Marketing School | Digital Marketing | Online Marketing

In episode #1922, Neil and Eric talk about chasing ROAS - finding winning strategies in SEO. Many marketers focus the majority of their energy on creating return on ad spend, also known as ROAS. While this is an excellent strategy to pursue if it works for you, it’s also important that you don’t lose sight of optimizing your SEO, especially since it has massive payoffs in the long run. To learn more about our winning strategies in SEO, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Chasing ROAS - Finding Winning Strategies in SEO. [00:30] The definition of ROAS: Return On Ad Spend. [00:36] Why you should also be focusing on winning strategies in SEO. [01:17] Five winning strategies for capitalizing on SEO. [01:29] How to implement pain point SEO. [02:34] Some of the ways that you can expand internationally. [03:07] How to repurpose your content. [03:58] If you want to win in the long run with SEO you need to create brand recognition along with a high-quality product or service.  [04