Synopsis
In this podcast, Greenleaf Book Group CEO Tanya Hall discusses all things book publishing, from how to write your book and build your author brand to getting your book into book retailers. Each episode will feature an expert guest, including editors, designers, publicists, and branding strategists.
Episodes
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Published Podcast Ep. 39 | Everything You Need To Know About Book Marketing in 2020 With Emily Maulding
10/12/2019 Duration: 18minIn today's episode we speak to Greenleaf Book Group Marketing Strategist, Emily Maulding, about the ins and outs of book marketing in 2020. She will discuss why marketing is such an integral part of the publishing process, and give some great tips that you can use when promoting your book.
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Published Podcast Ep. 38 | How to Use Podcast Interviews to Reach New Readers with O'Licia Parker-Smith
12/11/2019 Duration: 21minIn today’s episode we speak with Greenleaf Book Group Digital Media Strategist, O’Licia Parker-Smith, about podcasts and why they are a powerful way for authors to connect with their audience and boost their reach.
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Published Podcast Ep. 37 | Foreign Rights and How to Sell Them with Kristine Peyre-Ferry
22/10/2019 Duration: 09minToday I’ll speak with our Distribution Account Executive here at Greenleaf, Kristine Peyre-Ferry, to chat about all things regarding foreign rights in book publishing.
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Published Podcast Ep. 36 | The Art and Strategy of Book Cover Design with Chase Quarterman
17/09/2019 Duration: 17minIn today's episode I'll speak with Greenleaf Book Group Design Supervisor, Chase Quarterman, about the art and strategy behind cover and interior designs that sell more books and make for the best reader experience.
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Publish Podcast Ep. 35 | Author Events at Independent Bookstores with Eugenia Vela
19/08/2019 Duration: 16minIn this episode we speak with Eugenia Vela, Director of Kids Events & Marketing at BookPeople in Austin, Texas, about how authors can plan events for their books at independent bookstores.
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Published Podcast Ep. 34 | How Authors Can Use LinkedIn Effectively with Wayne Breitbarth
01/07/2019 Duration: 28minIn this episode we'll chat with Wayne Breitbarth about the ways authors can use LinkedIn to build their brands and promote their books.
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Published Podcast Ep. 33 | Airport Distribution with Tim Koegel
04/06/2019 Duration: 17minIn today's episode we speak with Greenleaf Book Group author Tim Koegel about the ways self-published authors can pursue airport distribution.
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Published Podcast Ep. 32 | Weaving Story Into Nonfiction With Jessica Choi
08/05/2019 Duration: 33minIn this episode we'll speak with Greenleaf Editor Jessica Choi about how nonfiction authors can utilize stories in their writing.
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Published Podcast Ep. 31 | Elements of Nonfiction Books with AprilJo Murphy
10/04/2019 Duration: 17minToday I'll speak with Greenleaf Editor AprilJo Murphy about the elements that comprise nonfiction books and how authors can approach writing them.
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Published Podcast Ep. 30 | The Rise of Audiobooks with James Adams
27/03/2019 Duration: 35minIn this episode I talk to James Adams, founder of audiobook producer Bee Audio, about the impact of audiobooks on the publishing industry and the process for authors to create their own audiobooks.
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Published Podcast Ep. 29 | How Speakers Bureaus Work With Authors with Ken Sterling
12/02/2019 Duration: 28minIn this episode I'll talk with Ken Sterling of BigSpeak about how authors can work with speakers bureaus to build their books and brands.
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Published Podcast Ep. 28 | Navigating Permissions for Outside Content with Carrie Jones
15/01/2019 Duration: 16minToday I’ll speak with Greenleaf’s Director of Production, Carrie Jones, about the process of seeking permissions to use already-published content in your book.
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Published Podcast Ep. 27 | Building an Author Brand Through Social Media with Corporate Communications and Business Development Manager Kesley Smith
04/12/2018 Duration: 11minIn this episode I speak with Greenleaf Corporate Communications and Business Development Coordinator Kesley Smith about how authors can build their brands through social media.
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Published Podcast Ep. 26 | Distribution to Independent Bookstores with Meg Moster
08/11/2018 Duration: 18minIn this episode I speak with Independent Sales Representative Meg Moster about the process of selling books to independent bookstores.
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Published Podcast Ep. 25 | How Authors Can Optimize Their Amazon Strategy with Olivia McCoy
02/10/2018 Duration: 16minIn this episode I speak with Greenleaf Marketing Associate Olivia McCoy about ways authors can optimize their Amazon strategies.
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Published Podcast Ep. 24 | Exploring Publishing Options with Jane Friedman
04/09/2018 Duration: 21minIn this episode, I speak with publishing expert Jane Friedman about the most prominent publishing options in today's market.
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Published Podcast Ep. 23 | Golden Rule Marketing with Justin Foster and Emily Soccorsy
07/08/2018 Duration: 26minIn this episode, I speak with Justin Foster and Emily Soccorsy of Root + River branding about following the Golden Rule when marketing your book.
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Published Podcast Ep. 22 | Creating a Strong Book Outline with AprilJo Murphy, Editor at Greenleaf Book Group
05/07/2018 Duration: 24minIn this episode, I speak with Greenleaf Editor AprilJo Murphy about creating a strong outline that will help you get started on your book and reach the right audience.
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Published Podcast Ep. 21 | Launching an Online Mastermind Group with Ann Sheybani and Walt Hampton
05/06/2018 Duration: 37minI speak with Ann Sheybani and Walt Hampton about launching an online mastermind group, including how to know when you're ready, how to format your offering, and how to attract clients.
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Published Podcast Ep. 20 | How to Launch an Online Learning Course with Stacy Ennis
08/05/2018 Duration: 19minI speak with author and ghostwriter Stacy Ennis about launching an online course to monetize your content, including what resources to consult, how to build a curriculum, and how to promote the course.