you feel special when you purchase them are far more intriguing. To help us dive deep on the topic of candles—including shipping logistics and her personal brand story—is Sadie Young, CEO of Flicker + Flame Candle Co. Today's episode was brought to you by Hot Mess Consulting. Click here to learn more: http://www.hotmesshustle.com  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today I am joined by Sara Burks, our Director of Partnerships and Education and we are going to walk you through the Boutique Boss Planner. The only planner built by boutique owners for boutique owners. In this episode, we will be sharing how you can maximize the planner as well as all of the new features you can expect in 2022. Today's episode was brought to you by She Profits Now. Click here to learn more: https://www.sheprofitsnow.com/  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ashley Alderson, CEO of The Boutique Hub, explains How to Participate in Pink Friday. Pink Friday, created by The Boutique Hub, is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst. Ashley goes over how boutique owners can participate, tips on how to get your customers involved, and where you can get all the resources to prepare for Pink Friday. Tune in now to get all the details!  Sign up for Pink Friday details here: https://theboutiquehub.com/pink-friday/

Today Archel Bernard, CEO of Bomchel, joins us for today's podcast Fashion with a Purpose. Bombchel is an ethical fashion brand offering contemporary West African clothing and merchandise made in Liberia. Archel shares how we can learn from others in the industry, why fashion can unite us, and the value in sharing your story. This is an episode you don't want to miss, tune in to hear this powerful conversation between Ashley and Archel! Today's episode was brought to you by Costa Threads. Click here to learn more: www.costathreads.com Resources: Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Holly McLanahan, CEO of the Vintage Leopard, has years of experience in the retail industry, and today she shares the key principles for boutique owner success. Holly explains what it's like to work behind the scenes rather than being the face of the company and how she dealt with the ups and downs that come with owning a business. Resources Mentioned: Be featured on our call-in episode, drop your audio recorded question here: https://theboutiquehub.typeform.com/to/DHUo9SsJ Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today our host Ashley Alderson, CEO of the Boutique Hub, tells us how boutiques can prepare for the holidays. The fourth quarter can be overwhelming, but Ashley is here to give you tips on how can come out profitable and still make time to enjoy the holiday season. Resources Mentioned Be featured on our call-in episode, drop your audio recorded question here: https://theboutiquehub.typeform.com/to/DHUo9SsJ Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today our host Ashley Alderson, CEO of the Boutique Hub, discusses What Will the Future of Retail Look Like? She addresses a very controversial topic being discussed in the retail industry right now, whether or not boutiques should unveil all the brands they are selling. She shares the feedback she received from those within the industry. This is a crucial conversation for both boutiques and brands, so tune in now to get all the details! Learn more about Hubventory here: https://hubventory.com/ Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Email is still one of the most effective marketing strategies. In today's episode, Jane Kasper goes over how to segment your list, how to increase your open rate, and how to layout your emails. But that's not all, tune in to get all the details on how to master email and text marketing. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Episode Details & Video: https://theboutiquehub.com/how-to-master-email-and-text-marketing/

In today's podcast episode Mary Landgrebe interviews our host Ashley Alderson at the August Atlanta Apparel Market. Ashley shares how the Boutique Hub started, boutique owner success stories within the Hub, and what factors are key in growing a profitable business. Tune in to hear what Ashley learned in her entrepreneurial journey! Learn more about Hubventory here: https://hubventory.com/ Learn more about the 2022 Boutique Boss Planner here: https://retailbootcamp.mykajabi.com/2021%20Planner  

Today on the Boutique Chat podcast team members from the Boutique Hub discuss buying wholesale at the Vegas tradeshows. Ashley, Sara, and Beth go over all of the tradeshows you need to stop at in Vegas, buying tips, and some exciting announcements from the Boutique Hub. Tune in to get all the details! Resources Mentioned: Get all the show information for Vegas here, including where you can find the Hub team: https://theboutiquehub.com/august-2021-tradeshows-in-las-vegas/ Learn About Mastermind here: https://retailbootcamp.mykajabi.com/bh-mastermind 2022 Boutique Boss Planner https://retailbootcamp.mykajabi.com/2021%20Planner

What is your biggest enemy? What is keeping you from being the best at what you do? Today Bo Eason explains the mindset shift that will change your life. He covers topics including the best practices for going live, the power of your personal story, and the importance of physicality. Bring along a notebook because it will be full of notes after this episode! Today's episode was only the beginning of Bo sharing his knowledge. He will be speaking at this year's 2021 Boutique Summit. If you can't make the in-person event, you can find digital tickets here: https://theboutiquehub.com/the-boutique-summit-2021/ Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Keiauna was ahead of the game starting her mobile boutique in 2014. She now also runs a brick and motor and online boutique. Keiauna goes over how you must evolve to thrive in your business. This includes hiring, outsourcing, and pricing for profit. But that's not all, tune in to get all the details! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Brandi Brown was a former salon owner and now a full-time Boutique Owner at the Exchange Boutique. Brandi tells us how servant leadership can transform your business no matter the type of industry you are in. She goes over team culture, going live, and the secret to keeping customers coming back. This is the LAST week to purchase 2021 Boutique Summit Tickets! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/  

Are you making the proper plans to prepare for the busy months ahead? Ashley discusses tips to boost sales during summer slowdowns so you aren't stuck with summer apparel in November. She also goes over some exciting updates from the Boutique Hub such as website changes, the Boutique Summit, and the launch of Retail Bootcamp. We are giving away a FREE Boutique Summit ticket! Subscribe & leave a review to be entered. Drop your apple username under this post when done:https://www.instagram.com/p/CQ4tre1pR4-/ Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount on 2021 Boutique Summit Tickets. Learn More about Retail Bootcamp here: https://retailbootcamp.mykajabi.com/retail-bootcamp Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/  

Erik Huberman is CEO of Hawk Media, the fastest-growing marketing consultancy in the United States. Today he shares his expertise on how to drive traffic to your online store. He will cover topics such as how the new IOS changes will affect your business, what metrics matter most, and how to spot bad ad agencies. Episode Rundown: 00:01:47 Erik's Background 00:06:22 ROAS 00:14:55 How IOS changes will affect You 00:27:34 What Metrics Matter the Most 2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Learn how to boost traffic to your boutique organically with this SEO strategy for boutiques. Jeff goes over backlinks, keywords, and how to not get ripped off by ad agencies. Get ready to take some notes because this episode is packed with easy-to-follow SEO tips! Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub Episode Rundown: 00:02:38 Iron Man 00:08:54 SEO Basics 00:17:01 Backlinks 00:21:58 Keywords 00:27:25 Making an SEO Plan 00:39:21 Working with Ad Agencies 2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Working with your spouse can bring on challenges but it can also be so rewarding! Today Ashley and Eric Alderson give their insight and advice on being married and working together. This candid conversion covers setting boundaries, intimacy, and how they handle conflict. But that's not all, tune in to hear all the juicy secrets from this power couple! Today's episode was brought to you by CommentSold. Follow this link to learn more: commentsold.com/boutiquechat Episode Rundown: 00:06:05 Finding Your Roles 00:10:05 Working For Your Wife 00:20:05 Ground Rules 00:25:35 Ashley & Eric's Story 00:34:40 Our First Vision Board 2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

How do you market your boutique in 2021? Morgan Phillips created a Profitable Boutique in 8 Months. Today she discusses how her business thrived so quickly, marketing on Tiktok, and how to create a community around your brand. Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub Episode Rundown: 0:06:20 Starting my Boutique 00:10:20 Outsourcing is Key 00:16:41 Marketing on Tiktok and Instagram 00:19:35 Planning Content 00:26:07 Creating Community Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ 2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/