Marketing School | Digital Marketing | Online Marketing

In episode #1923, Neil and Eric talk about how to write high-ranking headlines. High-ranking headlines are one of the best ways to increase your click-through rate. Tune in to learn about how you can use ClickFlow to test your headlines and optimize your SEO through methods like AB testing and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Write High Ranking Headlines. [00:27] Our definition of high-ranking headlines. [00:53] How to use ClickFlow to generate high-ranking headlines. [02:00] Some of the best strategies to increase your click-through rate. [03:51] Use ClickFlow to start AB testing your headlines. [04:19] Ten takeaways to help you optimize your SEO. [05:55] That’s it for today! [06:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Use this link for a special Black Friday offer for new ClickFlow users: https://www.clickflow.c

In episode #1922, Neil and Eric talk about chasing ROAS - finding winning strategies in SEO. Many marketers focus the majority of their energy on creating return on ad spend, also known as ROAS. While this is an excellent strategy to pursue if it works for you, it’s also important that you don’t lose sight of optimizing your SEO, especially since it has massive payoffs in the long run. To learn more about our winning strategies in SEO, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Chasing ROAS - Finding Winning Strategies in SEO. [00:30] The definition of ROAS: Return On Ad Spend. [00:36] Why you should also be focusing on winning strategies in SEO. [01:17] Five winning strategies for capitalizing on SEO. [01:29] How to implement pain point SEO. [02:34] Some of the ways that you can expand internationally. [03:07] How to repurpose your content. [03:58] If you want to win in the long run with SEO you need to create brand recognition along with a high-quality product or service.  [04

In episode #1921, Neil and Eric talk about why you don’t get what you wish for. We all have goals, dreams, and ambitions in life, but we don’t always take the steps necessary to achieve them. To learn more about the top reasons why people don’t get what they wish for, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Don’t Get What You Wish For. [00:25] Why lack of execution is the number one reason why most people don’t get what they wish for, either in life or in business. [00:53] Why your actions need to match your ambitions. [01:22] How integrating patience can help you achieve your long-term goals. [02:06] Why achieving your goals requires sacrifice. [04:06] That’s it for today! [04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

In episode #1920, Neil and Eric talk about the SEO trend you need to chase if you don’t want to flounder. The number one thing you should be thinking about when optimizing your SEO is customer experience. Tune in to find out what tools you should be using to ensure your customers are getting the Time to Value that they need! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Chase This SEO Trend or You’ll Flounder. [00:25] The SEO element no one is talking about, but is essential for effective SEO: usability. [01:17] How to get the user to find what they need as quickly as possible. [02:13] The foundational concept of Time to Value and how to ensure a good experience for your customers. [04:03] That’s it for today! [04:17]  To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Crazy Egg Hotjar Surveymonkey TypeForm Check out our blueprint on how to build your dre

In episode #1919, Neil and Eric talk about where to find your first PPC client. There are quick and effective tools at your disposal for identifying potential clients who could use pay-per-click to scale up their business. Tune in today to hear how to use Crunchbase to discover potential clients and the best ways to reach out to them!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where to Find Your First PPC Client. [00:25] Use Crunchbase to track down clients who have recently been funded and contact them with suggestions on how they can scale up through pay-per-click. [01:27] Use PredictLeads to find where funding is happening and contact CEOs. [03:40] That’s it for today! [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Crunchbase Craigslist PredictLeads Check out our blueprint on how to build your dream business: https://www.marketingschool.i

In episode #1918, Neil and Eric talk about the best way to find marketing employees. LinkedIn is a great resource for finding talent and there are plenty of ways to use it to do your research and incentivize potential hires. To learn more about why you should hire slow and fire fast, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Way to Find Marketing Employees. [00:25] How to use LinkedIn to do research and find top marketing employees. [01:25] How to use LinkedIn Recruiter and how to incentivize potential new hires, as well as people who could help you find a new hire. [03:42] That’s it for today! [03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingsc

In episode #1917, Neil and Eric talk about how to test adverts without spending too much money. One of the best ways to save money on testing ads is to let your competitors do it for you! Tune in to find out how to conduct your research efficiently and why creating a swipe file can give you the inspiration you need for a fantastic ad! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Test Ads Without Spending Too Much Money. [00:25] Research your competitors by checking out their online ads, as well as their upsells, downsells, and landing pages. [01:19] Create a swipe file of adverts that you like that you can draw on later for inspiration. [03:00] That’s it for today! [03:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium po

In episode #1916, Neil and Eric talk about the 7 risks of going out on your own. Going all-in on your business is an exciting venture, but it comes with some risks. You won’t have the stability of a regular paycheck, and unexpectedly long working hours can lead you to run the risk of burnout. Tune in to learn more about what to look out for and how to prepare yourself accordingly! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Risks of Going Out On Your Own. [00:52] Understanding that there won’t be a safety net to catch you. [01:31] You won’t have steady money, especially in the beginning. [01:53] Other people will judge your decisions and this will potentially cause self-doubt. [02:30] You won’t always have mentorship when you need it. [03:01] You may run out of money much faster than you anticipated. [03:20] Burnout is a huge risk and you need to be prepared for very long hours. [03:40] In the beginning you’ll be depending on yourself for everything.  [03:20] That’s it for today! [03:24] To

Apple has built a narrative around its beautiful design, prioritizing user experience, and above all protecting user privacy. Their foray into advertising is an opportunity to further this narrative by leveraging their many platforms to target existing users. To learn more about what lies behind their new strategy, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons Why Apple is Building Out Advertising. [00:25] Reason one: all the recent changes in privacy standards and regulation pose an excellent opportunity to advertise to customers using their apps. [01:00] Reason two: they can use it to further the narrative they’ve created for their brand, which prioritizes user experience and privacy. [02:01] Reason three: Apple has a huge amount of data from their app users, giving them the tools to create incredibly specific and targeted advertising. [02:32] That’s it for today! [02:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for m

In episode #1914, Neil and Eric talk about 5 reasons why there need to be more crypto agencies. Blockchain technology is proliferating at an impressive pace, and with that comes ample opportunity to invest and market in the space. Tune in to learn more about why now is an excellent time for companies to specialize in crypto and build a brand fast! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Reasons Why There Needs to Be More Crypto Agencies. [00:30] Reason one: large companies like Facebook are moving their developer activity to focus on web three subjects, like NFTs. [01:20] Reason two: with the proliferation of blockchain technology you need more quality companies that specialize in that type of marketing. [02:03] Reason three: you can build a brand very quickly because the space is so nascent and there is a growing demand for specialization in crypto. [02:35] Reason four: there’s a lot of regulation that you need to be aware of. [03:09] Reason five: the growth in this area allows a lot of roo

In episode #1913, Neil and Eric talk about what Facebook's rebrand to Meta means for marketers. Get a breakdown of the distinctions between web one, two, and three, and learn how to leverage your marketing in the new decentralized online space. For all this and more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Facebook's Rebrand to Meta Means For Marketers [00:43] How Facebook’s virtual world takes online meetups to a new level of immersion. [02:16] Facebook’s metaverse and its similarity to Second Life. [03:02] A breakdown of the distinctions between web one, web two, and web three. [03:47] How the advent of web three will affect marketers. [04:38] What we recommend for marketers on how to participate in web three and how to leverage marketing. [05:27] That’s it for today! [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episo

In episode #1912, Neil and Eric talk about why people still ask if SEO is relevant. While SEO takes much longer to be effective than several years ago, it is still a crucial part of your exposure and has huge payoffs in the long run. To learn more about the impact of SEO and why people often overlook its value, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Do People Still Ask If SEO is Relevant? [00:27] Why SEO takes longer to be effective than it did several years ago. [01:09] Why SEO is a long-term investment and why the ROI on it is still huge. [03:44] That’s it for today! [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you e

In episode #1911, Neil and Eric talk about what to do before Black Friday and Cyber Monday. The days, weeks, and months leading up to Black Friday and Cyber Monday, is a crucial time of preparation. We discuss some of the best ways to prime your contact list for your upcoming deals, as well as how to do rigorous testing to make sure your site can handle the holiday traffic. To learn more about what you should be doing in preparation, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do This Before Black Friday and Cyber Monday. [00:30] Why incorporating upsells and downsells are essential.  [01:41] Prime your contact list to anticipate your Black Friday and Cyber Monday deals through your various marketing channels like high-volume emails, blogs, or texts. [02:25] Remember to take into account worldwide supply chain issues. [03:00] Why it’s important to do rigorous testing of your site leading up to these holidays. [04:12] That’s it for today! [04:20] To stay updated with events and lear

In episode #1910, Neil and Eric talk about How To Set SMART Goals And Win! As your company grows it becomes increasingly important to define your goals. Use the SMART acronym to set specific, measurable, achievable, realistic, and timely goals that will take your business to the next level. For all this and more, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Set SMART Goals And Win. [00:30] The SMART acronym and what each letter represents. [01:31] Why your goals need to be specific and measurable, as illustrated by an example from Neil’s company. [02:51] How to determine whether your goals are achievable within a realistic timeline. [03:30] Ask yourself whether your goals are realistic given your current resources. [03:45] Figure out whether you can deliver on your goals in a timely way, within a year. [04:05] The importance of setting achievable goals as your company grows. [05:36] That’s it for today! [05:43] To stay updated with events and learn more about our mastermind

Key Lessons We Learned from Harnessing the Power of Communities In episode #1909, we share some of the key lessons we have learned from harnessing the power of communities. Tuning in, you’ll learn more about the value of good content, community engagement, and being strategic about your offers. We also distinguish between an audience and a community and elaborate on the benefits of taking the time to create a space where you can foster a sense of community amongst members of your audience. For all this and so much more, make sure not to miss today’s episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Key Lessons We Learned from Harnessing the Power of Communities. [00:47] What Neil has learned about putting out good content, keeping your community engaged, and being sparing with offers. [01:22] Moving with your community; the benefits of leveraging a multi-platform approach. [01:42] Becoming accustomed to asking your community to purchase from you. [03:07] The value of understanding the differenc

In episode #1908, we talk about the one thing that your host, Eric Siu, is choosing to focus on for the rest of the year: culture, community, and communication! Eric believes that these three C’s are the glue that holds a company together and in today’s episode, he shares his advice and some helpful resources for hiring the right people to build and maintain company culture and the different ways in which you can measure success. Tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Eric is Choosing to Focus on This One Thing for November. [00:39] The three C’s that hold a company together: culture, community, and communication [01:50] Why you have to hire the right people to build and maintain company culture. [02:19] How to measure success; keeping non-regrettable employee loss below 10 percent and scoring high on employee MPS surveys. [03:20] Eric’s advice: study top CEOs and read Let My People Go Surfing. [04:03] That’s it for today! [04:27] To stay updated with events

In episode #1907, we talk about the number one thing that your host, Neil Patel, is choosing to focus on for November: hiring rockstars! While you can’t necessarily quantify how much business they will attract per quarter, Neil believes that there are numerous ways in which rockstar employees create opportunities for your business. He also shares his advice for what to do when you can’t afford to hire the rockstar you want, so make sure to tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Neil is Choosing to Focus On This One Thing for November. [00:31] Why Neil is focusing on hiring rockstars in November, December, even January. [01:45] While you can’t quantify the business they will attract, hiring rockstars creates opportunities. [02:10] How hiring rockstars has accounted for 30 to 40 percent of Neil’s new revenue. [02:35] What to do when you can’t afford to hire a rockstar; wait until you can! [02:46] The benefits of keeping rockstars ‘on ice’ and keeping them excite

In episode #1906, Neil and Eric talk about who you should hire once you’ve reached $10M in revenue. Only 1.1% of American businesses have reached this prestigious milestone. To learn more about how to identify the candidate that will take your business to $100M in revenue, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: You’ve Reached $10M in Revenue, Who Should You Hire? [00:34] An overview of the 1.1% of American businesses that have reached this milestone. [00:49] How to identify the new hire that will take you to $100M in revenue. [01:44] Advice on how to de-risk a new high-stakes-hire. [02:46] Why you need to define your outcomes before searching for your new hire. [04:37] That’s it for today! [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:     Who: The A Method of Hiring Who Scorecard   To grow your business faster, check ou

When social media first surfaced it was generally dismissed as largely inconsequential for businesses. These days it’s almost impossible to imagine a successful business without a social media presence. With the rise of web three and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book The Business of Belonging: How to Make Community your Competitive Advantage. In our conversation, we discuss the key difference between building an audience versus a community, and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes bu

In episode #1905, Neil and Eric talk about who you should hire when you’ve reached $1M in revenue. If you’ve reached a six-figure income, congratulations! Scaling up from here will mean making various, detailed improvements to different parts of your operations. To learn more about how a new hire can speed up this process, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: You’ve Reached $1M in Revenue, Who Should You Hire? [00:34] Why your new hire should be geared towards operations. [01:04] The concept of the visionary and an integrator in business. [01:48] Why visionaries need a detail-oriented integrator to take their operations to the next level. [02:40] Hiring an operations employee will help you scale up faster. [02:51] That’s it for today! [03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:     Rocket Fuel: The One Essential Combinati