Synopsis
In this podcast, Greenleaf Book Group CEO Tanya Hall discusses all things book publishing, from how to write your book and build your author brand to getting your book into book retailers. Each episode will feature an expert guest, including editors, designers, publicists, and branding strategists.
Episodes
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Publishing Podcast Ep. 19 | Creating a Cookbook with Jill Grunewald & Lisa Markley, authors of The Essential Thyroid Cookbook
25/04/2018 Duration: 24minAuthors of The Essential Thyroid cookbook, Jill Grunewald and Lisa Markley, discuss the process for creating a four-color cookbook from scratch, what they looked for in a publishing house, and how they collaborated with their book designer.
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Published Podcast Ep. 18 | Launching a Blog with Corrin Foster, Director of Marketing and Branding at Greenleaf Book Group
04/04/2018 Duration: 19minIn this episode, I discuss why authors should consider blogging and how to get started with Corrin Foster, Director of Marketing and Branding at Greenleaf Book Group. Corrin coaches authors on how to build their author brands and platforms.
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Published Podcast Ep. 17 | Branding Conversation with Novelist Monica McGurk, Author of the Archangel Series
16/01/2018 Duration: 18minIn this episode, I speak with novelist Monica McGurk about working with a brand strategist to develop her author brand and how that influenced her social media and book marketing. She also shares writing tips for writing a fiction series.
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Published Podcast Ep. 16 | Event Planning for Authors with Ashland Viscosi of Creatives Meet Business
15/12/2017 Duration: 26minIn this episode, I discuss event planning for authors, covering topics like what type of event to plan, whether to do a book signing, how to sell books at events, and how to handle sponsorships. I'm joined by Ashland Viscosi of Creatives Meet Business.
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Published Podcast Ep. 15 | Thought Leadership with Peter Winick, CEO of Thought Leadership Leverage
21/11/2017 Duration: 20minIn this episode, I speak with Peter Winick, CEO of Thought Leadership Leverage, about what it means to be a thought leader, how to become one, and how to leverage your book in the process. We talk about thought leadership strategies and tools.
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Published Podcast Ep. 14 | Interview with Books-a-Million Buyer Margaret Terwey about Book Sales & Distribution
25/10/2017 Duration: 26minIn this episode, I interview Books-a-Million Senior Buyer Margaret Terwey about brick-and-mortar book distribution (how to get books into stores, what book buyers look for, and more)!
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Published Podcast Ep. 13 | Book Sales & Distribution with Howard Love, Author of The Start-Up J Curve
03/10/2017 Duration: 20minIn this episode, I interview Howard Love, the author of The Start-Up J Curve, about book sales and distribution.
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Published Podcast Ep. 12 | All About Book Publicity with Sandy Smith of Smith Publicity
19/09/2017 Duration: 39minIn this episode, I discuss the ins and outs of book publicity with Sandy Smith of Smith Publicity.
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Published Podcast Ep. 11 | Retail Distribution & Book Marketing Advice from Authors Mel Joulwan & Dave Humphreys, Well Fed Weeknights
29/08/2017 Duration: 22minIn this episode, I speak with authors Mel Joulwan and Dave Humphreys of the Well Fed cookbooks about retail distribution and book marketing.
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Published Podcast Ep. 10 | Author Branding & Cover Design Interview with S. Alexander O'Keefe, author of The Return of Sir Percival and Helius Legacy
15/08/2017 Duration: 22minIn this episode, I speak with author S. Alexander O'Keefe about his experiences working with his author branding team and cover designer.
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Published Podcast Ep. 9 | Understanding Publishing Options with Author Chip R. Bell (Traditional Publishing, Self-Publishing, & Hybrid Publishing)
01/08/2017 Duration: 36minIn this episode, we discuss the pros and cons for each of the major publishing options available to authors - traditional publishing, self-publishing, and hybrid publishing. Joining me is Chip R. Bell, author of Sprinkles and Kaleidoscope.
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Published Podcast Ep. 8 | Author Interview with John Blumberg, author of Return on Integrity
25/07/2017 Duration: 15minIn this episode, I speak with author John Blumberg about his experience in publishing his book, Return on Integrity, and about his relationship with his editors at Greenleaf Book Group.
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Published Podcast Ep. 7 | All Things Book Rights - Copyright, Foreign Rights, Subsidiary Rights
11/07/2017 Duration: 36minIn this episode, I speak with General Counsel to Greenleaf Book Group, Sujan Trivedi, about book rights. We'll discuss copyright, foreign rights, and subsidiary rights.
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Published Podcast Ep. 6 | Designing a Book Cover with Art Director Neil Gonzalez
06/06/2017 Duration: 35minIn this episode, I speak with Neil Gonzalez about what makes a successful book cover design and how authors can have a successful collaborative relationship with their designers.
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Published Podcast Ep. 5 | Proof of Concept & Knowing Your Audience with Brand Strategist Karina Keating
09/05/2017 Duration: 23minIn this episode, I talk with Brand Strategist Karina Keating about taking the building blocks of an author brand, which we learned about in the last episode, and applying them to your book's audience.
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Published Podcast Ep. 4 | Establishing an Author Brand, part II, with Brand Strategist Sam Alexander
21/04/2017 Duration: 29minIn this episode of Published, I continue my conversation with Brand Strategist Sam Alexander about creating an author brand, and focus in on the components of a strong brand.
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Published Podcast Ep. 3 | Establishing an Author Brand with Brand Strategist Sam Alexander
21/04/2017 Duration: 20minIn this episode of Published, I speak with Brand Strategist Sam Alexander about how to create a strategic and effective author brand.
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Published Podcast Ep. 2 | Understanding Ghostwriting with Dan Gerstein of Gotham Ghostwriters
21/04/2017 Duration: 35minIn this episode of Published, I speak with Dan Gerstein of Gotham Ghostwriters about working with a ghostwriter.
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Published Podcast Ep. 1 | Gearing Up to Write the Book with Nathan True
21/04/2017 Duration: 20minIn this episode of Published, I speak with editor Nathan True about how to get started writing your book.