Sports Marketing Huddle

When brands do major sponsorships with professional sports teams, how do they quantify the value in exposure they get when their logo is seen on TV? Jeff Katz, GM of Sponsorships at GumGum, joins Brian Cristiano and Rob Cressy to talk about the various ways that AI technology is being adopted into the sports marketing business, both on the sponsorship side and on the team side. Is it possible to track brand visibility in videos across social media platforms and if so, who is benefiting the most from it?-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the sho

Tom Brady's agent Don Yee is one of several partners who are launching the Pacific Pro Football League. The league will launch in summer of 2018 with four teams, each playing eight games, roughly 50 players on their roster. What makes this league so unique and interesting is they want to be an alternative to playing college football by paying the players (roughly $50,000), and training them to be a professional. Brian Cristiano and Rob Cressy dish about the viability of the Pacific Pro Football league. Will there be enough attention and viewership to bring in sponsors? How long does the league need to last before it sees major progress? What is their best case scenario: a player making it to the NFL? Kevin Cattani, sports marketing professor at the University of Dubuque, also chimes in on his thoughts from an academic standpoint (since these players will be forgoing traditional education.) At the end Brian and Rob give actionable advice on what you can implement into your business from the Pacific Pro Fo

Fox is selling digital only advertising packages for the Super Bowl for as much as $700,000 for a 30 second spot. While this is significantly cheaper than the $5 million that it would cost to run a TV ad, is it worth it to shell out this kind of coin just to be part of the Super Bowl.Brian Cristiano and Rob Cressy dish about if buying a digital only advertising package makes sense for advertisers. Where does the value lie in Super Bowl advertising? Where is the buzz for digital Super Bowl advertising and will anyone care?We also dish about how ESPN failed to run advertising on their digital stream of the College Football National Championship game (which was viewed by 700,000 people.) How is this possible? At the end Brian and Rob give actionable advice on what you can implement into your business from the way Super Bowl ads are being bought and sold. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forwa

The Dallas Cowboys lost to the Green Bay Packers in the Divisional Round of the NFL playoffs and one of the consequences of the loss was a decrease in ticket price for the Super Bowl. How much? 20%. Why? Because Dallas is only 4 hours away from Houston, where the Super Bowl is being played, on top of the Cowboys already being one of the most popular teams in the NFL. Brian Cristiano and Rob Cressy dish about what the Cowboys loss does for the value of the Super Bowl. Is there still plenty of value for advertisers who are willing to shell out big bucks in advertising? What would the ideal matchup be from a value standpoint? At the end Brian and Rob give actionable advice on what you can implement into your business from the Cowboys loss effecting Super Bowl value.- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing a

The Chargers are moving from San Diego to Los Angeles and as part of that transition they designed a new logo which caused a social media uproar because of how basic and awful it was. It was a blatant fusion of the Dodgers and Tampa Lightning logos. Brian Cristiano and Rob Cressy dish about if logos matter. What is the actual purpose of them (hint: $$$)? Why didn't the Los Angeles Chargers crowd source their logo, allowing feedback from their community before making a decision? What's the cost of rebranding a logo for a professional sports team?At the end Brian and Rob give actionable advice on what you can implement into your business from the way the Chargers handled the debut of their new logo. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can impleme

Following the Steelers playoff victory over the Chiefs, Antonio Brown went on Facebook live and broadcasted to the world what was going on in the locker room, including head coach Mike Tomlin's talk to the team, which wasn't supposed to be for public consumption. This has Antonio Brown trending everywhere and raises several questions that Brian Cristiano and Rob Cressy tackle. What does this do for Antonio Brown's brand? Does it make him more marketable? Will the NFL implement a Facebook Live policy for all players? Where is the delicate balance between authenticity and behind the scenes, and not becoming a distraction?From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record).- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob C

NBA commissioner, Adam Silver, says the league has its eye on speeding up the end of games, with a focus on retaining younger fans and their increasingly short attention spans. In a recent Rockets vs. Thunder matchup on TNT, it took nine minutes to play 24 seconds of game time.Brian Cristiano and Rob Cressy dish about whether or not a rule change to speed up the end of NBA games is too reactionary. When does entertainment and marketing come before the actual play on the court? What about the element of strategy with saving timeouts? How can they achieve a delicate balance of appealing to the younger demographic without compromising the game? At the end Brian and Rob give actionable advice on what you can implement into your business from the way commissioner, Adam Silver, is attempting to reshape the NBA. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hotte

SportTechie held their inaugural event, "Exercise, Hydrate, Repeat, Personalize" - The Future of Sports Personalization and Performance, in NYC last week and Brian Cristiano was in attendance for the panel discussions and presentations. He shares with Rob Cressy some of the best takeaways from the event, which includes thoughts on Gatorade's GX Fuel Customization, Bedgear, and Peloton Cycle. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in

Twitter just doesn't get it. A recent Digiday article talks about how there is a product in testing that'll allows brands to break down their streams into three distinct sections, essentially turning the profile pages into a customer service platform. Brian Cristiano and Rob Cressy dish about why this is a completely uninspiring idea by Twitter. Sure it's nice that brands can use featured tweets and custom profiles to better engage their audience in a customer service situation, but no one is going to profile pages. Why sell something that is unsellable?At the end Brian and Rob give actionable advice on what you can implement into your business from the way Twitter is doing things.- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into y

Adam Silver is a forward thinking commissioner and has the NBA primed for future success thanks to his understanding of consumption habits and the digital and social world we live in. Brian Cristiano and Rob Cressy dish about Adam Silver's talk at CES 2017 where predicts how we will watch basketball in 5 years. What does the future hold for how fans will interact with their phones while at NBA games? What if a fan only wants to watch the last 5 minutes of a game? What about augmented reality? At the end Brian and Rob give actionable advice on what you can implement into your business from the way Adam Silver sees the NBA's future. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the b

For the College Football National Championship ESPN had a Megacast where there were 11 different ways that you could consume content related to the game. Brian Cristiano and Rob Cressy dish about what each of them were, what the amount of viewing options says about our consumption habits and ESPN's creative thinking, plus what ESPN could have done better. At the end Brian and Rob give actionable advice on what you can implement into your business from ESPN's Megacast. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support they show is by subscribing to

Jerome Hiquet - Chief Marketing Officer at Tough Mudder Inc, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Tough Mudder has grown into a truly global sensation, all of the different brands/products which make up Tough Mudder, Inc and how each one ladders up to Tough Mudder's core values. They discuss what makes Tough Mudder unique from competitor brands and how Tough Mudder has pivoted from an events-first company into a leading active lifestyle brand.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by

We have seen a noticeable shift in our consumption and usage of Instagram over Snapchat. Brian Cristiano and Rob Cressy dish about why that is and where their attention is going. What is Instagram doing better than Snapchat? Is Snapchat just a creative platform? From time to time, when inspiration strikes us, we'll give some addition thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record.)- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support they show

On New Years Eve Rob ran a Snapchat Geofilter that spanned 6 bars over 5 hours for only $5. The results came to $0.08 per action. Brian Cristiano and Rob Cressy dish about the viability of Snapchat Geofilters and if brands should be running them 24/7 at their location. From time to time, when inspiration strikes us, we'll give some addition thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record.)- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the

Anthony Caponiti, CEO at Hashtag Sports, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about consumer habits, cord cutting, and why more brands and leagues should start collaborating. Anthony was part of episode 100, but only a portion of our conversation was published. Episode 124 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback

The 2017 Consumer Electronics Show (CES) is going down in Las Vegas and it is popping off. Brian Cristiano is on location and decided to give Rob Cressy a call to share his thoughts and experience, plus give us an inside look into everything that's going down. Who are the sports brands that are standing out? What is the atmosphere and scene like? What has his business development approach been and what can we learn from it? What are people and brands failing at? If you were at CES 2017 we'd love to hear about your experience. Hit us up on social media and lets talk about it. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketi

Amanda Nunes knocked out Ronda Rousey in the first round of UFC 207, which was her second consecutive knockout defeat to date.Brian Cristiano and Rob Cressy dish about what impact the loss has on Ronda Rousey's marketability, the viability of the women's division in the UFC, and the overall impact of this loss on the UFC, which recently sold for $4 billion. What's up with Rousey skipping both the pre-fight and post-fight press conferences? At the end Brian and Rob give actionable advice on what you can implement into your business from the way Ronda Rousey handled her loss. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Mark

Nic Darling, EVP of Major League Ultimate, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about growing a sports league, evaluating new opportunities, and what 2017 looks like for the league. Nic was part of episode 100, but only a portion of our conversation was published. Episode 122 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedb

For the upcoming College Football National Championship game between Alabama & Clemson, the College Football playoff announced a bevy of social and digital initiatives to increase the fan experience and engagement. Brian Cristiano and Rob Cressy dish about these initiatives, which include an emoji keyboard, custom Twitter hashtags, CFP Gameday, an Augmented Reality Trophy Experience, and Social Passport: Tampa Bay. At the end, Brian and Rob give actionable advice on what you can implement into your business from the way the CFP is increasing their digital engagement around the biggest college football game of the year.- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketin

Mark Burns, Senior Writer for Sport Techie, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about the growth and sustainability of eSports, brands that are doing things well, and trends he’s keeping an eye out for in 2017. Mark was part of episode 100, but only a portion of our conversation was published. Episode 120 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing