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In episode #1951, Neil and Eric discuss how Eric Is preparing for 2022. Eric has several rituals in place for preparing for the following year, like creating space to wind down, and writing an annual letter to his team. Tune in to learn about the books that inform Eric’s business planning and how he is working with his leadership teams to prepare for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Eric Is Preparing for 2022. [00:30] How Eric applies the OKR methodology for planning in his businesses. [01:26] How Eric is facilitating connections between the leaders within his company. [01:40] The annual letter that Eric writes for his team. [01:55] A breakdown of how Eric’s leadership teams use the Start Stop Key (SSK) exercise. [02:25] Why Eric creates space to wind down at the end of the year. [03:53] That’s it for today! [04:07] Go to https://marketingschool.io/live to learn more about our next live event in Austin, Texas!   Links Mentioned in Today’s Episode:     Traction: Get a

In episode #1950, Neil and Eric discuss how Neil is preparing for 2022. As 2021 draws to a close we take a step back to reflect and plan for the upcoming year. Neil shares some of what 2021 has taught him and how those lessons will inform his planning for 2022. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil Is Preparing for 2022. [00:30] Hear how Neil gets his different teams to meet up and set goals for the following year. [01:02] The hiring choices that Neil makes based on the roles that would’ve helped them grow more in the past year. [01:25] Why Neil narrows his focus when preparing for the next year. [01:47] Neil’s two core objectives for 2022. [02:33] Why most of the planning is done by Neil’s CEO. [03:14] That’s it for today! [03:32] Go to https://marketingschool.io/live to learn more about how we do things and apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): htt

In episode #1949, Neil and Eric talk about what marketing roles Web3 companies are hiring for. We look at how competent marketers can adapt to marketing for Web3 and the roles that will be needed to foster community. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Marketing Roles Are Web3 Companies Hiring For? [00:36] The marketing roles that are critical to keeping up with the rise of Web3. [00:45] Community managers and other roles that are required to foster community. [02:20] How those who are good at marketing Web 2.0 can adapt to Web3. [03:23] How to learn about Web3 using apps like Twitter and Discord. [04:12] That’s it for today! [04:27] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Twitter Discord Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below

In episode #1948, Neil and Eric talk about whether or not you should outsource your marketing in today's climate. Tune in to learn more about how the size of your business determines your marketing strategy and why Neil and Eric are big proponents of a hybrid approach. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Outsource Your Marketing In Today's Climate? [00:25] Why small businesses should outsource their marketing. [01:39] Why larger companies should have marketing employees. [02:01] When to use marketing agencies if you’re a larger company. [03:44] That’s it for today! [03:49] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    N

In episode #1947, we are going to talk about advanced retention strategies with Patrick Campbell! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1946, Neil and Eric talk about what they are personally investing in right now. Hear how Neil and Eric’s different lifestyles and obligations impact their investments and learn how it has paid off in the long and short term. To discover more about their decisions and why they believe in investing in yourself, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Neil & Eric Are Personally Investing in Right Now. [00:41] What Eric is investing in right now. [01:56] How your obligations impact what you invest in. [03:46] Why Neil spends the majority of his time investing in himself and his businesses. [05:51] That’s it for today! [06:20] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? I

In episode #1945, Neil and Eric talk about why Bored Ape Yacht Club is a masterclass in marketing. BAYC is one of the strongest communities in the NFT space, and it shows. Tune in to learn how investors are making money from BAYC and how you can get involved! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Bored Ape Yacht Club is A Masterclass In Marketing. [00:57] Why BAYC is one of the strongest communities in the NFT space. [02:17] The role of your total addressable market in your marketing success. [03:23] How BAYC is innovating in the NFT space. [04:53] How investors make money on BAYC. [05:26] That’s it for today! [05:46] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   BAYC BAYC on Discord Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, plea

In episode #1944, Neil and Eric talk about 5 reasons why your funnel is not converting. Tune in to hear how simplifying your page and making a more compelling offer can result in more conversions! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Reasons Why Your Funnel Is Not Converting. [00:25] Number one: your page is too confusing. [00:55] Number two: you’re not generating enough revenue from each conversion. [01:20] Number three: you need to be iterating more on the creativity of your marketing. [01:50] Number four: you’re trying to make all your sales instantaneous. [02:23] Number five: your offer is not compelling enough. [03:20] That’s it for today! [03:24] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Land-book   $100M Offers: How To Make Offers So Good People Feel Stupid Saying No   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What

In episode #1943, Neil and Erick talk about where to find competitors’ affiliate partnerships. Google and Facebook have been such a generous resource for marketers that many of them have shifted their focus away from affiliate partnerships. Tune in to learn more about where to find your competitors’ affiliate partnerships and discover the power of affiliate partnerships in the age of the influencer! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where to Find Competitor’s Affiliate Partnerships. [00:30] How to use Google for identifying your competitors' affiliate programs. [01:18] Why affiliate marketing matters in 2022. [02:34] Why affiliate marketing is effective. [03:19] That’s it for today! [03:34] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the com

In episode #1942, Neil and Eric talk about why bosses should set high expectations. In order for your company to grow and foster a thriving business culture, you need to have an exceptional team. We discuss the knock-on effect of setting high expectations and how it can motivate your team to be their very best! To learn more about this consequential topic, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Bosses Should Set High Expectations. [00:30] Why Neil sets high standards while also compensating employees accordingly. [00:52] How high expectations and setting high achievers up to be player-coaches can help your business grow. [01:14] Why Eric likes to think of a business as a high-performance sports team. [02:02] How high expectations lead to a company-wide culture of high performance. [02:37] High performers will bring other high performers and raise the level of your company. [03:01] Why alignment amongst team members is critical to success. [04:05] That’s it for today! [04

In episode #1941, Neil and Eric talk about how to choose your advertising medium. There are seemingly endless mediums and channels these days for advertisers to choose from. We break down some of our favorites, how to choose the right medium for your industry, and why it can be beneficial to go against the current trend. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 1940 - How to Choose Your Advertising Medium. [00:30] The endless channels and mediums available to you for advertising. [00:47] Why you should choose what makes sense for your industry, rather than following the most recent trend. [01:22] What you can learn from where your competitors are advertising. [01:47] Why you should treat advertising like spaghetti: throw it at the wall and see what sticks. [02:12] Why your testing needs to be methodical. [03:15] That’s it for today! [03:21] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Facebook Ad Libra

Check out this excerpt from our 2021 Growth Accelerator Miami event! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1939, Neil and Eric talk about what to do when you’re too reliant on Facebook and Google ads. While there’s nothing wrong with running Facebook and Google ads, especially if you’re getting good results, it’s important not to put all your marketing investment in one place. Tune in to learn how you can diversify your marketing investments and take a long-term mindset to your marketing strategy! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Too Reliant On Facebook and Google Ads? Do These Things. [00:28] Why you want to diversify your marketing investments. [01:01] Some other avenues you should be looking into, like SEO, affiliates, and partnerships. [01:56] How a long-term mindset can help your marketing. [03:49] The benefits of optimizing your conversion rates. [04:44] That’s it for today! [04:46] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketings

In episode #1938, Neil and Eric talk about why the community will be everything. The startup landscape has changed considerably since the early days of silicon valley. With coding becoming more efficient and the incidence of startups being copied becoming ever more common, it’s your community that will ultimately set you apart and create priceless brand loyalty. Tune in to learn more about how to build a community that your customers will resonate with and how to stand out in a competitive field! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Community Will Be Everything. [00:25] What our recent live event in Miami has taught us about community. [01:06] How startups have changed since the early days of Silicon Valley. [01:45] How a community sets you apart when other startups copy you. [02:21] A breakdown of David Spink’s SPACES Model. [04:39] Why being responsive and supportive is integral to building a community. [05:25] That’s it for today! [05:35] Go to https://marketingschool.io/live to ap

In episode #1937, Neil and Eric talk about how to get started in Web3, which we consider to be the future of marketing. If you’re wondering where marketing is heading in 2022, look no further than Web3! Tune in today to learn how you can get started in the Web3 space, from crypto to NFTs to the power of community! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get Started In Web3 (The Future Of Marketing). [00:35] Why your first step should be educating yourself on the intricacies of Web3. [01:18] How different governments are looking to regulate cryptocurrencies. [02:58] How to get involved without big investments and gain experience. [03:31] Why you should join Twitter and Discord communities that center on Web3. [04:50] That’s it for today! [05:02] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro CoinDesk The Tim Ferriss Show #542:

In episode #1936, we share how Web3 will change marketing forever and what this could mean for your business! With the growing tide around decentralization, the blockchain, and the many fruits of these systems, Web3 is poised to make a huge impact on the way we interact and do business online. To hear all about NFTs and smart contracts, and some quick ideas on how to use new ground for innovative marketing, join us today! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: How Web3 Will Change Marketing Forever. [00:25] Defining the different Web iterations and why Web3 is so important! [01:40] What decentralization will do to the control of data and user autonomy. [02:14] The value of moderation and why this may support existing centralized platforms. [02:43] NFTs and smart contracts; how incentives are changing currently. [04:13] Impacts on content creation, monetization, and online selling. [05:05] Raising the bar on quality as the supply of content increases. [05:22] Transparency and the availabilit

In episode #1935, we share a bunch of marketing lessons that we learned at our recent event in Miami! After two years of lockdown, and no events during the pandemic, we finally got together and had a great time learning and sharing strategies. For an insider scoop on the most impactful ideas, listen in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Marketing Lessons We Learned From Our Miami Event. [00:27] A quick recap of our first event in 2 years! [01:01] An interesting fact about sources of income for the average millionaire. [01:19] Lessons about mergers and acquisitions; how to buy smart and leverage your way to success. [02:03] Using Reddit for product development and market research. [02:44] The importance of control and holding onto equity. [02:58] Some thoughts on A-B testing and updating video tags. [03:40] Travel hacks and how to get some freebies from great resorts!  [04:18] Reflecting on the importance of community after the pandemic. [05:22] That’s it for today! [05:24] Go to htt

In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it is all worth it at the end of the day! Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Does Personalization Work in 2022? [00:25] A quick definition of personalization in the marketing context. [00:58] The results are in: personalization does not boost conversions! [02:28] Tools for better marketing personalization; a few recommendations. [03:38] The important surface level testing that should go into personalization projects. [03:47] Go to https://marketingschool.io/live for more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Clearbit  MutinyHQ   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If

In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone number inspires customer trust and confidence. To find out more about the impact that listing a phone number can have on your company, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should Your Business Have A Phone Number Listed? [00:27] Having a phone number listed on your site makes customers feel more comfortable. [01:07] Why adding a phone number helps more when you’re a small to medium-sized business, rather than a large corporation. [02:19] That’s it for today! [02:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   CallRail Nextiva Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscr

In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask yourself is whether you are buying a job. To learn more about what to look out for when pursuing acquisitions, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Economics of Buying Another Business Versus Building. [00:50] Why buying a business doesn’t always need to be expensive. [01:14] Why each approach has its merits and drawbacks. [01:21] Why you shouldn’t buy a turnaround. [03:25] How to make the economics work out by buying with debt. [03:57] That’s it for today! [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Epic Challenge   Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game HBR Guide to Buying a Small