Synopsis
Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business.
Episodes
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#316: What Keeps Entrepreneurs From Growing
01/06/2021 Duration: 37minMany entrepreneurs can feel like it's impossible to get ahead. They are working too many hours, team problems can arise, and they aren't planning for the future of business. Today Kelly goes over what keeps entrepreneurs from growing and the solutions to the common problems faced while scaling. Today's episode was brought to you by CommentSold. Follow this link to learn more: commentsold.com/boutiquechat Episode Rundown: 00:07:03 The Trap that Kills Business 00:11:26 Failure Means Growth 00:19:35 Team Culture 00:23:27 Millionaire Mindset 00:26:40 Investments Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ 2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/
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#315: Balance is Bogus
27/05/2021 Duration: 48minIs it a challenge to set boundaries between work and family life? Today Nicole Walters discusses why balance is bogus and how one can have a more successful and fulfilling career, all while having a family. Nicole was a former top-selling corporate exec who quit her six-figure sales job in front of 10,000 people, took what she knew, and built a million-dollar business in one short year. Tune in to hear Nicole's crucial advice for entrepreneurs! Today's episode was brought to you by CommentSold. Follow this link to learn more: commentsold.com/boutiquechat Episode Rundown: 00:03:15 Nicole's Story 00:10:41 3 Must-Know Tips for Business Owners 00:26:44 Money Isn't Evil 00:34:50 Balance is Bogoes Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ 2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/
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#314: How to Achieve Freedom in Your Business
18/05/2021 Duration: 31minToday Faith discusses the systems and processes she implemented in her 3 storefronts so can she can have the freedom to live in Costa Rica part-time. You'll learn that not only are SOPs important, but also the culture you create in your team. Tune in to hear Faith explain how you can achieve more freedom in your business! Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub Episode Rundown: 00:06:40 Buying for a Non-Apparel Boutique 00:09:10 Profit First 00:13:26 Opening Multiple Locations 00:16:56 Systems, Processes, & Team Culture 00:22:40 Employee Rewards & Pay
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#313: Retail Inventory Management
11/05/2021 Duration: 47minAre you confused about how much you should buy and how often? Do you want to know what the future of retail entails? Today Paul covers all things retail inventory management. Join Paul, plus more incredible speakers at this years 2021 Boutique Summit: https://theboutiquehub.com/the-boutique-summit-2021/ Episode Rundown: 00:05:28 The Future of Retail 00:09:30 How Much Inventory Do You Need 00:23:06 Sell-through & Margins 00:26:43 Markups 00:38:51 What's Trending Show Notes: https://theboutiquehub.com/retail-inventory-management/ Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
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#312: Lessons from Scaling a Mega Boutique
04/05/2021 Duration: 01h01minNeed advice on starting a boutique? Want to learn how to scale your already growing boutique? This episode is for every boutique owner- no matter what stage you are at! NanaMacs started in a single room in the Shute's home. They have now grown into 40K sq ft warehouse. Tune in to hear their story and their advice for boutique owners! Join Jeremy and Suzy, plus even more incredible speakers at this years 2021 Boutique Summit: https://theboutiquehub.com/the-boutique-summit-2021/ Watch this Interview on Youtube: https://www.youtube.com/watch?v=wIQYf5nhTsM Episode Rundown: 00:05:28 Starting NanaMacs 00:30:25 Advice for Boutique Owners 00:37:30 If I Were to Restart, This is What I Would Do 00:47:17 Scaling Your Boutique Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
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#311: Self Love: The Secret to Success
27/04/2021 Duration: 49minAre you hustling for your worth? Are you a high-achieving woman that feels like you are on the hamster wheel, you always are on to the next goal, and you struggle to put yourself before your business & loved ones? In today's episode Chrystal goes over how you can feel personal fulfillment, how to deal with negative coping mechanisms, and how to find peace in your journey. We aren't lying when we say this episode is life-changing! Episode Rundown: 00:07:48 What is a Self Love Coach 00:08:57 It's More than Mindset 00:13:39 Celebrate Your Wins 00:17:06 How to Connect to Your Body 00:24:26 How Do You Cope? 00:32:34 The Secret to Getting the Life You Want 00:38:23 How Can We Improve Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Learn More About the 2021 Boutique Summit Here: https://theboutiquehub.com/the-boutique-summit-2021/
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#310: Ecommerce Marketing Strategies for Small Businesses
20/04/2021 Duration: 42minWhat are quick and easy tips that can get you on the road to eCommerce success? In today's episode, Jessica gives us all the details on how to make it happen. She covers topics like email marketing, website design, SEO, and Google Analytics. Bring along a notebook because you are going to want to jot down these motivating and easily digestible tips! Episode Rundown: 00:06:21 3 Ways to Make More Money in Your Business 00:10:27 Email Marketing 00:16:29 Video Marketing 00:22:11 Website Design 00:29:29 Google Analytics 00:34:51 SEO 00:39:03 Traits the Most Successful Retailers Have Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
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#309: How to Build a Successful Team
13/04/2021 Duration: 40minMany entrepreneurs are scaling their business and find themselves scrambling to hire an employee. Or there wasn't time to create the proper procedures and protocol when hiring and onboarding their employees. Today Sara covers how to hire, how to onboard, and what to do when you lose an employee. But that's not all, tune in to hear more dynamite tips from Sara! Episode Rundown: 00:05:56 What Are You Passionate About, What's Holding You Back 00:11:35 Hiring 00:18:34 Onboarding 00:24:07 Team Meetings 00:32:51 How to Handle Losing an Employee Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Free Download: https://retailbootcamp.mykajabi.com/savvy-boutique-owners-dos-donts
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#308: Should I Sell My Business?
06/04/2021 Duration: 59minHave you made plans for the future of your business? When will be the right time to sell your business? Lorinda has years of experience in owning and selling multiple successful businesses, including the legendary Gypsy Soule. Today she gives us all the details on how she made it happen! Episode Rundown: 00:03:52 Business Background 00:06:57 Selling Wholesale 00:09:37 Starting a Second Business 00:13:35 Private Labeling 00:21:06 Getting Knocked-off 00:29:38 The Importance of Relationships 00:31:02 Scaling Your Team 00:38:00 Selling to Big Box Stores and Boutiques 00:41:00 Selling My Businesses 00:46:28 Recreating Yourself Resources: Join the Boutique Hub 20 Ways To Drive More Traffic To Your Business Free Download
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#307: How to Maximize the Viral Potential of Your Content
30/03/2021 Duration: 41minHave you had a product that is on the verge of going viral? Do you want to know how to keep the buzz going? Well, Angela has experience in having her products go viral, and in this episode, she explains what she does to maximize the buzz she is receiving. She also discusses moving from a brick & motor to an online business, Facebook ads, and how she builds a community around her brand. Tune in to hear Angela's secrets to success! Episode Run-Down: 00:06:54 Splitting Ways with a Business Partner 00:08:09 Building a Community 00:10:42 Pivoting in Tough Times 00:13:05 Brick and Motor to Online 0014:23 Going Viral 00:17:37 Facebook Ads 00:22:22 Product Releases 00:28:56 How to Handle Negative Feeback 00:31:59 Email Marketing Resources: Click here to learn more about joining The Boutique Hub 20 Ways To Drive More Traffic To Your Business Free Download Key Tips for Creating a Successful Online Boutique Boutique Marketing to Your Audience On a Personal Level
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#306: Simple Strategies for Business Success
23/03/2021 Duration: 38minAfter over 11 years of owning a Boutique, Nicole explains how sometimes going back to the basics can transform your business. She goes over how she pivoted during the pandemic, the importance of building a community, and how she utilizes time blocking. Tune in to get more details on Nicole's journey as a successful boutique owner! Episode Run-Down: 00:04:31 How I Started My Boutique 00:11:52 Back to the Basics 00:13:35 Facebook Live 00:15:44 Building Community 00:23:33 My Weekly Schedule & Time Blocking 00:29:00 Buying Plan & Product Launches 00:31:29 My Advice for Other Business Owners Resources: Is it time to take your retail business to the next level of profit, impact, and scale? JOIN THE RETAIL BOOTCAMP WAITING LIST Click here to learn more about joining The Boutique Hub
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#305: How to Use Data to Grow Your Boutique & Advice on Selling Shoes
16/03/2021 Duration: 48minAshley has been in business for over 13 years and she is known for her expertise in selling shoes. She goes over the reports she uses for inventory decisions, managing purchase orders, and lessons from selling shoes. But that's not all, tune in to hear get more advice from this successful boutique owner! Links: https://retailbootcamp.mykajabi.com/retail-bootcamp https://retailbootcamp.mykajabi.com/Instagram%20Masterclass https://theboutiquehub.com/join/boutique/ Episode Rundown: 00:03:08 How I Started My Boutique 00:12:10 The Reports Used for Inventory Decisions 00:18:25 Product Category Analysis 00:21:58 Lessons From Selling Shoes 00:25:47 Managing Purchase Orders 00:33:36 Tips on Selling Shoes 00:39:42 How to Stay Unique
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#304: Building a Wholesale Brand that Caters to Small Businesses
09/03/2021 Duration: 37minCrazy Train Clothing was a major disrupter in the wholesale industry! They came into the market ready to serve those with small businesses. Jentry, CEO of Crazy Train, goes over why she has chosen to do lower minimums and open packs, the controversy of pre-orders, and how a tragic event changed how she runs her business. But that's not all, tune in to get all the details! Episode Rundown: 00:01:35 Crazy Train Background 00:06:12 Pre Packs 00:09:23 Minimums 00:11:50 Inventory Management 00:16:00 Pre-orders 00:22:00 Car accident 00:26:10 Team Management 00:29:57 Building Customer Relationships Links: https://theboutiquehub.com/join/boutique/ https://retailbootcamp.mykajabi.com/Instagram%20Masterclass
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#303: How to Simultaneously Grow Your Boutique & Personal Brand
02/03/2021 Duration: 45minMallory Fitzsimmons, a former influencer turned boutique owner, goes over influencer marketing and the systems and roles your team needs to scale to 7 figures. She also goes over topics such as analyzing Instagram data, how she scaled her team and the secret to keeping your customers coming back. We won't lie, this episode is filled with GOLD! Bring along your notebook and get ready to take some notes! Episode Run-Down : 00:4:05 Backstory on Being an Influencer 00:14:00 What Makes Your Audience Tick 00:17:25 Team Roles 00:20:40 Working with Influencers 00:29:15 Email Flows & Building Conversion 00:31:18 What Helped Me Scale 00:36:16 Lightning Round Links: https://theboutiquehub.com/join/boutique/ https://theboutiquehub.com/how-to-simultaneously-grow-your-boutique-personal-brand/ https://retailbootcamp.mykajabi.com/Instagram%20Masterclass
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#302: How to Grow Your Instagram Account
23/02/2021 Duration: 36minToday on the Boutique Chat Podcast Shannon Gordon, the Social Media Manager at the Boutique Hub, joins us for How to Grow Your Instagram Account. This episode is filled with Instagram tips that will help boost your business's following and engagement. Shannon goes over topics like content planning, the 5-3-1 method, when you should be posting, and how to stand out from the crowd. Not only does she give some must-know tips for Instagram, but Shannon also goes over the Boutique Hub's newest course, Instagram Ignite Masterclass, launching on March 3rd. This course was designed for the busy retailer who is serious about taking REAL action to increase their brand awareness, grow their follower base and turn those likes into sales. Whether you have 100 followers or 50,000 followers, this episode is for you! Resources: https://retailbootcamp.mykajabi.com/Instagram%20Masterclass https://theboutiquehub.com/how-to-grow-your-instagram-account/ https://theboutiquehub.com/join/boutique/
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#301: Building Meaningful Relationships with Your Customers
16/02/2021 Duration: 42minToday on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for Building Meaningful Relationships with Your Customers. Listen to Ashley's background story where she went from almost giving up on her business to becoming a boutique success story. Ashley discusses her success with Comment Sold selling, how she builds strong relationships with her customers, and why being authentic will make you a profitable business. Tune in to get all the details!
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#300: 7 Ways to Grow in 2021
09/02/2021 Duration: 30minWe are back and better than ever! It's time to start season 3 with a bang, and that's why our host Ashley Alderson is here to go over 7 Ways to Grow in 2021. Ashley gives us the low-down on the new and incredible things coming in Season 3 of Boutique Chat. She will then go over topics such as intentional relationships, creating a healthy mindset, building your authentic brand, and the importance of focusing on our health and wellness. And there might be some freebies and a giveaway included in today's episode, so don't miss out! Tune in now! Resources mentioned: 40+ Instagram Ideas 2021 Tradeshow Calendar 2021 Marketing Bundle
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Update on the New Season of the Boutique Chat Podcast
06/01/2021 Duration: 02minAre you ready for another incredible season of the Boutique Chat Podcast?! We know we are and we can't wait to share all the new and exciting things coming in 2021. Today our host Ashley Alderson gives a quick update regarding the new season to come! Make sure you check back soon to get more info, see you then!
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#290: How to Plan Effectively with Kristy Gayton, CEO of Start Planner
22/12/2020 Duration: 35minToday on the Boutique Chat Podcast Kristy Gayton, CEO of Start Planner, joins us for How to Plan Effectively. Kristy is a productivity expert who wanted a planner that meshed solid business principles with everyday life, so 6 years ago she started her company the Start Planner. Today she will go over the best strategies for mapping out your week, the importance of time blocking, and the mindset needed to achieve your goals. But that's not all, tune in to get all the details!
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#289: 7 Things You Must Do Before The End Of The Year with Ashley Alderson, CEO of The Boutique Hub
15/12/2020 Duration: 20minToday on the #BoutiqueChat Podcast our host Ashley Alderson, CEO of The Boutique Hub, does a solo episode on 7 Things You Must Do Before The End Of The Year. As we head into the new year there are some crucial tasks we need to accomplish before the year ends. Ashley will go over how to plan your buying for 2021, what meetings you need to set up, budget planning, reviewing contracts, and so much more! Tune in now to get all the details!