Marketing School | Digital Marketing | Online Marketing

In episode #1911, Neil and Eric talk about what to do before Black Friday and Cyber Monday. The days, weeks, and months leading up to Black Friday and Cyber Monday, is a crucial time of preparation. We discuss some of the best ways to prime your contact list for your upcoming deals, as well as how to do rigorous testing to make sure your site can handle the holiday traffic. To learn more about what you should be doing in preparation, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do This Before Black Friday and Cyber Monday. [00:30] Why incorporating upsells and downsells are essential.  [01:41] Prime your contact list to anticipate your Black Friday and Cyber Monday deals through your various marketing channels like high-volume emails, blogs, or texts. [02:25] Remember to take into account worldwide supply chain issues. [03:00] Why it’s important to do rigorous testing of your site leading up to these holidays. [04:12] That’s it for today! [04:20] To stay updated with events and lear