Local Seo Tactics And Digital Marketing Strategies

On this episode, Sue and Jesse discuss how to maximize ROI on your website by making focused changes based in intent! Your website could be one of your biggest earners with a little sweat equity and some changes based on an intent-based approach. In no time, with the right content, your website could transform your business.   Do you have questions for us? We’re here to provide answers! If you leave us a voice mail, you could get a free Intrycks t-shirt if we use that audio on the show. Thanks for listening, and enjoy the show.   What you’ll learn How a lack of awareness of what your website could be doing for your business could be costing you! What value adding simple videos to your website could provide. Why approaching your website with intent is key to maximizing its potential.   View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-can-your-website-work-harder-for-you-in-2021/

On today's episode, Bob and Jesse discuss dead links on your website, and how a broken link can significantly impact your engagement rates and search ranking! The pair discuss how to identify broken links, how to make sure links are routing properly, and more.  Also, there is still time to get questions in for an upcoming interview with Schema expert Terry Samuels! Don't miss this opportunity to pick the brain of an expert. Whether you're asking something advanced or simply want to know more beginner-level answers, the field is open for questions.  Thanks for checking us out, and enjoy the show! What you’ll learn How to identify broken links. What to do to reroute link paths to repair broken links and keep traffic flowing! Why dead links can negatively impact your bounce rate and search engine ranking! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/dead-links-how-to-fix-a-broken-link-on-your-website/    

On today's Q&A episode, Bob, Jesse, and Sue offer an answer to the question "What is EAT?" They examine how to use EAT for SEO, and ways that you can gain expertise, authority, and trustworthiness for your business so you can climb up the rankings! We are always looking for questions! Visit us at localseotactics.com and leave us your question through our contact form, through email, or even a voice mail. If you leave a voice mail we use on the show, we'll send you a free Intrycks t-shirt! Thanks for checking us out! What you’ll learn What EAT is and what it's important to your rankings. How to gain EAT to improve your rankings. Where to begin developing EAT online to help your website. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-eat-and-how-does-it-impact-your-website-seo/  

In today's episode of Local SEO Tactics, Bob and Jesse discuss how to gauge success for your SEO ROI. If you're wondering how to measure real world success for your marketing ROI, this episode includes useful tips for creating productive measurements for tracking your progress and getting the most out of your SEO investments.   What you’ll learn How to use gauge success of your SEO in generating leads for your business. How to read the data you're given by various tools to find your niche in your market. What tools to use to effectively measure your SEO gains. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-gauge-real-world-success-and-roi-for-your-seo-efforts/    

It is once again Q&A time with Bob, Jesse and Sue, and this time we're exploring how to repurpose website articles to use as Google My Business posts! We explain how you can repurpose a single piece of content across multiple platforms to improve your SEO ranking and generate content for your business. We also take a moment to plug our own Content Accelerator services if you're in need of someone to help you generate and schedule content. As always, if you have questions for us, let us know! If you leave us a voice mail question you could win an Intrycks t-shirt if we use that question on the show! Thank you for listening, and enjoy the program. What you’ll learn - How to repurpose content for Google My Business use and beyond. - Why it is important to alter your content just a little bit to avoid duplicate content penalties. - The advantages of keeping a content schedule to create consistency and improve efficiency.   View the show notes, resource links, episode transcript, and watch the video version

In this episode, Jesse and Bob introduce you to BrightLocal’s local search grid and how you can use that knowledge to improve your gmb map ranking!! Through using information obtained through this feature, you can create actionable plans to improve your google my business map ranking!   We would also like to tell folks about our upcoming online SEO courses! Though our beta signup is now closed, you can visit localseotactics.com/courses to sign up to be notified when courses begin! Folks who sign up as early adopters will enjoy a special bonus, so if you’ve been thinking of improving your SEO skills, whether you’re an agency or a small business owner, consider our courses.   Finally, our upcoming schema-based interview with Terry Samuels is coming up soon! Visit localseotactics.com/schema to ask Terry a question and get your answers from an expert.   Listen today for more great information and opportunities to engage. Thank you for checking us out!   What you’ll learn How to use a local search grid to make a

On today's episode, Jesse, Bob and Sue discuss making your website work for you by improving your web presence! Through treating your web pages as a member of your sales team, presenting goods and services, rather than an online brochure which simply explains your company, you can generate business almost 24/7!  If you have a question for us, don't hesitate to reach out! You could win an Intrycks t-shirt if we use your question on the show! Listen today! And thank you for checking us out. What you’ll learn What are the advantages of having a strong web presence? How to treat your website as a sales tool rather than an online brochure. Why you should care about your web presence, even if you more traditionally generate business through word of mouth or other means. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/treat-your-website-like-its-part-of-your-sales-team/

Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don't panic, Bob and Jesse are here to help you understand how to learn what's different after the update, and how to use a variety of tools to address changes in your SEO and search engine rankings!   Also, we're looking for listener feedback on our upcoming SEO courses. Visit us at localseotactics.com/courses to take an extremely brief survey regarding what sort of courses you would be interested in, and also take advantage of the opportunity to sign up to be a beta student for our courses! Take part in shaping these learning tools, and take advantage of learning more for yourself to help your business thrive.   Check out this episode today! Thanks for listening.   What you’ll learn The importance of taking notice when an algorithm update happens! Using PageOptimizer Pro to get an idea of how the landscape looks after an algorithm update. How long after an algorithm update do you

In this episode, our resident Client Success Specialist, Sue Ginsburg, brings us a great listener question from across the pond regarding defining your service area listing order in Google My Business. Jesse and Bob dive into best practices for defining your GMB service area listing, how your listings represent your business, and more. If you have questions for us, contact us today! If we use your question on the show, you may be eligible to receive a free t-shirt!   What you’ll learn GMB uses standard geographic measurements (county, state, city) to allow you to define your service area. How you list your service areas does not necessarily affect your SEO. Be truly representational of your service area. Don’t expand your zone beyond where you serve! Pick bigger cities to define your boundary to help your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/service-area-gmb-listings-does-it-matter-which-order-you-list-your-service

In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google My Business notifications offer email notifications and alerts which can inform you of numerous potential client interactions that can be transformed into actionable metrics for your company! Also, we want to invite you to participate as a student in the beta version of our online courses! You benefit with free access to our courses and the ability to help shape and improve these courses for future users.  Check this episode out today for great tips and more! What you’ll learn How to turn your alerts on for your Google My Business page. What sort of information you can access in your GMB alerts. The advantages of using Google's personalized insights. The value of experimenting with these free reports to find data that's right for you! View the show notes, resource links, episode transcript, and watch the video version

In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business needs in the moment to avoid being deceived by vanity metrics. By using metrics properly, you can be sure you're getting a reasonable ROI and that you're allocating time and money correctly! We are also looking for your questions! Use the contact form to send us a message or leave us a voice mail with a question you think could help your business to have answered. If we use your voice mail question on the show, you are eligible for a free Intrycks shirt! A snazzy incentive.  What you'll learn: How to identify which metrics are right for your business. The crucial difference between vanity metrics and useful metrics. The importance of setting a metrics baseline View the show notes, resource li

In this episode, Bob and Jesse discuss insecure content and how it affects your ranking in Google search and beyond. Website security is one of the few ranking factors that Google is transparent about, and something you may not often think about. That's why we are taking the time to walk you through the process of identifying insecurities in your page, and how to address them! We are also asking our viewers and listeners to let us know if they have any Schema questions for expert Terry Samuels. Mr. Samuels appeared on a recent episode to discuss Schema, and will be returning in the near future to address listener questions and help you better understand schema and how to use it! So be sure to submit your questions to make the most of this opportunity. Download and listen today to learn more! What you’ll learn Website security is a ranking factor for your website. Identifying insecure elements of your page is a breeze if you know how to look. We can help you find those elements and fix them with a few simpl

This week, Bob and Jesse are joined by sales expert Sue Ginsburg to explore the importance of using metrics and data to track SEO performance and your business goals! The team explores the need to define success in a way which can be tracked, whether those goals are in marketing, sales, or SEO performance, and the usefulness of using data to determine what is working and what isn't in pursuit of those goals and your SEO progress.   We would also like to remind our audience that we are opening the floor for questions! We would love to hear your burning questions in audio form, so check us out at localseotactics.com for more information on how to contact us. If we use your question in an episode, we send you a free Intrycks t-shirt! Not a bad deal.   What you’ll learn The Importance of setting goals which can be tracked with meaningful measurements of progress. How utilizing data and metrics can reveal surprising avenues for your business to explore and take advantage of. The advantages of evidenced-base

In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema markup to develop a high-ranking webpage. They examine the importance of using website schema to help Google algorithms understand who you are and what your business is all about, and how schema is an extremely efficient way of creating structured data because updates to it rarely break anything. We also remind our listeners to chime in on helping us develop our SEO courses! Check our website for more information. Listen today to give yourself a leg up on your competition! What you'll learn: The importance of doing research of your own business in developing effective schema. How schema helps Google understand how to categorize your business and where to rank you. How to identify your services to create page-specific schema that is efficient and useful. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseot

In part one of this incredibly informative interview with Terry Samuels, Bob and Jesse examine the advantages of using schema markup in optimizing your website for SEO! This interview explores what schema is, how website schema works in Google's analytics, and how utilizing schema can help you build authority in you or your client's website! In addition to this, we are also still looking for listener feedback regarding the courses that we will be offering in the future. Listen today and leave us feedback so we can provide our listeners with the most relevant experience possible!   What you’ll learn What schema is. How utilizing schema can help you to build and maintain a clean website that will rank highly on search engines. How schema can help you to avoid website clutter and keyword stuffing. The importance of maintaining a tight, clean schema.   View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and

On this episode, Bob and Jesse discuss the importance of checking your website on mobile devices. They explain the best way to check your website on mobile and what a mobile friendly website generally looks like. The pair also take the time to introduce the new producer on the show, and to encourage listeners to vote for our upcoming online courses. Listen today for great insight and a unique opportunity to interact with us! What you’ll learn The importance of a mobile-friendly version of your business website. Mobile optimization is more important to certain fields that may be accessed more often by phone than computer. What to look for in creating a clean, accessible mobile website. How you can participate in testing our new online SEO courses. ...and more! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/checking-your-website-on-mobile-devices-for-optimal-performance-and-conversions/    

On today's show, Bob and Jesse talk about an often overlooked feature of your Google My Business page, your own custom website! The pair talk about the ease of use, the importance of this website as another piece of content for Google to examine, and how powerful this extremely low-effort addition to your GMB can be!  What you’ll learn The importance of your GMB to being found online. How the click of a button on your GMB can make a powerful addition to your online presence. How even if you already have a website, your GMB website can make a difference.   View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/

  So you've made a beautiful website, and you're getting traffic, but it seems folks don't stay long. That's your bounce rate, and the lack of retaining your customer's attention is hurting your business! Today we discuss how to look at Google Analytics to find your weak performing landing pages and address those issues to transform web traffic into sales conversions. Listen now for helpful advice on improving your business and its online presence.   What you’ll learn You'll learn what bounce rate is, and how it affects your business. How to use Google Analytics to see your website performance and address problem areas The importance of open lines of communication and a strong call to action in converting clicks to customers. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/find-and-fix-high-bounce-rate-landing-pages-using-google-analytics/

It's our 2020 wrap up show! 2020 was a rough landscape with many changes to adapt to, but we're all finding the way for our businesses together! Give this episode a listen for a quick "best of" of our tips and tricks over the last year!   What you'll learn:  Google My Business has been quite picky lately, so we give advice on pacing yourself so your listing isn't taken down. While hope is on the horizon for COVID, many business changes under COVID are likely here to stay. Local SEO Tactics offers a number of resources your business can take advantage of to grow and improve your google ranking! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-2020-year-in-review/

Today we take a question from long-time-listener, first-time-caller Allison about setting up your Google My Business account as a service area business, and how that will affect your google ranking! We discuss what a service area business is, what sort of businesses would want to use this feature (and which ones definitely should not!) and how you can rank in spite of not listing your address publicly! What you’ll learn How to set up your service area business in Google My Business. The best practice for defining your service area. The importance of reviews in increasing your click-through rate and thus your ranking. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/setting-up-and-ranking-a-service-area-business-for-google-my-business/