Marketing School | Digital Marketing | Online Marketing

5 Reasons Why Branding Is So Important In episode #1865, Neil and Eric talk about the reasons that branding is important. If you think about every big brand out there, you likely have a story or a memory attached to it. This is the cornerstone of great branding. Tune in today to hear it all.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Reasons Why Branding Is So Important [00:26] #1: A lot of big purchases are made on brands, not on searches. [01:00] An example that illustrates the power of branding. [01:30] #2: People remember the story behind a brand. [02:01] #3: Get your brand out there multiple times. [02:26] #4: How you position your brand determines its value. [02:55] #5: People need an emotional connection to your brand. [03:32] That’s it for today! [03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   LVMH   Leave Some Feedback:     Wh

In episode #1864, Neil and Eric talk about finding the one piece of content that will change the game. There is no silver bullet when it comes to this; you have to find what works for you. Be sure to tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Find The One Piece of Content That Will Change Your Marketing. [00:29] There are certain types of content that drive traffic more than others. [01:07] If create a lot of content, you will see what produces leads and what doesn’t, [01:37] An example from Neil’s business where one webinar produced leads and another produced none. [02:35] Pieces that drive traffic don’t always convert, so track it. [03:15] You have to produce tons of content to figure out what works. [03:47] That’s it for today! [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us k

In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean they don’t work. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite PPC Hack That Few Seem to Use [00:28] You can target a direct competitor and the people who visit their site with PPC. [01:05] How Neil’s team does their PPC campaigns. [01:28] RLSA: what this is and how it helps you find customers. [01:54] Eric’s favorite PPC hack that uses video. [02:38] That’s it for today! [02:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   HubSpot   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Grow

In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know a thing or do. Tune in to hear some of these golden nuggets TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons From Interviewing Podcast Guests [00:34] #1: Get a window into how your guest thinks about things. [01:21] #2: If guests don't give the meat and potatoes of their experience, you won't have a good interview. [02:01] #3: Do a lot of research and find out what they’re passionate about. [02:27] #4: Find previous interviews to get a feeling of what they talk about.  [02:50] #5: Ask what you can do for your guest at the end of the show. [03:49] #6: Interview people with followings because that will help you. [04:17] #7: Remember to repurpose your content [04:51] That’s it for today! [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!  

In episode #1861, Neil and Eric unpack different strategies and which ones are the most effective. From SEO to CRO to PPC, there are many to choose from, so it's important to know which works for you. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Strategy Wins? SEO, CRO, or PPC. [00:28] The strategy you use depends on your business type. [00:43] Why we pick CRO, even though it's the least sexy. [01:25] The strategy you use depends on what you are looking for. [01:37] Pre-CRO work and why this is equally as important. [02:43] You need to start thinking about CRO for your business. [03:08] That’s it for today! [03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Crazy Egg   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a

In episode #1860, Neil and Eric talk about how to maximize your Twitter engagement. There are multiple, accessible ways you can boost your engagement, so be sure to tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Maximize Your Engagement on Twitter [00:33] There are lots of smart and powerful people who hang out on Twitter. [00:52] Make use of current channels you have to improve Twitter engagement. [01:22] How to use a blog-style post across multiple tweets. [02:15] If you know influential people, get them to like your tweets [02:52] When you are doing a tweet storm, provide a call to action or offer your other skills. [03:38] That’s it for today! [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short revi

In episode #1859, Neil and Eric talk about how to maximize your LinkedIn engagement. Admittedly, this is not easy, but it is not impossible. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Maximize Your Engagement on LinkedIn. [00:42] Over the years, organic reach on LinkedIn has been dying down.  [01:00] Build a network with people who will leave engaged comments on your content. [01:23] Ways to get people to leave comments on your LinkedIn posts. [02:04] You can have a pod of your friends or employees who like your posts. [03:15] Videos work better than short lines to grab people's attention. [03:50] If you have an email list, hit them up to like your LinkedIn posts. [04:13] That’s it for today! [04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enj

In episode #1857, Neil and Eric talk about whether to quit when you are feeling overwhelmed. This is a very subjective decision, and only you know what’s right for you. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Quit When You Feel Overwhelmed? [00:29] If you love what you are doing, you shouldn’t quit. [01:02] Money isn’t everything in this world; you have to find your passion.  [01:23] Even though Eric has had a lot going on, he still feels so grateful for his job. [02:37] You can try meditating, taking breaks, and try to shift your perspective. [02:52] Start creating processes that can take things off your plate to reduce your overwhelm. [03:59] That’s it for today! [03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If

In episode #1857, Neil and Eric talk about how to gather customer insights. While numbers are important, hearing from the customers themselves is equally important, so get talking to them when you can! Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Gather Customer Insights. [00:27] Numbers only tell you half the story; customer insight stories are the other half! [01:05] What a non-buyer survey is and how this helps with understanding customers. [02:41] Some top survey tools that Neil and Eric both use. [03:00] Examples of companies with great customer development. [04:01] Talk to people and make sure you talk to enough of them.  [04:45] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   SurveyMonkey Typeform Super Human Levels   Leave Some Feedback:     What should we talk about next? P

In episode #1856, Neil and Eric talk about places to find inspiration for your creatives. Despite how important creative is in marketing, it often gets overlooked. Tune in to hear how you and your team can stay inspired. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Find Inspiration For Your Creatives. [00:26] Creative is going to people apart as costs continue to rise. [00:43] Where Eric looks for inspiration for his creatives. [01:13] Some of the places Neil goes to look for inspiration. [02:17] Watch videos and do a lot of reading to unleash new ideas.  [03:00] That’s it for today! [03:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Adbeat Ads of the World Dribbble WhatRunsWhere   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short re

In episode #1855, Neil and Eric talk about how to know when it’s the right time to start your ads on a new platform. If you do diversify too soon, you could land in hot water, so getting the timing right is so important. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Is the Right Time to Start Advertising On A New Platform. [00:28] Think about your resource constraints and what’s happening with your existing channels. [01:10] If you try to do many channels at once, you’re like to go nowhere slowly. [01:49] When you a new ad or new features come out, try to arbitrage the costs. [02:08] Make sure people who are handling different platforms are communicating with one another. [02:37] That’s it for today! [02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Morning Brew Gary Vaynerchuk   Leave Some Feedback:     What should we

In episode #1854, Neil and Eric talk about the top skills needed to run a digital marketing agency. From culture to recruitment, there are certain attributes that will help you succeed at running an agency every time. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Skills You Need To Run a Digital Marketing Agency. [00:19] Number 1: You have to understand how important culture is. [01:13] Number 2: No matter how good you are at marketing, work on your sales. [02:12] Number 3: Focus on recruiting at all stages of your business. [03:07] Number 4: Remember to pay attention to communication [04:33] Number 5: Stay on top of trends to know how to get ahead of them. [05:20] That’s it for today! [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? I

In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, everyone should have a clear plan. So tune in today to find out more!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Goals Ranging From Entry Level to the Lead Team. [00:28] How Neil approaches goal-setting with his teams. [01:15] The benefits of using frameworks when it comes to setting goals. [02:15] Goals should be aspirational but not unattainable. [02:36] Traction is useful when your business is small, less so as it grows. [02:51] How you should go about breaking down your goals. [03:20] The benefits of consistency over the years  [03:38] That’s it for today! [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Why the secret to success is setting the right goals What are OKRs? Traction  

In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Structure Your Blog in 2021 [00:26] Using a ‘blog plus’ content model with additional resources. [01:06] How Neil organizes his website using a blog plus model. [01:49] Making all your content easily accessible if you make a lot of different types. [02:22] Running tests to see which content types are doing the best and worst. [02:54] That’s it for today! [02:55] Go to marketingschool.io/live to join our community.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Men

In episode #1851, Neil and Eric talk about different the ‘free’ marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost very little but can go a long way. Short-form videos, going live, and collaborations are just a few! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Marketing Channels Are Truly Free? [00:33] The low time versus high potential gain of short video content. [01:29] Partnerships are ‘free’ but they go a long way. [01:43] How to judge whether a social platform is worth your time. [02:23] The success of Eric’s collaboration with Chris Do. [03:10] Going live with people on Instagram. [03:10] DMs are free too! [04:27] That’s it for today! [02:30] Go to marketingschool.io/live to join our community.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode:   Chris Do Noah Kagan   Leave Some Feedback:    

In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil and Eric Learned From Being On TV. [00:49] Weighing up the poor ROI versus the big credibility of being on TV. [01:20] The long-term project of brand building. [01:56] How to use the proof of your TV appearances in your marketing. [02:29] That’s it for today! [02:30] Go to marketingschool.io/jobs to get access to our jobs board. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, pl

In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this will have long-term. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil Learned From TV Ads. [00:30] The humorous theme of the TV ads Neil has been running. [01:24] How much Neil spent on his ads why he felt this tactic was worth a try. [03:10] Whether the campaign has been a success so far and why. [04:00] Branding and how the perception of Neil’s company has changed. [04:21] Perspectives around the short versus long-term ROI of branding. [05:43] That’s it for today! [05:54] Go to marketingschool.io/jobs to let access to our jobs board.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io

In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Buy Or Build A Business? [00:25] It is easier to buy but Neil prefers building. [00:50] Learning how businesses work by building before buying. [01:25] What Eric learned about building through buying Single Grain. [02:07] The elements that make building a business risky. [02:58] Looking at your strengths and playing to those. [03:06] Knowing if the M&A game is your long-term strategy. [05:09] That’s it for today! [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links M

In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Nifty Ways To Vet The Best Marketers Before Hiring Them. [00:25] The cost of a bad hire is bigger than an a solid hiring process. [00:47] Asking candidates how they would solve specific problems and testing them. [02:05] Lessons for hiring from Who. [02:33] Using written prompts and combining past experience with hypotheticals. [03:36] Vetting clients on their social media platforms. [03:55] Using extreme reference checking. [05:09] That’s it for today! [05:10] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for f

In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Adapt If Your Market is Getting Saturated. [00:06] Taking an omnichannel approach to stay afloat. [01:19] Using Airbnb as an example of counter positioning. [02:43] Word of mouth becomes your main lead generation channel once you are big enough. [03:08] That’s it for today! [03:09] Go to marketingschool.io/live to learn more about our upcoming live event.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this epis