Sports Marketing Huddle

Following the Steelers playoff victory over the Chiefs, Antonio Brown went on Facebook live and broadcasted to the world what was going on in the locker room, including head coach Mike Tomlin's talk to the team, which wasn't supposed to be for public consumption. This has Antonio Brown trending everywhere and raises several questions that Brian Cristiano and Rob Cressy tackle. What does this do for Antonio Brown's brand? Does it make him more marketable? Will the NFL implement a Facebook Live policy for all players? Where is the delicate balance between authenticity and behind the scenes, and not becoming a distraction?From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record).- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob C