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In episode #1958, Neil and Eric talk about 7 Business trends that they're excited about for 2022. The rise of Web3, as well as the work from home trend, are serving as valuable catalysts for new opportunities, not just for workers, but also entrepreneurs. Tune in for a closer look at the trends we’re anticipating for 2022 as well as insights into why we’re excited about their potential! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Business Trends That We're Excited About for 2022. [00:30] Why Eric is excited about the Web3 ecosystem. [01:28] The work from home trend and why Neil is excited about it. [02:04] The rising trend of community being prioritized in Web3 businesses. [02:35] How the trend of outbound and partnerships will affect marketing. [03:20] Why buying businesses is becoming less intimidating. [04:22] There’s a new range of opportunities for entrepreneurs. [05:04] The trend of decentralized autonomous organizations (DAOs).  [06:17] That’s it for today! [06:26] Go to https://marke

In episode #1957, Neil and Eric talk about how to build long-term relationships that lead to long-term profits. Over the years our approach to relationships has changed. Tune in to hear how public speaking, hosting dinners, and connecting with like-minded people have led to great opportunities in life and business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Build Long Term Relationships That Lead To Long Term Profits [00:30] How we used to view relationships and what we mean by relationships. [01:50] Neil’s approach to building long-term relationships. [03:55] Examples of how building long-term relationships have worked for us. [04:20] Why relationships lead to opportunities. [05:08] That’s it for today! [05:23] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about

In episode #1956, Neil and Eric talk about why throwing dinners are great for your brand. Dinners are a great way to get to know a small group of people, share ideas, network and create lasting connections. To learn more about how dinners can elevate your brand, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Throwing Dinners Are Great For Your Brand. [00:29] Eric shares his first experience of hosting a dinner and why he continues to value them. [01:25] Why dinners are a great opportunity for introverts to interact. [01:51] Why Neil is not the biggest fan of dinners. [02:52] Why dinners are great for branding, rather than business growth. [03:53] That’s it for today! [04:01] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments bel

In episode #1955, Neil and Eric talk about how to throw a remarkable mastermind. Tuning in you’ll hear about the importance of relationships, curation, and how to create an event that will keep participants engaged and consolidate their learning. Listen in on today’s episode to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Throw A Remarkable Mastermind. [00:50] Learn why you need a diverse range of people who can learn from one another. [01:48] How to create a mix of activities to make it an engaging experience. [02:45] Curation and a sense of intimacy is important. [03:05] The importance of a dynamic range of speakers and activities. [04:15] Use themes and topics to help participants compartmentalize their learnings. [05:42] That’s it for today! [05:52] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Vanessa Lau Cody Sanchez Patrick Campbell Subscribe to our premium podcast (with tons of goodies!): https://www

In episode #1954, Eric talks about the key business lessons he learned in 2021. From acquiring two new agencies to hosting a live event for the first time in two years, there’s been plenty to experience and reflect on in a post-pandemic context. Tune in to hear Eric’s key takeaways and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Key Business Lessons That Eric Learned In 2021. [00:30] What Eric learned about acquisitions: integration is everything. [01:56] At the end of the day it’s all about relationships. [02:40] Ultimately sales are the key to success. [03:19] How the rise of Web3 will affect traditional hiring processes. [03:38] That’s it for today! [03:43] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this

Check this excerpt from our Growth Accelerator event in Miami and learn why Greg Isenberg's #1 lever for 2022 is "Community". Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode of Leveling Up, Eric talks with Jaleh Rezaei, CEO and co-founder of Mutiny. In our conversation, she explains how her talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. Tuning in you’ll learn about the inner workings of Mutiny and what you can expect when you sign up. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:25] Get to know today’s guest Jaleh Rezaei, the CEO & Co-founder of Mutiny. [00:53] Jaleh’s journey and how she co-founded Mutiny. [03:51] Ho

In episode #1952, Neil and Eric talk about the key business lessons Neil learned in 2021. Hear what Neil has learned from hiring individuals who have done the job you’ve hired them for twice or more successfully in other contexts. He also unpacks the power of the flywheel concept in business and how to look outside of traditional marketing channels. Tune in to hear Neil’s top lessons from 2021! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Key Business Lessons That Neil Learned In 2021. [00:38] The value of hiring someone who has succeeded at something twice before. [01:15] The power of word of mouth in growing your revenue. [02:26] Why you need to generate sales outside of traditional marketing channels. [03:37] That’s it for today! [03:57] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk a

In episode #1951, Neil and Eric discuss how Eric Is preparing for 2022. Eric has several rituals in place for preparing for the following year, like creating space to wind down, and writing an annual letter to his team. Tune in to learn about the books that inform Eric’s business planning and how he is working with his leadership teams to prepare for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Eric Is Preparing for 2022. [00:30] How Eric applies the OKR methodology for planning in his businesses. [01:26] How Eric is facilitating connections between the leaders within his company. [01:40] The annual letter that Eric writes for his team. [01:55] A breakdown of how Eric’s leadership teams use the Start Stop Key (SSK) exercise. [02:25] Why Eric creates space to wind down at the end of the year. [03:53] That’s it for today! [04:07] Go to https://marketingschool.io/live to learn more about our next live event in Austin, Texas!   Links Mentioned in Today’s Episode:     Traction: Get a

In episode #1950, Neil and Eric discuss how Neil is preparing for 2022. As 2021 draws to a close we take a step back to reflect and plan for the upcoming year. Neil shares some of what 2021 has taught him and how those lessons will inform his planning for 2022. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil Is Preparing for 2022. [00:30] Hear how Neil gets his different teams to meet up and set goals for the following year. [01:02] The hiring choices that Neil makes based on the roles that would’ve helped them grow more in the past year. [01:25] Why Neil narrows his focus when preparing for the next year. [01:47] Neil’s two core objectives for 2022. [02:33] Why most of the planning is done by Neil’s CEO. [03:14] That’s it for today! [03:32] Go to https://marketingschool.io/live to learn more about how we do things and apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): htt

In episode #1949, Neil and Eric talk about what marketing roles Web3 companies are hiring for. We look at how competent marketers can adapt to marketing for Web3 and the roles that will be needed to foster community. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Marketing Roles Are Web3 Companies Hiring For? [00:36] The marketing roles that are critical to keeping up with the rise of Web3. [00:45] Community managers and other roles that are required to foster community. [02:20] How those who are good at marketing Web 2.0 can adapt to Web3. [03:23] How to learn about Web3 using apps like Twitter and Discord. [04:12] That’s it for today! [04:27] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Twitter Discord Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below

In episode #1948, Neil and Eric talk about whether or not you should outsource your marketing in today's climate. Tune in to learn more about how the size of your business determines your marketing strategy and why Neil and Eric are big proponents of a hybrid approach. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Outsource Your Marketing In Today's Climate? [00:25] Why small businesses should outsource their marketing. [01:39] Why larger companies should have marketing employees. [02:01] When to use marketing agencies if you’re a larger company. [03:44] That’s it for today! [03:49] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    N

In episode #1947, we are going to talk about advanced retention strategies with Patrick Campbell! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1946, Neil and Eric talk about what they are personally investing in right now. Hear how Neil and Eric’s different lifestyles and obligations impact their investments and learn how it has paid off in the long and short term. To discover more about their decisions and why they believe in investing in yourself, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Neil & Eric Are Personally Investing in Right Now. [00:41] What Eric is investing in right now. [01:56] How your obligations impact what you invest in. [03:46] Why Neil spends the majority of his time investing in himself and his businesses. [05:51] That’s it for today! [06:20] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? I

In episode #1945, Neil and Eric talk about why Bored Ape Yacht Club is a masterclass in marketing. BAYC is one of the strongest communities in the NFT space, and it shows. Tune in to learn how investors are making money from BAYC and how you can get involved! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Bored Ape Yacht Club is A Masterclass In Marketing. [00:57] Why BAYC is one of the strongest communities in the NFT space. [02:17] The role of your total addressable market in your marketing success. [03:23] How BAYC is innovating in the NFT space. [04:53] How investors make money on BAYC. [05:26] That’s it for today! [05:46] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   BAYC BAYC on Discord Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, plea

In episode #1944, Neil and Eric talk about 5 reasons why your funnel is not converting. Tune in to hear how simplifying your page and making a more compelling offer can result in more conversions! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Reasons Why Your Funnel Is Not Converting. [00:25] Number one: your page is too confusing. [00:55] Number two: you’re not generating enough revenue from each conversion. [01:20] Number three: you need to be iterating more on the creativity of your marketing. [01:50] Number four: you’re trying to make all your sales instantaneous. [02:23] Number five: your offer is not compelling enough. [03:20] That’s it for today! [03:24] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Land-book   $100M Offers: How To Make Offers So Good People Feel Stupid Saying No   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What

In episode #1943, Neil and Erick talk about where to find competitors’ affiliate partnerships. Google and Facebook have been such a generous resource for marketers that many of them have shifted their focus away from affiliate partnerships. Tune in to learn more about where to find your competitors’ affiliate partnerships and discover the power of affiliate partnerships in the age of the influencer! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where to Find Competitor’s Affiliate Partnerships. [00:30] How to use Google for identifying your competitors' affiliate programs. [01:18] Why affiliate marketing matters in 2022. [02:34] Why affiliate marketing is effective. [03:19] That’s it for today! [03:34] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the com

In episode #1942, Neil and Eric talk about why bosses should set high expectations. In order for your company to grow and foster a thriving business culture, you need to have an exceptional team. We discuss the knock-on effect of setting high expectations and how it can motivate your team to be their very best! To learn more about this consequential topic, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Bosses Should Set High Expectations. [00:30] Why Neil sets high standards while also compensating employees accordingly. [00:52] How high expectations and setting high achievers up to be player-coaches can help your business grow. [01:14] Why Eric likes to think of a business as a high-performance sports team. [02:02] How high expectations lead to a company-wide culture of high performance. [02:37] High performers will bring other high performers and raise the level of your company. [03:01] Why alignment amongst team members is critical to success. [04:05] That’s it for today! [04

In episode #1941, Neil and Eric talk about how to choose your advertising medium. There are seemingly endless mediums and channels these days for advertisers to choose from. We break down some of our favorites, how to choose the right medium for your industry, and why it can be beneficial to go against the current trend. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 1940 - How to Choose Your Advertising Medium. [00:30] The endless channels and mediums available to you for advertising. [00:47] Why you should choose what makes sense for your industry, rather than following the most recent trend. [01:22] What you can learn from where your competitors are advertising. [01:47] Why you should treat advertising like spaghetti: throw it at the wall and see what sticks. [02:12] Why your testing needs to be methodical. [03:15] That’s it for today! [03:21] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Facebook Ad Libra

Check out this excerpt from our 2021 Growth Accelerator Miami event! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.