Local Seo Tactics And Digital Marketing Strategies

On this episode, Bob and Jesse discuss the importance of checking your website on mobile devices. They explain the best way to check your website on mobile and what a mobile friendly website generally looks like. The pair also take the time to introduce the new producer on the show, and to encourage listeners to vote for our upcoming online courses. Listen today for great insight and a unique opportunity to interact with us! What you’ll learn The importance of a mobile-friendly version of your business website. Mobile optimization is more important to certain fields that may be accessed more often by phone than computer. What to look for in creating a clean, accessible mobile website. How you can participate in testing our new online SEO courses. ...and more! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/checking-your-website-on-mobile-devices-for-optimal-performance-and-conversions/    

On today's show, Bob and Jesse talk about an often overlooked feature of your Google My Business page, your own custom website! The pair talk about the ease of use, the importance of this website as another piece of content for Google to examine, and how powerful this extremely low-effort addition to your GMB can be!  What you’ll learn The importance of your GMB to being found online. How the click of a button on your GMB can make a powerful addition to your online presence. How even if you already have a website, your GMB website can make a difference.   View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/

  So you've made a beautiful website, and you're getting traffic, but it seems folks don't stay long. That's your bounce rate, and the lack of retaining your customer's attention is hurting your business! Today we discuss how to look at Google Analytics to find your weak performing landing pages and address those issues to transform web traffic into sales conversions. Listen now for helpful advice on improving your business and its online presence.   What you’ll learn You'll learn what bounce rate is, and how it affects your business. How to use Google Analytics to see your website performance and address problem areas The importance of open lines of communication and a strong call to action in converting clicks to customers. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/find-and-fix-high-bounce-rate-landing-pages-using-google-analytics/

It's our 2020 wrap up show! 2020 was a rough landscape with many changes to adapt to, but we're all finding the way for our businesses together! Give this episode a listen for a quick "best of" of our tips and tricks over the last year!   What you'll learn:  Google My Business has been quite picky lately, so we give advice on pacing yourself so your listing isn't taken down. While hope is on the horizon for COVID, many business changes under COVID are likely here to stay. Local SEO Tactics offers a number of resources your business can take advantage of to grow and improve your google ranking! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-2020-year-in-review/

Today we take a question from long-time-listener, first-time-caller Allison about setting up your Google My Business account as a service area business, and how that will affect your google ranking! We discuss what a service area business is, what sort of businesses would want to use this feature (and which ones definitely should not!) and how you can rank in spite of not listing your address publicly! What you’ll learn How to set up your service area business in Google My Business. The best practice for defining your service area. The importance of reviews in increasing your click-through rate and thus your ranking. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/setting-up-and-ranking-a-service-area-business-for-google-my-business/

Kyle Roof of PageOptimizer Pro joins us for an interview, talking about improving your SEO with PageOptimizer Pro, and many other things!  Kyle is an amazing SEO industry expert, and shares many valuable nuggets of information that will help you understand Google, and how to apply that understanding to develop and execute your SEO properly.  We talk about how Google actually works, versus how you may think Google works, and how you can use that knowledge to your benefit.  This episode is packed with great information, give it a listen!   What You’ll Learn Kyle cracked the Google algorithm and was able to rank a website using lorem ipsum placeholder text Google is an algorithm and does not read web pages in the same way a human reads them Pay attention to what Google "likes" by checking out your top ranking competitors and see what they are doing Google is looking for certain signals and features on a web page, to understand what the page is about PageOptimizer Pro is a tool that can help you analyze the top

Tools!  Everyone loves tools!  They help us do our job better, faster, and smarter.  In this episode we're going to introduce you to one of our favorite tools, called PageOptimizer Pro (POP).  This powerful tool helps you assess what your top competitors are doing and why they are ranking high in Google.  It gives you recommendations on how you can tweak your site with some of the same strategies, and hopefully increase your rankings!   What You’ll Learn There is no secret recipe to ranking high in Google You must discover what the top ranking competition is doing to rank Using tools like POP can provide actionable information to help your SEO Do not ignore the usability and user interface of your site, or your rankings will be impacted View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/improve-your-website-ranking-and-seo-with-page-optimizer-pro/  

In this episode we answer a question submitted by Clint Sanchez of Blaksheep Creative.  Clint wanted to know our process for doing keyword research, our workflow, and how we used the information to create website content.  We outline a simple but rigorous keyword research method that anyone can do, and how to turn that information into targeted content for your website!   What You’ll Learn Where to begin when doing keyword research Take a look at competitor pages to see what they are targeting Utilize the information on the Google search results page to find related keywords Don't forget about Bing Discover which keywords are most popular Create keyword targeted website content View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-do-keyword-research-for-seo-content-writing/

What are local citations?  A citation is essentially a listing of your business, and it's key information, on another website.  Think of Yelp, Mapquest, and similar websites.  Your business is listed, usually with your name, address, phone number, website link, and basic business information.  Citations are a powerful way to broaden your reach and build authority for your business.  In this episode we'll talk about what they are, how to build more of them, 3rd party local citation services you can use, and best practices for maintaining them moving forward.   What You’ll Learn Citations are listings of your business on another website Google My Business is the most powerful citation for your business More citations can broaden your business authority and reach It is important to keep your business information consistent across all citation listings Search for competitors and see what citations they are using There are local citation services to help you find, clean, and build citations if you need help Keep

In this episode we're going to talk about some good practices to optimize your "thank you" page, or pages, for your website.  What we're talking about is the page that a prospect or customer will land on, after the fill out a contact form on your website.  You can optimize and leverage this page on your site to help engage further with customers, promote your brand, and direct them to new areas you want to promote.  Plus, getting this setup will also help you with measuring "goals" within Google Analytics - which we will cover in an upcoming episode, so stay tuned for that!   What You’ll Learn What a thank you page is, and why it's an important feature of your website How to promote products and services to a captive audience How to leverage your thank you page to improve your sales and upselling process Setting up multiple thank you pages and why this is a good idea How thank you pages help for tracking goals in Google Analytics View the show notes, resource links, episode transcript, and watch the video

Back after the coronavirus summer, we're here with a new episode of Local SEO Tactics.  This week we answer a call in question from Cole, about the effectiveness of getting backlinks from blog posts.  This is a tactic that worked years ago, but is not really effective anymore.  We'll talk about why, and also cover some good best practices for getting real backlinks, that work, for your website!   What You’ll Learn Sometimes you can link back to your website from a blog post or website article This was an effective SEO tactic years ago Most links are now tagged as nofollow, so they do not provide any backlink benefit You can still drive traffic by linking to your site from a blog The best tactic is to get good local, niche relevant, or high authority backlinks View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/will-linking-back-to-my-website-from-blog-posts-provide-any-seo-benefit-to-my-site/

Okay, so we all know (by now) that getting reviews for your business is very important.  Google just improved the process, and value in our opinion, by allowing photos to be uploaded with reviews on your Google My Business listing.  This is a great new option and can have a positive impact on your listing visibility and ranking in the map pack.  In this episode we discuss the importance of this new feature, and how you can leverage it to maximize the benefits for your GMB and your business!   What You’ll Learn You can now have photos submitted by users when they leave you a Google My Business review Photos that are uploaded with reviews are a great double dip, to get a review and a photo at the same time Google can tell what is a stock photo and what is original Getting these original photos uploaded by users is a great engagement signal for your Google My Business listing Make sure you have a plan to ask customers for a review, to get more reviews Add a script or process to ask for photos to be included in

A few episodes back we talked about a strategy for creating content silos and how to link those pages together, and also how to link them to your primary or "money" page.  Local SEO Tactics listener Matt asked a question about why this is a tactic, and why it is better to link from a silo page than to a silo page.  In this episode, we answer his question and expand on the topic of silo pages.   When it makes sense to link from an inner silo page out to your money page When it makes sense to link from your money page out to an inner page You need to understand the intent of your inner silo pages if they are sales pages or just content pages Be specific and intentional on how you are linking your pages together and the road map you are creating Inner silo pages are generally created for Google, to help them understand your scope of content The inner links you create for your website help show Google your major content areas and what is important

If you're doing SEO, then you're also using Google in ways that the average Google user is not.  You're performing research, market analysis, and looking for content ideas, among other things.  In this episode we're going to cover the topic of "search operators", to help you level up your Google search game!  We'll touch on some of the more powerful and hand search operators, and hopefully turn you on to some new ways to use Google to improve your SEO and knowledge.   What You’ll Learn Use search operators to refine and manipulate the type of search results you are looking for There are dozens of individual search operator functions that you can use Simply type the search operators into Google, incorporating them into your Google search You can restrict search results to a single domain You can restrict search results to specific keywords or topics Use search operators for precise market research and competitor analysis

In this episode, we interview Scott Hudgins of Core ID Services and Michael Takla of HackNotice about cybersecurity and corporate breaches.  A surprising amount of information can be purchased, shared, or just plain found on the so-called "dark web".  Bad actors can gain access to this information and compromise your company assets, including your website.  Scott and Michael are here to talk about CIA, a new service by Core ID Services, that helps companies to be proactive in the fight against cybersecurity, as well as share some simple and effective best practices that we can all improve upon!  BONUS - Core ID Services is giving away free 30 day trials to all Local SEO Tactics listeners!   What You’ll Learn Scott Hudgins with Core ID Services and Michael Takla of HackNotice discuss dark web threats Core ID Services provides identity theft protection and cybersecurity services for businesses and individuals Most corporate cybersecurity issues arise from third party vulnerabilities and breaches Over 70% o

Getting back into some direct SEO tactics on this episode, we'll dive into the topic of content silos and using the silo architecture to help you with some SEO gains. Leveraging this strategy can help to build relevancy for your topics, products, and services. We'll break down the basic concept of the content silo so you can implement it on your own website!   A content silo technique can potentially help you rank higher for specific search terms and topics Create a strong landing page that you want to rank in Google Develop supporting pages that dive deeper into to topic of your landing page Do not link your landing page to the supporting pages The supporting pages should link to themselves, and to the landing page Each supporting page should be in-depth and specific on one topic that is related to the landing page intent Supporting pages in the silo are not intended to be linked in your main menu or navigational structure All actions on your supporting pages should be pushing users to your landing page

This is a special mini-episode, to let you know about new coronavirus related attributes that are available in Google My Business. Not many companies are taking advantage of this right now, so it is important to take the time to investigate this if it applies to your business! This can help your visibility, your clicks and conversions, and have a positive impact on your GMB SEO. Check out the show page for a link to the YouTube video, so you can see the screen-cast with examples and guides on how to do this in your GMB listing.   Google has released some new Google My Business attributes related to the Coronavirus pandemic You can add attributes such as curbside pickup, take out, delivery, and in-store shopping Not many businesses are taking advantage of this attribute right now You may have to change your primary business category if you are not seeing the attributes Discover what categories your competitors are using if they trigger attributes but you are not

How-To videos are hot right now!  With everyone completing their honey-do list at home, learning new hobbies, or just trying to be productive, there has been a surge in views for educational and How-To videos. Take advantage of this and leverage How-To videos on your website!  There are many types of How To videos, and we go through some examples in this episode. Once you have the video, you can leverage it for all sorts of benefits, including transcribing the text, embedding the video into your website, extracting the audio, saving screenshots, and much more!  Enjoy!   Use How-To videos on your website to get SEO benefits How-to videos are extremely popular right now There are many types of How-To videos you can produce You can easily create videos, post them to YouTube, and embed them in your web pages Leverage your videos A How-To video does not have to be a DIY video or a tutorial video How To make things or build things are easy videos that you can make if relevant to your business You can make How To v

In the midst of the COVID-19 pandemic, it's still important to focus on your SEO and website.  One thing that is important to your SEO, but often hard to execute, is getting more backlinks for your site.  A great way to get backlinks right now is to tap into your local media and community resource websites. Right now, most of these organizations have web pages or sections of their website dedicated to giving local businesses more visibility.  There are resource pages, maps, and listings of businesses that are open, and the services they provide.  This is an excellent and easy way to obtain great high quality and relevant backlinks for your website.  In this episode we'll discuss the tactics and strategies you can take advantage of right now.   Backlinks are a big part of search engine ranking in Google Most media outlets have a page online to list local businesses that are open Often times you can link back to your website on these sites Find local TV, radio, newspaper, or online publications Look for their

When it comes to your website, security is often an overlooked topic.  Right now, with the current coronavirus pandemic impacting our lives and dominating our news and discussions, we are all very distracted.  The bad guys and the hackers know this and can take advantage of the situation while our attention is focused elsewhere.  Make sure your website is secure and protected against these threats with some simple and often free solutions.  As the saying goes, "An ounce of prevention is worth a pound of cure" and that holds true for this topic here.  Taking the time to make sure your website is protected can save you many headaches and a lot of time down the road.   Always be aware of website security, especially in times of great distraction Security issues can impact your customers or users and your search engine visibility Your website should be secure with SSL security If you are using Wordpress, keep Wordpress updated to current releases Make sure all Wordpress themes and plugins are updated to avoid se