Marketing School | Digital Marketing | Online Marketing

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Some Ad Platforms Will Struggle in The Future. [00:26] How Apple’s privacy changes have slashed ad ROI across platforms. [00:59] The impact it will have when Google follows in Apple’s footsteps. [02:05] How App Tracking Transparency helped Apple boost its own ad business. [02:58] Why you win if you have first-party data. [03:05] Why you need to be prepared and take an omnichannel approach to marketing. [03:25] The importance of building an audience and a loyal community. [04:03] Why you can’t rely solely on Meta or Google for di

In episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both conversions and traffic are essential to your business, having thousands of visitors to your website is no good if they aren’t actually buying your products or services. Tune in today to find out how to grow your bottom line with conversion rate optimization, plus so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Focus on Conversions and Then Traffic. [00:25] The disproportionate focus on traffic in marketing. [00:56] Why you should focus on conversions first if you want to optimize revenue. [01:51] How to optimize your conversion rate to grow your bottom line. [02:06] Why resource allocation is critical for any business. [02:10] An example that illustrates how focusing on traffic can be a waste of time. [03:31] Common metric-tracking mistakes we see companies make. [03:58] That’s it for toda

In episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category, the importance of honing in on your customer experience, and how you can level up your brand using qualitative and quantitative data, plus so much more! We hope you’ll join us! TIME-STAMPED SHOW NOTES: [00:19] Today’s topic: Why Brands Matter. [00:24] An example that illustrates the power of your brand story. [01:01] How to be a category leader by creating an amazing product and customer experience. [02:56] How Tesla demonstrates the importance of customer experience. [03:55] How Joe Rogan capitalized on making his brand an ‘experience.’ [04:26] Why it’s important to focus on what story your brand tells. [04:47] Why quality of service and content are key. [05:07] Actionable insights for how to build a great brand using qualitative and quantitative data. [05:46] That’s it for today! Don’t forget to rate,

In episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new ad slots in the Explore grid and in the profile feed. Tuning in, you’ll find out why Meta has made these changes, how you can leverage them to reach more viewers, and what to look out for. For all this and more, don’t miss today’s episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Meta Is Adding More Ad Placements: What This Means For You. [00:28] Some of the new ad placements that Meta is introducing. [00:50] Why Meta is making these changes. [01:00] Opportunities and downsides of this increased ad load. [01:39] How Eric believes you can benefit early on. [02:08] What to look out for as competition increases. [02:40] That’s it for today! Don’t forget to rate, review and subscribe! [02:41] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium

In episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression. Tune in as we discuss what makes an ad successful and the one key ingredient that makes the magic happen! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Key Ingredient to Successful Ads. [00:25] Why your creative team is so important for unique and impactful ads. [02:35] Examples of some of our favorite ads. [01:48] The structure required for successful ads. [03:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:05] Visit https://live.levelingup.com/founders for information on our next Private Founders Events! [03:13] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Facebook Ad Library Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should

In episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individuals but have introduced new challenges for advertisers. Tune in as we discuss Google’s latest step toward first-party advertising and how advertisers can adapt to a changing landscape. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Google's Step Towards First-Party Advertising Means For You. [00:25] How the conversation around data privacy has evolved. [00:49] An overview of the new changes that Google has instituted. [01:00] Why Google’s changes will improve your ad quality without compromising anyone’s privacy. [01:12] Learn how machine learning is creating optimized targeting. [01:26] Why big companies like Google and Amazon can provide a roadmap for how to adapt. [02:57] Visit https://live.levelingup.com/founders for information on our next Private Founders Events! [03:00] That’s it for today! Don’t

In episode #2287, Neil and Eric talk about how to use AI-produced video. We’ve seen dramatic advancements in AI in the past few months. Tune in as we discuss the latest developments in AI-produced videos, our favorite tools, and how to use them! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Use AI-Produced Video. [00:25] Learn about Imagen, Google’s new text-to-image diffusion model. [00:58] How text-to-image AI will help companies save money on the video editing process. [02:14] Examples of companies that are providing the tools for AI-generated content. [03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:03] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Imagen Runway Stable Diffusion Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episo

In episode #2286, Neil and Eric talk about how any company can leverage influencer marketing. No matter what industry you’re in, enlisting influencers can lend new life to your marketing campaign. Tune in to learn more about what influencer marketing can do for you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Any Company Can Leverage Influencer Marketing. [00:25] How enlisting influencers can reinvigorate your company. [01:19] Examples of how WWE have used celebrities and influencers on their shows. [03:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:20] Visit https://live.levelingup.com/founders for information on our next Private Founders Events! [03:28] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy

In episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can become a media company and fight algorithm updates, no matter what you’re selling. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Becoming a Media Company Helps You Fight Algorithm Updates. [00:30] How media companies like The Hustle and Morning Brew achieved success. [01:19] Why being a media company will lead more people to your content. [01:59] Why you don’t need to be in the media creation business to create content about your product. [03:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:48] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The Hustle Morning Brew HubSpot Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about

In episode #2284, Neil and Eric talk about the main metrics you should track with your SEO campaign. Tune in as we discuss what most companies are focusing on when they track their SEO and what they should be prioritizing instead. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Main Metrics You Should Track With Your SEO Campaign. [00:27] What most companies focus on when they track SEO campaigns. [01:02] The metrics that most companies are neglecting to track. [01:31] When and how to measure impressions and conversions. [01:43] How some of the most successful companies invest in SEO. [02:28] The most important metrics for tracking your SEO campaign. [03:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:31] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let

In episode #2283, Neil and Eric talk about why you should just keep the main thing the main thing. Most of us have more than one interest that we’d like to pursue, but when you split your focus, it tends to come at a cost. The same is true for companies. Listen to today’s episode to learn more about why you should focus on what you are known for and nurture your main ‘thing’ instead of being distracted by multiple pursuits! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Just Keep The Main Thing The Main Thing. [00:39] Why you should focus on what you are known for. [00:53] Our advice for companies that are just starting out. [02:00] Why larger companies can afford to experiment. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:26] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we tal

In episode #2282, Neil and Eric talk about why the best way to learn marketing is to work at an agency. There’s a lot of experience you can gain when you work at an agency, like being exposed to larger accounts, forming new friendships, and learning from your peers. Tune in as we discuss the benefits of working at an agency and everything the experience has to offer! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Way to Learn Marketing is to Work at an Agency. [00:38] What Eric learned from working at an agency. [01:26] How working at an agency allows you to access data across different industries. [02:02] The importance of learning how to adapt. [02:55] How working at an agency gives you access to training and allows you to grow. [03:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:38] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marke

In episode #2281, Neil and Eric talk about an early sign your SEO isn't working. For the most part, SEO is a slow and steady process, and you should be in it for the long haul. However, that doesn’t mean you can’t see results and traction early on in the process. Tune in to learn how to measure your SEO and determine whether or not it’s working! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: An Early Sign Your SEO Isn't Working. [00:25] Why SEO is a slow and steady process. [00:51] How to use impressions to see whether your SEO is working. [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:15] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Google Search Console Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review

In episode #2280, Neil and Eric talk about why marketing videos on your homepage aren't the best idea. If you need a two-minute video to explain what your company does, it will have an adverse effect on your conversion rate. To learn more about posting marketing videos on your home page and what they say about your copy, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Marketing Videos on Your Homepage Aren't the Best Idea. [00:30] Why you shouldn’t need an explainer video to describe what you do. [01:06] How explainer videos decrease conversions. [01:15] What explainer videos can teach you about the quality of your copy. [03:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:21] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   vidIQ HubSpot Ahrefs Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we ta

In episode #2279, Neil and Eric talk about how to hire A-player marketers. Hiring can be an overwhelming process. Tune in as we discuss recommendations on how to choose A-player marketers amidst a sea of applicants! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Hire A-Player Marketers. [00:25] The benefits of hiring someone who has already accomplished what you need. [01:38] Why finding someone who is a good culture fit is important. [01:54] How to hire for outcomes. [02:20] The importance of creating a good job description. [03:38] How to hire interns and find the right fit for mid-level roles. [04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:43] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   37Signals Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did yo

In episode #2278, Neil and Eric talk about why MrBeast thinks podcasts are overpowered. MrBeast is one of the biggest figures on YouTube and has been featured on multiple podcasts. Learn about his recent statements about podcasting and why the medium has so much to offer! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why MrBeast Thinks Podcasts Are Overpowered. [00:25] Some context around MrBeast’s recent statements around podcasts. [01:54] The current state of podcasts and how it’s growing. [02:12] Why you should create a podcast if you don’t currently have one. [02:28] The incredible retention rate that podcasts have compared to other mediums. [03:39] Why advertising converts so well on podcasts. [04:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:32] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   MrBeast on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

In episode #2277, Neil and Erick talk about which social channels will drive more or less traffic in 2023. Find out what to expect from Twitter, how YouTube’s algorithm changes will affect you, what LinkedIn has planned, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Which Social Channels Will Drive More or Less Traffic in 2023. [00:25] What we expect from Twitter in 2023. [01:05] How YouTube’s algorithm is changing and the impact it will have. [02:36] An overview of the amount of traffic you can expect to generate from LinkedIn. [03:46] Why TikTok has the potential to grow in 2023. [04:51] How Facebook and Instagram will continue in 2023. [05:35] What we predict for Pinterest and Snap in 2023. [05:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:00] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Twitter YouTube LinkedIn TikTok Instagram Facebook BeReal Pinterest Snap Subscribe to our premiu

In episode #2276, Neil and Eric talk about how to make the most out of conferences. 2022 saw a surge in in-person conferences, and many of us are a bit rusty when it comes to networking after the heights of lockdown and the COVID-19 pandemic. To hear some great tips on how to make the most out of conferences, and make great connections, be sure to press play now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Make The Most Out Of Conferences. [00:25] What Eric is doing to prepare for his next conference in Dublin. [00:43] The benefits of becoming a speaker, even if it’s on a panel. [01:26] How you can use apps at conferences to connect with people. [02:13] Identify your goals and use your time at conferences accordingly. [04:32] Visit https://live.levelingup.com/founders for information on our next Private Founders Events! [04:38] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:40] Go to https://www.marketingschool.io to learn more!   Links Mentioned in T

In episode #2275, Neil and Eric talk about their favorite way to grow faster on YouTube. There are tons of indicators you could choose to focus on to grow your YouTube channel, but often it helps to only focus on one or two. Find out how we are growing our channels and why they are so effective!  TIME-STAMPED SHOW NOTES: [00:20] Today’s Topic: Our Favorite Way to Grow Faster On YouTube. [00:25] An overview of Eric’s YouTube channel. [00:37] The key error that Eric made with his YouTube channel. [01:17] Why consistency is so important. [01:47] Learn about Neil’s favorite way to grow on YouTube. [03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:31] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this e

In episode #2274, Neil and Eric talk about how to run the perfect marketing meeting. When it comes to meetings, most people will agree that less is more. Tune in for our rundown of how to make sure your marketing meetings are productive, practical, and efficient, and leave your team feeling aligned and inspired! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Run The Perfect Marketing Meeting. [00:25] How to ensure that your marketing team is aligned. [01:35] What you can do to make marketing meetings more productive. [02:51] How Jeff Bezos approaches his marketing meetings. [03:13] Ensuring your meetings have an objective and solve a problem. [03:50] How to give people the opportunity to give feedback on meetings. [03:59] The value of tracking how much money you are spending on meetings. [06:21]That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:24] Visit https://live.levelingup.com/founders for information on our next Private Founders Events! [06:36] Go to