Boutique Chat

Sara Burks, the Director of Partnerships and Education at The Boutique Hub, joins your host Ashley Alderson to talk about the 5 ESSENTIALS to growing a successful boutique business and their Retail Bootcamp program. Are you operating only in the art of retail, or the science? Sara and Ashley cover the most common mistakes and opportunities every retailer must look for!

Caron Stover, Vice President of Atlanta Apparel and Morgan Ramage, Fashion Creative Director at Atlanta Apparel join us to talk about how to shop apparel markets, uncover trends for fall, and highlight how to navigate the Atlanta Apparel Mart. Learn how and why this major apparel trade show has emerged as the biggest on the east coast and how it caters to retailers, buyers, and even taste-making bloggers. Plus — who is excited about The Boutique Summit in June? We’re sharing details!

Sarah Resnick, Account Executive at Chinese Laundry, shares her vast experience in the wholesale business. Sarah gives us some background on how she got started in the fashion industry at the age of 15 and what she's learned in being in the wholesale shoe market. She gives us important tips on how vender/boutique owner relationships are so vital in creating a more profitable business.

Leslie Plank and Stacy Gnewkowski, Owners of Hawthorne Collection Boutique, are two best friends that are mothers of children with special needs. They have come to the show to discuss the retail and wholesale side of their business, including the importance of involving your family in your company, along with social responsibility.

Lisa Landers, owner of Swirl Boutique, with three California locations shares her experiences from starting her boutique to retaining clients across all channels. Lisa shares her most valuable marketing tips and talks about how she was able to get her boutique to over 60K Instagram followers. The woman who does it all takes a minute of her time to share her secrets, from increasing your prices, carrying better brands, to managing and growing your staff. If you love west coast fashion and have a growing brick and mortar, you'll love Lisa's advice!

Jessie Jarvis, Projects Manager at The Boutique Hub and a western fashion influencer, talks about how she became an influencer as a rancher through authenticity and engagement. Jessie offers up effective tips on how to evaluate influencers and what to include when drawing up contracts for influencers you hire. As a mother and a wife, Jessie balances her lifestyle with her business, and you can too with her social media and boutique-representing advice.

Ashley Alderson, founder of The Boutique Hub and host of the Boutique Chat Podcast, sets off this second season with a solo episode addressing ways to avoid strategies that are counter-productive for your boutique. Ashley will guide you away from common mistakes and pull you towards reasons boutiques fall flat. Prevent burn-out and manage your precious time by treating these six reasons as an experienced checklist to keep you on track and lift your business to its full potential.

We’re not just talking about finishing the year strong in your business, it’s your entire life. That last week of holiday sales is a tough one, but preparing yourself for an amazing start to 2019 can have amazing psychological effects that last all year long. This episode is full of tips to make this happen. For show notes & resources visit the episode webpage below or click here. (edit URL) Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

Our guest today owns four businesses that serve the retail industry. Jason knows every side of the boutique world, so get your pen ready! Jason’s wife Shannon started her boutique Deep South Pout in 2011. Short after, the Stokers’ and their business partners started a wholesale jewelry line, a wholesale graphic tee company, and a social selling platform. For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we’re breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers.   Plus as a little bonus for the conversation, outside of retail and wholesale, Mike is also a well-known influencer in the automotive industry. From working with the biggest car companies in the world, Mike answers your questions about influencer ROI, contracts, and finding companies to work with.  We’ve got you covered in this episode with several actionable takeaways! For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that’s not the case for you but that doesn’t mean you shouldn’t take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push you into a powerful 2019 season. Want more tips, strategies, and sales boosters? Click here for 6 Secrets to Double Your Holiday Sales video and to enroll in The Boutique Hub’s Holiday Marketing Masterclass. For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

That’s right, Ashley chatted with FashionGo’s CEO Daniel Lee. They breakdown where the wholesale industry has been, what it’s doing now, and what’s on the horizon. FashionGo and other online wholesalers make it possible for boutique owners to shift their buying strategy on a weekly basis rather than yearly or quarterly, and that is changing the game. Pssst. If you aren’t analyzing your POS data to adjust your buying strategy you need to be! Check out the Hub’s training library for more info. For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life.Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This amazing conversation will blow you away. Kate Ahl is one of the leading Pinterest experts in the world, get ready. For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

Early on in Bob’s retail career, he realized that making the customer happy is the most important thing in sales. Not just accepting returns with no receipt or sending thank you cards after a big purchase. Every. Single. Second. Matters. From the moment your customers come in contact with your staff everything matters. This episode breaks down key points of how to train your staff, how to manage your time efficiently, and so much more. Learn more about WhizBang! Retail, click here! If you’re already a member of the Hub be sure to check out Bob’s guest training “How to Find Great Employees” under Team Management in The Boutique Hub Training Library. For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

Finding new, fresh, and trendy pieces for your store is one of the key priorities as a boutique owner. Going to market is necessary and the sales reps you’ll find there can help you make it big, but as more and more wholesale shopping moves online, you need to know all of the resources available to retailers, like Fashion Domino.  Meet this new online fashion marketplace for wholesale, and enjoy perks like free shipping. Here’s the backstory. Receive updates for Retail Bootcamp here. For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and make the most of your buying dollars. For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

These two sisters are creating waves in the shop small movement carrying the title of fashion influencer and boutique owner. Tracy and Stefanie’s love of fashion and beauty led them to start a YouTube channel in 2009. Fast Forward 9 years, they’ve just been named the 2018 Global Boutique of the Year. This podcast dives into their journey, balancing working with family, transitioning back and forth from influencer and boutique owner, and much more! For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women’s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now… you’ll want to grab a pen. Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub’s Members Only Training Library. Join here.   For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

You don’t own your Facebook page, Instagram, or Snapchat. So what will you do the next time an algorithm takes a nosedive?  How will you reach your customers? That’s where your own list comes in, your email list, and in today’s world of marketing to overfull inboxes, a new list. Text Message Lists. With 98% of text messages read in the first 5 minutes, it’s time to re-think your marketing strategy. Get ready to take notes on the strategy you can use NOW in your business. For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join

Brand Assembly was created with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building a successful business.    For show notes & resources visit the episode webpage below or click here. Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat ***Facebook: @boutiquehubashleyInstagram: @boutiquehubbusiness & @ajalderson Join our community of retailers, brands, influencers, service providers and insiders: www.theboutiquehub.com/join