Published By Greenleaf Book Group | Book Publishing & Author Branding Podcast

Authors of The Essential Thyroid cookbook, Jill Grunewald and Lisa Markley, discuss the process for creating a four-color cookbook from scratch, what they looked for in a publishing house, and how they collaborated with their book designer.

In this episode, I discuss why authors should consider blogging and how to get started with Corrin Foster, Director of Marketing and Branding at Greenleaf Book Group. Corrin coaches authors on how to build their author brands and platforms.

In this episode, I speak with novelist Monica McGurk about working with a brand strategist to develop her author brand and how that influenced her social media and book marketing. She also shares writing tips for writing a fiction series.

In this episode, I discuss event planning for authors, covering topics like what type of event to plan, whether to do a book signing, how to sell books at events, and how to handle sponsorships. I'm joined by Ashland Viscosi of Creatives Meet Business.

In this episode, I speak with Peter Winick, CEO of Thought Leadership Leverage, about what it means to be a thought leader, how to become one, and how to leverage your book in the process. We talk about thought leadership strategies and tools. 

In this episode, I interview Books-a-Million Senior Buyer Margaret Terwey about brick-and-mortar book distribution (how to get books into stores, what book buyers look for, and more)!

In this episode, I interview Howard Love, the author of The Start-Up J Curve, about book sales and distribution.

In this episode, I discuss the ins and outs of book publicity with Sandy Smith of Smith Publicity.

In this episode, I speak with authors Mel Joulwan and Dave Humphreys of the Well Fed cookbooks about retail distribution and book marketing.

In this episode, I speak with author S. Alexander O'Keefe about his experiences working with his author branding team and cover designer.

In this episode, we discuss the pros and cons for each of the major publishing options available to authors - traditional publishing, self-publishing, and hybrid publishing. Joining me is Chip R. Bell, author of Sprinkles and Kaleidoscope.

In this episode, I speak with author John Blumberg about his experience in publishing his book, Return on Integrity, and about his relationship with his editors at Greenleaf Book Group. 

In this episode, I speak with General Counsel to Greenleaf Book Group, Sujan Trivedi, about book rights. We'll discuss copyright, foreign rights, and subsidiary rights. 

In this episode, I speak with Neil Gonzalez about what makes a successful book cover design and how authors can have a successful collaborative relationship with their designers. 

In this episode, I talk with Brand Strategist Karina Keating about taking the building blocks of an author brand, which we learned about in the last episode, and applying them to your book's audience. 

In this episode of Published, I continue my conversation with Brand Strategist Sam Alexander about creating an author brand, and focus in on the components of a strong brand. 

In this episode of Published, I speak with Brand Strategist Sam Alexander about how to create a strategic and effective author brand. 

In this episode of Published, I speak with Dan Gerstein of Gotham Ghostwriters about working with a ghostwriter.

In this episode of Published, I speak with editor Nathan True about how to get started writing your book.