Marketing School | Digital Marketing | Online Marketing

In episode #1885, Neil and Eric talk about three pieces of data you need to track as a marketer. You might now be looking at all of these, which is why you should tune in to hear what they are! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Pieces of Data That Are Key to Marketing [00:27] Focus on LTV; you need to look at the long-term, not the short-term. [01:05] Understand the power of retention to align with product! [01:43] See how your upsells and downsells work out.  [03:03] That’s it for today! [03:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit

In episode #1884, Neil and Eric talk about the number one sign that it’s time to update your content. By the time most of us identify content decay it’s already too late. Learn how to proactively stay on top of your content using minimal effort and maximum efficiency. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Key Sign That Tells You It’s Time to Update Your Content. [00:40] Use the ClickFlow Content Decay feature. [01:40] How to be proactive in preventing content decay. [01:51] The top reason for regularly updating your content. [02:47] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Content Decay - ClickFlow Google Analytics Join our next live event from 7-9 November: Growth Accelerator Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave

In episode #1883, Neil and Eric talk about what’s wrong with the online course industry and discuss helpful solutions. Too many of the people taking online courses these days are either not completing what they set out to do or not getting what they signed up for. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's Wrong With The Online Course Industry (And How To Make It Better). [00:35] The biggest issues in the online course industry. [02:07] Fostering a sense of community can drastically improve completion rates. [03:34] How to incorporate assignments, quizzes, and group coaching calls. [04:37] That’s it for today! [05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Udemy altMBA Wes Kao’s Essays on Cohort Based Courses Join our next live event from 7-9 November: Growth Accelerator Subscribe to our premium podcast (with ton

In episode #1882, Neil and Eric talk about getting more SEO traffic to your blog posts. Over time, this will decrease, so it’s important to make sure you stay on top of it and that you get consistent traffic. Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Squeeze More SEO Traffic Out Of Your Blog Posts [00:51] Use the ClickFlow Content Decay feature. [01:14] Neil’s top tip on how to get more traffic. [02:00] Another way ClickFlow can help with traffic. [02:50] That’s it for today!  [02:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Content Decay - ClickFlow   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twit

In episode #1881, Neil and Eric talk about how they are thinking about their live event in the future. Although many people are resistant to hosting live events, there are safe ways to do it. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We are Thinking About Live Events Moving Forward [00:26] What we learned from our last live events. [00:45] You can’t just rely on virtual events; you need organic interaction. [01:35] There are so many different ways to host live events. [03:00] So many inspirational, unplanned things happen at live events. [03:40] That’s it for today!  [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere S

In episode #1880, Neil and Eric talk about Intuit’s acquisition of Mailchimp. There are so many valuable lessons that we can all learn from Mailchimp’s slow and steady rise to the top, so tune in to hear it all.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Intuit’s $12B Acquisition of Mailchimp Means [00:30] A brief history of MailChimp and Intuit. [00:50] The thinking behind why Intuit bought Mail [01:42] Hope that we can gain from Mailchimp’s success. [03:00] Other lessons we can learn from Mailchimp success. [04:26] The benefits of being bootstrapped. [05:08] That’s it for today!  [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mailchimp Intuit   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us: 

In episode #1879, Neil and Eric talk about how to tap into your creative side when you are not naturally creative. Creativity is what will set you apart, which is why it is important to try to harness this trait in yourself. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Be More Creative when You’re Not Creative [00:27] Why it is important to be creative in today’s day and age. [00:55] Research what your competitors are doing. [01:31] Look at what strategies related industries are using.  [02:47] Creativity is the x factor; it’s what makes you stand out. [03:20] An example of a creative project and how we can gain lessons from it. [04:43] That’s it for today!  [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   VeeFriends   Leave Some Feedback:     What should we talk about next? Please let us know in the comments belo

In episode #1878, Neil and Eric talk about the ways you can tank your YouTube views. From videos that are too short to those that don’t hook people early on, there are many ways you can trip up. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Tank Your YouTube Views [00:55] #1: Try to talk about everything; casting the net wide won’t work. [01:15] #2: Short videos don’t keep viewers on YouTube for long. [01:35] #3: Zoom videos suck.  [02:05] #4: Uploading audio videos to YouTube. [02:43] #5: Changing up the thumbnails too much. [03:21] #6: Not hooking people properly. [03:40] #7: Talking about things you are not an expert in.  [03:00] That’s it for today!  [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mindvalley   Leave Some Feedback:     What should we talk about next? Please let us know in the comments be

In episode #1877, Neil and Eric talk about how to make your YouTube views explode. From catchy titles to enticing thumbnails, there is no shortage of ways to captivate audience attention. Tune in to hear it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Skyrocket Your YouTube Channel Views [00:36] #1: Promote videos hard within the first 24 hours of release. [01:37] #2: Focus on your optimizing video thumbnail. [02:13] #3: Evoke curiosity through your titles. [02:27] #4: Stay consistent with your content. [02:46] #5: A video to watch if you want to know how to make engaging content. [03:09] #6: Have a consistent schedule. [03:35] #7: Ask people questions in the middle of your video; it helps virality. [03:57] That’s it for today!  [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   MrBeast on YouTube   Leave Some Feedback:     What

In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Capture the Most Value When Pricing [00:26] Pricing is a big lever in your business. [00:43] A resource you can use to help you find the right price for your service. [01:27] Some questions from the book, Pricing Creativity. [02:30] An example of how you can capture more value. [03:00] Neil’s strategy of charging less on the front-end [03:50] Pay for performance: one of the best ways to capture value. [04:52] That’s it for today!  [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Price Intelligently Pricing Creativity   Leave Some Feedback:    

In episode #1875, Neil and Eric talk about what it takes to make an offer your customers can’t turn down. This might sound simple, but there are a few components that go into this, so tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create an Irresistible Offer [00:26] Defining what an irresistible offer is. [01:12] Start out with the pain points of your customers.  [01:50] The offer drives a lot of your marketing.  [02:23] Think about rotating different offers throughout the year. [02:53] A book Eric recommends. [03:13] Remember to test your offers because people don’t always know what they want. [03:49] That’s it for today!  [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode: Russell Brunson $100M Offers   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy

In episode #1874, Neil and Eric talk about when you should buy a business. While it might seem more attractive to build something from scratch, it is infinitely more challenging, which is why there are upsides to buying and growing. Tune in to hear how to get the timing right! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Should You Start Buying Businesses? [00:28] For most people, in most sectors, it’s harder to start a business than it is to grow one.   [01:05] Why the best time to consider buying is when things are flat for you.  [01:51] When you buy a small business, you have to have good operators in place. [02:56] Don’t buy if your company can’t handle it. [03:38] Factor in that many times M&A won’t work out. [04:02] That’s it for today!  [04:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode: MicroAcquireFlippa Empire FlippersBuy Then BuildAgile M&

In episode #1873, Neil and Eric talk about why brands should consider NFT strategies as they move forward. There is a clear link between building a community and having NFTs as a brand. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Brands Will Need an NFT Strategy Long-Term [00:45] What it means to have a smart contract tied to your NFT. [01:52] Hear more about Gary V’s NFTs, VeeFriends, and the benefits of holding them. [02:35] How NFTs help you build community. [03:36] Three of the important advantages of building a strong community. [04:07] As a creator, you can structure NFTs so you get a cut after every re-sale.  [05:45] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   VeeFriends CryptoSlam!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below

In episode #1872, Neil and Eric discuss NFTs; what they are, and why they’re exploding. We also hear about how Eric accidentally made $230k of his NFT. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: NFTs Are Exploding and How Eric Accidentally Made $230k on One [00:30] An overview of NFTs; what they are, and their utility.  [01:39] The link between NFTs and digital scarcity. [02:19] What to be careful of when it comes to NFTs. [03:05] How Eric accidentally made $230k off CryptoPunks. [04:45] If you believe in it, then stick it out! [05:25] That’s it for today!  [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode: Gary Vaynerchuk Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel

In episode #1871, Neil and Eric talk about whether it is worth chasing a LinkedIn following or not. Of course, numbers matter to a degree, but they might not be as important as you think. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is a LinkedIn Following Worth Chasing? [00:27] Unless you’re going after B2B or enterprise, follower numbers don’t matter that much. [01:31] It comes back to the marketing basics; go where your audience hangs out.  [02:22] Consistency is the most important thing. [02:39] Smart ways to grow your LinkedIn following. [03:29] Where Neil is putting his focus at the moment.  [03:00] That’s it for today! [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect wit

One Tool to Make You Write Well And Efficiently In episode #1870, Neil and Eric talk about Conversion.ai, the tool that will help your writing. It's not a silver bullet, but if you hate writing, it is a great platform for you to use. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: One Tool to Make You Write Well And Efficiently [00:26] How many times Neil and Eric use Conversion.ai [01:27] Some of the cool things about Conversion.ai  [02:40] The speed the product gives you can help you launch new services. [03:42] That’s it for today!  [03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Conversion.ai   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  G

In episode #1869, Neil and Eric talk about dressing to impress. Yes, how you look matters, but your product is always going to be the most important thing. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Dressing to Impress as Important When Working Remotely? [00:33] Since becoming a father, Neil doesn’t care how he dresses. [01:15] More important than your clothes is your product, so make it count.  [02:26] Eric’s take on dressing for success. [03:00] Do whatever makes you happy when it comes to buying your clothes. [04:29] That’s it for today!  [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @ne

In episode #1868, Neil and Eric talk about CRO tips that will help you convert. Whether it’s having a range of payment options or looking at your image quality, there are numerous ways to optimize your CRO. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 CRO Tips to Convert Ecommerce Sites [00:30] #1: Make sure that you have many pay options. [01:08] #2: Look for qualitative feedback. [01:46] #3: Always have upsells and downsells. [02:12] #4: Look out for where the bottlenecks are. [02:39] #5: You should pay attention to your image quality. [03:14] That’s it for today! [03:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere S

In episode #1867, Neil and Eric talk about some rules they follow with marketing. From the rule of seven to the 80/20 rule, there is no shortage of top marketing tips for you. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Interesting Rules We Follow With Our Marketing [00:30] #1: The rule of seven; why it’s important to take an omnichannel approach. [00:55] #2: It takes three years to become successful. [01:20] #3: Spend a portion of your budget on things that are not highly trackable. [01:56] #4: Apply the 80/20 to producing free content. [03:18] #5: Give it three months when you try a new marketing channel. [03:59] That’s it for today! [03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Gary Vaynerchuk   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy thi

In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creative ways to engage people. You just have to know how. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Gamify Your Social Media and Gain A Following [00:30] #1: Ask a question to facilitate discussion. [00:59] #2: Create a contest to get people to engage with and put your content. [01:35] #3: Do collabs to help your following grow. [01:56] #4: Have giveaways to generate a lot of shares. [03:00] #5: Connect with a social cause [03:16] #6: Encourage close friend on Instagram and provide special content [04:01] #7: Touch on trending topics to provide value. [04:38] That’s it for today! [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Timothy Sykes   Leave Some Feedback: