Marketing School | Digital Marketing | Online Marketing

In episode #1931, Neil and Eric talk about how to profit off your blog without selling out. If you pivot from your original content in order to sell something, there’s a good chance you’ll feel like a sell-out. However, if what you’re selling is providing value, then you’re actually doing people a disservice by not sharing that resource. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Profit Off Your Blog Without Selling Out. [00:41] If you share something of value, then no one will accuse you of selling out. [01:44] The lesson Neil learned that made him more comfortable with selling. [04:06] That’s it for today! [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mutiny HQ Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of

In episode #1930, Neil and Eric talk about 7 marketing tools they're excited about for 2022. There are a bunch of tools out there that can help you market your business more efficiently. From helping you organize your data seamlessly to marketing automation, there is something here for everyone. Tune in to get the inside scoop on the best marketing tools for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Marketing Tools We're Excited About for 2022. [00:30] Why Mutiny HQ is a great tool for marketers to personalize websites. [01:15] How Jarvis can help you generate copy more quickly. [01:28] Use Grain to share Zoom footage or text quickly, easily, and efficiently. [02:23] Supermetrics is a fantastic way to organize your data. [02:39] DeScript is a great tool for podcasters to streamline their process. [03:00] Why UiPath is great for marketing automation. [03:55] Use PredictLeads as a useful tool for finding clients.  [04:20] That’s it for today! [04:30] To stay updated with events and lea

In episode #1929, we make the distinction between traffic and converting traffic while showing you how to generate the latter. There is no point in increasing your traffic through SEO and content creation if that traffic doesn’t also increase your conversions. Tune in today to learn the secret recipe for turning sets of eyeballs into paying customers! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Organic Traffic Is A Balance of Amazing Content and SEO. [00:27] Amazing content generates traffic that converts. [01:31] How Brian Dean from Backlinko generated high converting traffic. [02:42] Using unique data and calls to action to generate converting traffic. [03:01] That’s it for today! [03:02] Learn how to grow your business by visiting marketingschool.io/training   Links Mentioned in Today’s Episode:   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.

In episode #1928, we talk about the value of incentivizing marketers and how best to do it. Charlie Munger once said, “You show me the incentive, and I’ll show you the outcome.” By this, he meant that people will produce better results if they are rewarded. Join us today and hear which parts of your team to incentivize, the metrics to assess their performance, and what incentives work best! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Incentivize Marketers The Right Way. [00:31] Why it is important to incentivize people. [00:45] How to incentivize marketers by offering tangible gains.  [01:08] “Show me the incentive, and I’ll show you the outcome.” [02:15] Adding incentives without developing expectations. [02:25] Keeping the metrics that earn the incentives simple. [03:12] Whether to give everybody incentives. [04:16] That’s it for today! [04:18] Learn how to grow your business by visiting marketingschool.io/training   Links Mentioned in Today’s Episode:   Check out our blueprint

In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works best, it does not make much sense to adopt it when you are first starting. That is why you should drill down on the channel that works best before branching out. Tune in today to hear more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Find Your Marketing Focus. [00:49] Using the spaghetti approach: experiment and pick what sticks. [01:36] You don’t have the resources to try all the channels at first. [02:32] The danger of diluting your efforts by trying too much at once. [03:00] That’s it for today! [03:02] Check out marketingschool.io/training   Links Mentioned in Today’s Episode:   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave S

In episode #1926, Neil and Eric talk about 3 brutal truths which explain why you're failing at SEO. If you’ve been struggling with your SEO it might simply be that you haven’t given it the time it needs to be effective. Tune in to learn more about some of the biggest mistakes that companies are making with their SEO and how to avoid these common traps! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Brutal Truths About Why You're Failing at SEO. [00:30] Why a lack of patience is the top reason why most people are failing at SEO. [01:01] How limiting yourself to one region or language hurts your SEO. [01:59] There’s no one size fits all strategy that will work for everyone. [02:45] That’s it for today! [02:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

In episode #1925, Neil and Eric discuss seven critical marketing roles for 2022. There are plenty of new trends that are predicted for 2022. Tune in to find out who you should hire to prepare your business for the rapidly changing marketing landscape! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Seven Critical Marketing Roles For 2022. [00:30] Why you need a data scientist more than any other role. [01:04] Why you should hire someone to repurpose your blog posts. [01:36] Find folks who can do translation work so that you can expand internationally. [01:57] The role of community in 2022 and why you need a community manager. [02:51] How a creative marketer can help you stand out. [03:01] How hiring a specialized content creator can help your business. [03:50] Finding someone who can take care of conversion optimization. [04:08] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-37

In episode #1924, Neil and Eric talk about whether you should aim for an exit. Aiming for an exit may seem like a worthy goal with a big payoff, but the truth is far more complicated. Tune in to learn more about the challenges of planning for an exit, why it’s detrimental to building a good business, and what you should be aiming for instead! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Aim For An Exit? [00:42] Why it’s difficult to plan for an exit. [01:33] Why planning for an exit is equivalent to planning to fail. [03:25] That’s it for today! [03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk

In episode #1923, Neil and Eric talk about how to write high-ranking headlines. High-ranking headlines are one of the best ways to increase your click-through rate. Tune in to learn about how you can use ClickFlow to test your headlines and optimize your SEO through methods like AB testing and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Write High Ranking Headlines. [00:27] Our definition of high-ranking headlines. [00:53] How to use ClickFlow to generate high-ranking headlines. [02:00] Some of the best strategies to increase your click-through rate. [03:51] Use ClickFlow to start AB testing your headlines. [04:19] Ten takeaways to help you optimize your SEO. [05:55] That’s it for today! [06:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Use this link for a special Black Friday offer for new ClickFlow users: https://www.clickflow.c

In episode #1922, Neil and Eric talk about chasing ROAS - finding winning strategies in SEO. Many marketers focus the majority of their energy on creating return on ad spend, also known as ROAS. While this is an excellent strategy to pursue if it works for you, it’s also important that you don’t lose sight of optimizing your SEO, especially since it has massive payoffs in the long run. To learn more about our winning strategies in SEO, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Chasing ROAS - Finding Winning Strategies in SEO. [00:30] The definition of ROAS: Return On Ad Spend. [00:36] Why you should also be focusing on winning strategies in SEO. [01:17] Five winning strategies for capitalizing on SEO. [01:29] How to implement pain point SEO. [02:34] Some of the ways that you can expand internationally. [03:07] How to repurpose your content. [03:58] If you want to win in the long run with SEO you need to create brand recognition along with a high-quality product or service.  [04

In episode #1921, Neil and Eric talk about why you don’t get what you wish for. We all have goals, dreams, and ambitions in life, but we don’t always take the steps necessary to achieve them. To learn more about the top reasons why people don’t get what they wish for, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Don’t Get What You Wish For. [00:25] Why lack of execution is the number one reason why most people don’t get what they wish for, either in life or in business. [00:53] Why your actions need to match your ambitions. [01:22] How integrating patience can help you achieve your long-term goals. [02:06] Why achieving your goals requires sacrifice. [04:06] That’s it for today! [04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

In episode #1920, Neil and Eric talk about the SEO trend you need to chase if you don’t want to flounder. The number one thing you should be thinking about when optimizing your SEO is customer experience. Tune in to find out what tools you should be using to ensure your customers are getting the Time to Value that they need! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Chase This SEO Trend or You’ll Flounder. [00:25] The SEO element no one is talking about, but is essential for effective SEO: usability. [01:17] How to get the user to find what they need as quickly as possible. [02:13] The foundational concept of Time to Value and how to ensure a good experience for your customers. [04:03] That’s it for today! [04:17]  To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Crazy Egg Hotjar Surveymonkey TypeForm Check out our blueprint on how to build your dre

In episode #1919, Neil and Eric talk about where to find your first PPC client. There are quick and effective tools at your disposal for identifying potential clients who could use pay-per-click to scale up their business. Tune in today to hear how to use Crunchbase to discover potential clients and the best ways to reach out to them!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where to Find Your First PPC Client. [00:25] Use Crunchbase to track down clients who have recently been funded and contact them with suggestions on how they can scale up through pay-per-click. [01:27] Use PredictLeads to find where funding is happening and contact CEOs. [03:40] That’s it for today! [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Crunchbase Craigslist PredictLeads Check out our blueprint on how to build your dream business: https://www.marketingschool.i

In episode #1918, Neil and Eric talk about the best way to find marketing employees. LinkedIn is a great resource for finding talent and there are plenty of ways to use it to do your research and incentivize potential hires. To learn more about why you should hire slow and fire fast, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Way to Find Marketing Employees. [00:25] How to use LinkedIn to do research and find top marketing employees. [01:25] How to use LinkedIn Recruiter and how to incentivize potential new hires, as well as people who could help you find a new hire. [03:42] That’s it for today! [03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingsc

In episode #1917, Neil and Eric talk about how to test adverts without spending too much money. One of the best ways to save money on testing ads is to let your competitors do it for you! Tune in to find out how to conduct your research efficiently and why creating a swipe file can give you the inspiration you need for a fantastic ad! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Test Ads Without Spending Too Much Money. [00:25] Research your competitors by checking out their online ads, as well as their upsells, downsells, and landing pages. [01:19] Create a swipe file of adverts that you like that you can draw on later for inspiration. [03:00] That’s it for today! [03:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium po

In episode #1916, Neil and Eric talk about the 7 risks of going out on your own. Going all-in on your business is an exciting venture, but it comes with some risks. You won’t have the stability of a regular paycheck, and unexpectedly long working hours can lead you to run the risk of burnout. Tune in to learn more about what to look out for and how to prepare yourself accordingly! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Risks of Going Out On Your Own. [00:52] Understanding that there won’t be a safety net to catch you. [01:31] You won’t have steady money, especially in the beginning. [01:53] Other people will judge your decisions and this will potentially cause self-doubt. [02:30] You won’t always have mentorship when you need it. [03:01] You may run out of money much faster than you anticipated. [03:20] Burnout is a huge risk and you need to be prepared for very long hours. [03:40] In the beginning you’ll be depending on yourself for everything.  [03:20] That’s it for today! [03:24] To

Apple has built a narrative around its beautiful design, prioritizing user experience, and above all protecting user privacy. Their foray into advertising is an opportunity to further this narrative by leveraging their many platforms to target existing users. To learn more about what lies behind their new strategy, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons Why Apple is Building Out Advertising. [00:25] Reason one: all the recent changes in privacy standards and regulation pose an excellent opportunity to advertise to customers using their apps. [01:00] Reason two: they can use it to further the narrative they’ve created for their brand, which prioritizes user experience and privacy. [02:01] Reason three: Apple has a huge amount of data from their app users, giving them the tools to create incredibly specific and targeted advertising. [02:32] That’s it for today! [02:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for m

In episode #1914, Neil and Eric talk about 5 reasons why there need to be more crypto agencies. Blockchain technology is proliferating at an impressive pace, and with that comes ample opportunity to invest and market in the space. Tune in to learn more about why now is an excellent time for companies to specialize in crypto and build a brand fast! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Reasons Why There Needs to Be More Crypto Agencies. [00:30] Reason one: large companies like Facebook are moving their developer activity to focus on web three subjects, like NFTs. [01:20] Reason two: with the proliferation of blockchain technology you need more quality companies that specialize in that type of marketing. [02:03] Reason three: you can build a brand very quickly because the space is so nascent and there is a growing demand for specialization in crypto. [02:35] Reason four: there’s a lot of regulation that you need to be aware of. [03:09] Reason five: the growth in this area allows a lot of roo

In episode #1913, Neil and Eric talk about what Facebook's rebrand to Meta means for marketers. Get a breakdown of the distinctions between web one, two, and three, and learn how to leverage your marketing in the new decentralized online space. For all this and more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Facebook's Rebrand to Meta Means For Marketers [00:43] How Facebook’s virtual world takes online meetups to a new level of immersion. [02:16] Facebook’s metaverse and its similarity to Second Life. [03:02] A breakdown of the distinctions between web one, web two, and web three. [03:47] How the advent of web three will affect marketers. [04:38] What we recommend for marketers on how to participate in web three and how to leverage marketing. [05:27] That’s it for today! [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episo

In episode #1912, Neil and Eric talk about why people still ask if SEO is relevant. While SEO takes much longer to be effective than several years ago, it is still a crucial part of your exposure and has huge payoffs in the long run. To learn more about the impact of SEO and why people often overlook its value, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Do People Still Ask If SEO is Relevant? [00:27] Why SEO takes longer to be effective than it did several years ago. [01:09] Why SEO is a long-term investment and why the ROI on it is still huge. [03:44] That’s it for today! [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you e