Marketing School | Digital Marketing | Online Marketing

In episode #1904, Neil and Eric talk about who you should hire when you’ve reached $100k in revenue. When you’ve reached this important milestone it’s a good time to take stock of what you’re spending your time on unnecessarily and consider who you can hire to help you scale up to $1M in revenue. To hear more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: You've reached $100k in revenue, Who should you hire? [00:25] Why your new hire should be centered on growth. [01:14] How to use a task prioritization chart to determine which of your tasks you should be outsourcing. [03:08] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketings

In episode #1903, Neil and Eric talk about where the majority of their money is going this quarter. When you hire an exceptional individual with decades of experience, you not only gain access to their skills but also their network. Tune in to hear why Neil is focusing his investment on acquiring the right talent and how Eric is feeling about the crypto space! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where the Majority of Our Money Is Going This Quarter. [00:25] Why Neil is spending the majority of his money on identifying and acquiring exceptional and experienced talent. [01:27] Why experienced individuals who have been in the business a long time are great at driving leads long-term. [03:50] Why Eric is investing a good portion of his money into the crypto space. [04:27] That’s it for today! [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subs

In episode #1902, Neil and Eric talk about 5 Ways to Market Your Own Agency Services. Hear about some of the great tools and strategies you can utilize today to build relationships and get your great ideas in front of the right people. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Ways to Market Your Own Agency Services. [00:25] Number one: use Crunchbase to find every company that recently received funding, identify what they’re doing wrong, and approach them with solutions for how you can fix it. [00:54] Number two: Incorporate a tool like Loom to communicate your strategies to companies that recently received funding. [01:44] Number three: write guest posts on a lot of blogs in the marketing space. [02:17] Number four: build genuine relationships in anticipation of live events becoming prevalent again. [03:36] Number five: build relationships with people at AdAge, Adweek, and Forrester. [03:59] That’s it for today! [03:59] To stay updated with events and learn more about our mastermind, go to

In episode #1901, Neil and Eric talk about 7 Marketing Trends for 2022 & Beyond. We take a look at the rise in new technologies like NFTs, DAOs and how they’ll become more mainstream in 2022, as well as what we are expecting from more established platforms like YouTube, Twitter, and podcasting. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Trends for 2022 & Beyond. [00:37] Trend one: NFTs as a marketing strategy, like Gary Vaynerchuk’s VeeFriends, are expected to become much more mainstream. [01:23] Trend two: people and companies increasingly using tools as a form of marketing. [01:57] Trend three: decentralized autonomous organizations (DAOs).  [03:43] Trend four: the rise of voice commerce outside of the US and UK and its integration into new products and markets. [04:42] Trend five: YouTube will continue to grow and become more important. [05:38] Trend six: podcasting will become more competitive and saturate nearing the end of 2022. [06:31] Trend seven: Twitter as a space to colla

We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, Founder and CEO of Acquisition.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they emba

In episode #1900, Neil and Eric talk about  How to Effectively Communicate With Contractors, Even With A Language Barrier. When your business is expanding you’re likely to employ contractors to save on expenses. And often they are located in countries with lower living costs and aren’t necessarily fluent in English. Tune in to find out how to optimally communicate with your contractors, no matter the circumstance!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Effectively Communicate With Contractors, Even With A Language Barrier. [00:30] The types of contractors you might be hiring from platforms like Upwork. [00:51] Some of Eric’s processes that he uses with contractors and why communication is key. [02:23] How to institute processes and frameworks for your contractors. [04:46] That’s it for today! [04:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:

In episode #1899, Neil and Eric talk about 3 Reasons You Don’t Want to Be the Smartest Marketer. While it might feel good to be the smartest marketer in the room, you’re actually putting yourself at a disadvantage in the long run. To learn more about how ego breeds complacency, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons You Don’t Want to Be the Smartest Marketer. [00:30] Reason one: if you’re the smartest marketer, you’re not going to learn from the people around you. [01:07] Reason two: if you’re the smartest marketer in the room, you’re in the wrong room. [02:05] Reason three: you need to be willing to try new things. [03:36] Our key takeaway for this episode: ego breeds complacency. [04:10] That’s it for today! [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https:

In episode #1898, Neil and Eric talk about What to Do When You Lose Your Rankings. There are a bunch of reasons why your rankings may take a hit. Sometimes your content has started to decay or in other instances, Google has simply updated their algorithm. Tune in to hear their timely advice on these scenarios, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What to Do When You Lose Your Rankings. [00:27] What to do when you first start losing your traffic. [00:30] How to update your content to be better than all the competitors that are ranked higher than you. [01:34] How to use ClickFlow to identify which of your content is decaying. [02:53] What to do when Google changes its algorithm and you lose your ranking, the answer may surprise you! [04:10] That’s it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium

In episode #1897, Neil and Eric talk about How to Grow Your YouTube Channel Like They Are. Growing a YoutTube channel isn’t always straightforward. You might be gaining views and followers, and then suddenly you make a video that diverges from your usual content and you see your numbers plummet unexpectedly! Tune in to hear some of the lessons that Eric and Neil have learned from their channels and the tactics they’ve applied to reliably increase their views! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Grow Your YouTube Channel Like We Are. [00:45] Why their YouTube channel wasn’t getting views. [01:00] How upgrading the quality of their video content has affected their views. [02:12] Neil’s tip to push marketing in the first 24 hours of releasing a new video. [03:21] Using newsjacking and commentary for your content. [04:52] The importance of keeping your focus on the topic of your channel, at least initially. [05:30] That’s it for today! [05:49] To stay updated with events and learn mor

In episode #1896, Neil and Eric talk about How to Scale Ad Spend on Facebook Without Losing Control. When you start spending on Facebook ads, what will often happen is that your conversions will go up, but they will be outpaced by rising costs. Tune in to learn how to avoid this trap and optimize your ad spending without losing control! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Scale Ad Spend on Facebook Without Losing Control. [00:30] What it means to lose control of your Facebook ad spending. [01:12] How to effectively ramp up slowly with Facebook. [01:35] How to feed Facebook with better data. [01:58] Why you should duplicate a successful campaign. [02:23] Creative fatigue and how it can ruin your ROI. [03:18] That’s it for today! [03:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!):

In episode #1895, Neil and Eric talk about When Should You Expand Your Marketing? Marketing and business will always require resources and capital, both of which are finite. We hear from Eric about his experience of having too many projects going at once and how he was able to turn things around and streamline his marketing when he approached marketing like an investor. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: When Should You Expand Your Marketing? [00:25] Our definition of expanding marketing. [01:21] Why you need to think about marketing like an investor. [02:23] Examples of scenarios where you’d be ready to expand your marketing. [03:20] That’s it for today! [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some

In episode #1894, Neil and Eric talk about 5 Reasons You Should Dabble in Crypto Marketing. The internet is changing and with the advent of web three, it will become increasingly decentralized. Learn how crypto marketing can grow your skills and give you greater global exposure. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Reasons You Should Dabble in Crypto Marketing. [00:30] Web three and the decentralization of the internet. [00:45] Reason one: a sense of community will become increasingly important online in the coming years. [01:49] Reason two: the regulations that govern crypto will force you to become a more creative marketer. [02:17] Reason three: NFTs have significant potential for marketing and investment. [03:07] Reason four: crypto marketing needs to take place on a global scale. [03:51] Reason five: the crypto space is growing faster than the internet. [05:10] That’s it for today! [05:32] To stay updated with events and learn more about our mastermind, go to the Mar

In episode #1893, Neil and Eric talk about What Marketers Can Automate. We cover a range of tools you can use to automate marketing tools, like your emails, texts, and even your SEO. Hear about how to use tools like Hubspot, GetResponse, and Zapier to optimize your marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Can Marketers Automate? [00:25] The many tools you can use to automate your email. [01:09] If you’re doing something regularly, you should automate it. [02:58] How to use a platform like Zapier to bring all your tools together. [03:11] How to automate your SEO. [03:20] That’s it for today! [03:24] Go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   HubSpot Key GetResponse ConvertKit MailChimp Zapier Community Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments b

In episode  #1892, Neil and Eric talk about How to Systematize Your Marketing. Learn how to create an internal wiki for your processes and why it’s so beneficial for your daily operations. We also discuss why you need a process watcher and why it’s essential to create a swipe file for the internal processes and marketing ideas from companies you admire. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Systematize Your Marketing. [00:30] Why all your tasks and processes should be documented internally for easy reference. [01:24] How to use resources like Loom or Notion for documenting your internal processes. [01:59] Why you need a process watcher: as your company grows your processes will break. [02:51] Create a swipe file for processes from other companies you admire. [03:20] That’s it for today! [03:24] Go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Loom Notion Brew Subscribe to our premium podcast (with tons of g

In episode #1891, Neil and Eric talk about whether You Should Rotate Through Clients or Aim For Long Term Relationships? We discuss what it means to rotate through clients and why many businesses start out doing that out of necessity. We also discuss the benefits of long-term relationships and the impact they can have on your mindset! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Rotate Through Clients or Aim For Long Term Relationships? [00:30] What it means to rotate clients: you don't focus on improving retention, instead you focus your energy on closing new clients. [00:43] Why most companies start off rotating clients out of necessity. [01:03] How you can shift your focus to building long-term relationships as your company becomes more resilient. [02:11] The big cost increases that come with onboarding lots of new clients. [02:51] How long-term relationships can help you take a longer view of your business goals. [03:20] That’s it for today! [03:24] Go to the Marketing School site

In episode #1890, Neil and Eric talk about What Their Typical Mondays Look Like. Neil shares why he is a fan of having an open schedule on a Monday, and Eric gets into operating at a higher level and why he likes to use Mondays for strategy meetings. For all this and more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Our Typical Mondays Look Like. [00:50] Neil’s typical Monday and why he likes an open schedule. [01:39] Eric’s typical Monday and why they tend to be meeting-heavy. [02:55] Why you should bear your entire week in mind and possibly use Monday to plan. [03:35] That’s it for today! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments

In episode #1889, Neil and Eric talk about Why US Adults Find TV Ads to Be Trustworthy. Neil shares his findings from a survey that adults over fifty are much more likely to trust figures and companies who appear on tv, and what that means for your marketing strategy. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why US Adults Find TV Ads to Be Trustworthy. [00:30] How the US departure from Afghanistan has affected tv advertising schedules. [01:16] The survey findings on older adults over 50, and their belief that individuals and companies who appear on tv are trustworthy. [01:57] Some of the streaming services that offer advertising opportunities like Roku and Hulu. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.i

In episode #1888, Neil and Eric talk about an obscenely simple way to boost time on site by 25 percent. We discuss how to use video and audio content to add value to your blog posts, whether it’s footage you’ve created or content from a relevant creator. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: An Obscenely Simple Way to Boost Time On-Site 25 percent. [00:30] Adding videos and audio to your blog post has a significant impact on time spent on site. [00:47] You can either use your own video content or use relevant videos from another content creator. [02:11] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy t

In episode #1887, Neil and Eric talk about the value of waiting to take the right opportunity. When you chase every shiny thing, you can drawn away from your mission. Stay focused, and stay in your lane and good things will come. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: It Is Better to Miss an Opportunity Than to Take the Wrong One [00:41] When you try to take everything, you are not focused.  [01:16] Choosing the right one is better than the wrong one.  [01:57] Stay in your circle of competence; you don’t know everything, and that’s fine. [04:07] That’s it for today! [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Sing

In episode #1886, Neil and Eric walk through the three best YouTube marketing strategies. From marketing hard in the first 24 hours to engaging in the YouTube Community section, there are numerous ways to up those views. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Three Best YouTube Marketing Strategies [00:28] Do whatever you can do get your video out there in the first 24 hours. [01:18] Utilize the YouTube Community section. [02:00] Try to get comments because these help videos go viral. [02:32] Don’t try to copy anyone else; be yourself.  [03:07] That’s it for today! [03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywh