Marketing School | Digital Marketing | Online Marketing

In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolves around their ability to point out a problem and then offer an attractive and simple solution. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Cold Emails That Have Worked On Us. [00:15] An offer to grow his Instagram account that Eric bought. [00:45] Neil’s experience of falling for a cold email that said his YouTube thumbnails sucked. [01:22] Pointing out a problem and then offering a solution. [02:13] Lead generation offers that Neil has been entertaining. [02:47] The offer, the onboarding, and the subject line. [02:57] That’s it for today! [02:58] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode

In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any scale and is therefore in most business owners’ reach. Today we cover how to vet a new business before buying it and what to expect once you are merging it into your one. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is M&A a Reliable Growth Channel? [00:26] Understanding more about M&A and how it is not out of your reach. [00:45] Looking for businesses that are in your niche with a different offer to yours. [01:46] Buying businesses with a similar OS to the one you use. [03:21] Being disciplined and focusing on one merger/acquisition at a time. [03:34] Keeping the management team in place for as long as possible. [03:55] The typical fail and churn rate for a merger or acquisition. [04:41] That’s it for today! [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-f

In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Software. [01:18] The danger of selling software with a small TAM and big churn. [01:51] Doing customer development and remembering not to undercharge. [02:58] Using the freemium model and having good onboarding. [03:57] Continuously iterating and making your product better. [04:05] Remembering to vet employees and have a focused offer. [04:41] That’s it for today! [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Profitwell Tomasz Tunguz Openview

In episode #1842, Neil and Eric talk about the biggest mistakes they made while growing their agencies, and along the way they give a few tips for how to do things correctly. Our hosts touch on hiring, focus, leadership, relationships, education, marketing, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Agencies. [00:29] Avoiding an overly casual approach to managing people. [01:14] Realizing the importance of relationships for building a business. [01:47] The value of a broad base of the right types of clients. [02:17] Hiring people who have done what you need before. [02:25] The best ways to get new customers in Neil’s opinion. [02:51] Focusing and drilling down on your central offer. [03:25] Using the correct hiring methods. [03:41] Doing M&A when you are further down the road. [05:20] That’s it for today! [05:21] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus

In episode #1841, we talk about the features that the online courses of the future will have to implement to keep up with the times. A curriculum that encourages community, utilizes gamification, solidifies knowledge using projects, and holds attention via context switching has what it takes to hold its own in times to come. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: This is Where The Future of Course Creating is Going. [01:31] The importance of community for course creation. [02:21] How well gamification works for motivation. [03:08] Bringing the university experience into online courses using projects. [04:20] Holding attention by context switching. [05:36] That’s it for today! [05:37] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Maven Anthony Pompliano Shaan Puri Kat Cole  Udemy   Leave Some Fe

In episode #1840, we give you top tips for writing cold emails that convert. Cold emails are a numbers game but you can still hook more people than you do now if you follow our advice. By using brief text that contains no-brainer offers and uses the formatting we recommend, you will see your conversions skyrocket. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Write Quick, Effective Cold Emails That Convert. [00:27] The poor response rate that longwinded cold emails bring. [00:52] Using no-brainer offers in brief emails to boost conversions. [01:57] Targeting the specific industry you serve. [02:16] Addressing problems and giving solutions in the email. [02:46] The more customized the better. [03:00] Examples of successful cold emails Neil and Eric used. [03:45] That’s it for today! [03:46] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Link

In episode #1839, we talk about the pros and cons of batching content. While it is sometimes difficult to stay on top of trends as they happen with the content batching model, we still recommend this method overall. Tune in and hear how to find the sweet spot of batching content so you can enjoy the pros without the cons. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Pros and Cons of Batching Content. [00:27] How Neil and Eric batch produce this podcast. [01:01] The efficiency of batching content. [01:50] Cons in the form of fatigue and dated content. [02:24] Solving for the fatigue and dated content problems. [03:52] Finding a healthy way of batching because it is still a good idea overall. [04:08] That’s it for today! [04:19] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Emergency Pod! Jason Calcanis

In episode #1838, Neil and Eric talk about how to bring customers in without using bait. It is fine to use bait, but when you don't deliver on your promises, you lose your customers’ trust. Tune in to find out more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Bring in Customers Without Using Bait. [00:25] Using clickbait is not that bad if you deliver on what you promise. [00:46] Hear what works better than bait. [02:03] Thinking about product-led growth and why this works. [02:55] If you lead with utility, you don’t have to bait people. [03:09] When you don't deliver on your promises, people will feel like they got scammed. [03:26] Leverage something that is time-based and can provide value. [03:48] That’s it for today! [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   HubSpot   Leave Some Feedback:     What should we talk about next?

In episode #1837, Neil and Eric talk about ways to use SEO to find out what your customers want. From looking at the most searched questions to using Google autocomplete, there are so many ways to tap into people's minds. Tune in to hear it all.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use SEO to Figure Out Customer Needs. [00:27] How Neil uses SEO to find out what his customers need. [01:30] What you can use to find out what people are searching for. [02:00] Insights you can gain from Google autocomplete. [02:23] Other tools you can use to see what’s trending. [02:42] What to do once you are getting a lot of SEO traffic.  [03:24] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Google Trends Exploding Topics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below D

In episode #1836, Neil and Eric talk about what a newbie SEO should be doing. While it is important to research and read, you have to get your hands dirty to truly learn. Tune in to hear top tips on how to gain experience as a newbie SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Day in the Life of a Newbie SEO. [00:32] What most people think a newbie SEO's day-to-day will entail. [00:49] What we think a newbie SEO should be doing every day. [01:39] You will learn the most by running your own site you are passionate about. [01:57] How Eric got his start in SEO and the many lessons he learned. [03:25] Neil’s first site and the big lesson he learned about traffic and conversions. [04:16] Try things people tell you not to do, just to see what will happen. [05:26] As a general rule, long-term plays work better in the world of SEO.  [05:40] You will never learn as much as you do from hands-on experience. [05:57] That’s it for today! [05:57] To stay updated with events and learn more about our ma

In episode #1835, Neil and Eric talk about what's new with Neil's software, Ubersuggest. We hear about some of the recently released features and also gain insights into the business's growth timeline. Tune in today.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's New with Ubersuggest. [00:30] Insights into Neil's SEO software and the need it serves. [00:46] Neil's current involvement in the business and what the company structure looks like. [01:09] Four of Ubersuggest's recently released features. [03:13] Ubersuggest's growth timeline from Neil's acquisition to now. [04:40] That’s it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Ubersuggest   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with

In episode #1834, Neil and Eric discuss what's new with Eric's product, ClickFlow. We hear about some of the new features and find out what's in the pipeline. Tune in to hear more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's New with ClickFlow . [00:32] Insights into Eric's product, ClickFlow and what it does. [01:17] Hear about the new feature ClickFlow has. [02:43] How ClickFlow helps customers with content creation. [03:36] What ClickFlow will hopefully be offering with GPT-3. [04:07] That’s it for today! [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFlow Rand Fishkin The Mom Test   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere

In episode #1833, we talk about Pinterest versus Snapchat and which platform is a better option for advertising on. Rather than going with one or the other, a far smarter approach would be to test both and see which one works for your business. A key marketing concept is to follow your audience and market to them in the cheapest way possible, so by applying this concept to your tests, you’ll know which one to pick! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Would You Rather Buy Pinterest Ads or Snapchat Ads? [00:32] The current status of Pinterest and Snapchat. [01:02] Going with whichever channel is profitable according to your tests. [02:04] Where is your audience hanging out and where can you arbitrage it? [03:10] The value of running many tests. [04:05] That’s it for today! [04:06] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mention

In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the thing that works, and even though they have both done well on Twitter, this is not the platform they focus on. However, they do know that tweetstorms, educational posts, and content that bates people’s egos do extremely well. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Neil and Eric Would Do Twitter If They Focused On It. [01:09] Using tweetstorms to grow your impressions. [02:22] Coming up with educational content and posting that on Twitter. [03:10] Getting your tweet shared by injecting it with ego bait. [04:37] Using anything that appeals to emotion. [05:49] That’s it for today! [05:50] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:

In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taking action on audience surveys, these hacks will up your conversions in no time!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Quick Copy Fixes For A Better Conversion Rate. [00:29] Optimizing the copy in your call to actions. [01:09] Different ways to add extra personalization. [01:25] Surveying your audience and taking action on objections. [02:21] That’s it for today! [02:22] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Ev

In episode #1830, we talk about just how ‘omni’ to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are different stages to adopting it and this depends on the size of your business and the reputation of the channel. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Many Marketing Channels Is Too Many At A Time? [00:27] When to go for many channels and when to rein it in. [01:18] Eric and Neil’s journey with an omnichannel approach. [02:11] You get what you focus on. [02:49] Waiting until a channel is popular. [03:20] Eric’s journey on Clubhouse and the results he got. [04:11] That’s it for today! [04:12] Go to marketingschool.io/live to get access to our virtual and live events. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we tal

In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almost all industries, the more diverse your traffic sources are, the less affected you will be. Tune in and hear more about this and other strategies for keeping afloat in the changing landscape of SEO. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: It’s Not Just You, Everyone’s Web Traffic Is Down. [00:36] The Google update and how this has affected traffic. [01:19] A deeper dive into the traffic drops and rises different industries are seeing. [02:12] Diversifying the sources of your traffic to safeguard yourself. [02:47] What to do if your traffic is down. [02:48] Tweaking title tags, checking for cannibalization, and updating old content. [03:18] Playing with leading, consolidating, and upgrading content. [03:49] While traffic is dipping, conversion rates are climbing. [04:27] Optimizing for everythin

In episode #1828, we speak about three of the fractional marketing roles that we love hiring for. By fractional, we mean part-time, and while it may seem at first that employees of this sort are a waste of time, there are actually many benefits they can bring. Listen in and hear the plus side of fractional content creators, social media managers, and SEOs! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Fractional Marketing Roles to Hire For. [00:38] Why content creators can fit in easily as fractional hires. [00:55] The outside perspective that fractional social media marketers can bring. [01:34] Utilizing the relationships that fractional SEO link-builders have. [02:13] That’s it for today! [02:14] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Ple

In episode #1827, we give you three creative ways to leverage YouTube to grow your audience and traffic. YouTube is the second most used search engine in the world, so the time has never been better to utilize this channel for your own growth. Plug-in with us today and hear three strategies to get the most out of your YouTube content. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Creative Ways to Use YouTube for Traffic. [00:50] Finding out what is popular and making content on those topics. [01:23] How to drive traffic to your services through free offers.  [02:03] Finding the hottest videos and creating response videos to them. [02:38] That is it for today! [02:39] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments

In episode #1826, we talk about how to meet and form relationships with billionaires. What makes billionaires good people to know is that for the most part they will be well connected and they will also help you challenge your preconceptions. Listen in and hear how we connect with billionaires through conferences and over Twitter. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Meet Billionaires (The Easy Way). [00:26] The benefits of meeting billionaires and how to meet them. [00:57] Engaging with smart and successful people on Twitter. [01:17] How to reach out to billionaires after conferences. [01:51] Why billionaires can teach you so much. [02:05] How to go beyond the first meeting and build a relationship. [02:29] That is it for today! [02:30] Go to marketingschool.io/live to get access to our virtual and live events.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave So