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In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that make it what it is, and when employees are too unfocused, this compromises efficiency and sales. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Allow Employees to Jump Around Projects? [00:30] Why Eric and Neil prefer to keep employees specializing on certain projects. [01:04] The inefficiency and poor output of a system where employees jump around. [01:14] How unfocused employees end up killing sales. [02:25] It is the people behind a business that make it what it is. [03:38] Why Eric encourages employees to do side-hustles. [04:32] That’s it for today! [04:35] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingscho

In episode #1977, we talk about the importance of agency partnerships when it comes to mergers and acquisitions. Around 20 percent of deals fail and poor due diligence is a big part of why. The great thing about agency partnerships is that they help companies get to know each other very well. This forms a great foundation for a merger or acquisition and lays the groundwork for one plus one to equal three! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Agency Partnerships Can Lead to M&A. [00:27] How a working relationship can lead to a merger and make one plus one equal three! [01:19] The importance of agency partnerships for laying the groundwork for M&A. [03:04] How important a solid diligence process before a merger or acquisition is. [03:37] Never do a deal in less than 30 days! [04:02] That’s it for today! [04:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of good

How to Structure Your NFT Project The Right Way In episode #1976, we speak about how to structure your NFT project the right way, using Eric's approach to his Leveling Up Heroes NFT project as a reference point. When you are thinking about incorporating NFTs into your marketing, it is almost like starting a new business. An NFT project has to have its own team, releasing, marketing, and operations. Tune in to hear how Eric found his team, who it consists of, how he structures communications within it, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Structure Your NFT Project The Right Way. [00:50] As a founder you have to be the boots on the ground. [01:16] How Eric learned about how to structure his team. [01:51] Community managers, developers, artists, project managers,  [02:46] How often Eric has stand-ups with his team. [03:32] The three most important practices for structuring communications and promotions. [05:08] That’s it for today! [05:09] Go to https://marketingschool.io

How to Build Actual Utility With an NFT Project In episode #1975, we continue our series on NFTs, this time talking about how to build utility with an NFT project. While NFTs are valuable to people as assets and collectibles, many of the most desirable ones offer real-world utility too. Eric talks about the three tiers of utility he is planning to offer with the Leveling Up Heroes NFTs and also gets into some of the best examples of NFT utility offered by other players in the space. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Actual Utility With an NFT Project. [00:39] Examples of NFTs that are more than a cash grab and offer actual utility. [02:01] The three tiers Eric is building into the Leveling Up Heroes NFTs to give them utility. [04:15] How to know if people will value your NFT’s utility. [05:20] The three best NFT utilities in Eric’s opinion. [06:31] That’s it for today! [05:12] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned

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How to Build Community The Right Way In episode #1973, we talk about how to build a community the right way. Since Eric is about to drop his Leveling Up Heroes NFTs, the subject of building communities has been on our minds a lot. Tune in to hear how Eric is building a community around his new project using switched-on community managers and more. Neil also speaks about his approach, emphasizing the need to truly care about your community which requires genuine passion. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Community The Right Way. [00:54] Using community managers that understand your project. [01:41] You have to care about your community which requires passion. [02:48] How to care about your community properly. [04:03] You build a community one person at a time. [05:11] That’s it for today! [05:12] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:     Leveling Up Heroes Whitelist    Subscribe to our pr

How NFTs Might Fit into Your Marketing Strategy In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act as a funding mechanism too! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How NFTs Might Fit Into Your Marketing Strategy. [00:34] How major brands are fitting NFTs into their marketing strategies. [01:28] The strategy behind the Leveling Up Heroes NFT drop. [01:54] Building a community around Leveling Up using NFTs. [02:29] Why the Leveling Up Heroes NFTs can serve as a funding mechanism for Eric. [03:40] How NFTs open up new audiences for your product. [05:07] How to get onto the whitelist for Leveling Up Heroes. [05:15] That’s it for today! [05:16] Go to https://marketingschool.io for more resources b

In episode #1971, we talk about whether selling courses for $997 to $2,000 is still a viable business model. For a time, many course marketers were doing extremely well using this model. However, with rising ad costs and other factors, it could make more sense to use some of the other models we discuss today. For example, Neil took the traffic he generated through selling courses, used it to start his agency, and ended up making far more money. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is It the End Of $997 and $2,000 Courses? [00:32] The funnel structure for an older model for selling courses for $997 - $2,000. [00:58] Does this model still work? [01:21] Neil’s experience with selling courses and how he made more money using that traffic to build an ad agency. [02:49] Giving courses away and making your money on the back end. [03:27] Why some course marketers don’t think the numbers of the older model work anymore. [04:58] How other course marketers are still doing well u

In episode #1970, we talk about the value of bringing remote workers together. Even though both Eric and Neil have set up well-defined structures for remote working in their businesses, they still make sure their teams get to meet up in person regularly. Tuning in, you’ll hear about the importance of human connection in business success and the role that in-person interactions play in this. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Bringing Remote Employees Together Matters. [00:29] How remote Neil’s business is and how he incorporates meetups. [00:54] Eric’s structures concerning remoteness and why he values in-person events. [02:21] Why people who know each other work better and the positive effects of this. [02:38] That’s it for today! [02:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:

In episode #1969, Neil and Eric talk about what Eric has learned from building his NFT project. In 2022 Eric will officially be launching his NFT project Leveling Up Heroes! Tune in to hear about the lessons he’s learned thus far and get a sneak into what to expect for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Eric Has Learned So Far From Building His NFT Project. [00:45] Eric’s brief definition of NFTs. [00:47] Eric’s role in the recent bidding over a digital version of the constitution. [01:11] The constitution DAO that Eric joined and their bid for a physical version of the constitution. [01:45] A breakdown of Eric’s project ‘Leveling Up Heroes’. [02:59] The lessons Eric has learned from his NFT Project. [03:11] You need good community managers when doing this type of NFT project. [04:06] The role of the artist in an NFT project.  [05:05] A breakdown of how to start an NFT project.  [06:20] That’s it for today! [06:27] Go to levelingup.com/whitelist to learn more about Levelin

In episode #1968, Neil and Eric talk about 7 key questions to ask to get better. We all have blind spots about ourselves, and one of the best ways to gain insight into one’s strengths and weaknesses is to ask for feedback from other people. Tune in to hear about the 7 key questions you should be asking your peers to give feedback on, and how to implement that self-knowledge going forward! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Key Questions To Ask To Get Better. [00:30] The Zone of Genius exercise, what Eric learned from it, and who you should be asking to give feedback on 7 key questions about you. [01:00] Why you should find out what you have a world-class talent for. [02:02] The benefit of uncovering what your weaknesses are. [02:20] Neil and Eric share what their teams rate as their biggest weaknesses. [02:44] Ask your co-workers what you’re good at, but don’t appear to enjoy. [03:10] Find your focus by asking yourself what actions have moved the needle for your company over the past y

Check out this excerpt from our Growth Accelerator event in Miami and learn The Secret to Growing 50% Faster with Patrick Campbell! Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1966, Neil and Eric talk about 3 SEO trends that will explode in 2022. SEO is becoming increasingly important across platforms, from searches within Amazon, Instagram, and YouTube, to delivering a good user experience to attract Google’s algorithm. Tune in today to learn more about the SEO trends that will dominate in 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 SEO Trends That Will Explode in 2022. [00:25] Learn about the boom in voice search commerce as a multi-billion dollar market. [01:00] Why delivering a good user experience will be increasingly important to Google’s algorithm. [01:46] Learn why SEO is becoming increasingly important across platforms. [02:50] That’s it for today! [03:01] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? 

In episode #1965, Neil and Eric talk about why SEO is an unfair advantage. Large companies spend tens of millions on paid advertising, while a fraction of that goes to SEO. SEO has fantastic long-term advantages, and the good news is that it doesn’t need to cost you millions of dollars to benefit from its impact. Tune in today to hear how mastering SEO can give your business an unfair advantage and why it only gets better in the long run! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why SEO Is An Unfair Advantage. [00:25] How SEO differs from paid advertising. [00:46] Why SEO is difficult to scale up and requires a lot of creativity. [01:36] Why Neil and Eric love SEO’s ability to empower smaller companies and entrepreneurs. [02:06] How SEO forces you into long-term thinking. [03:23] The compounding effect of good SEO and why it gives you an unfair advantage. [04:07] That’s it for today! [04:22] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mention

In episode #1964, Neil and Eric talk about how to build your YouTube channel to 1M subscribers. In our previous episode, we covered how Eric gained 50k subscribers and how other channels can do the same. Today we build on those lessons with Neil’s advice on how to get to 1M subscribers. Tune in to learn more on how to capitalize on YouTube’s algorithm, conduct effective AB testing, and gain 1M subscribers! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Build Your YouTube Channel to 1M Subscribers. [00:30] Neil’s current subscriber count and when he expects to hit 1M subscribers. [00:48] A breakdown of how Neil has built his subscriber base to hit 1M subscribers. [01:09] Why you should concentrate on making your videos do well in the first 24 hours of posting. [01:31] Why comments are much more significant for the Youtube algorithm than likes. [02:08] How to continually conduct AB tests and why it’s important. [02:41] Some of the other things that will help you get to a million subscribers, li

In episode #1963, we talk about how to network with badass people. When we say badass people, we mean people who you admire and who would be an asset to your network. There are a whole host of methods for effective networking and many of them don’t require money, or even being an extrovert. Tune in and hear how to form relationships with successful people through dinners, serendipity, generosity, and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Network with Badass People [00:32] What we mean by badass people. [01:25] Creating serendipity and touchpoints by attending events with like-minded people. [02:56] Why it is worthwhile to stretch your budget and attend good events. [03:42] Networking through live events, generosity, and social media. [05:00] How to network effectively as an introvert with a small budget. [06:53] Authentic networking takes time, so be patient. [06:53] Finding huge success by never eating alone. [07:55] That’s it for today! [07:57] Don’t forget to rate and revie

In episode #1962, we tell you how to crush 2022, absolutely! Visualization, focus, and hard work are some of the ingredients of success, so we recommend that you set one main goal for the entire year and put all of your energy into accomplishing it. Tune in and learn about how to find that one goal you should set for yourself so that you can triple down on it and reap the rewards. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Absolutely Crush 2022. [00:47] Why Eric likes to set one overarching goal for a new year. [01:46] Neil’s thoughts on how to find the best goal to set. [02:27] Tripling down on the thing that is working well. [03:32] Making sacrifices in the present that pave the way for the future. [03:56] That’s it for today! [03:57] Don’t forget to rate and review this podcast!   Links Mentioned in Today’s Episode:     The One Thing   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next

In episode #1961, Eric talks about how to build your YouTube channel to 50k subscribers. Gaining subscribers on YouTube is about so much more than creating high-quality content. You need to understand its algorithm and how to tailor your content accordingly. Tune in to learn how Eric changed his strategy to gain 60K subscribers on YouTube, and how you can too! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Build Your YouTube Channel To 50k Subscribers. [00:38] Eric breaks down how to NOT grow your YouTube channel. [01:43] Learn why you need to narrow your focus during the early days of your YouTube channel. [03:05] How to make your videos dynamic, and ensure that your audience stays hooked. [03:35] That’s it for today! [03:43] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next

Check out this excerpt from our Growth Accelerator event in Miami and learn Codie Sanchez's blueprint on finding, buying, and scaling great businesses.   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1959, Neil and Eric talk about how to get a business headstart in 2022. One of the best ways to prepare yourself for a new year is by reflecting on what worked and what didn't work during the year you're currently wrapping up. Listen in to hear about Neil and Eric’s tools for reflection and how they are preparing for 2022. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get A Business Headstart On 2022. [00:44] How to prepare for 2022 by listing everything you did wrong in 2021. [02:02] How to implement feedback analysis to facilitate your growth. [02:58] Why Eric uses a task prioritization document and how it has prepared him for 2022. [03:48] Learn how to use your calendar to reflect and audit your time. [05:28] That’s it for today! [05:36] Go to https://marketingschool.io/live to apply for our next event!   Links Mentioned in Today’s Episode:     Managing Oneself   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leav