Boutique Chat

Karli Harris Pennington is the owner, founder, and CEO of Everyday Chic Boutique. She is an absolute magnet for other boutique owners because of her willingness to sit down and talk openly about how she has grown her hugely successful business from brick and mortar to eCommerce, and she joins the show today to share her amazing insight. Get ready to take notes because I know you’re going to love this one! Tune in as Karli opens up about how she combines the best of live selling with the best of eCommerce to grow her business. You'll learn the strategy she uses to increase her average order value, the logistics of how she builds and launches her collections, and how she trained her customers not to rely on live selling. We also cover the most common mistake that new boutique owners make when they’re first starting out and how to avoid falling into the same trap. Today's episode was brought to you by Glow Group click here to learn more:  glowgroupllc@gmail.com Learn More About the Boutique Summit Here: https://

When we think about the fashion industry, we often get bogged down in the logistics of boutique ownership and going to market. But in order to really be successful, it’s important to think beyond where the products are coming from and how they get to us. We also have to think about what their intended purpose is. I'm digging into one of those intended purposes today as I speak with Megan Meadors, a current costumer on the set of Yellowstone and a former boutique owner. Today's episode was brought to you by Glow Group click here to learn more:  glowgroupllc@gmail.com Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

No business owner enjoys having someone who has never run a successful business themselves tell them what they should do. That’s why today’s guest is very special. Susan Bradley, Founder of the Social Sales Girls, is a business expert, business coach and someone who truly understands the Boutique industry. In this episode, she will be sharing her knowledge and hard-hitting facts about what it takes to run a successful business. Resources: Today's episode was brought to you by Glow Group click here to learn more:  glowgroupllc@gmail.com Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Tessa Blakney is the founder of Silk N Honey, a boutique that started online and grew into a brick and mortar store in Downtown Memphis, opening in the midst of the pandemic. Despite the challenges she faced, Tessa has done a tremendous job of growing her business and she joins me today to share some of what she has learned along the way. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

What does it mean to be a business owner in the year 2022? Whether this is due to the “great resignation” or the post-pandemic shift, there seems to be a reigniting of the entrepreneurial spirit in the world around us. So, in this episode, I want to talk to the newer business owners in this industry and share what you can expect for the year ahead - the highs and the lows. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

As a boutique owner, it is incredibly important for you to understand how every part of our industry works. From how patterns or prints come to be to how they move through overseas development and end up in a brand's warehouse, we need to be on top of it all. So, in this episode, Tricia Barglof will be joining the show to discuss the off-price market—specifically what to expect as the market evolves and how it is currently changing. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today we are speaking with a boutique owner who not only grew her business, but also gave it a complete re-branding, taking it from one specific niche to another very specific niche. Shelby Lovelace is the founder of The Good Babes Co, a fashion company that focuses on empowering women. In this episode, Shelby shares her story of growth, re-branding and diversification within the boutique world. Listen in to hear her advice for making changes within your business and how to ensure your social media platforms are catered toward your target audience. Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Today's episode was brought to you by Makeup Junkie Bags click here to learn more: www.makeupjunkiebags.com 

Have you ever looked at your analytics and wondered why you’re getting traffic to your website but your store isn’t converting to the sales you should be seeing? Or maybe you are looking to build an eCommerce store, but you’re unsure of where to begin. If this sounds familiar, then Kelly Vaughn is your go-to girl. Kelly is the CEO and Founder of The Taproom, a business that creates high-powered Shopify Plus solutions for fast-growing businesses. In this episode, she joins the show to share her advice for turning a Shopify store into a sales powerhouse, as well as the tools you need to keep your business growing. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Today's episode was brought to you by Candy Club click here to learn more: www.wholesale.candyclub.com  

There is one social media network that often gets overlooked as a powerful marketing tool for businesses: Pinterest. Pinterest can become a huge source of traffic for your business when it comes to reaching women who are interested in fashion, as well as building long-term SEO credit. To help us dive deep on this topic is Kate Ahl, the owner of Simple Pin Media, who will be sharing her sound advice for getting started and growing your business one pin at a time. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/  Resources: Today's episode was brought to you by She Profits Now Click here to learn more: https://www.sheprofitsnow.com/ 

As we begin 2022, it’s important to look ahead and prepare our businesses as best we can for the coming year. What might be an issue that boutique owners will have to face this year? Is there any way we can avoid this issue or plan for it? To help me discuss this topic is our Director of Education, Sara Burks. We'll be going over how you can set your business up for success right now and more. Retail Bootcamp: https://retailbootcamp.mykajabi.com/retail-bootcamp Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Reflection is an essential part of any successful business. By looking back at the past year and acknowledging the things we did right, as well as the learning opportunities we stumbled upon, we’re allowing ourselves the necessary time to see how we can improve in the new year. So, in this episode, I am going to be sharing how you can map out all of your goals for 2022 in order to make this the best year yet. Resources: 2022 Tradeshow Dates: https://retailbootcamp.mykajabi.com/2022-tradeshow-calendar Best Year Yet Challenge: https://retailbootcamp.mykajabi.com/best-year-yet-2022 Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Are you consistently posting to Instagram but you aren't getting the engagement you hoped for? In today's quick tip Ashley covers how you can boost your Instagram engagement. Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: 40+ Boutique Instagram Content Ideas: https://retailbootcamp.mykajabi.com/40%20fre%20instagram%20ideas Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Viral content can be an amazing way to gain exposure for your boutique. But where do you start? In today's quick tip Ashley covers what viral content is and how to create it. Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Everyone wants to know what the secret sauce to success is. Ashley's answer might not be what you expect...tune in to find out! Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today's quick tip is all about the Boutique Hub! Ashley covers what resources and tools are inside the Hub and what the community is all about. Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today's quick tip discusses going to market. Ashley covers how to prepare for market, what you can expect while attending, and the tools needed to keep you organized. Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: Faves App: https://thefavesapp.com/hub/ Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today's quick tip covers what to look for when hiring employees and how to successfully manage your team. Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.  Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Today is our final episode for season 3 of the Boutique Chat podcast, and I cannot express how much gratitude I have for all of you. Throughout this season, we have spoken with amazing guests, heard incredible stories, and learned valuable lessons. So, in this episode, I wanted to share an awesome milestone we recently hit and explain an exciting giveaway we will be hosting. Resources: Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Content marketing strategists are constantly telling us that “content is king” and it’s critical for sales. But with so much conflicting information out there, how do we know what social platforms to focus on? And how do we ensure we are creating content that actually interests our viewers and potential buyers? To help us dive into all things content creation is Jasmine Star, founder of Social Curator and the queen of content. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Today's episode was brought to you by Digital Boutique Co. Click here to learn more: https://digitalboutiqueco.com/lets-chat/ 

Coming out of some of the hardest years the world has ever had to face has, of course, been challenging. However, for many, it has shed light on how we truly want to spend our time moving forward and the importance of living a life filled with purpose. I have spoken about the book The Joy of Missing Out before, and today I have the absolute pleasure of welcoming the author, Tanya Dalton, onto the show. In this episode, we will be discussing the art of transforming our limiting beliefs and how we can create the life we want to live. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Today's episode was brought to you by Makeup Junkie Bags. Click here to learn more: www.makeupjunkiebags.com