Marketing School | Digital Marketing | Online Marketing

In episode #1943, Neil and Erick talk about where to find competitors’ affiliate partnerships. Google and Facebook have been such a generous resource for marketers that many of them have shifted their focus away from affiliate partnerships. Tune in to learn more about where to find your competitors’ affiliate partnerships and discover the power of affiliate partnerships in the age of the influencer! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where to Find Competitor’s Affiliate Partnerships. [00:30] How to use Google for identifying your competitors' affiliate programs. [01:18] Why affiliate marketing matters in 2022. [02:34] Why affiliate marketing is effective. [03:19] That’s it for today! [03:34] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the com

In episode #1942, Neil and Eric talk about why bosses should set high expectations. In order for your company to grow and foster a thriving business culture, you need to have an exceptional team. We discuss the knock-on effect of setting high expectations and how it can motivate your team to be their very best! To learn more about this consequential topic, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Bosses Should Set High Expectations. [00:30] Why Neil sets high standards while also compensating employees accordingly. [00:52] How high expectations and setting high achievers up to be player-coaches can help your business grow. [01:14] Why Eric likes to think of a business as a high-performance sports team. [02:02] How high expectations lead to a company-wide culture of high performance. [02:37] High performers will bring other high performers and raise the level of your company. [03:01] Why alignment amongst team members is critical to success. [04:05] That’s it for today! [04

In episode #1941, Neil and Eric talk about how to choose your advertising medium. There are seemingly endless mediums and channels these days for advertisers to choose from. We break down some of our favorites, how to choose the right medium for your industry, and why it can be beneficial to go against the current trend. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 1940 - How to Choose Your Advertising Medium. [00:30] The endless channels and mediums available to you for advertising. [00:47] Why you should choose what makes sense for your industry, rather than following the most recent trend. [01:22] What you can learn from where your competitors are advertising. [01:47] Why you should treat advertising like spaghetti: throw it at the wall and see what sticks. [02:12] Why your testing needs to be methodical. [03:15] That’s it for today! [03:21] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Facebook Ad Libra

Check out this excerpt from our 2021 Growth Accelerator Miami event! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1939, Neil and Eric talk about what to do when you’re too reliant on Facebook and Google ads. While there’s nothing wrong with running Facebook and Google ads, especially if you’re getting good results, it’s important not to put all your marketing investment in one place. Tune in to learn how you can diversify your marketing investments and take a long-term mindset to your marketing strategy! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Too Reliant On Facebook and Google Ads? Do These Things. [00:28] Why you want to diversify your marketing investments. [01:01] Some other avenues you should be looking into, like SEO, affiliates, and partnerships. [01:56] How a long-term mindset can help your marketing. [03:49] The benefits of optimizing your conversion rates. [04:44] That’s it for today! [04:46] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketings

In episode #1938, Neil and Eric talk about why the community will be everything. The startup landscape has changed considerably since the early days of silicon valley. With coding becoming more efficient and the incidence of startups being copied becoming ever more common, it’s your community that will ultimately set you apart and create priceless brand loyalty. Tune in to learn more about how to build a community that your customers will resonate with and how to stand out in a competitive field! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Community Will Be Everything. [00:25] What our recent live event in Miami has taught us about community. [01:06] How startups have changed since the early days of Silicon Valley. [01:45] How a community sets you apart when other startups copy you. [02:21] A breakdown of David Spink’s SPACES Model. [04:39] Why being responsive and supportive is integral to building a community. [05:25] That’s it for today! [05:35] Go to https://marketingschool.io/live to ap

In episode #1937, Neil and Eric talk about how to get started in Web3, which we consider to be the future of marketing. If you’re wondering where marketing is heading in 2022, look no further than Web3! Tune in today to learn how you can get started in the Web3 space, from crypto to NFTs to the power of community! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get Started In Web3 (The Future Of Marketing). [00:35] Why your first step should be educating yourself on the intricacies of Web3. [01:18] How different governments are looking to regulate cryptocurrencies. [02:58] How to get involved without big investments and gain experience. [03:31] Why you should join Twitter and Discord communities that center on Web3. [04:50] That’s it for today! [05:02] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro CoinDesk The Tim Ferriss Show #542:

In episode #1936, we share how Web3 will change marketing forever and what this could mean for your business! With the growing tide around decentralization, the blockchain, and the many fruits of these systems, Web3 is poised to make a huge impact on the way we interact and do business online. To hear all about NFTs and smart contracts, and some quick ideas on how to use new ground for innovative marketing, join us today! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: How Web3 Will Change Marketing Forever. [00:25] Defining the different Web iterations and why Web3 is so important! [01:40] What decentralization will do to the control of data and user autonomy. [02:14] The value of moderation and why this may support existing centralized platforms. [02:43] NFTs and smart contracts; how incentives are changing currently. [04:13] Impacts on content creation, monetization, and online selling. [05:05] Raising the bar on quality as the supply of content increases. [05:22] Transparency and the availabilit

In episode #1935, we share a bunch of marketing lessons that we learned at our recent event in Miami! After two years of lockdown, and no events during the pandemic, we finally got together and had a great time learning and sharing strategies. For an insider scoop on the most impactful ideas, listen in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Marketing Lessons We Learned From Our Miami Event. [00:27] A quick recap of our first event in 2 years! [01:01] An interesting fact about sources of income for the average millionaire. [01:19] Lessons about mergers and acquisitions; how to buy smart and leverage your way to success. [02:03] Using Reddit for product development and market research. [02:44] The importance of control and holding onto equity. [02:58] Some thoughts on A-B testing and updating video tags. [03:40] Travel hacks and how to get some freebies from great resorts!  [04:18] Reflecting on the importance of community after the pandemic. [05:22] That’s it for today! [05:24] Go to htt

In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it is all worth it at the end of the day! Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Does Personalization Work in 2022? [00:25] A quick definition of personalization in the marketing context. [00:58] The results are in: personalization does not boost conversions! [02:28] Tools for better marketing personalization; a few recommendations. [03:38] The important surface level testing that should go into personalization projects. [03:47] Go to https://marketingschool.io/live for more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Clearbit  MutinyHQ   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If

In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone number inspires customer trust and confidence. To find out more about the impact that listing a phone number can have on your company, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should Your Business Have A Phone Number Listed? [00:27] Having a phone number listed on your site makes customers feel more comfortable. [01:07] Why adding a phone number helps more when you’re a small to medium-sized business, rather than a large corporation. [02:19] That’s it for today! [02:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   CallRail Nextiva Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscr

In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask yourself is whether you are buying a job. To learn more about what to look out for when pursuing acquisitions, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Economics of Buying Another Business Versus Building. [00:50] Why buying a business doesn’t always need to be expensive. [01:14] Why each approach has its merits and drawbacks. [01:21] Why you shouldn’t buy a turnaround. [03:25] How to make the economics work out by buying with debt. [03:57] That’s it for today! [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Epic Challenge   Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game HBR Guide to Buying a Small

In episode #1931, Neil and Eric talk about how to profit off your blog without selling out. If you pivot from your original content in order to sell something, there’s a good chance you’ll feel like a sell-out. However, if what you’re selling is providing value, then you’re actually doing people a disservice by not sharing that resource. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Profit Off Your Blog Without Selling Out. [00:41] If you share something of value, then no one will accuse you of selling out. [01:44] The lesson Neil learned that made him more comfortable with selling. [04:06] That’s it for today! [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mutiny HQ Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of

In episode #1930, Neil and Eric talk about 7 marketing tools they're excited about for 2022. There are a bunch of tools out there that can help you market your business more efficiently. From helping you organize your data seamlessly to marketing automation, there is something here for everyone. Tune in to get the inside scoop on the best marketing tools for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Marketing Tools We're Excited About for 2022. [00:30] Why Mutiny HQ is a great tool for marketers to personalize websites. [01:15] How Jarvis can help you generate copy more quickly. [01:28] Use Grain to share Zoom footage or text quickly, easily, and efficiently. [02:23] Supermetrics is a fantastic way to organize your data. [02:39] DeScript is a great tool for podcasters to streamline their process. [03:00] Why UiPath is great for marketing automation. [03:55] Use PredictLeads as a useful tool for finding clients.  [04:20] That’s it for today! [04:30] To stay updated with events and lea

In episode #1929, we make the distinction between traffic and converting traffic while showing you how to generate the latter. There is no point in increasing your traffic through SEO and content creation if that traffic doesn’t also increase your conversions. Tune in today to learn the secret recipe for turning sets of eyeballs into paying customers! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Organic Traffic Is A Balance of Amazing Content and SEO. [00:27] Amazing content generates traffic that converts. [01:31] How Brian Dean from Backlinko generated high converting traffic. [02:42] Using unique data and calls to action to generate converting traffic. [03:01] That’s it for today! [03:02] Learn how to grow your business by visiting marketingschool.io/training   Links Mentioned in Today’s Episode:   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.

In episode #1928, we talk about the value of incentivizing marketers and how best to do it. Charlie Munger once said, “You show me the incentive, and I’ll show you the outcome.” By this, he meant that people will produce better results if they are rewarded. Join us today and hear which parts of your team to incentivize, the metrics to assess their performance, and what incentives work best! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Incentivize Marketers The Right Way. [00:31] Why it is important to incentivize people. [00:45] How to incentivize marketers by offering tangible gains.  [01:08] “Show me the incentive, and I’ll show you the outcome.” [02:15] Adding incentives without developing expectations. [02:25] Keeping the metrics that earn the incentives simple. [03:12] Whether to give everybody incentives. [04:16] That’s it for today! [04:18] Learn how to grow your business by visiting marketingschool.io/training   Links Mentioned in Today’s Episode:   Check out our blueprint

In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works best, it does not make much sense to adopt it when you are first starting. That is why you should drill down on the channel that works best before branching out. Tune in today to hear more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Find Your Marketing Focus. [00:49] Using the spaghetti approach: experiment and pick what sticks. [01:36] You don’t have the resources to try all the channels at first. [02:32] The danger of diluting your efforts by trying too much at once. [03:00] That’s it for today! [03:02] Check out marketingschool.io/training   Links Mentioned in Today’s Episode:   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave S

In episode #1926, Neil and Eric talk about 3 brutal truths which explain why you're failing at SEO. If you’ve been struggling with your SEO it might simply be that you haven’t given it the time it needs to be effective. Tune in to learn more about some of the biggest mistakes that companies are making with their SEO and how to avoid these common traps! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Brutal Truths About Why You're Failing at SEO. [00:30] Why a lack of patience is the top reason why most people are failing at SEO. [01:01] How limiting yourself to one region or language hurts your SEO. [01:59] There’s no one size fits all strategy that will work for everyone. [02:45] That’s it for today! [02:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

In episode #1925, Neil and Eric discuss seven critical marketing roles for 2022. There are plenty of new trends that are predicted for 2022. Tune in to find out who you should hire to prepare your business for the rapidly changing marketing landscape! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Seven Critical Marketing Roles For 2022. [00:30] Why you need a data scientist more than any other role. [01:04] Why you should hire someone to repurpose your blog posts. [01:36] Find folks who can do translation work so that you can expand internationally. [01:57] The role of community in 2022 and why you need a community manager. [02:51] How a creative marketer can help you stand out. [03:01] How hiring a specialized content creator can help your business. [03:50] Finding someone who can take care of conversion optimization. [04:08] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-37

In episode #1924, Neil and Eric talk about whether you should aim for an exit. Aiming for an exit may seem like a worthy goal with a big payoff, but the truth is far more complicated. Tune in to learn more about the challenges of planning for an exit, why it’s detrimental to building a good business, and what you should be aiming for instead! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Aim For An Exit? [00:42] Why it’s difficult to plan for an exit. [01:33] Why planning for an exit is equivalent to planning to fail. [03:25] That’s it for today! [03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk