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In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it’s still the most effective marketing strategy. Today we break down what makes it so effective and how to use it most effectively. Tune in for a few examples of good storytelling and resources to deepen your knowledge on the topic. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The importance of storytelling in marketing. [00:27] The effectiveness of the age-old marketing technique: storytelling. [00:53] How to use storytelling effectively. [01:28] Examples of effective storytelling. [02:38] The frameworks of good storytelling. [03:43] Check out neilpatel.com/about for an example of storytelling for B2B. [04:03] That’s it for today! [04:15] Go to marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Pixar Storytelling: https://www.amazon.com/Pixar-Storytel

In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their marketing and how to strike the ideal tracking balance.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: what we use to track our marketing. [00:25] Our simple approach: Google Analytics and Data Studio. [00:44] What companies are getting wrong when it comes to tracking their marketing? [01:19] How to optimize tracking with Supermetrics. [01:49] Why we use different tools for social tracking. [01:55] The ideal tracking balance. [02:41] That’s it for today! [02:51] Go to marketingschool.io for more resources based on today’s topic. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Google Analytics: https://analytics.google.com/ Data Studio: https://datastudio.google.com/ Supermetrics: https://supermetrics.com/   Leave S

In episode #2307, we share some of our strategies for finding amazing content topic ideas. We break down how to optimize simple tools like vidIQ, Quora, Google, and your own website analytics. Tune in to discover how best to stay current! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to find amazing content topic ideas. [00:25] How to use vidIQ’s daily ideas feature. [00:55] Quora as an idea-finding strategy. [02:15] How to get ideas using the simple google search strategy. [02:40] How to use your website analytics to generate ideas. [03:15] That’s it for today! [03:27] Go to marketingschool.io for more resources on today’s topic!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro vidIQ: https://vidiq.com/ Quora: https://www.quora.com/   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Conn

In episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You’ll discover how to get engaging comments on your posts when you should be posting, as well as what type of content is more likely to go viral. Tune in to learn the unorthodox secrets of the LinkedIn algorithm, from carousel posting tips to keeping people on LinkedIn and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: LinkedIn growth hacks! [00:27] How to get engaging comments on your LinkedIn posts. [01:03] Unorthodox secrets of the LinkedIn algorithm. [01:23] Why it’s best to comment, then like. [02:04] Leaving people on LinkedIn. [02:22] What LinkedIn’s reach is based on. [02:50] Why short sentences are preferable. [03:05] A neat carousel posting tip! [03:29] The recommended amount of engagement. [03:52] The optimal time to post. [04:13] The reach of personal posts. [05:36] That’s it for today! [05:40] Go to levelingup.com/founders to sign up for our founders’ mastermind in February

In episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate reality is that most will fail. If you want to reduce your failure rate, however, you must focus on the fundamentals. If you are frustrated that your marketing strategy isn’t working, this is the episode for you! Tuning in today, you’ll learn how to fine-tune your leadership, zero in on the right problems, build a team that will lead you to success, and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Here’s What Messed Up Your Marketing. [00:26] Unpacking the biggest challenge for every marketing campaign: people. [01:24] Why do the best people know how to focus on the right problems? [02:21] Tips for building a successful marketing team. [03:05] What Chamath Palihapitiya says about building teams on the Lex Fridman Podcast. [03:18] That’s it for today! Don’t forget to rate, review and subscribe! [03:22] Go to https://marketingschool.io/live to learn

In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five fail-proof marketing strategies, from going live on social to hosting community-building events and more. Today, we take a look at how you can repurpose content, upsell existing customers, and optimize your conversion rate. Tune in for five more marketing tips that always work!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 10 Things That Always Work in Marketing: Part 2. [00:36] Views are better than no views: how to repurpose your content. [01:25] The power of in-person customer visits. [02:13] Tactics for generating more revenue from existing customers. [03:17] How to optimize your conversion rate by making small changes to your offer. [04:01] Win-win ways to leverage your partnerships. [05:35] That’s it for today! Don’t forget to rate, review and subscribe! [05:40] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silver lining. The five pieces of marketing advice that we share in this episode, from going live on social to hosting community-building events and more, are guaranteed to see returns, even when times are tough. Stay tuned for Part 2! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 10 Things that Work in Marketing: Part 1. [00:48] Why we recommend hosting dinners for your clients and prospects. [01:27] How going live on your social platforms can get you more views. [02:22] The importance of community building through small events. [02:54] Ways you can benefit from attending conferences. [04:10] How to leverage short-form webinars focused on value delivery. [04:42] That’s it for today! Don’t forget to rate, review and subscribe! [04:49] Go to https://marketingschool.io/live to learn more!   Links Mentioned in

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off. [00:26] Major changes Airbnb has made to its marketing strategy in recent years. [01:08] Why relying on brand marketing rather than SEO is a good move. [02:18] The demand creation that comes with brand marketing. [03:28] How to leverage things like search and social while focusing on your product. [03:47] That’s it for today! Don’t forget to rate, review and subscribe! [03:50] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   ‘Airbnb Says It

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where the company will be headed in the future. If you want to hear our thoughts on the matter, and why we think betting against Elon is foolish, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where We Think Twitter is Going in the Long-Term. [00:29] Elon Musk's short time in charge so far and the changes thus far. [00:46] Looking at Elon's amazing track record with different projects. [01:22] Questions about the new features that Elon has proposed for Twitter. [02:14] What would success look like for Twitter and Elon? [03:19] The prioritization of interesting and helpful products. [04:18] Elon's work ethic and his history with companies like SpaceX. [05:02] Why we are still fans of the work that Elon does! [05:47] That's it for today! [05:53] Go to https://www.marketingschool.io for more res

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right place. Tune in to hear our best five suggestions for you and your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Tools to Help Scale Up Your Content Production. [00:23] How Jasper can save you a lot of time and energy when writing content. [00:49] The power of Frame.io for streamlining your video creation processes. [01:18] Using Canva for template creation. [01:50] Planning and scheduling with Airtable. [02:18] How vidIQ can up your YouTube game! [02:54] That’s it for today! [03:01] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Jasper Frame.io Canva Airtable  vidIQ   Leave Some Feedback:     What should we talk about next? Please let us know in

In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach to using them in the near future. If you want to hear about how to make the most of their potential, and which you should focus on, tune in! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do White Papers and Webinars Still Work? [00:24] Explaining exactly what white papers and webinars are.  [01:30] Good content works; why this rule applies to white papers and webinars. [02:08] Reasons that webinars have worked well for us. [03:10] Getting specific to boost revenue. [03:32] That’s it for today! [03:37] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy thi

In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that might help you improve for 2023. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Eric's Content Plan for 2023. [00:38] Explaining the concept of content remixing. [02:19] Conferences in the new year, and the benefits we have seen doing this 2022. [02:49] Why you do not have to follow the trends from the content kings. [03:20] That is it for today! [03:27] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Logan Paul MrBeast   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout

In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the year ahead with your team, press play! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Neil's Content Plan for 2023. [00:34] Why Neil is planning to produce less content next year! [01:24] Current ROI for the different content avenues. [02:51] Neil's reach at the moment. [03:00] Avoiding vanity metrics in favor of direct revenue. [03:30] That is it for today! [03:32] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grai

In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to optimally use these new technologies. Tune in to learn more about how to leverage AI writers by giving them better prompts, focusing on shorter sections, and using them to update your content. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Have Been Leveraging AI Writers. [00:25] Examples of the AI writing tools that we have been using. [00:53] Why Neil likes to leverage AI writes for shorter sections. [02:36] How to structure your prompts for the best results from your AI. [04:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:32] To apply to our Founders Mastermind, visit https://www.levelingup.com/founders! [04:48] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Jasper Subscribe to our premium podcast (with tons of

In episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisticated. It now provides brief, collated answers to certain searches, resulting in the zero-click-per-search phenomenon. Tune in as we discuss this interesting trend and what you should do to ensure you keep getting clicks. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 25.6% of All Searches Are Now Zero Click and Here's What You Should Do. [00:25] An overview of the study done by Semrush and its findings on zero click trends. [00:41] The definition of zero-click and why it’s on the rise. [01:18] How to counteract the zero-click trend. [01:25] Tips on how to find long-tail keywords to avoid zero-click search results. [02:03] How to get traffic through other search engines, like Quora. [03:50] How building an excellent brand and community can help you combat the zero-click trend.  [05:25] That’s it for today!

In episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes down to making the right business decision for your company, not your relationship with any one individual. Tuning in today, you’ll learn the importance of setting expectations upfront, what is at risk if hiring a friend or family member doesn’t work out, and why transparency is key, plus so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Hire Friends or Family? [00:24] Why setting expectations upfront is key. [00:39] How to focus on who is the best fit for the job, not your personal relationships. [01:56] Examples that illustrate the importance of defining your outcomes. [03:08] What is at risk if hiring a friend or family member doesn’t work out. [03:28] Why we don’t suggest hiring family unless you have a big organization. [04:00] The importance of transparency. [04:15] That’s it

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Some Ad Platforms Will Struggle in The Future. [00:26] How Apple’s privacy changes have slashed ad ROI across platforms. [00:59] The impact it will have when Google follows in Apple’s footsteps. [02:05] How App Tracking Transparency helped Apple boost its own ad business. [02:58] Why you win if you have first-party data. [03:05] Why you need to be prepared and take an omnichannel approach to marketing. [03:25] The importance of building an audience and a loyal community. [04:03] Why you can’t rely solely on Meta or Google for di

In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both conversions and traffic are essential to your business, having thousands of visitors to your website is no good if they aren’t actually buying your products or services. Tune in today to find out how to grow your bottom line with conversion rate optimization, plus so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Focus on Conversions and Then Traffic. [00:25] The disproportionate focus on traffic in marketing. [00:56] Why you should focus on conversions first if you want to optimize revenue. [01:51] How to optimize your conversion rate to grow your bottom line. [02:06] Why resource allocation is critical for any business. [02:10] An example that illustrates how focusing on traffic can be a waste of time. [03:31] Common metric-tracking mistakes we see companies make. [03:58] That’s it for toda

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category, the importance of honing in on your customer experience, and how you can level up your brand using qualitative and quantitative data, plus so much more! We hope you’ll join us! TIME-STAMPED SHOW NOTES: [00:19] Today’s topic: Why Brands Matter. [00:24] An example that illustrates the power of your brand story. [01:01] How to be a category leader by creating an amazing product and customer experience. [02:56] How Tesla demonstrates the importance of customer experience. [03:55] How Joe Rogan capitalized on making his brand an ‘experience.’ [04:26] Why it’s important to focus on what story your brand tells. [04:47] Why quality of service and content are key. [05:07] Actionable insights for how to build a great brand using qualitative and quantitative data. [05:46] That’s it for today! Don’t forget to rate,

In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new ad slots in the Explore grid and in the profile feed. Tuning in, you’ll find out why Meta has made these changes, how you can leverage them to reach more viewers, and what to look out for. For all this and more, don’t miss today’s episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Meta Is Adding More Ad Placements: What This Means For You. [00:28] Some of the new ad placements that Meta is introducing. [00:50] Why Meta is making these changes. [01:00] Opportunities and downsides of this increased ad load. [01:39] How Eric believes you can benefit early on. [02:08] What to look out for as competition increases. [02:40] That’s it for today! Don’t forget to rate, review and subscribe! [02:41] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium