Marketing School | Digital Marketing | Online Marketing

In episode #1805, Neil and Eric talk about how a big client can break your business. Of course, you want to grow the size of the clients you work with. But this mustn't be a strain on your resources and your people. Tune in today to hear how to scale incrementally and successfully.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Big Clients Can Break Your Business [00:29] An example of how a big client could break your business. [00:47] If you are not set up to deal with a big client, it takes away from your other clients. [01:33] You have to think long-term when taking on a big client. [02:09] Why it is also important to consider client concentration. [02:30] The importance of defining your client profile. [03:03] Stop it at the start; what Neil means by this. [03:26] Slowing work your way up to bigger clients rather than going all at once. [03:58] Cut toxic clients off as soon as possible. [04:24] Take on a small project from a big client if you can. [04:40] That’s it for today! [04:40] T

In episode #1804, we share four marketing traits to emulate from hugely successful businesses like Amazon, which has done a number of different things to help them grow. From obsessing about your customers to aggressive experimentation and creating lifetime value, we’ve got some key advice to help you grow your business! Tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 4 Marketing Traits to Emulate from Businesses like Amazon. [00:29] The first trait you can emulate to help you grow: obsess about your customer. [00:48] An example of how adding reviews helped Amazon build trust and increase revenue. [01:19] Trait two: prioritize learning over profit in the early phases of your business. [02:22] Trait number three: optimize for LTV or life time value. [02:59] Last but not least, trait number four: cultivate company culture. [03:40] That’s it for today! [03:41] Go to marketingschool.io/live to join our virtual and live events.   Links Mentioned in Today’s Episode:   Ama

In episode #1803, we discuss why marketers should be angel investors. Tuning in, you’ll learn what an angel investor is and how it can be beneficial for you as a marketer, providing you with a window into market trends and tactics that you can implement in your own business. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Marketers Should Be Angel Investors. [00:29] Defining an angel investor: someone who invests in early stage companies. [00:44] Why there is no limit on how much angel investors can invest. [00:55] The window that angel investing provides into market trends. [01:48] The potential of angel investing for marketers specifically. [03:12] Why we believe that Twitter is an untapped channel for marketing. [03:23] The partnership opportunities that come from investing and how to syndicate them. [04:14] That’s it for today! [04:14] Go to marketingschool.io/live to join our virtual and live events.   Links Mentioned in Today’s Episode:   Eight Sleep Remitly AngelList FundersClub

In episode #1802, we talk about how student athletes can now make money through endorsements, and what that actually means. Tuning in, you’ll learn how endorsements used to work in the past and how this didn’t reflect fairly for the student athletes who were putting their bodies on the line. We also discuss some of the implications of the new regulations and how you can get involved. Tune in today! TIME-STAMPED SHOW NOTES: [00:19] Today’s topic: Student Athletes Can Now Make Money Through Endorsements (Here's What That Means). [00:30] An example of how endorsements used to work in the past. [01:16] The implications of the new regulations for student athletes. [02:50] How to sponsor your favorite player through endorsements and the ripple effects of that. [03:52] Viewing student athletes as a type of influencer marketers. [03:20] That’s it for today! [04:26] Go to marketingschool.io/live to join our virtual and live events.   Leave Some Feedback:     What should we talk about next? Please let u

In episode #1801, we give you five movements in marketing that seem like trends but are actually here to stay. Tuning in, you’ll hear why we think drop-in audio, voice commerce, decentralization, influencer marketing, and SMS marketing are quickly becoming part of our daily reality as marketers for good. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Marketing Trends That Will End Up Being Long Term. [00:35] Drop-in audio is here to stay as a feature. [01:37] How many people are purchasing through voice commerce. [02:15] Shifts in power toward more decentralized systems. [02:50] The rise of influencer marketing which will become a staple. [03:23] The open rates of SMS marketing and how it is being used. [04:09] That’s it for today! [04:10] Go to marketingschool.io/live to join our virtual and live events. Links Mentioned:   BOXYCHARM MobileMonkey   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, ple

In episode #1800, we talk about the three activities that don’t translate well when you try to do them in a remote working context. While we have done a good job of shifting into a remote-first environment since the pandemic, there are a few office activities that just work best in person. Brainstorming, sales, and company culture are among the biggest.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Office Activities That Don’t Translate Well Working Remotely. [00:30] The difficulty of brainstorming and white boarding remotely. [01:12] Sales and sales training is an activity that happens best in person. [01:52] It is tough to build a strong company culture from a distance. [02:57] That’s it for today! [02:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned:   Miro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you

In episode #1799, we tell you why you should keep your marketing meetings under the 25-minute mark. The thing about marketing is that there is always so much to discuss that meetings can stretch for hours. Rather than do this, try to revolve a meeting around one or two specific problems while everybody is concentrating. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Make Marketing Meetings 25 Minutes Or Less. [00:30] Honing in on a specific problem while focus is laser sharp. [01:50] Using memos to prepare everybody for a quick meeting. [03:22] Focusing on execution and not chit-chat. [04:00] Keeping meetings short as a way of preserving your sanity. [04:29] How much money gets wasted during meetings. [05:20] That’s it for today! [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned: Rize Leave Some Feedback:   What should we talk about nex

In episode #1798, we talk about product-led growth and why we find it such an effective marketing tactic that we would invest 10M in it. Giving away a product for free is an extremely good way to build an audience that can then be monetized at a later stage. Even though this tactic does not produce immediate returns, it brings in a ton of money in the long term. Tune in to hear how delayed gratification wins at the end of the day! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Surprising Marketing Tactic We Would Invest 10M Into Right Now. [00:40] Investing in free tools that gobble up the marketplace. [01:07] Leveraging an audience built off a free tool through upsells. [01:27] This tactic is more cost-effective than advertising. [01:31] The long-run effectiveness of controlling a big buyer pool. [01:41] Examples of product-led growth. [02:29] Examples of companies investing in ‘free’. [03:52] That’s it for today! [03:53] To stay updated with events and learn more about our mastermind, go to

In episode #1797, Neil and Eric share five ways to make sure your company has a great social media account. From sharing employee wins to showcasing your work, there are numerous opportunities for you to shine online. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Create a Fantastic Company Social Media Account. [00:32] Tip 1: post wins about people in the company. [01:08] Tip 2: humanize the people in your company by sharing personal details about them. [01:41] Tip 3: showcase the amazing work you have been doing. [02:16] Tip 4: share customer wins and testimonials. [02:47] Tip 5: get input from your team about what you should and shouldn’t share online. [03:52] That’s it for today! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episod

In episode #1796, you will hear about what Neil and Eric would invest in today. No, it’s not cryptos or NFTs or the latest stocks; it’s something you already have easy access to! Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil & Eric Would Invest In Today. [00:40] Why Neil recommends investing in yourself first and foremost. [01:18] You get rich by doing something really, really well, so learn as much as you can! [01:51] The difference between masterminds and peer groups. [03:18] If you don’t have money to join a mastermind, start your own one. [03:50] Books are another great way for you to level up your knowledge. [04:30] You can never go wrong if you invest in yourself. [04:38] That’s it for today! [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Warren Buffett   Leave Some Feedback:     What should we talk

In episode #1795, Neil and Eric talk about how you can teach without giving all the answers away. There are different ways you can approach this based on what fits your marketing strategy, so tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Teach Without Giving All the Answers. [00:51] The main way course creators don’t give away too much content. [01:44] How Eric and Neil’s approach differs from normal course creators. [02:02] Hear what you should not do. [02:45] Overdelivering is what will build a great community in the long run. [03:22] Some things are long-term plays, so don’t monetize every single thing.  [03:26] That’s it for today! [03:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Gary Vaynerchuk   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you

In episode #1794, we give you five ways to validate your course before you launch. One of the best ways to check if people will spend their money on your premium content is to sell it before you have made it. That way you don’t waste any time on a course that nobody will buy. Tune in to learn more about this and other validation strategies today on Marketing School! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Validate Your Course Before You Launch. [00:26] Leveraging your email list to ask for prepayments. [01:11] Selling the product before you create it. [01:54] Building a landing page and using insights gleaned from it. [02:50] Checking if the topic you want to cover is hot already. [03:19] Using Adbeat insights to assess your competition. [03:25] That is it for today! [03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups.  Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro    Links Me

In episode #1793, we give you three major trends in e-commerce that you need to capitalize on for Q3 this year. These trends may not be sexy but if you are in e-commerce you have to take them seriously. Tune in and hear why you should double down on CRO, shoppable live streaming, and voice search optimization. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Big E-Commerce Marketing Trends for Q3 2021. [00:40] Rising ad costs and the need to focus on CRO. [01:17] Jumping on shoppable live streaming before cost prohibitions. [01:43] The rise in voice search and how many e-commerce purchases use it. [03:25] That is it for today! [03:26] Go to marketingschool.io/live to learn about our virtual and live peer groups.  Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro    Links Mentioned in Today’s Episode:   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episod

In episode #1792, we talk about whether Twitter is a viable marketing platform today. A lot of people don’t see Twitter as being worth their time but they are mistaken. This is because there are plenty of examples of people going viral just because of Twitter. Tune in and hear about this and other arguments we make for why you should not forget about Twitter.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Twitter A Viable Marketing Platform Today? [00:30] Why some people don’t see Twitter as valuable. [00:57] The value of taking an omnichannel approach. [02:23] How Twitter helped Shaan Puri and others build an audience. [03:51] The large amount of high net worth people on Twitter. [04:49] That is it for today! [04:50] Go to marketingschool.io/live to learn about our virtual and live peer groups.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro    Links Mentioned in Today’s Episode: Anthony Pompliano Shaan PuriMy First Mi

In episode #1791, we talk about what makes NFTs interesting from a marketing standpoint and why Eric likes to collect Cryptopunks. NFTs are here to stay because they have enabled the digitization of scarcity. Scarcity is interesting to marketers because it creates demand and the chances are high that scarce things will go up in value over time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Marketing Behind Cryptopunks (And Why Eric Buys Them). [00:47] Scarcity, authenticity, and the value proposition of NFTs. [02:04] Jumping in on a price dip in a technology that is here to stay.  [03:09] Being ready to accept that the value might drop to zero. [04:32] What makes coins like Bitcoin and Dogecoin appealing. [05:15] That is it for today! [05:16] Go to marketingschool.io/live to learn about our virtual and live peer groups.    Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro    Links Mentioned in Today’s Episode: Leave Some

In episode #1790, we talk about why we have continued producing this podcast over so many years. The first thing that has kept us going is the enjoyment it has brought us, it is much easier to stay committed to a task if it is something that you enjoy! We have also been presented with so much opportunity for learning and growth, which would have been difficult without this structure and platform. So tune in to hear all about what has inspired us to make almost two thousand episodes of Marketing School! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Do We Continue to Do This Podcast? [00:27] The real reason we have stuck with this project for the last five years! [01:31] The opportunity to learn and the continued growth that has been possible. [02:17] How the events we have hosted have surprised us. [02:39] The importance of the audience and how its growth has influenced deals. [03:12] Building a brand within a specific community through a podcast. [03:46] That is it for today! [03:48] Go to mar

In episode #1789, we give you the five marketing expenses you should never cut corners on. While it is good to adopt a can-do attitude and get big things done with fewer resources, you will shoot yourself in the foot long-term if you don’t invest properly in the expenses we list today. Tune in and hear us weigh in on the good sense in paying top dollar for talent, branding, events and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Marketing Expenses You Shouldn’t Be Cheap On. [00:30] Trying to save a few bucks while hiring is just not worth it. [01:12] Becoming more aware of the power of branding. [01:52] A cheaply held event does more damage than good. [03:01] Going all out on content creation with the goal of building an audience. [03:48] Paying for the best versions of the most critical marketing software. [04:45] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.mark

In episode #1788, we give you five trends in marketing that we think are worth betting on. From capitalizing on the high perceived value of TV ads to leveraging short-form video platforms and more, you’ll come away from this episode with a full new bag of tricks after tuning in!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Marketing Bets We Are Doubling Down On. [00:30] The prospects offered by TV advertising and how to test this channel out. [01:15] Attacking the platforms where Gen-Z is hanging out. [01:46] Buying companies as a way to grow. [02:23] Tapping into the hunger that people have for communities. [03:22] Hiring people that have been successful at previous jobs with your competition. [04:18] Go to marketingschool.io/live to learn about our virtual and live peer groups. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about ne

In episode #1787, we talk about the effectiveness of gamification and how it can be used to optimize the process of onboarding. The thing about gamification is that it motivates people and if you can tap into it to encourage a client as well as stand out from your competition this will aid your business immensely in the long term. Listen in today and learn how to break down your onboarding journey into a process involving levels with prizes.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Easy Ways to “Gamify” Your Onboarding Process. [00:30] Gamifying success in the workplace using Bonusly. [01:01] Breaking down an onboarding process into levels. [01:50] Dangling carrots in front of clients to motivate them to ‘level up’. [02:40] Encouraging referrals as a challenge in the onboarding process. [04:04] How blockchain will factor into gamification in the future. [04:38] Go to marketingschool.io/live to learn about our virtual and live peer groups.   Get ad-free listening plus exclusive content wi

In episode #1786, we talk about the key ingredient in marketing! No matter who you are and what you do, building a brand takes time, especially something sustainable. We have learned over years in the game that the only way to build things is slowly and patiently, so tune in to hear all about how you can find success doing the simple things well, over time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Key Ingredient in Marketing. [00:29] The key ingredient to marketing is patience! [01:33] Focusing on delayed gratification and resilience to stay the course. [03:16] Adding tweaks and experiments to your strategies to constantly improve. [03:34] Things do not often work out the way you want or hope! [04:04] Good SEO takes time to fine-tune in order to reap the rewards. [04:20] Patience is the thing that will help you beat out your competition! [05:14] That’s it! [05:18] Go to marketingschool.io/live to learn about our virtual and live events.    Get ad-free listening plus exclusive content