Marketing School | Digital Marketing | Online Marketing

In episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Some Ad Platforms Will Struggle in The Future. [00:26] How Apple’s privacy changes have slashed ad ROI across platforms. [00:59] The impact it will have when Google follows in Apple’s footsteps. [02:05] How App Tracking Transparency helped Apple boost its own ad business. [02:58] Why you win if you have first-party data. [03:05] Why you need to be prepared and take an omnichannel approach to marketing. [03:25] The importance of building an audience and a loyal community. [04:03] Why you can’t rely solely on Meta or Google for di