Published By Greenleaf Book Group | Book Publishing & Author Branding Podcast

The old saying goes “never judge a book by its cover,” but of course, we all know in the book industry that is exactly what happens. An eye-catching cover is key to attracting a reader and making sure your book is taken seriously. Today, I'll speak with Greenleaf’s Art Director, Neil Gonzalez, about book design elements and why a well-designed cover and interior are vital to your book’s success. 

Welcome back to Published! In this episode we talk to Erin Brown, the executive editor at Greenleaf Book Group. She discusses the key to writing a book outline, what a book outline template might look like for a new author, and how to approach writing an effective book outline for both fiction and nonfiction. If you're embarking on your author journey and looking for a place to start, this episode is full of great writing tips and advice for you.

For our final episode of the year, we have two guests, Corrin Foster, Greenleaf’s Director of Branding and Marketing, and Kesley Smith, Greenleaf’s Director of Business Development and Corporate Communications. Today we’ll talk about top book marketing and author branding tips and trends for the coming year.

Today, I’ll speak with Texas Book Festival’s literary director, Matthew Patin. Matt will tell us all about the Texas Book Festival and how independent authors can get involved.

Today I'll speak with Susan Wittig Albert, the author of the popular China Bayles Mysteries, the Darling Dahlia Mysteries and many other must-read books spanning the mystery, historical fiction, and nonfiction genres. As well, Susan will tell us all about her own writing process while offering advice to new authors who might be considering writing their own book series.

Today, I’ll speak with Greenleaf’s Digital Media Strategist, Sam Ofman, about book publicity and how it has changed in recent years. Sam will tell us about the impact a strong PR campaign can make for an author and their book, and how you can get started on your PR efforts.

Today I’ll speak with Nick Hutchison, the founder of BookThinkers, an online book community focused on highlighting personal development and growth titles. Nick will tell us all about BookThinkers and how he and his team have built a successful book influencer platform.

This is the second part of our two episode special with author and book coach, Jennie Nash. If you haven’t listened to part one yet, go back and check out episode 51. In today’s episode, Jennie picks up where we left off and dives deeper into the topic of book proposals, sharing her insight into what makes a proposal truly standout.

Today, I’ll speak with author and book coach, Jennie Nash. This will be the first part of a two episode special, where we dive deep into the art of creating a successful book proposal. Jennie will share what it takes to craft a compelling proposal and offer advice for authors embarking on this process.

Today I’ll speak with Membership and Marketing Manager at the Chilren’s Book Council and recent PW Rising Star Honoree, Ryan Mita, all about the world of children’s books. He’ll share his insights and tell us all about the Children’s Book Council and how they support authors and publishers in this genre.

Today, I’ll speak with Katrina Brooks, the owner of the independent bookstore Black Pearl Books. We’re asking Katrina all about indie bookshops, and how authors can best approach an indie store when they’re looking for places to distribute their book. As a black-owned, independent bookstore, Katrina gives us insights into how Black Pearl Books operates, and what she looks for when considering stocking a new title on her shelves.

Welcome to Episode 47 of Published. Today, I’ll speak with Judi Holler, author of Fear is My Homeboy. We’ll be talking about how to build and activate your plaform as an author, and what it takes so maintain book sales beyond your initial launch.

Today we have a special edition episode for you featuring our Senior Marketing Strategist, Chelsea Richards. Chelsea will teach us how to hold a successful online book launch, which she recently presented as a webinar for the Independent Book Publishers Association.

In this episode, we speak to Justin Branch, the Director of Consulting at Greenleaf Book Group, about how to sniff out publishing scams, and the biggest mistakes he’s seen authors make when evaluating publishers.

Welcome to episode 42 of Published. Today we'll speak with Greenleaf’s Director of Marketing and Branding, Corrin Foster, about the importance of reviews and endorsements. We’ll discuss the process of outreaching to potential endorsers, how you can lock down trade reviews, and drive up consumer ones, and how all of these things can impact your book sales. 

In today’s episode, we speak to Erin Brown, an Editor at Greenleaf Book Group, about why titles matter to a books success and how you can choose one that will resonate with your audience.

In today’s episode, we speak to Marika Flatt, the co-owner of PR by the Book, about the importance of picking the right publication date for an author’s book, and how it factors into their PR campaign.