Marketing School | Digital Marketing | Online Marketing

In episode #2349, Neil and Eric discuss the future of SEO, including their predicted trends for 2023. The past year saw major advances in AI technology, and the release of new platforms like ChatGPT can tell us a lot about how these tools will be used going forward. Tune in as we discuss what we expect to see from AI content creation in 2023, why quality content will always be essential to SEO, and much more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Future of SEO: Predictions and Trends for 2023 [00:49] How the role of links will change when it comes to search results. [00:49] Why we expect Google to release its own version of ChatGPT this year. [01:25] Examples of how we expect content to become shorter. [02:08] Why good content will always be essential to successful SEO. [03:16] What we expect to see from AI content creation going forward. [05:14] That’s it for today! Don't forget to rate, review and subscribe to the show! [03:24] Go to https://www.marketingschool.io to learn more

In episode #2348, Neil and Eric discuss how to create a winning content marketing strategy in 2023. When it comes to content marketing, it’s unlikely that one single strategy will serve you well indefinitely. That is why experimentation is so important. Tune in to find out which trends are doing well in 2023 and what our plans are for the coming year! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create a Winning Content Marketing Strategy in 2023. [00:35] Why experimentation is the key to creating a successful content strategy. [01:17] How to integrate current trends into your content. [02:08] The value of collaborating with other influencers. [04:12] Examples of how platforms favor certain types of content. [05:19] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami, from 12-14 February! [05:28] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): h

In episode #2347, Neil and Eric share their insights on how to get 50% email marketing open rates. There are a ton of factors that can affect your open rates, but if you don’t have quality content, chances are, no one will want to read them anyway. To learn more about how to create intriguing headlines and substantive content, along with technical tips on how to optimize your open rates, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Get 50% Email Marketing Open Rates. [01:00] How the quality of your emails affects your open rates. [01:17] The argument behind not sending too many emails. [01:25] How to prevent your emails from ending up in users’ spam folders. [02:17] What you can do to create intrigue with your headers and content. [03:52] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February! [04:02] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: The Gro

In episode #2346, Neil and Eric talk about how to maximize your ROI with social media in 2023. From privacy updates on various platforms to an increasingly saturated social media landscape, getting a good ROI has become increasingly challenging when it comes to marketing on social media. If you’re uncertain about how best to invest in social media marketing this year, then this episode is for you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Maximize Your ROI With Social Media This Year. [00:27] Some of the key issues facing social media advertising and reach. [01:07] Learn how to leverage influencer marketing effectively in 2023. [01:45] How to find the right influencer marketers for you. [02:24] Why influencer marketing can be so cost-effective. [03:07] How to remix your content for maximum ROI. [03:20] That’s it for today! Don't forget to rate, review and subscribe to the show! [04:07] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Goog

In episode #2345, Neil and Eric share their top tips for converting more leads into customers. When it comes to lead generation, there are some common misconceptions that often influence our decision-making. In today’s episode, we examine the biggest mistake people tend to make and offer tried and true advice on how to turn your leads into customers. Tune in to learn about the small steps you can take to make considerable improvements in your overall conversion rates! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Secret to Converting More Leads into Customers. [00:25] The biggest mistake people make when it comes to lead conversion. [00:35] How clear framing can elevate your lead generation. [01:55] Steps that will help you maximize time to value. [03:16] Why it will take multiple improvements to increase lead conversion. [03:43] That’s it for today! Go to https://www.levelingup.com/founders to join Neil and Eric in Miami from 12-14 February! [03:56] Go to https://www.marketingschool.io to

In episode #2344, Eric and Neil share three cash-flowing business ideas we can start in 2023. There are so many ways to make money nowadays and as a bonus, it can be doing something you actually enjoy! The most important thing you can do is just start. To be inspired by three business ideas, tune in now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Cash-Flowing Businesses You Can Start in 2023. [00:27] Number one: a website with a blog discussing your passions using affiliate links. [01:59] Number two: a social media agency.  [02:58] Number three: flipping. [03:58] The importance of simply getting started and learning through fire. [04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:34] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   Red Ventures The Points Guy All-In Podcast My First Million Podcast Gary Vaynerchuk Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!)

In episode #2343, Eric and Neil discuss the seven business trends they’re most excited to see in 2023. From AI to advertising, these thrilling trends can elevate your business if you make sure to hop on the train. To find out about their predictions and how they will affect the future of business, join us now! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: 7 Business Trends We’re Excited About for 2023. [00:30] Number one: the growth of AI. [00:56] Number two: advertisement on streaming platforms. [01:19] Number three: the idea of building a media company. [02:00] Number four: podcast advertising. [02:42] Number five: more M&A opportunities.  [03:10] Number six: working in offices which enhances creativity. [04:19] Number seven: taking control of your own data. [05:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:11] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   acQuire ChatGPT Leveling Up Maste

In episode #2342, Neil and Eric give us some insight into how to become a better marketer in 2023. The abundance of marketing resources out there and the ease with which you can build a website have made marketing easier than ever before! Today we dig into the ways you can improve your marketing skills, why you need to experiment, and what the most important thing to focus on is! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Where to Get Better at Marketing in 2023. [00:29] Why we wanted to talk about this today. [00:39] Some resources you can use to help with marketing.   [00:55] The one thing you need to focus on to be a better marketer in 2023.  [01:36] The importance of experiencing things to get better at marketing.  [03:47] The many different ways to create a website. [04:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:12] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   Semrush Ubersuggest Ah

In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing for your business however, there are also factors to be taken into consideration when deciding if it is the right fit for you or not. To find out if you should consider it, press play now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Use A CDP? [00:30] What a CDP is and what it does. [01:53] How a CDP affects your marketing and advertising.  [02:51] What CDPs are looking for and what scale do you need to have?  [03:24] How data compliance can be helpful. [03:37] When using a CDP is a positive. [03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:07] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     Wh

In episode #2340, Neil and Eric discuss how they feel about Elon Musk’s Twitter takeover. It’s no secret that since Elon took over Twitter he has been the center of attention, and public opinion of him has never been more polarized. Whether you love him or you hate him, you cannot deny that he is an incredibly brilliant entrepreneur. Tune in to find out how Elon’s involvement in Twitter may cause more harm than good. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Our thoughts On Elon Running Twitter So Far. [00:49] Why you shouldn’t bet against Elon. [01:08] The evidence that people have more polarizing opinions of him since he bought Twitter.  [02:30] Why it’s hurting Elon more than helping and why we think he should take a step back.  [04:50] That’s it for today! [05:03] Go to https://www.marketingschool.io/pro to learn more!   Links Mentioned in Today’s Episode:   Twitter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:  

In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across industries, it is relevant for marketing too and can help you to communicate with customers and boost conversions. Find out how when you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Creative Ways to Use ChatGPT for Marketing.  [00:27] A quick recap on ChatGPT by Open AI.  [00:53] Some of the implications behind ChatGPT. [01:09] Ways in which ChatGPT is relevant for marketing. [01:26] How ChatGPT can help you to communicate with customers and boost conversions. [01:56] Using ChatGPT to create outlines. [02:18] An example of using ChatGPT to create a script before making a video from scratch. [03:04] Using ChatGPT to create landing pages.  [03:24] A prediction for how ChatGPT will monetize in the future. [04:19] That’s it for today! Don’t forget to rate, review and subscribe! [04:20] An invitation to join us in Miami on 12 Feb

In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile for every member of a company to make the same investment. Listen in to hear more today!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: why more CMOs are investing in their personal brands. [00:34] Why we can see the rise of CMOs building their brands. [00:44] Why it makes sense that CMOs are making this choice? [00:59] Why it is worthwhile for every member of a company to invest in a personal brand. [01:53] The end goal: is to become a person of value rather than pursuing fame. [01:57] How the Rule of 7 applies to build a personal brand. [02:37] Being interested in others rather than trying to be an interesting person.  [02:44] Sharing data to back up the claims you make about your brand. [03:11] Why sharing numbers is so powerful? [03:22] That’s it for today! Don’t forget to rate, review and subscribe!

In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content generation, with Neil and Eric’s observations and first-hand experience in mind. Don’t miss today’s episode!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: how to come up with unlimited content ideas. [00:25] Tools you can use to see what your competitors are creating and what is popular. [00:58] Leveraging AI tools to generate more and more ideas. [01:22] The importance of bearing in mind that a lot of AI tools create duplicate content. [01:32] Using exploding topics, Google trends, and the internal search feature to guide content. [01:52] How Neil and Eric capitalize on analytics to generate new content. [02:06] Why SEO performance marketing content tends to perform best for them. [02:16] How the news can guide your content decisions.  [03:08] Why generating ideas is not the big thing that marketers mess up on. [03:17] Following through and updating yo

In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You’ll also hear an example of a recession-proof strategy along with our predictions for the changing financial climate. Tune in today to hear all this and more!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: whether you should raise your prices during a recession. [00:30] The consensus among economists today regarding the possibility of an upcoming recession. [01:06] The decline in digital ad spend and digital overall. [01:28] The last real recession we had in 2008. [01:58] Why you shouldn’t increase your prices during this time unless you have to.  [02:10] Why you should try to keep your pricing consistent or reduce it if you can afford to. [02:17] An example of how focusing on pay for performance is effective in a recession. [03:36] An invitat

In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: what Disney+’s strategy tells us as marketers. [00:30] Disney+’s recent decision to turn on ads. [00:50] Our relationship with ads as consumers. [01:12] Allowing users the option to pay more not to have ads. [01:16] Why Neil considers this a better way to monetize. [01:36] Using the Marketing School podcast as an example of a successful ad model. [02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize. [02:13] Why is consumer indication that they don’t like something not enough? [02:45] The trade-off we make to enjoy platforms despite the presence of advertising. [02:56] Why you shou

In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming trends, and how valuable this information can be to you and your industry. To get ahead of the upcoming trends, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our reaction to Google's Global and Local Year In Search & Pinterest Predicts. [00:27] Some context on Pinterest Predicts and the trends that they foresee in 2023. [01:13] The value of the data shared by companies like Pinterest to you and your industry. [02:12] How Pinterest’s predictions have an 80% chance of being correct. [02:29] A demonstration of how you can use Pinterest Predicts. [02:58] Google’s Year in Search and the viral effect of sharing people’s personal data with them. [03:47] How this information can be helpful to you. [04:06] That’s it for today! [04:11] Go to https://marketingschool.io/ for more resources!   Links Mentio

In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in for some guidance and insights if you’re creating content for the long term.   TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why We Repeat The Same Things. [00:56] Focus on a reason why you may repeat some of the same things in your content. [01:16] How repetition can be beneficial because you often don’t take action the first time. [02:36] How the same content may hit differently depending on the stage that you’re in. [03:41] The importance of getting the fundamentals right. [03:59] That’s it for today! [04:11] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave S

In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team experimented with a variety of different AI content generation tools and the degree to which the content was problematic. Tune in for some helpful tips on how to generate articles that are undetectable by AI output detectors! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Biggest Problem With AI Content. [00:33] How Neil’s team has experimented with different AI content generation tools. [01:06] The degree to which the content was duplicated or plagiarized. [01:29] The rapid rise and fall of an affiliate site that used all AI content. [01:43] Why being generic is better than being specific when it comes to creating AI content. [01:58] How to generate articles that are undetectable by AI output detectors. [04:00] Final words of caution. [04:19] That’s it for today! [04:24] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today

In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Level Up Your Content In 2023. [00:50] Why we are going to see more companies becoming media companies? [01:26] How you can use AI tools to improve your content [02:09] The two ways marketers are spending a lot of money on podcasting. [02:56] The value of creating video content. [03:36] A tool that Eric recommends when using AI to make content. [04:27] Maximising your reach by repurposing content for different channels or platforms.  [05:31] That’s it for today! [05:36] How you can stay up-to-date with Marketing School podcasts. [05:57] Go to https://marketingschool.io/ for more resources! Links Mentioned in T

In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts if customer acquisition is your main goal. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is YouTube Organic Good For Customer Acquisition? [00:40] A breakdown of the top channels for acquisition in order. [01:03] How YouTube works for both B2B and B2C. [01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist. [02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment. [02:29] Shorts versus longer videos for acquisition. [03:48] What you can learn by looking at competitors in your space.  [04:14] That’s it for today! [04:19] Go to https://marketingschool.io/ for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with t