Marketing School | Digital Marketing | Online Marketing

In episode #2273, Neil and Eric discuss where to get winning content ideas. We live in an age of information overload and creating winning content is all about being relevant. Tune in to hear about our favorite tools, and learn how they can inspire you and ensure that your content gets seen by the right audience!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where To Get Winning Content Ideas. [00:26] Why we love using Quora to understand what is popular. [01:27] How vidIQ can help you create excellent content on YouTube. [02:31] Using social media and comments to get content ideas around trends. [03:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:32] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Quora Google Suggest AnswerThePublic vidIQ Google Trends Exploding Topics Ubersuggest Instagram TikTok Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some

In episode #2272, Neil and Eric identify exactly what is causing your ads to struggle. Tune in for key insights on the importance of conversion rate optimization, how to test your adverts, and what it takes to stay on top of the latest trends! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: This is What's Causing Your Ads to Struggle. [00:25] Why conversion rate optimization (CRO) is integral to the success of your ads. [01:25] How to use Facebook ad library for research and inspiration. [01:55] Stay informed on the best practices for CRO. [02:19] The best tools for doing ad research on different platforms. [02:38] Why marketing is becoming more challenging. [03:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:47] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Facebook Ad Library Ahrefs Semrush Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:

In episode #2271, Neil and Eric talk about marketing lessons learned from Amazon. In our conversation, we discuss the different things that Amazon does that most people don’t think about and how these decisions have benefitted the company. Discover why putting your customers first is so radical, the unexpected benefits of offering more products and services, and how these lessons have made Amazon the giant it is today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Lessons Learned From Amazon. [00:25] How having more products and services impacts your traffic and revenue. [01:13] Why Amazon is arguably the most customer-centric company in the world. [01:33] Amazon’s repeated investment in its own business ventures. [02:25] Why Amazon is willing to lose money in the short term. [03:53] Once your audience is big enough, you are essentially an ad company. [04:36] Why transparency is such a powerful marketing tool.  [05:23] That’s it for today! Don’t forget to rate, review, and subscribe to thi

In episode #2270, Neil and Eric talk about how they’re growing this podcast to 100M downloads. There are more podcasts than ever to compete with, but that doesn’t mean you can’t stand out from the crowd and increase your downloads. Find out how to use evergreen content to increase your downloads over time, what YouTube can do for your discoverability, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We're Growing This Podcast To 100M Downloads. [00:29] How to curate your podcast subjects to ensure more listens. [00:53] Why you should regularly include evergreen episodes that do well in the long run. [01:34] How to use YouTube to increase your discoverability. [02:38] Examples of how you can increase your topics. [03:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:49] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.market

In episode #2269, Neil and Eric talk about Eric going back to school and ask whether college helps you become a better entrepreneur. Tuning in you’ll learn about the Entrepreneurial Master's Program that Eric joined through his Entrepreneurs’ Organization membership and what he gained from the experience. We discuss some of Eric’s biggest takeaways, including the importance of having an X factor, how to identify yours, and the networking potential of joining a course! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Eric Goes Back to School: Does College Help You Become a Better Entrepreneur? [00:27] Learn about the Entrepreneurial Master's Program that Eric joined. [00:37] The Entrepreneurs’ Organization (EO) and its benefits. [02:04] What Eric has learned from the Entrepreneurial Master's Program thus far. [02:31] How one company found its X factor and transformed its business. [03:24] The networking benefits of joining a program like this. [04:15] Eric discusses whether he’d recommend this course to

In episode #2268, Neil and Eric talk about 3 things they are excited about in 2023. 2022 has been a tumultuous year, from the war in Ukraine, to supply chain disruptions, to widespread uncertainty in the economy. But it’s not all doom and gloom. In today’s episode, we break down how these events are impacting the world and the three surprising things we are excited about for 2023. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Things We Are Excited About in 2023. [00:25] Why a bad economy can present exciting business opportunities. [02:04] An overview of how silicon valley has influenced hiring practices in other industries. [03:11] Why Eric is excited about YouTube in 2023. [03:40] Neil’s thoughts on international expansion and why he’s excited about it. [04:32] Understanding asymmetrical expansion. [05:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:44] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe t

In episode #2267, Neil and Eric talk about the simplest way to grow your business. The internet has played an integral part in how people across the world experience globalization, and has facilitated the growth of countless businesses. Tune in to learn about the simplest method for expanding your reach and growing your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Simplest Way to Grow Your Business. [00:25] How to use international expansion to transform your business. [00:32] What MrBeast did to appeal to an international audience. [00:41] How Neil expanded his ad agency across the globe. [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:04] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   MrBeast on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments bel

In episode #2266, Neil and Eric talk about counterintuitive YouTube growth tips. Tuning in you’ll hear about some of the most surprising methods you can use to elevate your channel, from finding your optimal length to writing attractive headlines. Discover how the YouTube algorithm is evolving, what type of content users prefer, and why likes and subscribers don’t matter nearly as much as you may think! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Counterintuitive YouTube Growth Tips. [00:25] How YouTube’s algorithm understands which video length you prefer. [01:01] Why you should generate your own transcripts. [01:47] Why your number of likes and subscribers don’t matter as much as you may think. [02:29] What you need to know about clickbait headlines. [03:03] The value of translating your videos. [03:34] How much you should invest in your production quality.  [04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:45] Go to https://www.marketingschool.io to

In episode #2265, Neil and Eric talk about how AI is completely changing the marketing game. AI has been doing some pretty astonishing things lately, from generating intricate conversations to magnificent artworks. And its proficiency in creating visuals from text prompts has left many people wondering how this technology is going to impact different industries. Tune in as we discuss these exciting advancements and how it is changing the marketing game! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How AI Is Completely Changing The Marketing Game. [00:25] An outline of text-to-video technology and how it works. [03:21] How AI can assist your creative team. [04:01] The impact that AI could have on marketing in the long run. [04:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:32] Visit https://live.levelingup.com for information on our Private Founders Events! [04:46] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   St

In episode #2264, Neil and Eric talk about how to grow a podcast fast in 2023. Podcasts have grown exponentially over the past several years and show no signs of slowing down. Tune in to learn how you can grow your podcast over a short period of time and become more competitive in 2023! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Grow A Podcast FAST In 2023. [00:35] How to use short-form content to increase your discoverability. [01:20] SEO tactics and how they can help you grow your podcast. [01:54] What keyword research can do for your podcast growth. [02:58] How interviewing established figures can boost your traffic. [03:53] Why you should make all your past episodes available in your feed. [04:51] Our advice on how to run ads and impressions on other podcasts. [06:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:12] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The Diary Of A CEO with Steve

In episode #2263, Neil and Eric talk about why podcasts are a huge growth hack for 2023 & beyond. We break down the challenges of discoverability in podcasting, how to get your voice out there, why consistency is key, and what we’ve learned from building this podcast. Tune in now to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Podcasts Are A Huge Growth Hack for 2023 & Beyond. [00:27] The challenges of discoverability in podcasting and how to increase yours. [00:56] What we can learn from the Andrew Tate model. [01:34] The current level of competition you can expect when you enter podcasting. [03:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below

In episode #2262, Neil and Eric talk about how to get on the first page of Google instantly. SEO is a slow and steady game, and you need to be in it for the long haul if you want to see big, consistent returns. But that doesn’t mean you can’t institute effective strategies to get fast results. Tune in for insightful tips and practical strategies on how to rank on the first page of Google quickly and efficiently! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Get On The First Page Of Google Instantly. [00:25] How to use Google News to rapidly increase your traffic. [00:57] What you can do to utilize trends and ‘newsjacking’. [01:33] Understanding how Google serves its customers. [02:01] How to capitalize on opportunities for international expansion through Google. [03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:20] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Exploding Topics My First Million Podca

In episode #2261, Neil and Eric talk about why ugly businesses are the best businesses. Many of us are inspired by new and exciting industries, but some of the best businesses are based on basic necessities that everyone needs. It may not be glamorous, but it’s far more consistent than trends! Tune in to learn the ins and outs of why ugly businesses are best! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ugly Businesses Are the Best Businesses. [00:37] Why you don’t need to have a trendy business to be successful. [02:18] Why running an agency could be considered an ugly business. [03:44] What Codie Sanchez can teach us about buying and running ugly businesses. [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:05] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Codie Sanchez Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What

In episode #2260, we share the best strategy for each social platform. if you want to know what is really moving the needle on Facebook, Instagram, LinkedIn, TikTok, and of course YouTube, be sure to join us. Tuning in you will hear about editing titles, the length of your videos, and when and how to promote your posts. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The Best Strategy for Every Social Platform [00:26] Why to push YouTube videos hard early on. [01:23] The power of changing a video title. [02:57] Creating engagement on LinkedIn, through stimulating conversation.  [03:33] A quick thought on what's working on TikTok. [03:41] How live content boosts your Instagram numbers. [04:24] Facebook and the length of videos; why to go over five minutes! [04:56] What's working on Twitter right now for getting more impressions.  [05:40] That’s it! [05:46] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of

In episode #2259, we talk about why we are doubling down on speaking in 2023. With the shutdowns of the pandemic, in-person events took an obvious knock, and it has been so nice for us to return to some exciting conferences since things have opened up. Tune in to hear the top reasons that we still love speaking in front of the right audience! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why We're Doubling Down On Speaking in 2023. [00:25] Ramping up after the quiet period of the last two years. [00:45] Creating brand awareness and connecting with your ideal audience. [01:16] Repurposing content across channels, while building relationships. [02:27] Having fun at events while networking! [02:53] We all want to hang out with people who are working hard and doing cool things. [03:12] That’s it for today! [03:15] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the creation of immi.io, how it works, and some of the exciting things they have planned. In our conversation, Josh tells the story of how they partnered with AGMI Studios to create this incredible new product, their unique marketing approach, and how they are attracting partnerships from prominent brands, entertainers, and gaming platforms. We also discuss what it was like growing up with Tony Robbins as a father and what Josh learned from him about creating possibilities and helping others. To learn about the exciting new po

In episode #2258, we give you the lowdown on our marketing software stack at the moment. You can expect a long list of the different tools and sites we use, and how they all fit together. Tune in to learn more about Canva, Sprout Social, Supermetrics, and many more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Marketing Software Stack. [00:34] Analytics tools Eric uses; Mutiny, Typefully, Shield, and Sprout Social. [01:15] Some of Neil's analytic tools: Canva, vidIQ, ClickFrog, and more. [01:58] A little about Salesforce, Convertkit, and Canva. [02:21] More tools for email and content creation. [02:51] Bonus tool recommendation: Loom. [03:33] SimilarWeb, Ubersuggest, Supermetrics, and a few more Google tools! [03:57] That’s it for today! [04:01] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Mutiny  Typefully  Shield Sprout Social C

In episode #2257, we talk about the poll we ran to determine the most valuable social channel. Across the different platforms, the highest value was attached to YouTube, and it is not hard to see why. With that being said, each site has its merits and there is nothing to stop you from pursuing an omnichannel approach to maximize the reach of your content. Tune in to hear about some suggestions!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: We Ran A Poll To Determine The Most Valuable Social Channel. [00:25] The context of the poll and its findings. [01:00] Value of channels depends on the kind of business you are in. [01:32] We recommend an omnichannel approach to get as much play as possible [01:59] Looking at some comparative YouTube stats. [03:01] Subscriber count is not everything, topics are also important. [03:49] Creating great content that appeals to the masses. [04:31] That is it for today! [04:24] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:

In episode #2256, Neil and Eric talk about how to get better at marketing in 2023. Tuning in, you’ll hear our tips and strategies for how to improve your marketing, along with recommendations for resources that can help you discover what works and what doesn’t. We also discuss the value of live marketing events, how to run experiments, and why internships can teach you so much. You won’t want to miss this episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get Better At Marketing In 2023. [00:45] Resources you can use to improve your marketing skills. [01:27] What you can learn from live marketing events. [01:56] How to run one experiment a week to improve your marketing. [02:11] Communities you can join to share and discover effective marketing strategies. [03:07] The value of internships. [03:50] Visit https://marketingschool.io/jobs to access our jobs board!  [04:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:10] Go to https://www.marketings

In episode #2255, Neil and Eric discuss how to build a billion-dollar network. Tuning in, you’ll learn how Neil and Eric built their network, along with lessons they’ve learned throughout their careers. They elaborate on how to grow your network in the long term by providing value, hosting live events, and more. For top tips and key insights into this important topic, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Build A Billion-Dollar Network. [00:59] Why it takes a long time to build a billion-dollar network.  [01:10] The importance of creating value if you want to build your network. [01:40] How to give without trying to get back. [01:49] Why you should focus on being interested in other people. [03:33] How to kickstart your podcast by interviewing other people. [04:39] The value of live events. [05:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:33] Visit https://www.levelingup.com/founders/ for information on our P