Marketing School | Digital Marketing | Online Marketing

In episode #2254, Neil and Eric ask whether engagement pods can skyrocket your audience growth. Social media and the online landscape have drastically changed over the course of the last decade, and so have the role of engagement pods. Tune in as we discuss the role of engagement pods today, whether they are still effective, and which platforms they are best suited for. Press play now to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Can Engagement Pods Skyrocket Your Audience Growth? [00:26] An overview of engagement pods and how they function. [00:49] Whether or not engagement pods are still effective in this day and age. [02:13] The platforms that respond best to engagement pods. [03:04] The real trick to continually seeing returns on your engagement pods. [03:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:36] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (w

In episode #2253, Neil and Eric talk about how TCG is betting $100M on finding the next 'Mr. Beast'. We discuss the private equity firm, TCG, and why they invest in companies that define culture. We also delve into Mr. Beast’s brand, why his outsized influence is akin to being a media company, and why being an influencer isn’t always as profitable as it seems. For all this and more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: TCG bets $100M On Finding The Next 'Mr. Beast'. [00:25] Learn about TCG, a private equity firm, and who they invest in. [00:38] An overview of Mr. Beast, his channels, and his stature on YouTube. [01:25] Why being an influencer isn’t always as profitable as it may seem. [02:16] How Mr. Beast invests well and deploys sponsorship dollars into his videos. [04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   T

In episode #2252, we chat with Sam Ovens, Founder of Skool, about building a Skool community and his approach to business. Tuning in you’ll hear Sam’s advice on how to create effective synergy between your cash flow and your assets, why it helps to become comfortable with debt, and how he was able to build his company without investors and as a result only be accountable to himself. He also expands on how you can change your products while keeping your brand consistent, why Masterminds are so important and why he loves them so much! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Building a Skool Community with Sam Ovens. [00:35] Get to know our guest, Sam Ovens. [00:51] Sam’s fundamental advice to his mastermind members. [01:45] How to create good synergy between cash flow and assets. [02:07] Why the best investment is in your own business. [04:20] How Sam was able to create his companies without investors. [04:36] An overview of Sam’s current business expenses. [05:39] Why your brand can stay cons

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into media companies. In this session from the Leveling Up Founders Event in Beverly Hills, he talks about this entire process. Tune in to find out about the different frameworks he uses to build authority media sites in less than 12 months! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Erik Rivera on How to Grow a Media Company. [00:45] The three frameworks that Erik uses to build authority media sites in less than 12 months. [00:55] An introduction to the topical authority framework and how it works. [01:34] How to find the keywords to create your content around. [02:59] Other tools to help you finalize your roadmap to being an authority on your subject. [03:30] Why you should publish your content all at the same time. [04:20] An introduction to the digital PR framework. [05:04] How to find trending topics

In episode #2250, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience, why branding is all about impression management, and how you can elevate your personal brand through intentional work. For top tips and profound insights on how to master your branding strategy, make sure you press play now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Leveling Up Your Personal Brand & Building Influence. [00:35] Get to know our guest, Chris Do, a loud introvert and recovering graphic designer! [00:58] Why Chris identifies as a teacher, not an influencer. [02:22] How Chris started making YouTube content and how the decision changed his career. [03:34] Marty Neumeier’s definition of branding: a gut feeling that a person has about a product, service, or organization. [05:13] Understanding what constitutes a strong brand. [07:19] Why everyone ha

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly basis, he asks himself the question “What if a private equity firm bought us tomorrow?” Tune in to find out how looking at your business through the eyes of a private equity firm can help you in terms of pricing and retention. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Patrick Campbell on Pricing and Retention Strategies [00:45] Why you should ask yourself “What if a private equity firm bought us tomorrow?” [01:20] Why you should raise your prices if your NPS is over 20. [01:32] How to raise your prices and suggestions around messaging. [02:46] The most important point to include in your messaging.  [03:13] The importance of add-ons.  [03:48] Price localization: why you should have different prices for different regions.  [04:14] Why you should cap di

In episode #2248, we do an ultimate hot seat session with Eric and Neil. Tuning in, you’ll get a firsthand look at our Leveling Up Founders Event and get a feel for our Mastermind environment. Neil answers questions from our audience and shares his insights on what he’s learned from running an agency as well as what it took for him to reach this point. We also discuss how to be an effective leader, why you shouldn’t let society dictate your decisions, and how to hone in on what you want to establish as the core of your business going forward. To learn more about what our events are all about, press play now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ultimate Hot Seat Session with Eric and Neil. [00:20] Learn about the Leveling Up Founders Event. [00:43] How Leaders like Dharmesh Shah and Neil Patel operate in their zone of genius. [01:47] Why running a successful company takes time. [02:06] The greatest difficulties of running an agency. [03:36] An outline of how to build courses and run masterm

In episode #2247, we talk about what is happening with marketing in this economy. The current economic instability and downturn that we are seeing on a global level is influencing many big companies to cut marketing costs, but does this mean you should too? Tune in to find out why swimming against the tide can sometimes be the best plan! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What's Happening With Marketing in this Economy. [00:26] Current cutbacks in light of the stock market movements and inflation. [00:52] How to take this information and make the best decisions for your business. [01:14] When to stick with your marketing budget and plan despite the dips. [01:59] Bucking the trends and spending more when others are not! [02:07] That’s it for today! [02:13] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Warren Buffett    Leave Some Feed

In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company from $3 million to about $80 million in revenue per year. He is now a CEO Coach. In this session from the Leveling Up Founders Event, he sheds light on the playbook used by some of the top companies in the world to hire the best talent. Tune in to hear these helpful tips as well as some of the mistakes you’ll want to avoid! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic:  Ayman Abdullah on Advanced Hiring Techniques.  [00:43] The playbook used by some of the best companies in the world that nobody talks about. [00:55] How to find the people willing and able to be promoted into the role you’re recruiting for. [01:29] Why if you want a specific VP, you should hire them as an advisor. [01:51] Mistakes to avoid such as hiring too fast because you’ve lowered the bar. [02:19] How to relieve the pressure on your team

In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you should abandon the feature and the platform! Tune in to hear why something is better than nothing, and how to make the most of platforms copying each other. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels. [00:29] What the statistics show us currently. [00:44] Other features on Instagram, and why TikTok is not necessarily winning. [01:35] Repurposing content and maximizing your reach across the platforms. [01:48] Meta's numbers around engagement with Reels. [02:20] Why we recommend posting to YouTube Shorts. [02:51] The benefits of the social media sites copying each other. [03:14] That’s it for today! [03:19] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to

In episode #2244, we get together with Leila Hormozi, Managing Partner and COO at Acquisition.com to unpack operating lessons she’s learned from building the $110M Acquisition.com machine. Tune in to hear a breakdown of how Acquisition.com helps its clients along with Leila’s top insights on marketing and sales, and why it’s so important to optimize before your scale! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Operating Lessons from Building The $110M Acquisition.com Machine. [00:25] Get to know today’s guest, Leila Hormozi, Managing Partner and COO of Acquisition.com. [00:35] Learn about Acquisition.com’s three-step mechanism. [00:58] An overview of what it’s like to partner with Acquisition.com. [01:11] The value of optimizing before you scale a company. [01:41] How Acquitision.com helps companies optimize. [02:35] Examples of what most companies need to optimize. [04:37] How customers that are reached through organic marketing differ from those reached through paid marketing. [09:26] That’s

In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks' recent moves. Tune in to find out what we expect the company to gain from entering the world of NFTs. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Here's How Starbucks Is Embracing NFTs. [00:39] Updates on Starbucks' recent partnership with Polygon. [00:52] Thoughts on why Starbucks is taking these steps right now. [01:52] The example that Starbucks is setting for embracing new tech. [02:55] Some of the exciting avenues that are emerging from this partnership. [04:16] That’s it for today! [04:21] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Starbucks Polygon  Jeff Bezos    Leave Some Feedback:     What should we talk about next? Please let u

In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following of 170 people to 2 million with 50 -100 million views a month in just 220 days. In doing so, she created a profitable business in just 30 days. Tune in to find out the true power of attention arbitrage and discover why and how you can grow a personal brand on the internet without dancing like a teenager! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Codie Sanchez on Building a 10M Monthly View Content Machine. [00:41] What inspired Codie to depart from M&A to create content and how it blew up? [02:01] How content is the new leverage and its misunderstood value? [02:19] The four types of leverage and how they came into existence.  [03:02] The 21st-century type of leverage: attention. [03:23] Why having a personal brand is essential to using leverage to its maximum potential. [03:49] The power of attention

In episode #2241, we talk about how to throw a slam dunk live event! If you are wanting to host something impactful for all your attendees, we offer you a few tips and tricks that help you on your way. Tune in to learn more about where to put your energy, how high to aim, and selecting the right people to show up!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Throw A Slam Dunk Live Event. [00:27] The event that Eric recently threw in Beverly Hills. [01:17] Breaking down the priorities of events, and why people are the main focus. [02:17] Creating an event that has space for connection, collaboration, and elevation. [03:22] Why filtering the attendees can the boost the value on offer. [04:04] Reasons to attend different size events to spread a wider net. [04:32] The infrastructure and planning that goes into something memorable. [05:15] That is it for today! [05:20] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today’s Episode:   Subscribe to our premium

In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple companies. Tune in to discover key lessons from Alex’s career, including why he believes it’s faster to buy than to build, how to scale, and the one thing you need to focus on when hiring! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The $100M Brand Building Playbook. [01:08] Learn how our guest, Alex Hormozi, first started building and selling companies. [03:55] How Alex founded Acquisition.com. [04:28] The story of how Alex obtained the domain name for Acquisition.com. [05:48] Alex’s attitude to his wardrobe and why he is a practical dresser. [07:52] Alex’s brand-building playbook and an overview of their current online reach. [08:26] Why it’s faster to buy rather than build. [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:24] Visit https://live.levelingup

In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens from regular commerce, and how this can lead to increased investment and engagement with events and communities, you have come to the right place. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: How Event-Based Tokens Will Change Marketing. [00:28] Unpacking the meaning and potential of event-based tokens. [01:30] Building a community and having fun while doing it! [01:57] The difference between tokens and charging dollars. [02:56] Examples of how we become tied to communities. [03:12] That is it for today! [03:20] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leveling Up Podcast Creators of Web3 Capital Camp   Leave Some Feedback:     What should we talk about next? Pl

In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly Hills, she talks about how she achieved a YouTube platform of over 600 000 subscribers. Tune in to hear all about what lessons Vanessa wishes she had learned sooner to grow her channel faster and what you should be paying attention to, doing, and aiming towards as you grow yours! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons and Strategies of Growing a 600K YouTube Channel with Vanessa Lau. [00:44] The first lesson: pay attention to what is fueling growth for other people. [01:21] Lesson two: Piggybacking on titles to get on “suggested”. [02:34] The benefits of investing in third-party platforms like TubeBuddy. [02:59] Why a higher click-through rate shouldn’t always be the goal. [03:51] The next lesson: How to read your audience retention report. [04:35] Why your intro should be 30 seconds or less. [05:16] What you want to aim for when looki

In episode #2237, we reflect on Eric's recent Leveling Up Founders event, considering some of the high points and most enjoyable elements. If you want to hear about why these sort of events can be so impactful for attendees, and what Eric plans to do in future events of a similar nature, tune in! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Recap of Eric's Leveling Up Founders LA Private Event. [00:42] Neil's high points of the event: meeting amazing people, new learnings, and fun! [02:00] Attracting attendees with great speakers, impressing them with the community atmosphere. [03:18] Communicating different perspectives through the presentations. [03:28] A few thoughts on future events. [04:13] That’s it for today! [04:15] Go to https://www.marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro    Leave Some Feedback:     What should we talk about next? Please let us k

In episode #2236, we share some thoughts on whether or not you should work with SMB clients. If you are trying to decide whether SMB is a good route for you and your business, we are here to help. Tune in to hear why working with SMB clients might not be as bad an idea as some people say, and a few tips for making the most of this avenue. TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Should You Work With SMB Clients? [00:25] Typical messaging about working with SMB clients. [00:46] A few things to keep in mind about reducing churn and ensuring growth.  [02:00] The skillset associated with working with SMB clients. [02:46] That’s it for today! [03:24] Go to https://www.marketingschool.io to find more episodes. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave

In episode #2235, we share our framework for scheduling social content. If you want to hear all about our philosophy and tools for getting quality posts and content out on a regular basis, this is the episode for you. We discuss Sprout Social, outsourcing certain tasks, and more. TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Our Framework For Scheduling Social Content. [00:37] Neil's process for his different forms of content, and the parts he outsources.  [02:25] Eric's team's scheduling process and how Sprout Social fits into this. [03:31] Why podcasts are the easiest kind of content to schedule. [02:35] A reminder to go check out our YouTube channel! [03:50] That’s it for today! [03:53] Go to https://www.marketingschool.io/improve to help us get better. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sprout Social    Leave Some Feedback:     What should we talk about next? Please let us know in the