Marketing School | Digital Marketing | Online Marketing

In episode #1825, we give you top tips for growing your podcast. Out tips cover the basics such as recording and posting consistently. We also talk about using insights to guide decision-making, drilling down on the content that works, and how to write attractive titles. Tune in and hear our top-level strategies today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Grow Your Podcast Consistently. [00:59] Leveraging other peoples’ audiences by inviting guests. [01:10] Consistently posting your podcast on your social channels. [01:45] Asking for ratings and reviews. [02:06] Using Chartable and its retention graph feature. [02:54] Distilling your message and using click bate titles. [03:50] That’s it for today! [03:51] Visit marketingschool.io/live to join our community! Links Mentioned in Today’s Episode:   Chartable   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

In episode #1824, we give you five lesser-known ways to get more backlinks. Listen in and hear strategies for building partnerships with people who linked to your site, using eye-catching infographics, leveraging successful free tools, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Unorthodox Ways to Get More Backlinks. [00:30] Using 3D infographics and ‘gifographics’ to be more descriptive.  [01:02] Buying a successful widget or tool. [01:49] Doing a linked intersect and reaching out to ask for backlinks. [02:10] Getting alerts when you get backlinks and reaching out for collaborations. [03:19] Using performance-based press and paying only when you get seen. [04:14] That’s it for today! [04:15] Visit marketingschool.io/live to join our community!   Links Mentioned in Today’s Episode:   Ahrefs Ubersuggest   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  

In episode #1823, we give you our thoughts on when to scrap, pause, or continue a campaign. Tuning in, you’ll learn what to look out for in a campaign to assess its success so that you know how to act in the most economically efficient way possible. You will also hear about the value of striking when the iron is hot, and cycling offers to avoid giving your audience banner blindness. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Should You Continue, Pause, or Scrap a Marketing Campaign? [00:30] Going all in when your campaign is meeting its goals. [01:08] Scrapping a campaign when you have tried everything. [01:44] Pausing the campaign if the product/service is not serving customers. [02:27] Cycling offers and why pausing is often better than scrapping. [03:16] That’s it for today! [03:17] Visit marketingschool.io/live to join our community!   Links Mentioned in Today’s Episode:   Russel Brunson   Leave Some Feedback:     What should we talk about next? Please let us know in the comm

In episode #1822, we talk about why you should spend 90% of your time on recruiting. The fact of the matter is that if your goal is to grow as fast as possible, you need to hire the best people out there because making poor hires wastes time and money. However, learning to hire well takes practice, so tune in and learn how to get better at it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: You Should Spend 90% of Your Time Focused on This. [00:25] The role of recruiting in a successful business. [01:07] The value that good staff brings to a company. [01:49] How to get better at recruiting. [02:25] The three jobs of a CEO. [03:03] Why you should hire people with experience over potential. [03:22] Losing time and money from bad hires. [05:03] That’s it for today! [05:04] Visit marketingschool.io/live to join our community! Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If s

In episode #1821, Neil and Eric discuss the value of segmenting your email list. Because you want to get the right message to the right people, this is a critical step for all businesses to take. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Segment Your Email List for Maximum Response. [00:29] What it means to segment your email list and an example of when you would do it. [01:30] You are only going to engage with content that resonates with you. [02:44] An easy-to-implement strategy for how to segment your email list. [03:05] At the end of the day, you are trying to deliver the right message to the right people. [03:20] That’s it for today! [03: 20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Peter Diamandis   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you

In episode #1820, Neil and Eric talk about how you can produce five pieces of content per day. Although this may sound impossible, it is a lot easier than you think, so tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Produce 5 Pieces of Content a Day. [00:30] Why we believe five pieces of content is optimal. [01:05] Your content doesn't have to be all new; you can repurpose what you have. [01:50] Examples of people who recycle content. [02:30] How we could repurpose this podcast. [03:00] Why video is the easiest way to repurpose content.  [03:43] That’s it for today! [03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Joe Rogan Tom Bilyeu Repurpose House Descript   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short

In episode #1819, Neil and Eric talk about what to do when there is an SEO traffic drop. While you may panic when this happens, if you are doing things right, it should enhance and not harm your business. Tune in to hear more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Counteract SEO Traffic Drops. [00:24] How many pages Neil and Eric recently lost traffic for. [00:57] Don't just focus on SEO; look at conversion rate optimization too. [01:27] What Neil means by building a brand to counteract SEO traffic drops. [02:25] With SEO, do not put all of your eggs in one basket. [03:07] You can only control what you own. [03:35] Never rely on one channel in your business. [04:02] How to know if you are too reliant on SEO.  [04:21] That’s it for today! [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the

In episode #1818, Neil and Eric share the best way to make money from your email list. While you might think you need some complicated strategy, keeping it simple is best. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Way to Monetize Your Email List in 2021. [00:26] Selling your product or service over email is the most effective way to make money. [01:18] How Neil uses his email list to make money. [01:31] Tactics on how to leverage your email list effectively. [02:47] How Neil generates more leads through offering webinars. [04:00] Find newsletters where it makes sense for you to advertise your products. [04:24] That’s it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Dean Jackson   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you en

In episode #1817, Neil and Eric share some actionable tips on how you can make an income from a small podcast audience. You don't have to have a million listeners to make money; if you are creative, an audience under 10 000 people can yield great additional revenue.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Make $5,000+.mo from Podcasting with a Small Audience. [00:30] Defining what a small audience means. [00:37] How to leverage a high-net-worth, small audience. [01:31] Figure out how to capture leads from your podcast audience. [02:30] How paid guest slots can help you generate income. [03:19] Become a brand evangelist and do it everywhere. [03:56] That’s it for today! [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Entrepreneurs on Fire with John Lee Dumas   Leave Some Feedback:     What should we talk about next? Please let us know

In episode #1816, Neil and Eric discuss whether you should start a blog at this moment in time. You might be surprised by what you hear, so tune in today to find out more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Even Start a Blog Today? [00:28] Why Eric wouldn't start a blog today and the conditions under which he would. [01:36] Neil's take on starting a blog: it's a long-term play. [01:57] If you have a business that's making money, you can buy a published blog. [02:13] The playbook you can use if you are starting from scratch.  [03:01] That’s it for today! [03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @

In episode #1815, we share five underrated marketing lessons that we wish schools taught better. There is no doubt that you will learn many valuable lessons in a marketing degree but in our opinion, there are a few key concepts that aren’t given the attention they deserve. From the role of failure in success to the power of branding and customer development, we have all the missing pieces of your college degree covered in today’s episode. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Underrated Marketing Lessons We Wish Schools Taught Better. [00:30] The value of learning that failure is the ticket to success. [01:19] Lessons should go deeper into what customer development means. [02:01] Learning to look at the numbers as a way of guiding decisions. [02:40] The power of branding and the value of understanding it. [03:32] The power of good copy and the importance of understanding hooks. [04:26] That’s it for today! [04:27] Go to marketingschool.io/live to learn about our virtual and live events. 

In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric’s main point is around doubling down on one topic while Neil feels he could improve by making more clickbait content and sharing his personal life. Our hosts also discuss the notion that all businesses are different and people need to focus on the marketing tactics that work best for them! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil and Eric Would Grow Their YouTube Channels In A Perfect World. [01:13] A lesson Eric learned about doubling down on one subject. [03:25] Neil’s aim to brush up on clickbait type articles. [03:48] Another diagnosis from Neil around his reluctance to share his private life. [04:15] Ideating and combining educational content with entertainment too. [05:22] Figuring out the best way to grow your business. [06:43] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content wi

In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the networking and business opportunities they bring takes the cake for us. Tune in and hear about how you can max this aspect of conferences out by hosting dinners and signing up as a speaker. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Conferences Are Coming Back. Here’s How to Make The Most of Them. [00:57] Throwing dinners as a way of supercharging networking. [01:25] Which part of the conference experience Eric gets the most value from. [01:40] Signing up as a speaker and bringing a team member to process new opportunities. [02:24] The long-term compensation of free speaking gigs. [02:54] That’s it! [02:55] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Som

In episode #1812, Neil and Eric talk about why most people don’t finish courses. Trying to get someone to be engaged during an online course is not easy, which is why you have to go the extra mile to build community and ensure people are connecting. Tune in today to hear how you can make your course stand out from the pack. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why So Few People Finish Courses (And How to Make Yours Pop). [00:33] The numbers around course completion. [00:59] What a cohort-based course is and why they are more successful than self-service courses. [01:50] The benefits of doing a course that has a strong community component. [02:05] Neil’s experience of a course that had weekly calls. [03:10] Community management and engagement is key to course success. [04:10] Tips on how you can make your course stand out. [04:16] That’s it for today! [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on

In episode #1811, we tell you our strategies for hiring the best marketers. You don’t have to be the best marketer in the world but as long as you learn from the best and hire the best, you should be good to go. Tune in and hear how to use LinkedIn and strategies like referral recruiting to nab the top talent in your niche! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Hire The Best Marketers For The Rest of 2021. [00:25] Learning from and hiring the best marketers. [00:36] Scouring LinkedIn and the good response rates this produces. [01:39] Finding the people who are doing the marketing of your successful competitors. [02:15] Getting verified leads through referral recruiting. [03:52] Finding good people on gig websites like Toptal. [04:25] That’s it! [04:26] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode:

In episode #1810, Neil and Eric share the value of talking to your customers to learn more. Yes, reading is important, but getting your hands dirty and testing things is where you will gain the most knowledge about what will work for you and your company. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Need to Go Talk to Potential Customers Instead of Reading. [00:27] You learn the most by doing; reading can only get you so far. [01:22] An example of why it is important to go out there and learn from customers. [01:50] The importance of sharing experiences rather than giving advice. [03:09] There is nothing wrong with reading, but you will learn so much from your customers ultimately. [03:23] That’s it for today! [03:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Moz Ahrefs The Mom Test   Leave Some Feedback:     What should we talk about ne

In episode #1809, Neil and Eric talk about how big they expect Facebook to become. As the fastest company to reach a trillion-dollar valuation, Facebook is a powerhouse that shows no signs of slowing down. Tune in to hear it all TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Big is Facebook Going to Get? [00:30] As of this recording, Facebook is a trillion-dollar company. [01:00] Why Facebook’s growth is not going to slow down anytime soon. [01:44] Marketers are going to become increasingly reliant on Facebook and the companies it owns. [02:17] Reasons why Facebook is likely to become a multi-trillion-dollar company. [02:51] Facebook has been responsible for Instagram’s explosive growth. [03:18] There is still a lot of monetization that can happen with WhatsApp. [03:57] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we tal

In episode #1808, Neil and Eric talk about when you should consider dropping out of college. Despite both attending college, they believe that it is not necessary for everyone. If you think you might be one of those people, tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Seriously Consider Dropping Out of College. [00:38] Neil and Eric both took longer than the allotted time to finish college. [01:06] What agency is and how it relates to being in college. [02:08] If you are pursuing a career that does not require a degree, college might not be for you. [02:28] Neil's business would have been much bigger if he had started earlier. [03:05] Ultimately, you learn by doing. [03:58] You can lose money in multiple ways by going to school. [04:38] Experience, like interest, compounds, so the sooner you start, the better.  [04:45] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more inform

In episode #1807, Neil and Eric share three of the top AI platforms to help you make your marketing more streamlined. From helping with a copy to analyzing data, there are platforms out there for all your marketing needs, so tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 AI Tools to Make Your Marketing More Efficient. [00:30] Number 1: Conversion.ai, the great copy tool! [00:53] Number 2: UiPath, an excellent way to streamline several tasks. [01:44] Number 3: Google Analytics has many under-utilized features. [02:16] That’s it for today! [02:16 To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Conversion.ai UiPath Google Analytics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com

In episode #1806, Eric and Neil talk about the value of working with a marketer before becoming an entrepreneur. If you have solid marketing knowledge, you will no doubt be head and shoulders above your competitors, so tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Work for a Marketer Before You Become an Entrepreneur. [00:27] If you are an entrepreneur, you can learn to grow your business faster by working with a marketer. [01:55] Marketing is one of the biggest levers you have in your business. [02:20] A key cost that marketing knowledge helps you reduce. [02:34] That’s it for today! [02:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Andrew Wilkinson   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short