Marketing School | Digital Marketing | Online Marketing

In episode #2234, we talk about how we stay focused to achieve the best marketing results. Tune in to hear about some tools, tactics, and strategies that keep us moving forward, and our businesses growing!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We Stay Focused To Achieve The Best Marketing Results. [00:34] Focusing on continually causing compounded growth. [01:42] Tackling one big thing every day.  [03:48] Why focus is so important and the mistakes we made early on. [04:27] That’s it for today! [04:38] Go to https://www.marketingschool.io to learn more. Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro RescueTime    The ONE Thing Rize   Joe Hruska     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  G

In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fields are now truly being felt on the ground, and one of these branches is clearly in generative search. Tune in to hear some of our thoughts on these possibilities and how marketing will be affected in the near future. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Generative Search Will Change Marketing Forever. [00:28] The conversation that sparked this episode. [01:53] What will change in the realm of content creation with these advances? [02:49] Why you should start playing around with this technology now. [03:30] That’s it for today! [03:24] Go to https://www.marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Runway ML on Twitter  Descript  StableDiffusion Subreddit    Leave Some Feedback:     What should we

In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of options to pick from. Tune in to learn which tool we believe is more important than any other and what it has to offer. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: If We Could Only Have One Marketing Tool - Our Choice Is. [00:32] Why AB tests are crucial to successful marketing. [01:01] Learn what Neil’s top tool choice would be. [01:07] Eric’s top tool and why he would choose it. [01:38] Why experimenting is integral to creating leverage. [02:08] Why creating a culture of experimentation is so important. [02:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:05] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   WYSIWYG Mutiny HQ Andrew Chen Andreessen Horowitz Subscribe to our premium podcast (with tons of goodies!): htt

In episode #2231, Neil and Eric talk about what you can learn from Andrew Tate’s marketing. Andrew Tate’s views are undeniably misogynistic and harmful, but it is worth examining his social media strategy, even if he is a reprehensible figure. Tune in as we discuss how controversial content affects your online exposure, and why this isn’t always the best marketing tactic. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What You Can Learn From Andrew Tate's Marketing. [00:25] Disclaimer: Why we do not support Andrew Tate. [00:39] How being controversial online can cause virality. [01:24] Why being controversial generally doesn’t result in successful marketing. [02:04] How Andrew Tate’s relevance has fluctuated. [02:24] Marketing lessons anyone can learn from Andrew Tate’s social media. [02:51] Why controversial marketing is not the best way to generate long-term sustainable revenue.  [03:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:57] Go to https://www.m

In episode #2230, Neil and Eric talk about investments they missed out on and key lessons they’ve learned. We share some of the investment opportunities we missed for big companies like Uber and Airbnb, and why one of the best ways to make money is by investing in yourself. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Investments We Missed Out On and Lessons Learned. [00:25] Learn about some of the companies Neil missed out on investing in. [00:37] What Neil learned from missing out on investing.  [00:49] Why it’s actually okay to miss out on other people’s investments. [02:13] Companies that Eric didn’t invest in and why he decided to invest in himself instead. [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:33] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Uber Airbnb Riverside Betterment Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Som

In episode #2229, Neil and Eric talk about seven split tests you won’t regret running. One of the most reliable ways to determine effective marketing methods is by running split tests. Tune in to learn how to make shopping easier, why upsells are crucial, and who you should be surveying! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Split Tests You Won’t Regret Running. [00:25] How to use Paypal, Apple Pay, and Shop Pay to run your first split test. [00:59] Why you should test one and two-step checkouts. [01:22] Learn what order bumps are and how to implement them. [01:47] Why upsells are crucial. [02:11] How personalization can increase optimization. [02:30] Find out who you should be surveying and how to run tests based on the results. [03:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:10] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [03:22] Go to https://www.marketingschool.io to learn more!  

In episode #2228, Neil and Eric talk about why rising interest rates will make marketing more affordable. Warren Buffet famously said, “be fearful when others are greedy, and greedy when others are fearful”. We can learn a lot from this statement, especially during times of uncertainty. Join us as we discuss the relationship between debt, rising interest rates, and how to leverage your assets and capitalize on more affordable marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Rising Interest Rates Will Make Marketing More Affordable. [00:25] The relationship between debt and rising rates. [01:43] What Warren Buffet can teach us about how to deal with rising interest rates. [02:35] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:48] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     Wha

In episode #2227, Neil and Eric talk about why the easiest way to go broke is by acting rich. When you’re making hundreds and thousands of dollars, it can be tempting to splurge your cash on non-essentials and luxury items. Tune in to learn how to handle your money smartly and why you shouldn’t spend your earnings as if you are a millionaire! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why the Easiest Way to Go Broke is By Acting Rich. [00:25] Why the best way to succeed as a marketer is by saving your money. [02:35] Why people often feel pressure to appear rich and how to live more frugally. [03:12] The difference between being wealthy and rich. [03:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:52] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? P

In episode #2226, Neil and Eric talk about the three reasons why your lookalike audience isn’t converting. Tune in to learn how to reduce ad fatigue, narrow your focus, and use a more hard-sell approach to help you convert your lookalike audience! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons Why Your Lookalike Audience Isn’t Converting. [00:25] Why you need to narrow your focus to optimize conversion rates. [00:48] Learn how ad fatigue could be affecting your conversion rates. [01:18] How to use a more hard-sell approach with your lookalike audience. [02:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:06] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leav

In episode #2225, Neil and Eric discuss the number one benefit of joining a mastermind that nobody talks about. The most common advice when doing a mastermind is that you shouldn’t do business with your peers. Tune in to learn why this isn’t always true and how to choose a mastermind that will help you network and grow your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The #1 Benefit of Joining a Mastermind Nobody Talks About. [00:30] How masterminds can help you network. [01:02] How to know when you should do business with your peers in a mastermind. [02:58] Advice on how to choose a mastermind that will help you grow your business. [03:20] Sign up for our mastermind at https://www.live.levelingup.com.  [03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:33] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   YPO yWhales Subscribe to our premium podcast (with tons of goodies!): https://www.marketing

In episode #2224, Neil and Eric talk about 3 reasons to take one day off – especially from the screens. Modern life has been constructed in such a way that we seem to perpetually be forced to interact with screens, whether it’s for work or leisure. We delve into the benefits of taking a break, and how spending time in nature can help you regenerate and be more calm and productive.   TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons to Take One Day Off – Especially From the Screens. [00:32] The benefits of being in nature when you take a break from your screen. [01:07] How getting away from your screen can help you be more productive. [01:45] Learn about Eric’s morning routine and how it helps him achieve balance. [03:15] Why setting aside time to do nothing is great for creativity. [03:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:47] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:     Dopamine Natio

In episode #2223, Neil and Eric discuss 7 modern marketing tools that will make your life easier. Tune in to learn about the best new tools to help you organize your swipe files, collaborate with clients, create content faster, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Modern Marketing Tools That Will Make Your Life Easier. [00:30] How Foreplay will help you organize your swipe files. [01:01] Save time on boring tasks with UiPath. [01:18] Learn about the free conversion benchmarking tool, Varos. [01:43] Discover Ubersuggest’s new free writing tool. [02:07] Use Motion for better collaboration. [02:49] Why Lemlist is a great tool for automating your outreach and cold emails. [03:24] Learn about a great alternative to Loom and other organizational tools.  [04:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:07] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Foreplay UiPath Varos Ubersugg

In episode #2222, Neil and Eric talk about the one thing that was the biggest hurdle in their business careers. Hiring is a complicated process and there are a lot of lessons to learn. Tune in as we discuss the key lessons we’ve uncovered about hiring and why it’s so important to find the right people! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The One Thing That Was the Biggest Hurdle in Our Business Career. [00:27] The key lesson that Neil and Eric have learned about hiring. [00:43] How to hire the right people. [01:22] What the best leaders know about recruiting. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, pleas

In episode #2221, we talk about three major mindset shifts that changed our lives. Sometimes the biggest mindset shifts can happen due to external circumstances, like getting married or having kids, and you can’t always predict how they will shape you. To gain insight into the major mindset shifts that have had a significant impact on our lives, and how they happened, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Major Mindset Shifts That Changed Our Lives. [00:45] How Neil discovered that money isn’t everything. [03:01] How Eric has seen Neil change since getting married and having kids. [03:15] What Eric has learned from Warren Buffet and how it shifted his mindset. [04:39] Why you don’t always need to give feedback. [06:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:24] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!):

In episode #2220, Neil and Eric discuss how to build a $1 million one-person operation. There are many benefits to having a smaller organization but if you want consistency, longevity, and the ability to potentially sell your business and create a much higher net worth, you need to hire people. Tune in as we discuss the pros and cons of companies of different sizes and what it truly means to run a $1 million one-person operation. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build a $1M 1 Person Operation. [00:25] The benefits of a smaller organization. [00:51] Our preferences when it comes to the size of our organizations. [01:13] Why having a small team isn’t necessarily the best way to run a business. [02:02] How to create high leverage products without spending all your time on them. [02:36] Examples of successful $1 million one-person operations. [03:12] How running a one-person operation affects your longevity.  [04:10] That’s it for today! Don’t forget to rate, review, and subscribe

In episode #2219, Neil and Eric talk about how Eric sold out 12,345 NFTs in 19 minutes. The world of crypto and NFTs moves fast. Gone are the days when you could do a launch selling profile pictures and make millions of dollars instantly without delivering anything of value. To find out what Eric did for his launch strategy and why he’s so proud of the product they’ve put out into the world, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Eric Sold Out 12,345 NFTs in 19 Minutes. [00:36] Learn about the meta of NFTs. [00:47] NFTs are currently experiencing a bear market; here’s what that means. [00:56] How NFT launches have changed and the role of free minting. [01:14] Why Eric is proud of the product he and his team have created. [02:21] An overview of Goblintown and its freemium success story. [03:13] Follow @levelingupNFT on Twitter to learn more! [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:25] Go to https://www.ma

In episode #2218, Neil and Eric ask whether or not now is a good time to sell your business. The macro economy has had a tumultuous year, from the crypto crash to high inflation rates, to the war in Ukraine, there have been a lot of factors influencing our global economy. But what does this mean for you if you want to sell your business? Tune in as we break down where the economy is at, and how to know whether now is the right time for you to sell. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is Now A Good Time To Sell Your Business? [00:37] An overview of the macroeconomy in late August 2022. [00:58] Ask yourself what amount of money would be enough before you decide to sell. [02:15] Why you need to do what’s right for you, regardless of what others may think. [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:07] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons o

In episode #2217, Neil and Eric talk about what the best marketing leaders do. Any good marketer knows that what works for your competitor, won’t necessarily work for you, which is why you need to use all the tools at your disposal to continually experiment and find what is most effective for your context. Tune in today as we discuss what the best marketing leaders do and how their unique skill sets allow them to find what works for their company. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Marketing Leaders Do This. [00:30] Why the best leaders are extremely data-driven. [01:27] Delegation as a skill and why you need to master it as a leader. [01:54] Why the best marketing leaders are also world-class recruiters? [02:44] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:57] Go to https://www.marketingschool.io to learn more!   Links Mentioned in

In episode #2216, Neil and Eric talk about where you should be focusing your efforts if you want to grow fast on social media right now. It may feel like all the hottest social media platforms are saturated with content, but there’s actually a lot of room for growth and opportunity to create engagement with your product. To learn more about which platforms you should be focusing on and why, make sure you press play now!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where You Should Be Focusing To Grow Fast On Social Right Now. [00:25] The platforms you should be focusing on if you want to grow fast. [00:56] What TikTok and LinkedIn have in common and how engagement fuels virality. [01:31] Tips on how to generate engagement and grow followers on LinkedIn. [03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:33] Go to https://www.marketingschool.io to learn more!    Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of good

In episode #2215, Neil and Eric ask whether Facebook fan pages are back. The social media landscape has shifted dramatically since the early days of Facebook, especially with companies like Instagram and TikTok putting visual media at the forefront. Tuning in you’ll hear us discuss how Facebook pages are making a comeback and how to hook onto this trend! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Facebook Fan Pages Are BACK?! [00:35] How the social media landscape has shifted and why Facebook fan pages are worth investigating. [00:49] How engagement is increasing on Facebook fan pages, especially with video content. [01:49] How Facebook is adapting to emulate TikTok. [02:21] Check out https://www.marketingschool.io/jobs to see our job listings or post a job of your own! [02:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:36] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   THE HOT SCRIPT FORMULA - Hosted b