Marketing School | Digital Marketing | Online Marketing

In episode #1911, Neil and Eric talk about what to do before Black Friday and Cyber Monday. The days, weeks, and months leading up to Black Friday and Cyber Monday, is a crucial time of preparation. We discuss some of the best ways to prime your contact list for your upcoming deals, as well as how to do rigorous testing to make sure your site can handle the holiday traffic. To learn more about what you should be doing in preparation, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do This Before Black Friday and Cyber Monday. [00:30] Why incorporating upsells and downsells are essential.  [01:41] Prime your contact list to anticipate your Black Friday and Cyber Monday deals through your various marketing channels like high-volume emails, blogs, or texts. [02:25] Remember to take into account worldwide supply chain issues. [03:00] Why it’s important to do rigorous testing of your site leading up to these holidays. [04:12] That’s it for today! [04:20] To stay updated with events and lear

In episode #1910, Neil and Eric talk about How To Set SMART Goals And Win! As your company grows it becomes increasingly important to define your goals. Use the SMART acronym to set specific, measurable, achievable, realistic, and timely goals that will take your business to the next level. For all this and more, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Set SMART Goals And Win. [00:30] The SMART acronym and what each letter represents. [01:31] Why your goals need to be specific and measurable, as illustrated by an example from Neil’s company. [02:51] How to determine whether your goals are achievable within a realistic timeline. [03:30] Ask yourself whether your goals are realistic given your current resources. [03:45] Figure out whether you can deliver on your goals in a timely way, within a year. [04:05] The importance of setting achievable goals as your company grows. [05:36] That’s it for today! [05:43] To stay updated with events and learn more about our mastermind

Key Lessons We Learned from Harnessing the Power of Communities In episode #1909, we share some of the key lessons we have learned from harnessing the power of communities. Tuning in, you’ll learn more about the value of good content, community engagement, and being strategic about your offers. We also distinguish between an audience and a community and elaborate on the benefits of taking the time to create a space where you can foster a sense of community amongst members of your audience. For all this and so much more, make sure not to miss today’s episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Key Lessons We Learned from Harnessing the Power of Communities. [00:47] What Neil has learned about putting out good content, keeping your community engaged, and being sparing with offers. [01:22] Moving with your community; the benefits of leveraging a multi-platform approach. [01:42] Becoming accustomed to asking your community to purchase from you. [03:07] The value of understanding the differenc

In episode #1908, we talk about the one thing that your host, Eric Siu, is choosing to focus on for the rest of the year: culture, community, and communication! Eric believes that these three C’s are the glue that holds a company together and in today’s episode, he shares his advice and some helpful resources for hiring the right people to build and maintain company culture and the different ways in which you can measure success. Tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Eric is Choosing to Focus on This One Thing for November. [00:39] The three C’s that hold a company together: culture, community, and communication [01:50] Why you have to hire the right people to build and maintain company culture. [02:19] How to measure success; keeping non-regrettable employee loss below 10 percent and scoring high on employee MPS surveys. [03:20] Eric’s advice: study top CEOs and read Let My People Go Surfing. [04:03] That’s it for today! [04:27] To stay updated with events

In episode #1907, we talk about the number one thing that your host, Neil Patel, is choosing to focus on for November: hiring rockstars! While you can’t necessarily quantify how much business they will attract per quarter, Neil believes that there are numerous ways in which rockstar employees create opportunities for your business. He also shares his advice for what to do when you can’t afford to hire the rockstar you want, so make sure to tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Neil is Choosing to Focus On This One Thing for November. [00:31] Why Neil is focusing on hiring rockstars in November, December, even January. [01:45] While you can’t quantify the business they will attract, hiring rockstars creates opportunities. [02:10] How hiring rockstars has accounted for 30 to 40 percent of Neil’s new revenue. [02:35] What to do when you can’t afford to hire a rockstar; wait until you can! [02:46] The benefits of keeping rockstars ‘on ice’ and keeping them excite

In episode #1906, Neil and Eric talk about who you should hire once you’ve reached $10M in revenue. Only 1.1% of American businesses have reached this prestigious milestone. To learn more about how to identify the candidate that will take your business to $100M in revenue, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: You’ve Reached $10M in Revenue, Who Should You Hire? [00:34] An overview of the 1.1% of American businesses that have reached this milestone. [00:49] How to identify the new hire that will take you to $100M in revenue. [01:44] Advice on how to de-risk a new high-stakes-hire. [02:46] Why you need to define your outcomes before searching for your new hire. [04:37] That’s it for today! [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:     Who: The A Method of Hiring Who Scorecard   To grow your business faster, check ou

When social media first surfaced it was generally dismissed as largely inconsequential for businesses. These days it’s almost impossible to imagine a successful business without a social media presence. With the rise of web three and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book The Business of Belonging: How to Make Community your Competitive Advantage. In our conversation, we discuss the key difference between building an audience versus a community, and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes bu

In episode #1905, Neil and Eric talk about who you should hire when you’ve reached $1M in revenue. If you’ve reached a six-figure income, congratulations! Scaling up from here will mean making various, detailed improvements to different parts of your operations. To learn more about how a new hire can speed up this process, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: You’ve Reached $1M in Revenue, Who Should You Hire? [00:34] Why your new hire should be geared towards operations. [01:04] The concept of the visionary and an integrator in business. [01:48] Why visionaries need a detail-oriented integrator to take their operations to the next level. [02:40] Hiring an operations employee will help you scale up faster. [02:51] That’s it for today! [03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:     Rocket Fuel: The One Essential Combinati

In episode #1904, Neil and Eric talk about who you should hire when you’ve reached $100k in revenue. When you’ve reached this important milestone it’s a good time to take stock of what you’re spending your time on unnecessarily and consider who you can hire to help you scale up to $1M in revenue. To hear more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: You've reached $100k in revenue, Who should you hire? [00:25] Why your new hire should be centered on growth. [01:14] How to use a task prioritization chart to determine which of your tasks you should be outsourcing. [03:08] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketings

In episode #1903, Neil and Eric talk about where the majority of their money is going this quarter. When you hire an exceptional individual with decades of experience, you not only gain access to their skills but also their network. Tune in to hear why Neil is focusing his investment on acquiring the right talent and how Eric is feeling about the crypto space! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where the Majority of Our Money Is Going This Quarter. [00:25] Why Neil is spending the majority of his money on identifying and acquiring exceptional and experienced talent. [01:27] Why experienced individuals who have been in the business a long time are great at driving leads long-term. [03:50] Why Eric is investing a good portion of his money into the crypto space. [04:27] That’s it for today! [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subs

In episode #1902, Neil and Eric talk about 5 Ways to Market Your Own Agency Services. Hear about some of the great tools and strategies you can utilize today to build relationships and get your great ideas in front of the right people. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Ways to Market Your Own Agency Services. [00:25] Number one: use Crunchbase to find every company that recently received funding, identify what they’re doing wrong, and approach them with solutions for how you can fix it. [00:54] Number two: Incorporate a tool like Loom to communicate your strategies to companies that recently received funding. [01:44] Number three: write guest posts on a lot of blogs in the marketing space. [02:17] Number four: build genuine relationships in anticipation of live events becoming prevalent again. [03:36] Number five: build relationships with people at AdAge, Adweek, and Forrester. [03:59] That’s it for today! [03:59] To stay updated with events and learn more about our mastermind, go to

In episode #1901, Neil and Eric talk about 7 Marketing Trends for 2022 & Beyond. We take a look at the rise in new technologies like NFTs, DAOs and how they’ll become more mainstream in 2022, as well as what we are expecting from more established platforms like YouTube, Twitter, and podcasting. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Trends for 2022 & Beyond. [00:37] Trend one: NFTs as a marketing strategy, like Gary Vaynerchuk’s VeeFriends, are expected to become much more mainstream. [01:23] Trend two: people and companies increasingly using tools as a form of marketing. [01:57] Trend three: decentralized autonomous organizations (DAOs).  [03:43] Trend four: the rise of voice commerce outside of the US and UK and its integration into new products and markets. [04:42] Trend five: YouTube will continue to grow and become more important. [05:38] Trend six: podcasting will become more competitive and saturate nearing the end of 2022. [06:31] Trend seven: Twitter as a space to colla

We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, Founder and CEO of Acquisition.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they emba

In episode #1900, Neil and Eric talk about  How to Effectively Communicate With Contractors, Even With A Language Barrier. When your business is expanding you’re likely to employ contractors to save on expenses. And often they are located in countries with lower living costs and aren’t necessarily fluent in English. Tune in to find out how to optimally communicate with your contractors, no matter the circumstance!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Effectively Communicate With Contractors, Even With A Language Barrier. [00:30] The types of contractors you might be hiring from platforms like Upwork. [00:51] Some of Eric’s processes that he uses with contractors and why communication is key. [02:23] How to institute processes and frameworks for your contractors. [04:46] That’s it for today! [04:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:

In episode #1899, Neil and Eric talk about 3 Reasons You Don’t Want to Be the Smartest Marketer. While it might feel good to be the smartest marketer in the room, you’re actually putting yourself at a disadvantage in the long run. To learn more about how ego breeds complacency, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons You Don’t Want to Be the Smartest Marketer. [00:30] Reason one: if you’re the smartest marketer, you’re not going to learn from the people around you. [01:07] Reason two: if you’re the smartest marketer in the room, you’re in the wrong room. [02:05] Reason three: you need to be willing to try new things. [03:36] Our key takeaway for this episode: ego breeds complacency. [04:10] That’s it for today! [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https:

In episode #1898, Neil and Eric talk about What to Do When You Lose Your Rankings. There are a bunch of reasons why your rankings may take a hit. Sometimes your content has started to decay or in other instances, Google has simply updated their algorithm. Tune in to hear their timely advice on these scenarios, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What to Do When You Lose Your Rankings. [00:27] What to do when you first start losing your traffic. [00:30] How to update your content to be better than all the competitors that are ranked higher than you. [01:34] How to use ClickFlow to identify which of your content is decaying. [02:53] What to do when Google changes its algorithm and you lose your ranking, the answer may surprise you! [04:10] That’s it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium

In episode #1897, Neil and Eric talk about How to Grow Your YouTube Channel Like They Are. Growing a YoutTube channel isn’t always straightforward. You might be gaining views and followers, and then suddenly you make a video that diverges from your usual content and you see your numbers plummet unexpectedly! Tune in to hear some of the lessons that Eric and Neil have learned from their channels and the tactics they’ve applied to reliably increase their views! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Grow Your YouTube Channel Like We Are. [00:45] Why their YouTube channel wasn’t getting views. [01:00] How upgrading the quality of their video content has affected their views. [02:12] Neil’s tip to push marketing in the first 24 hours of releasing a new video. [03:21] Using newsjacking and commentary for your content. [04:52] The importance of keeping your focus on the topic of your channel, at least initially. [05:30] That’s it for today! [05:49] To stay updated with events and learn mor

In episode #1896, Neil and Eric talk about How to Scale Ad Spend on Facebook Without Losing Control. When you start spending on Facebook ads, what will often happen is that your conversions will go up, but they will be outpaced by rising costs. Tune in to learn how to avoid this trap and optimize your ad spending without losing control! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Scale Ad Spend on Facebook Without Losing Control. [00:30] What it means to lose control of your Facebook ad spending. [01:12] How to effectively ramp up slowly with Facebook. [01:35] How to feed Facebook with better data. [01:58] Why you should duplicate a successful campaign. [02:23] Creative fatigue and how it can ruin your ROI. [03:18] That’s it for today! [03:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!):

In episode #1895, Neil and Eric talk about When Should You Expand Your Marketing? Marketing and business will always require resources and capital, both of which are finite. We hear from Eric about his experience of having too many projects going at once and how he was able to turn things around and streamline his marketing when he approached marketing like an investor. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: When Should You Expand Your Marketing? [00:25] Our definition of expanding marketing. [01:21] Why you need to think about marketing like an investor. [02:23] Examples of scenarios where you’d be ready to expand your marketing. [03:20] That’s it for today! [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some

In episode #1894, Neil and Eric talk about 5 Reasons You Should Dabble in Crypto Marketing. The internet is changing and with the advent of web three, it will become increasingly decentralized. Learn how crypto marketing can grow your skills and give you greater global exposure. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Reasons You Should Dabble in Crypto Marketing. [00:30] Web three and the decentralization of the internet. [00:45] Reason one: a sense of community will become increasingly important online in the coming years. [01:49] Reason two: the regulations that govern crypto will force you to become a more creative marketer. [02:17] Reason three: NFTs have significant potential for marketing and investment. [03:07] Reason four: crypto marketing needs to take place on a global scale. [03:51] Reason five: the crypto space is growing faster than the internet. [05:10] That’s it for today! [05:32] To stay updated with events and learn more about our mastermind, go to the Mar