Onward Nation With Stephen Woessner | Interviews With Todays Top Business Owners | Careers

Sales funnel stages—Enhance your marketing strategy and drive conversions by understanding our guide on sales funnel stages. Get to know the sales funnel stages from our expert guest today, Sean Doyle.  Sean Doyle has drilled a deep well of unmatched expertise in helping B2B companies sell more to their most profitable customers. With experience spanning over 25 years and more than 5,000 client engagements. Sean is CEO and principal at FitzMartin Inc, a leading consultancy focused on sales and marketing and management, sales and marketing technology services, and revenue operations. What you’ll learn in this episode is about sales funnel stages:  How FitzMartin works to take businesses beyond the “awareness” level to a deeper connection with their customers Why truly understanding sales funnel stages is about early stages and late stages in the sales cycle. What important lessons business owners can learn from the Ford Edsel about the value of brand awareness alone How the six stages of the transtheoretical

Crisis management best practices—Discover essential strategies for navigating crises effectively in our guide to crisis management best practices. What are some basic crisis management best practices? Well, our expert, Bill Coletti, will give us some insights on this topic for this podcast episode.  Bill Coletti is a reputation management, crisis communications, and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies. He held senior leadership positions in the firm’s Austin, Texas, Los Angeles and Orlando, Florida offices, as a member of the senior management team. He p

Starting a real estate business—Discover essential steps, tips, and strategies for starting a real estate business. What are the basics of starting a real estate business? Well, I’m sure you have a lot of questions, which is why we’ve brought a very special guest today, Brian O’Neill, to discuss this.  Many business owners face significant challenges when it comes to buying or selling a home; because your income comes from your own business, the bank creates serious hurdles to qualifying for a mortgage. And selling a home through a bank comes with its own headaches and costs that can eat into your profits. What can you do? Brian O’Neill is an entrepreneur who specializes in the real estate “terms” niche, circumventing the banks entirely. Brian O’Neill was born in New York and moved to Florida at age 5 and spent most of his life there. He attended Florida State University and then at the age of 30 he moved to Chicago. Brian has been there for 17 years now and has a wonderful wife, Katie, who he has been marrie

Wealth building strategies—Discover actionable tips and proven techniques to grow your wealth with effective wealth building strategies. Conventional wisdom says that you should always be pouring money into an IRA or 401k to plan for your eventual retirement. You’re taking money from yourself today, only to pay yourself back in the future. But what if there’s a better way? Russ Morgan and Joey Mure co-founded Wealth Without Wall Street, a company that teaches business owners to put their money to better use than squirreling it away in stocks, a checking account or traditional retirement account. The wealth building strategies Joey and Russ have developed allow business owners to create lasting wealth and positive cashflow today, setting them up for true wealth in retirement. Joey Mure’s Bio: Joey Mure, aka, The Stallion started his career in the mortgage business in 2003. He grew to become a branch manager with one of the Nation’s top mortgage lenders leading 25 loans officers. By 2010 he had achieved nationa

Business exit planning—Learn how to use extra money to create passive income and financial freedom in business exit planning. Failure to prepare for your eventual exit from your company is a common mistake. This poor planning makes it much more difficult to sell your business when you’re ready to leave, and it has a negative impact on the value of your company when you do eventually sell.  In this episode of Onward Nation, business buying, growing, fixing and selling authority Michelle Seiler Tucker shares tips, strategies and actionable steps to help you prepare your business exit planning that will add value to your company now and get it ready for sale in the future. What you’ll learn in this episode is about business exit planning:  How Michelle’s ability to close deals led her to become regional vice president at Xerox after just six months at the company Why 70% of businesses that have been operating for 10 years or longer will go out of business because they haven’t adapted to how consumers buy produc

How to develop resilience—Discover effective strategies for building resilience and overcoming challenges in this effective guide on how to develop resilience.  How to develop resilience? This will be an interesting podcast episode especially with our guest, Anese Cavanaugh. Get ready to learn this trait and make it work for your agency! The reality is that 2020 was an exceptionally challenging year for businesses and agencies of all kinds — and we enter 2021 with no certain idea of what challenges the new year will bring.  However, attempting to rush out of the discomfort we have felt through the last year can cause us to miss the important lessons the challenges we tackled can teach us. Instead, it is important to reflect, learn, and develop resilience to help us prepare for the coming year.  In this episode of Onward Nation, encore guest Anese Cavanaugh shares how she and her team learned to develop resilience, and how doubling down on their efforts to be helpful are better positioning them for 2021. What

How to niche down your business—Discover strategies for refining business focus and growth with our guide on how to niche down your business. How to niche down your business? As we’ve discussed many times before on Onward Nation, taking steps to niche down your business and focus on a specific audience — rather than limiting your opportunities as you might expect — opens new doors by helping you plant your flag of authority and becoming a trusted expert within your niche. It allows you to differentiate your business and to compete on value rather than joining the race to the bottom on price. And in this week’s episode of Onward Nation, you’ll hear a perfect example of how tight focus and a dedication to serving a niche can become powerful fuel for your business. Parker Stevenson is co-owner and Chief Business Officer at Evolved Finance, a bookkeeping firm specializing in helping online coaches, course creators, influencers, and thought leaders to make better business decisions based on solid financial data. T

Thought leadership content marketing—Unlock the secrets of profitable niching and streamlined operations in the realm of thought leadership content marketing Thought leadership content marketing is an effective strategy that Tim uses to reach his target audience. Learn what it is and listen to the insights of our guest speaker for today’s podcast episode. Maintaining a tight focus on a specific niche, rather than limiting your opportunities as you might expect, actually has the opposite effect — often opening new doors to opportunity by allowing you to demonstrate your expertise within your chosen niche.  Tim Sprinkle knows this lesson well — he is the founder and Chief Strategist of Layup Content, a thought leadership and content marketing agency that specifically focuses on the financial services and fintech industries. Tim has leveraged his expertise and experience into a powerful platform for creating thought leadership content marketing for his specific audience. The effect on his business has been profo

Trojan Horse business strategy—Explore the history and effective implementation of the timeless Trojan Horse business strategy in modern contexts. In the spirit of the holiday season…my hope is…you, your family and friends, your team, your clients, and all of the people in your community — were able to tap the breaks…to pause…to reflect…and yes, that even during this time of pandemic…and give thanks. Through all of this — all of the challenges that 2020 represents — and I hear you — it’s a long list — there are some silver linings for your business. You may feel like you are being forced to pivot to survive — and through that — you find a completely new service offering for your clients. Or — you may have needed to restructure your team from full-time employees to having some amazing freelancers ready to rock whatever project you send their way. Or — maybe through all of the chaos — you have identified topics and lessons your audience needs in order to grow and be better at what they do every day. And you kno

Humility in leadership—Unlocking organizational success through humble leadership, collaboration, and growth. Discover the power of humility in leadership Humility in leadership is a difficult trait to demonstrate, because many people equate showing vulnerability to showing weakness. However, humility in leadership can be a powerful part of your company culture, because it can build trust and can open the door for your employees to express their own vulnerability. Scott Miller is a 25-year associate of FranklinCovey and serves as the executive vice president of thought leadership, as well as being a bestselling author and the host of the world’s largest and fastest growing podcast devoted to leadership development, On Leadership. Scott recently appeared as a guest on the Onward Nation podcast, where he discussed how showing humility in leadership can build trust, empower your employees, and become a key part of your company’s culture. What you’ll learn in this episode is about humility in leadership:  How Sc

How to keep employees engaged—Discover effective techniques to maintain high employee engagement levels using our guide on how to keep employees engaged. How to keep employees engaged? Listen to how Chad Carden approaches this and you can use it for your agency as well! Getting your employees truly engaged in your work and all moving in the same direction can be a challenging task in the best of times, but during crisis periods like the global pandemic, engagement is both more important and more complicated than ever. Chad Carden is the co-founder of Renzo Consulting, and Chad “is on a life mission to improve the way employers and employees interact to create greater engagement and better results.” During Chad’s visit to Onward Nation, he discussed the crucial role engagement plays in keeping everyone aligned to the company’s values and mission, and he shares tips and strategies for how to engage employees, motivate your team, and provide clarity on your expectations so that everyone is moving in the same dir

Business mistakes to avoid—Learn strategies to shift from an obligation to an opportunity mindset, guiding leaders through the business mistakes to avoid. Believe it or not, cognitive science can help us make better business decisions and know the business mistakes to avoid. Dr. Gleb Tsipursky is a behavioral economist and cognitive neuroscientist who is an expert at helping business owners recognize and overcome their internal “cognitive biases.”  In this episode of Onward Nation, Dr. Tsipursky explains the science of decision-making and shares how our tribal instincts often lead us to make the wrong “gut decisions.”  He outlines a realistic timeline of the global pandemic and shares tips and strategies for better judgment and taking the right risks while avoiding the wrong ones so that your business can navigate the pandemic and come roaring out the other side. What you’ll learn in this episode is about business mistakes to avoid:  How Dr. Gleb’s family life as a child informed his decision to study the be

Passive income strategies are very durable, even during the pandemic. Learn from Mitch Stephen how to develop your own passive income strategies. Passive income strategies are really helpful not just for businesses but for individuals as well. If you’re still developing one of your own, stay tuned in to this podcast and let our guest expert, Mitch Stephen, enlighten you. Mitch Stephen has been a self-employed real estate investor for 25+ years. His real estate investing career started at the age of 23 when he read “Nothing Down” by Robert Allen. Mitch Stephen has purchased well over 2,000 houses in and around his hometown of San Antonio, TX. Mitch is a high school graduate who never stopped learning. Books, CDs, seminars, and webinars were his classroom. Today he specializes in owner financing properties to individuals left behind by traditional lending institutions and giving new life to properties that scar their neighborhoods. He has perfected a method of achieving cash-flow through passive income strategi

The skills of a business owner are important for big responsibilities. Listen to this podcast and acquire the skills of a business owner. Building and growing a business truly is a trial by fire. Learning the necessary skills of a business owner comes slowly over time, and mistakes will be made. But drawing lessons from those mistakes can be transformative.  Master real estate investor and mentor Ron LeGrand joins Onward Nation to share how he developed the business owner skills needed to grow and scale his organization into the thriving empire it is today, and he shares some of the key lessons he learned along the way over the course of his decades-long career in real estate, mentoring and publishing. What you will learn in this episode about the skills of a business owner: How Ron realized he needed to make a life change and start building wealth for his family, and how he discovered the potential of real estate Why Ron needed to make an early pivot in his investing, and how he refined the skills of a busi

Learning the Business Owner Skills Needed to Grow a Thriving Business What You Will Learn: How Ron realized he needed to make a life change and start building wealth for his family, and how he discovered the potential of real estate Why Ron needed to make an early pivot in his investing, and how he refined his business owner skills and learned to manage and delegate responsibility Why Ron’s real estate business is always in demand and recession-resistant, and how adapting to changes in the market has been one of the keys of his success Why putting the right people in the right roles is crucial, and how Ron started his publishing business, Global Publishing Inc. How Ron’s mentoring business has become the cornerstone of his real estate empire, and how his organization has grown to include highly successful student coaches How the global pandemic became the impetus that caused Ron to take his coaching virtual through online events and training How the switch to virtual has opened up new opportunities and helpe

How to monetize your content? In this episode, David Mammano will discuss his secrets on how to monetize your content. How to monetize your content? David is an expert on this topic because he turned his love for podcasting into something profitable. This could happen to you, too, so make sure to listen to the entirety of this episode and learn the secrets from the expert himself. David Mammano is most recently known for being the host of The Gonzo Experience Entrepreneur Podcast. He is the author of business and college planning books, a TEDx speaker, a three-time Inc. Magazine 5000 Growth Company winner, and a professor at the University of Rochester. He is a graduate of the University at Buffalo (SUNY) and also a graduate of the MIT Entrepreneurial Master’s Program (an executive education program offered through the Entrepreneurs’ Organization (EO)), a board member for the Western NY Make-A-Wish Foundation, and a local board member for Junior Achievement.  David’s most recent book Crash and Learn: Lessons

Scaling a business, a podcast episode with Mike McDerment. Experience a remarkable growth journey by learning the secrets to scaling a business. Scaling a business means adapting to change while also learning new critical skills. Mike will guide you through how he and his team achieved this for their business. Mike McDerment is the co-founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 10 million people have used FreshBooks to save time billing and collecting billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumored he’s the first human to have developed immunity to mosquitoes. What you will learn in this episode about scaling a business: How mistakenly saving over an invoice led Mike to design the accounting software his business needed, leading to the birth of FreshBooks How th

Overcoming imposter syndrome, a podcast episode with Tommy Breedlove. Learn how to feel good and worthy by overcoming imposter syndrome. Overcoming imposter syndrome will provide you with the progress you want and help you achieve personal breakthroughs. Tommy created his cornerstone content in the form of his book, Legendary, by doing this.  Tommy Breedlove is a Wall Street Journal & USA Today bestselling author of the book, Legendary, and Atlanta-based business, relationship, and mindset coach who is regularly featured keynote speaker at global events. He serves clients and audiences by empowering them to build and live Legendary Lives. He guides them to build a lasting legacy, work in their zone of brilliance, obtain financial confidence, and live with meaning and balance. What you will learn in this episode about overcoming imposter syndrome: How Tommy spent three years working on his book Legendary, and how overcoming imposter syndrome became the breakthrough he deserves Why Tommy scrapped his origi

Creative business solutions, a podcast with Shane Foss. Meet the needs of an otherwise untapped market through creative business solutions. Creative business solutions have the potential to create new opportunities and even disrupt entire industries. Our guest, Shane Foss, has used this for the healthcare insurance industry because he believes this is what it needs. With over 20 years of tenure as an executive in the medical industry, Shane Foss became frustrated with how under-served Americans were with the current healthcare options. He set out to make a change and in 2018 achieved this goal through launching Hooray Health, an unconventional health insurance company dedicated to providing affordable basic and urgent health care alternatives to high-deductible health plans. Through Hooray Health, Foss and his team focus on offering peace of mind to lower-income individuals and families who face medical challenges, while also providing business owners with an affordable way to reward and retain employees. Par

Best business lessons on negotiating are lifesavers for business owners. Listen to Kwame Christian and learn some of the best business lessons ever! The best business lessons can help forge your negotiating ability and allow you to navigate easily during tough conversations. Once you master this, you will survive and thrive even during uncertain times! Kwame Christian, Esq., M.A. is a business lawyer and the Director of the American Negotiation Institute where he puts on workshops designed to make difficult conversations easier. As an attorney and mediator with a bachelor of arts in Psychology, a Master of Public Policy, and a law degree, Kwame brings a unique multidisciplinary approach to the topic of conflict management and negotiation. His TEDx Talk, Finding Confidence in Conflict, was viewed over 160,000 times and was the most popular TED Talk on the topic of conflict of 2017. He also hosts the top negotiation podcast in the country, Negotiate Anything. The show has been downloaded over 350,000 times, and