Marketing School | Digital Marketing | Online Marketing

In episode #1990, Neil and Eric talk about how to create irresistible lead magnets that convert. Lead magnets can often seem intrusive and undesirable, but what if you offered something for free that everyone else is charging for? To learn more about what makes an irresistible lead magnet, and how to ensure they convert, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Irresistible Lead Magnets That Convert. [00:25] A breakdown of what lead magnets are. [00:57] How to offer something for free that other people normally charge for. [01:33] Why having a successful lead magnet means going to the extreme. [03:00] How to ensure that what you’re offering is relevant to the reader. [03:20] That’s it for today! [03:27] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   $100M Offers: How To Make Offers So Good People Feel Stupid Saying No  Subscribe to our premium podcast (with tons of goodies!): https://www.marketings

In episode #1989, Neil and Eric share 6 YouTube community building hacks you didn't know about. There are a lot of simple and easy tools that often go overlooked on the Youtube platform. To learn more about these tools and how to build community, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 6 YouTube Community Building Hacks You Didn't Know About. [00:30] How to use YouTube Live to host a virtual event. [01:03] Why you should use the post section to build community and how to access it. [02:03] How partnerships can foster community building. [02:49] Be sure to reply to comments and engage with people. [03:35] How to engage, and do calls for engagement within your video. [04:18] Why a pinned comment is so useful and how to use them.  [05:09] That’s it for today! [05:17] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Lea

Check out this excerpt from our Growth Accelerator event in Miami and learn how to use NFTs as a reward mechanism with Lin Dai! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1987, Neil and Eric talk about 5 key questions to ask to improve your content by 10x. Surveys are an excellent tool for getting feedback and improving your content. Tune in to learn about the best questions to ask and 10x your content! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Key Questions to Ask To Improve Your Content By 10x. [00:30] Surveys are an excellent way to get feedback and improve your content [00:35] Ask people how you can make your content better. [01:05] Follow up with a question asking whether there is anything they’d like to add. [01:19] Ask who has the best content in your space. [01:42] Get to the root of what is faulty in your content by asking ‘what's something you're uncomfortable telling us about our content?’. [02:09] How to use exit pop-up surveys to improve your headlines. [03:07] That’s it for today! [03:13] Take part in our survey at marketingschool.io/improve!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons o

In episode #1986, Neil and Eric talk about why you should remove yourself from the business (and how). Building a business is a time-consuming process that takes plenty of dedication and hard work. But building a business that can run without you will afford you the freedom to venture out and continue to grow. Tune in to learn how to remove yourself from the business and discover the concept of working above the business. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Remove Yourself From The Business (And How). [00:30] Neil’s advice on how to remove yourself from your business. [00:37] Why you need to hire people who have successfully done the job before. [00:50] How to find your next hire on LinkedIn. [01:35] Just because someone is successful in a similar agency, doesn’t mean they’ll necessarily be successful in yours. [03:18] The concept of working above the business. [02:35] Why it’s worth hiring an expensive executive if you have the money for it. [05:01] That’s it for today!

In episode #1985, Neil and Eric talk about whether you should focus in on crypto marketing in 2022. The world of Web3 is evolving every day, and now is an excellent time to start getting involved! Tune in to find out what we predict for crypto and how we expect it to influence the world of marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Focus In On Crypto Marketing for 2022? [00:31] Neil’s perspective on crypto and why should understand Web3 and crypto. [01:56] Eric’s perspective and why crypto and Web3 are the future of the internet. [03:15] Why the old ways of marketing will slowly be phased out over the next few years. [03:55] Why now is a good time to get involved in the Web3 space. [04:30] That’s it for today! [04:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     Wh

In episode #1984, Neil and Eric talk about why organic social may matter more than any of our services. If you want to seamlessly communicate with your customers, then organic social is the way to go. Tune in to learn more about why organic social is so important to your branding and reach. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Organic Social May Matter More than Any of Our Services. [00:30] A quick summary of our services. [02:00] Organic social is one of the best ways to communicate with your customers. [02:37] Most platforms have a direct message function. [02:52] That’s it for today! [03:06] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

In episode #1983, Neil and Eric talk about which meetings to cut from your week to improve your focus. We’ve all had those meetings where we don’t understand why we had to be there. Tune in to learn our tricks for trimming the fat and only attend the meetings that matter. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Cut These Meetings From Your Week to Focus. [00:30] Why you should cut any meeting where there are multiple people within your department. [01:30] How to audit your past meetings to determine which ones were useful and gave you energy. [02:28] Why it’s useful to cut out meetings that contain information and updates that could be conveyed over Slack or email. [03:22] Neil’s philosophy on doing quick calls for updates to avoid unnecessary meetings. [04:03] That’s it for today! [04:11] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Slack Subscribe to our premium podcast (with tons of goodies!): https://www

In episode #1982, Neil and Eric talk about 7 reasons why accountability to cultural values matters. Your cultural values can cover a range of behaviors, but it’s often most effective when you keep them simple, clear, and actionable. Tune in today to learn about the lasting impact of keeping your team accountable to your cultural values! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Reasons Accountability to Cultural Values Matters. [00:25] What we mean by cultural values. [00:58] If people are operating based on different values, they’ll be going in opposite directions. [01:21] When some people aren’t held accountable it sets a negative precedent for the rest of the team. [01:47] It’s much easier to hire and fire people when you’re clear on the criteria for holding people accountable. [02:25] By hiring people who hold themselves accountable, you’ll attract more like-minded people. [03:09] Creating short and simple values make them easy to remember and follow.  [03:37] If everyone knows the core

Check out this excerpt from our Growth Accelerator event in Miami and learn Lloyed Lobo's secrets to building his 7-figure community! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1980, Neil and Eric talk about how to build your organic audience for the long term. A tried and true method for growing and retaining your audience is by making an effort to always respond to your followers. Tune in to learn about some of the audience members we’ve helped over the years who went on to do amazing things and start incredible companies! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Your Organic Audience for the Long Term. [00:35] Why the number one method for building and retaining your audience is responding to people. [01:51] Why you need to consistently produce content while also improving. [03:25] Neil’s example of how he built a relationship with an audience member who went on to found Coinbase. [04:18] That’s it for today! [04:30] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Coinbase Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.i

In episode #1979, Eric and Neil share a few marketing tales that haven’t been heard on this show before. Neil speaks about many of his creative SEO hacks as a youngster and Eric weighs in on his experiments with affiliate sites. While these early efforts from our hosts are interesting and generated quick success for them, none of them had any lasting power. The moral of the story: slow and steady wins the race! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Stories We’ve Never Shared Before. [00:25] Shortcuts Neil took such as converting a battlefield site into an online casino. [02:44] The moral of Neil’s stories: slow and steady wins the race! [03:09] How Eric is using his network to grow his LinkedIn reach. [04:12] Two of Eric’s experiences building affiliate sites and what he learned. [06:19] That’s it for today! [06:20] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (wit

In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that make it what it is, and when employees are too unfocused, this compromises efficiency and sales. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Allow Employees to Jump Around Projects? [00:30] Why Eric and Neil prefer to keep employees specializing on certain projects. [01:04] The inefficiency and poor output of a system where employees jump around. [01:14] How unfocused employees end up killing sales. [02:25] It is the people behind a business that make it what it is. [03:38] Why Eric encourages employees to do side-hustles. [04:32] That’s it for today! [04:35] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingscho

In episode #1977, we talk about the importance of agency partnerships when it comes to mergers and acquisitions. Around 20 percent of deals fail and poor due diligence is a big part of why. The great thing about agency partnerships is that they help companies get to know each other very well. This forms a great foundation for a merger or acquisition and lays the groundwork for one plus one to equal three! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Agency Partnerships Can Lead to M&A. [00:27] How a working relationship can lead to a merger and make one plus one equal three! [01:19] The importance of agency partnerships for laying the groundwork for M&A. [03:04] How important a solid diligence process before a merger or acquisition is. [03:37] Never do a deal in less than 30 days! [04:02] That’s it for today! [04:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of good

How to Structure Your NFT Project The Right Way In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approach to his Leveling Up Heroes NFT project as a reference point. When you are thinking about incorporating NFTs into your marketing, it is almost like starting a new business. An NFT project has to have its own team, releasing, marketing, and operations. Tune in to hear how Eric found his team, who it consists of, how he structures communications within it, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Structure Your NFT Project The Right Way. [00:50] As a founder you have to be the boots on the ground. [01:16] How Eric learned about how to structure his team. [01:51] Community managers, developers, artists, project managers,  [02:46] How often Eric has stand-ups with his team. [03:32] The three most important practices for structuring communications and promotions. [05:08] That’s it for today! [05:09] Go to https://marketingschool.io

How to Build Actual Utility With an NFT Project In episode #1975, we continue our series on NFTs, this time talking about how to build utility with an NFT project. While NFTs are valuable to people as assets and collectibles, many of the most desirable ones offer real-world utility too. Eric talks about the three tiers of utility he is planning to offer with the Leveling Up Heroes NFTs and also gets into some of the best examples of NFT utility offered by other players in the space. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Actual Utility With an NFT Project. [00:39] Examples of NFTs that are more than a cash grab and offer actual utility. [02:01] The three tiers Eric is building into the Leveling Up Heroes NFTs to give them utility. [04:15] How to know if people will value your NFT’s utility. [05:20] The three best NFT utilities in Eric’s opinion. [06:31] That’s it for today! [05:12] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned

Check out this excerpt from our Growth Accelerator event in Miami and learn the Six Traits of A Great Community with Lloyed Lobo! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Build Community The Right Way In episode #1973, we talk about how to build a community the right way. Since Eric is about to drop his Leveling Up Heroes NFTs, the subject of building communities has been on our minds a lot. Tune in to hear how Eric is building a community around his new project using switched-on community managers and more. Neil also speaks about his approach, emphasizing the need to truly care about your community which requires genuine passion. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Community The Right Way. [00:54] Using community managers that understand your project. [01:41] You have to care about your community which requires passion. [02:48] How to care about your community properly. [04:03] You build a community one person at a time. [05:11] That’s it for today! [05:12] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:     Leveling Up Heroes Whitelist    Subscribe to our pr

How NFTs Might Fit into Your Marketing Strategy In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act as a funding mechanism too! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How NFTs Might Fit Into Your Marketing Strategy. [00:34] How major brands are fitting NFTs into their marketing strategies. [01:28] The strategy behind the Leveling Up Heroes NFT drop. [01:54] Building a community around Leveling Up using NFTs. [02:29] Why the Leveling Up Heroes NFTs can serve as a funding mechanism for Eric. [03:40] How NFTs open up new audiences for your product. [05:07] How to get onto the whitelist for Leveling Up Heroes. [05:15] That’s it for today! [05:16] Go to https://marketingschool.io for more resources b

In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, with rising ad costs and other factors, it could make more sense to use some of the other models we discuss today. For example, Neil took the traffic he generated through selling courses, used it to start his agency, and ended up making far more money. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is It the End Of $997 and $2,000 Courses? [00:32] The funnel structure for an older model for selling courses for $997 - $2,000. [00:58] Does this model still work? [01:21] Neil’s experience with selling courses and how he made more money using that traffic to build an ad agency. [02:49] Giving courses away and making your money on the back end. [03:27] Why some course marketers don’t think the numbers of the older model work anymore. [04:58] How other course marketers are still doing well u