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In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crashing. If you can keep this in mind then you can use recessions as a chance to take advantage while others are fearful. Tune in to hear how you can steer your business through the recession and come out even stronger on the back end. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Markets Are Crashing. What To Do About It. [01:22] The value of thinking long-term in a crashing market. [02:08] Being greedy while others are fearful. [03:37] Perceiving the current environment as a sale. [03:50] That’s it for today, be sure to rate, review, and subscribe!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short re

In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. Tuning in you’ll hear Sam discuss the art of making podcasts, why he’s loved working with HubSpot, and how the concept of The Commander’s Intent has influenced his podcast. He breaks down the top three things that have helped him grow his monthly podcast downloads, like advertising on other podcasts, or being a guest on another show. We also discuss marketing and we unpack how Sam cracked the Twitter code, why he decided it wasn’t worth the effort, and how he uses the platform today. He also shares his approach to his personal finances, the book that had the biggest impact on him, and what he’s learned from angel investing. To learn more about Sam’s incredible career, along with plent

In episode #2008, Neil and Eric talk about their top 3 SEO regrets. You’ll hear about the importance of building a brand, why regular content upgrades are essential, and the best way to stimulate organic traffic for your site. Tune in for all this and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Top 3 SEO Regrets We Have. [00:25] How not building a brand negatively impacted our SEO. [00:55] Why we regret not doing enough content upgrades. [01:19] Why releasing free tools is one of the most effective methods for generating organic traffic to your website.  [01:47] That’s it for today, be sure to rate, review, and subscribe! [01:55] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

In episode #2007, Neil and Eric discuss how not building a brand can slow down your SEO. Find out how building a brand benefits your SEO, how Google’s algorithm separates well-known brands from lesser-known entities, and more! Tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Not Doing This Will Slow Your SEO. [00:25] How not building a brand slows down your SEO. [01:17] The rule of seven and how it applies to brand recognition. [01:47] How incentives inform outcomes when it comes to building a reputable brand. [02:51] That’s it for today, be sure to rate, review, and subscribe! [02:58] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.c

In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Semrush Buying Backlinko. [00:28] Who Semrush is and why Backlinko appeals to them. [00:55] Why build it yourself when you can buy it?  [01:37] Examples of companies that kept growing after being acquired. [03:26] Why these acquisitions are more like partnerships. [04:14] That’s it for today! [04:21] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   Semrush Backlinko Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you

In episode #2005, we talk about the recent feature Twitter added which allows users to add a verified NFT as their profile picture. Tuning in, you’ll hear about the layer of authenticity this adds to the Twitter infrastructure, what it means for targeted collaborations, and more. Join us today and hear another reason why Web3 is here to stay! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Twitter NFT Verification. [00:36] How Twitter has enabled NFT verification. [00:54] Neil’s feelings about the authenticity aspect of this development. [01:30] What the other social media platforms intended to use NFTs for. [02:28] Searching for legitimate people you want to work with. [03:11] Why the endorsement from the big players mean Web3 is here to stay. [03:48] That’s it for today! [03:49] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leav

In episode #2004, we give you our seven biggest YouTube marketing mistakes and tell you how to do things differently. Whether it’s jumping topics, posting infrequently, creating overly short videos, or relying on advertising rather than organic strategies, we have made all the mistakes when it comes to marketing our YouTube channels. Luckily, we have learned from them, and you can too by tuning in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Stupid YouTube Marketing Mistakes We Made. [01:14] Why you shouldn’t create short videos. [01:32] Avoiding topic jumping and posting infrequently. [02:33] Making sure not to discourage comments. [02:48] Remembering to add your offers as icons and pinned comments. [03:24] Organic strategies work better than running ads. [03:56] Testing different approaches by changing titles and thumbnails. [04:49] The value of explicitly telling people to subscribe. [05:09] That’s it for today! [05:10] Don’t forget to rate, review, and subscribe to this podcast.

In episode #2003, we share our top podcast growth secrets for 2022. We talk about how the My First Million podcast grew to two million downloads per month using a TikTok competition and more. Our tips also include the strategies we have used to grow this podcast, so tune in to hear about trading interviews for promotion, creating content on popular themes, and other great hacks! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Podcast Growth Secrets for 2022. [01:08] How the My First Million Podcast grew to two million downloads per month. [01:42] The TikTok-based competition My First Million did and how successful it was. [02:17] What we do to grow the Marketing School Podcast. [02:35] Finding the most popular titles and making more content like that. [03:12] How the My First Million hosts use a Google document to riff off. [04:16] Running ads on different podcasts. [04:59] Appearing on other podcasts. [05:12] Asking guests to promote an episode in exchange for an interview. [06:05] That’s it for

In episode #2002, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing, and the crucial role that community plays in their rapid growth rate. We also hear from Jeff about the concept of play-to-earn (P2E) and the many incentives that motivate players to become involved in the Axie Infinity community. Today’s episode is filled with key insights about Web 3 and how it is changing the current marketing landscape. Tune in to hear expert Jeff Zirlin share his expertise, recommendations, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Axie Infinity plans to reach 4 billion gamers (with Co-founder Jeff Zirlin). [01:06] How Jeff has raised over $161 million in funding an

In episode #2001, Neil and Eric talk about one hack that'll get you your first 100,000 YouTube subscribers. YouTube’s algorithm is distinct from many other platforms in a few ways, and it can take a while for you to figure out what’s working and hit your stride. Tune in to learn how Neil transformed his subscription rate and what he learned from it! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: One Hack That'll Get You Your First 100,000 YouTube Subscribers 1990. [00:25] Some of the strategies Neil tried to gain subscribers when he first started his channel. [01:08] The one thing that Neil did to take his subscribers to 100,000. [01:35] How creating a video a day will help you figure out what your audience likes. [04:40] That’s it for today! [04:45] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:    

In episode #2000, Neil and Eric talk about what they’ve learned from 2,000 episodes of podcasting. Tune in to hear the story of how they started this podcast and learn more about the methods that have worked for them over the years, and what hasn’t. You won’t want to miss this special episode on their long journey from episode #1 to #2000! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 8 Lessons Learned From 2,000 Episodes of Podcasting. [00:35] The story of how we started this podcast. [01:00] Why podcasting won’t derive as much revenue as you expect. [01:20] How using an omnichannel method and effective branding helps your podcast. [01:35] How the sales cycle is shortened due to the level of trust you build with a podcast host. [02:13] Podcasting’s ability to help you access an entirely new audience. [02:50] Why podcasting is still a blue ocean, but it’s also challenging. [03:38] How offline events can energize your audience and community.  [04:10] Use a tool like Chartable to track your demogra

In episode #1999, Neil and Eric talk about how to build an indestructible SEO strategy. Your SEO numbers are never going to consistently remain where you want them to be, that’s just the nature of the game, but that doesn’t mean you can’t stand out with a robust SEO strategy. Tune in to learn more about how building a brand is integral to creating your indestructible SEO strategy! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build An Indestructible SEO Strategy. [00:25] Neil’s many years of experience in SEO and some of the clients he’s worked for like Adobe and Airbnb. [00:43] Why companies with brand recognition endure upheavals in the SEO landscape, like Google algorithm updates, the best. [01:08] How to build excellent brand recognition. [02:55] How acquisitions can help you build your brand more quickly. [04:05] That’s it for today! [04:07] Don’t forget to rate, review, and subscribe! [04:12] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:

In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid advertising or optimizing your SEO, but a community-based marketing strategy offers you the extra reward of building a supportive community. Tune in to find out about some of the ways we’ve built community and why adding value is essential! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Develop a Community Based Marketing Strategy. [00:25] The definition of a community-based marketing strategy. [01:01] Why building community doesn’t work unless you add value. [02:06] Examples of what we’ve done from a community-building standpoint. [04:18] That’s it for today! [04:20] Don’t forget to check out our Leveling Up NFT on Twitter at https://twitter.com/levelingupNFT. [03:24] Go to https://marketingschool.io/live to learn more and check out our Growth Accelerator!   Links Mentioned in Today’s Episode:   Check out the Leveling Up NFT on Twitter:

In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and the saturation of the digital marketplace, it’s become more difficult than ever to stand out amongst the noise. Tune in to learn about the steps you can take to succeed in a crowded market! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Is Getting Harder. Here's What to Do About It. [00:27] Some of the ways that marketing is becoming more difficult. [01:10] Why you need to be willing to experiment. [02:16] How experimenting led to success for the venture capital firm Andreessen Horowitz. [02:42] How HubSpot acquired The Hustle, a media startup, and leveraged it as part of their marketing strategy. [03:42] Why we look for acquisitions that can solve particular problems and benefit us in the long run. [05:18] That’s it for today! [03:24] Go to https://marketingschool.io/live to rate, review, and subscribe!   Links Mentioned in Today’s Epis

In episode #1996, Neil and Eric talk about how Web3 will affect the future of marketing. In previous iterations of the internet, we saw different companies prosper and grow. We are currently still in the early days of Web3, and already we’re seeing changes that will have an impact on the future of marketing. To learn more about Web3 and the future of marketing, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Web3 Will Affect The Future of Marketing. [00:30] A quick recap of Web One, Web 2.0, and Web3. [01:15] Permissionless databases, decentralization, and how this will affect the future of marketing. [01:46] Some of the ways that marketing has become more challenging. [02:35] How community builds retention. [02:50] The data protection that comes with Web3 and how this will affect marketing. [04:13] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT. [04:25] That’s it for today! [04:28] Go to https://marketingschool.io/live to learn more!   Link

In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1993, Neil and Eric talk about how to run a company where people don't want to work elsewhere. One of the side effects of the COVID 19 pandemic has been an unexpected great resignation. Tuning in you’ll hear us talk about the value of employee retention in your marketing team, what we’ve learned from our exit interviews, and why caring about your employees is crucial. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Run a Company Where People Don't Want to Work Elsewhere. [00:30] The great resignation and how it’s been affecting companies. [01:25] How retention affects your marketing team. [01:43] What we’ve learned from our exit interviews. [03:03] Why you should be helping your employees achieve their personal goals outside of work. [05:00] Why caring about your employees is crucial. [05:20] That’s it for today, don’t forget to rate, review and subscribe to this podcast! [05:30]Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subs

In episode #1992, Neil and Eric discuss how big brands are using NFTs for marketing. At the start of 2022, it is clear that NFTs are here to stay. We take a look at some of the big brands that have been doing partnerships with NFTs, like Adidas’s collaboration with Bored Ape Yacht club, and how they’ve successfully incorporated those into their marketing and design strategies. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Big Brands Are Using NFTs For Marketing. [00:30] Examples of some of the big brands that have been partnering with NFTs. [02:35] Why NFTs are here to stay. [02:51] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT.  [03:02] That’s it for today, don’t forget to rate, review and subscribe to this podcast! [03:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Adidas Bored Ape Yacht Club Nike Mattel Creations VeeFriends Tokidoki Leveling Up NFT on Twitter Subscribe to our premium podcast (w

In episode #1991, Neil and Eric talk about 5 steps to conduct a simple competitor analysis. One of the best ways to gain a competitive edge is by doing a competitive analysis. Tune in to discover the best tools for learning about your competitors today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Steps to Conduct a Simple Competitor Analysis. [00:25] A brief description of what defines a competitor analysis. [00:48] How to use a tool like Ubersuggest to compare your keywords with those of your competitors. [01:15] Using SEO tools to examine the ads your competitors are running. [02:07] How you can use tools like Moz for link opportunities. [02:34] How you can use SimilarWeb to give you a general view of what’s going on. [03:06] Use BuiltWith to analyze the tools your competitors are using. [03:20] That’s it for today! [03:26] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Ubersuggest SEMrush Ahrefs Moz SimilarWeb BuiltWith Subscribe to