Synopsis
Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business.
Episodes
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From Humble Beginnings to an International Celebrity Brand
02/08/2022 Duration: 27minWho doesn’t love a great story about starting from humble beginnings and growing to enormous success? Natalie Mills, aka the Queen of Bling, joins me today to talk about her journey from working for a modest salary in South Africa to moving to the United States and growing an international celebrity brand—all while overcoming some adversity along the way. Listen in as we dive deep into Natalie’s journey to the massive success she has now, how she scaled her business into hundreds of boutiques, and how she leveraged the power of working with celebrities and influencers to grow her brand recognition. We also discuss how her faith has impacted her business along the way and why it is so important to keep healthy habits when it comes to your mind, body, and spirit. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Natalie Mills: Website | Instagram | Facebook
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Building a Brand with Your Best Friend
26/07/2022 Duration: 35minWhat does it look to build a brand with your best friend? Elina and Ember are the owners of theClothesRak, as well as best friends, and they join the show today to talk about how they built their business together all while staying in their own lanes and leveraging their individual strengths. We’re diving into so much in this episode as Elina and Ember walk us back through the process of building their brand, how they systematized their business, and the apps and tech tools that they use to run their business. They also share how they got consistent with their marketing and how they are now starting to use paid ads to scale their business further. These two are really something to watch and we are lucky to have them not only on the podcast, but as members of The Boutique Hub as well! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: TheClothesRak Shop The Look Klaviyo Shopify
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Taking Care of Yourself To Show Up As Your Best Self
19/07/2022 Duration: 39minHave you ever wondered how much easier it would be to run your business if your health was in order? So often we get caught up in the hustle and grind of business and life as busy entrepreneurs that we forget to take care of ourselves. Angie Lee is the host of the Angie Lee Show, Co-Founder of Soul CBD, and a true marketing genius, and she joins me today to talk about how female entrepreneurs in particular can take better care of themselves - and not take themselves so seriously! Get comfortable and listen in as we talk about how to focus on being better instead of bigger, how to filter out all the things that don’t serve you to make space for what really matters, and why it’s ok to embrace the cyclical nature of business and life and let go of the need to hustle constantly. We’re also diving into ADD, ADHD, and anxiety, how to match your work life with your cycle, and some of the daily habits that Angie herself uses to slow down and enjoy the journey that we call life. Learn More About the Boutique Hub Here:
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Strategies To Recession-Proof Your Small Business
12/07/2022 Duration: 28minAre you worried about an upcoming recession and wondering how your boutique will fare? If so, we’ve got your back! Joining me today is Stacy Tuschl, host of the Foot Traffic Podcast and a small business expert, and she's here to talk all about making a recession-proof plan for your business. We’ll be going beyond the fear-mongering that is so prevalent and digging into what you can do today to put your business in a position to survive any storm. Get comfortable and make sure to take notes as Stacy walks us through each tool and resource to work smarter and not harder during these uncertain times so that your business can not only survive, but thrive during a recession. Stacy also shares the three things that you should be focusing on in your business right now, as well as the first place in your business to re-evaluate and refine that will save you time and money. This is a real, transparent, and systematic approach to recession-proofing your business that you won’t want to miss! Learn More About the Boutiqu
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Tips To Juggle Parenthood and Entrepreneurship
05/07/2022 Duration: 32minRaise your hand if you are a parent and an entrepreneur! This week, I am going solo to talk about one of the hardest juggling acts in the world: how to be a good parent AND a good business owner. If you struggle with this, you definitely don’t want to miss this episode! Tune in as I share some of the lessons I’ve learned along my own journey of being a parent and an entrepreneur, including how to set clear boundaries (so important!), the importance of knowing your why, and the difference between the entrepreneur and CEO mindset when it comes to this particular balancing act. I promise, it is possible to find peace and satisfaction in both areas of your life, and above all else, I hope you walk away from this episode with grace for yourself, for your family, and for anyone else walking the same road. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
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Cultivating Successful Habits For Life and Business
28/06/2022 Duration: 29minAre you as addicted to journals as I am? I was introduced to Habit Nest through the Boutique Hub and I knew I had to have Lindsay McDermott, Chief Happiness Officer at Habit Nest, on the show. She joins me today not only to talk about journals, but also to discuss what it takes to be a business owner and cultivate successful habits for life, business, health, family—everything! Grab a seat, get comfortable, and listen in to an open and honest conversation about what it takes to be successful on a daily basis, as well as how to survive chaos with six kids. Lindsay also shares some of the science behind what makes for successful habits and takes us through why journals are a great addition to sell in stores, online, or even in live sales. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Lindsay McDermott: Website | Instagram Use TBH25 for 25% off our eCommerce store or, if you're wanting to carry us in our store, email me at lins@habitnest.com, mention listening t
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Building A Strong Legal Foundation For Your Business
21/06/2022 Duration: 40minToday we’re getting into all things legal! Lauren Boyd is the Founder of Guide My Business, a boutique law firm that empowers entrepreneurs by helping them to build a strong legal foundation, and she’s joining me today to deep dive into all of the really important legal aspects of your business. I have seen too many boutiques and retailers get their social media or Shopify accounts taken down by simply not doing the legal stuff right, so this is an episode you literally can’t afford to miss! Grab your pen and paper and get ready to take notes as we walk through the importance of not only trademarking your own business, but also making sure that the brands you are buying from have proper licensing agreements in place on their end. We also dive into HR law, the difference between hiring employees versus hiring contractors, and all the things that you need to know to make sure that your business is set up on a strong legal foundation right from the jump. Learn More About the Boutique Hub Here: https://theboutiqu
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Making TikTok Work For Your Boutique Business
14/06/2022 Duration: 38minGet ready because we are pulling back the curtain big time on The Boutique Hub today and taking you behind the scenes of our social media presence with our wonderful Content Coordinator, Charlee Johnston. Initially brought on as an intern, Charlee is now a full-time team member of The Boutique Hub, and in this episode, we’re diving into so much, including how to hire a social media intern and how to make your own TikToks and reels more successful. Listen in as Charlee shares what the internship process was like from her experience with The Boutique Hub, what made her want to stay on with the position, and what made the hiring, onboarding, and training period successful for everyone involved. We also discuss how Charlee maximized her experience with TikToks and reels, and she divulges what boutique owners who are successful on social media all have in common - and what they are doing right! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: The Boutique Hub: TikTok |
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Keep ‘Em Coming: Building a Consumable Brand
07/06/2022 Duration: 32minWhat does it take for both wholesale brands and retailers to be successful? That’s what we’re breaking down today with Sammi Hill, co-founder of Mixologie and long-time member of the Boutique Hub. This is a conversation not just for those on the wholesale side wondering how to grow their brand and reach more retailers, but it’s also a conversation for the retailers who are looking to up-level their success and get more repeat sales. Take a listen as Sammi shares the common traits that her most successful retailers have in common (whether they’re brick-and-mortar or online), how wholesalers and retailers can create better long-term relationships with one another, and how retailers can get people coming back to their stores repeatedly to purchase. We also discuss the industry, including how it is evolving and changing, and Sammi shares the how Mixologie has grown since its inception back in 2015 to become one of the top perfumers of the boutique world. Learn More About the Boutique Hub Here: https://theboutique
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The Importance of Multiple Revenue Streams For Your Business
31/05/2022 Duration: 34minOne of the biggest opportunities that boutiques have available to them today is to diversify their revenue streams. Want to know how? In this episode, I’m sitting down with Kait, who is a long-time Boutique Hub member and has consistently pushed through to the next level when it comes to her success—in part by creating multiple revenue streams in her business. Listen in as we get open and honest about what it has taken for Kait to grow her boutique, what obstacles she had to overcome, and how she has leveraged the business and the influence she has built to generate multiple streams of revenue. No matter where you are in your boutique journey, I promise you’ll be able to relate to Kait’s story in some way, so get comfortable and enjoy! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Kait Yoniski: Website | Instagram Vogue Society Boutique InShot LightRoom Tezza LikeToKnowIt
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How to Recession Proof Your Business
24/05/2022 Duration: 15minWe all know the retail business is not an easy business, so how can we make your business one that is tried and true throughout the times? Today I am going solo to bring up an important topic that is looming over all of us. It's time to discuss how to recession proof your business. I will be addressing where you can save money in your business, what categories you should be buying into, and how to manage your investments vs your expenses. Today's episode is an important one, so make sure you don't miss out! Resources: Ashley Alderson: Instagram Join us for our free summer school live training, starting May 31st: https://retailbootcamp.mykajabi.com/summerschool How to cut costs in your business free download: https://retailbootcamp.mykajabi.com/how-to-cut-costs-in-your-business
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Maximize Your Instagram Presence
17/05/2022 Duration: 30minThe content queen is back! Shannon Gordon is the Social Media Manager at the Hub and a former boutique owner herself, and I am so excited to have her on the show today to deep dive into the tips, tools, and trainings to make your Instagram account work for you. Grab your notebook and get comfortable as we talk through what’s working right now on Instagram, how to grow on the platform, and how to create engaging content that translates into sales for your business. Shannon also shares the top non-negotiable to being successful on Instagram and what the most successful boutiques are doing right (and what they could do to up-level their Instagram game even further!) Resources: Instagram Ignite Masterclass Small Business Marketing Bundle Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
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Learning In The Messy and Speaking Your Dreams Out Loud
10/05/2022 Duration: 56minLori Harder is an author of several books, host of the hit podcast Earn Your Happy, and most notably now the founder of Lite Pink, the best tasting low-calorie premium rosé flavored wine seltzer. She is also incredibly active in the personal development space and is also one of the most brilliant minds for women in business today. In this episode, we go behind the scenes as Lori shares all the highs and lows of her experiences in business and discusses some of the most common struggles that women in business face today (including how to overcome them). We also dive into what it means to have a CEO vs. an entrepreneur mindset, how to leverage the mess in your business, and where to look for true happiness in your life. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Lori Harder's website: https://loriharder.com/podcast/
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What Vendors Wish Boutique Owners Knew To Be Successful
03/05/2022 Duration: 52minCalling all boutique owners and wholesale brands! This is an episode you won’t want to miss! Today we're joined by Molly Wilson, one of the brightest minds in the industry, as well as the founder of Molly & You and BEST of Show. If you’ve been around the Boutique Hub for long enough, you probably recognize her name from her incredibly valuable feedback and support for fellow community members. Listen in as Molly gives her perspective from the vendor side and shares valuable tips and takeaways on forming partnerships that will create long-lasting and mutually beneficial relationships between vendors and retailers. We also dive into her experience, from running a top-performing retail store and starting her own gourmet food brand to launching BEST of Show, a wholesale vendor for U.S. retailers. This is such an honest and straightforward conversation that is absolutely jam-packed with wisdom, so make sure you don’t miss it! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
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The Boutique Hub App Launch
26/04/2022 Duration: 08minWe are so excited to announce The Boutique Hub app launch! This has been in progress over the past 2 years and we can't wait for you to experience it. In today's episode, I will give you all the exciting details on what's included in the app. The Boutique Hub app allows you to get all the things you need to grow your business right from your phone! Tune in to hear how you can access business trainings, chat with other business owners, get your burning questions answered, and I will reveal the brand new training series we released! App link: https://apps.apple.com/us/app/boutique-hub/id1593582819 Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
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The Elements of Successful Live Selling
19/04/2022 Duration: 38minKatrina DiMiele is the founder of The Other Side Tribe Boutique and has over 13 years of experience within the fashion and beauty industries. She is also one of the top live selling boutiques in the entire country and is hugely active in the community, on both the retail and wholesale sides. Get ready to meet her and hear her amazing story about getting started in the fashion industry and overcoming both a double mastectomy and hysterectomy all before she turned 30. We also dive into live selling and discuss the components that make for a successful live sale. Katrina is constantly evolving and looking for ways to foster community over competition, and I’m excited for you to hear this episode! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
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How To Grow Your eCommerce Store in 2022
12/04/2022 Duration: 31minNeil Patel is arguably one of the greatest minds in digital marketing, and if you’ve ever searched online for eCommerce or SEO solutions, chances are you’ve run across one of his companies. A New York Times bestselling author, Neil was named a top influencer on the web by the Wall Street Journal and recognized as a top entrepreneur under the age of 30 by President Obama, among so much more. He joins the show today to break down how to grow your email list, how to grow an affiliate marketing campaign, and how to make your SEO actually work for you. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Today's episode was brought to you by Comment Sold click here to learn more: https://try.commentsold.com/partners/the-boutique-hub/
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Changing the Live Selling Landscape
05/04/2022 Duration: 55minIs it possible to scale your boutique business using social media alone? CommentSold is a platform that allows retailers the ability to sell using multi-channel and live video commerce, and has helped over 7,000 live sellers connect with their audience and expand their reach. Brandon Kruse is the CEO and Founder of CommentSold, and in this episode we get real and raw about how he took a proven idea made for TV and optimized it for the web, creating a must-have tool for online retailers. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
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From Social Media Management To A Swimwear Line
29/03/2022 Duration: 32minGet ready because you are in for such a treat today! Jessica Anderson, also known as tinytello on TikTok and 93playstreet on Instagram, is a former social media manager turned swimwear entrepreneur whose brand has been featured in Newsweek, BuzzFeed, and Cosmopolitan. She joins me today to share how she got started on her road to entrepreneurship and how she found success using her background in social media to help propel her brand forward. If you’re wondering how to harness the power of social media to gain awareness about your brand, this is an episode you won’t want to miss! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Today's episode was brought to you by Comment Sold click here to learn more: https://try.commentsold.com/partners/the-boutique-hub/
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Cultivating Community Over Competition
15/03/2022 Duration: 38minJocelyn McClellan is an entrepreneur who has built multiple online businesses, an influencer with over 100,000 followers on YouTube and Instagram, and a true go-getter. She has been a speaker at the virtual Boutique Summit, attended Retail Bootcamp, and trained in the Boutique Hub—and now I’m so excited to also have her on the podcast! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Today's episode was brought to you by Comment Sold click here to learn more: https://try.commentsold.com/partners/the-boutique-hub/