Boutique Chat

Have you ever looked at your analytics and wondered why you’re getting traffic to your website but your store isn’t converting to the sales you should be seeing? Or maybe you are looking to build an eCommerce store, but you’re unsure of where to begin. If this sounds familiar, then Kelly Vaughn is your go-to girl. Kelly is the CEO and Founder of The Taproom, a business that creates high-powered Shopify Plus solutions for fast-growing businesses. In this episode, she joins the show to share her advice for turning a Shopify store into a sales powerhouse, as well as the tools you need to keep your business growing. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Today's episode was brought to you by Candy Club click here to learn more: www.wholesale.candyclub.com  

There is one social media network that often gets overlooked as a powerful marketing tool for businesses: Pinterest. Pinterest can become a huge source of traffic for your business when it comes to reaching women who are interested in fashion, as well as building long-term SEO credit. To help us dive deep on this topic is Kate Ahl, the owner of Simple Pin Media, who will be sharing her sound advice for getting started and growing your business one pin at a time. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/  Resources: Today's episode was brought to you by She Profits Now Click here to learn more: https://www.sheprofitsnow.com/ 

As we begin 2022, it’s important to look ahead and prepare our businesses as best we can for the coming year. What might be an issue that boutique owners will have to face this year? Is there any way we can avoid this issue or plan for it? To help me discuss this topic is our Director of Education, Sara Burks. We'll be going over how you can set your business up for success right now and more. Retail Bootcamp: https://retailbootcamp.mykajabi.com/retail-bootcamp Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Reflection is an essential part of any successful business. By looking back at the past year and acknowledging the things we did right, as well as the learning opportunities we stumbled upon, we’re allowing ourselves the necessary time to see how we can improve in the new year. So, in this episode, I am going to be sharing how you can map out all of your goals for 2022 in order to make this the best year yet. Resources: 2022 Tradeshow Dates: https://retailbootcamp.mykajabi.com/2022-tradeshow-calendar Best Year Yet Challenge: https://retailbootcamp.mykajabi.com/best-year-yet-2022 Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Are you consistently posting to Instagram but you aren't getting the engagement you hoped for? In today's quick tip Ashley covers how you can boost your Instagram engagement. Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: 40+ Boutique Instagram Content Ideas: https://retailbootcamp.mykajabi.com/40%20fre%20instagram%20ideas Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Viral content can be an amazing way to gain exposure for your boutique. But where do you start? In today's quick tip Ashley covers what viral content is and how to create it. Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Everyone wants to know what the secret sauce to success is. Ashley's answer might not be what you expect...tune in to find out! Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today's quick tip is all about the Boutique Hub! Ashley covers what resources and tools are inside the Hub and what the community is all about. Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today's quick tip discusses going to market. Ashley covers how to prepare for market, what you can expect while attending, and the tools needed to keep you organized. Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: Faves App: https://thefavesapp.com/hub/ Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today's quick tip covers what to look for when hiring employees and how to successfully manage your team. Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today is our final episode for season 3 of the Boutique Chat podcast, and I cannot express how much gratitude I have for all of you. Throughout this season, we have spoken with amazing guests, heard incredible stories, and learned valuable lessons. So, in this episode, I wanted to share an awesome milestone we recently hit and explain an exciting giveaway we will be hosting. Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Content marketing strategists are constantly telling us that “content is king” and it’s critical for sales. But with so much conflicting information out there, how do we know what social platforms to focus on? And how do we ensure we are creating content that actually interests our viewers and potential buyers? To help us dive into all things content creation is Jasmine Star, founder of Social Curator and the queen of content. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Today's episode was brought to you by Digital Boutique Co. Click here to learn more: https://digitalboutiqueco.com/lets-chat/ 

Coming out of some of the hardest years the world has ever had to face has, of course, been challenging. However, for many, it has shed light on how we truly want to spend our time moving forward and the importance of living a life filled with purpose. I have spoken about the book The Joy of Missing Out before, and today I have the absolute pleasure of welcoming the author, Tanya Dalton, onto the show. In this episode, we will be discussing the art of transforming our limiting beliefs and how we can create the life we want to live. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Today's episode was brought to you by Makeup Junkie Bags. Click here to learn more: www.makeupjunkiebags.com

How do you determine your ideal customer when opening up a shop? What is the best way to navigate these uncertain times as we approach the holiday season? How do you determine your bread and butter products? These are just a few of the questions I will be answering on today’s first-ever call-in episode.  Today's episode was brought to you by Sezzle. Click here to learn more: https://get.sezzle.com/boutique-hub  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Unless you run a brick-and-mortar store, the term “visual merchandising” may make you feel nervous or uneasy. In fact, even if you are a storefront owner, it can still seem like a daunting or overwhelming term. But visual merchandising is not just for the physical presence of an organization or business—it is also important for your photo shoots, your live sales, and your online presence, as the same principles apply. So today our guest is Badeeha Jubeh, CEO of Retail Visual Identity and the go-to girl when it comes to merchandising. She is going to be sharing her tips for visual merchandising that will lead to more sales within your shop. Today's episode was brought to you by Candy Club. Click here to learn more: wholesale.candyclub.com  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

The most popular product being sold in boutiques today may surprise you. Yes, there is a lot of women’s apparel, shoes, and jewelry, but do you know what has made a big comeback? Candles! Although you can buy them anywhere, candles that come with a story or make you feel special when you purchase them are far more intriguing. To help us dive deep on the topic of candles—including shipping logistics and her personal brand story—is Sadie Young, CEO of Flicker + Flame Candle Co. Today's episode was brought to you by Hot Mess Consulting. Click here to learn more: http://www.hotmesshustle.com  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today I am joined by Sara Burks, our Director of Partnerships and Education and we are going to walk you through the Boutique Boss Planner. The only planner built by boutique owners for boutique owners. In this episode, we will be sharing how you can maximize the planner as well as all of the new features you can expect in 2022. Today's episode was brought to you by She Profits Now. Click here to learn more: https://www.sheprofitsnow.com/  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Ashley Alderson, CEO of The Boutique Hub, explains How to Participate in Pink Friday. Pink Friday, created by The Boutique Hub, is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst. Ashley goes over how boutique owners can participate, tips on how to get your customers involved, and where you can get all the resources to prepare for Pink Friday. Tune in now to get all the details!  Sign up for Pink Friday details here: https://theboutiquehub.com/pink-friday/

Today Archel Bernard, CEO of Bomchel, joins us for today's podcast Fashion with a Purpose. Bombchel is an ethical fashion brand offering contemporary West African clothing and merchandise made in Liberia. Archel shares how we can learn from others in the industry, why fashion can unite us, and the value in sharing your story. This is an episode you don't want to miss, tune in to hear this powerful conversation between Ashley and Archel! Today's episode was brought to you by Costa Threads. Click here to learn more: www.costathreads.com Resources: Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Holly McLanahan, CEO of the Vintage Leopard, has years of experience in the retail industry, and today she shares the key principles for boutique owner success. Holly explains what it's like to work behind the scenes rather than being the face of the company and how she dealt with the ups and downs that come with owning a business. Resources Mentioned: Be featured on our call-in episode, drop your audio recorded question here: https://theboutiquehub.typeform.com/to/DHUo9SsJ Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/