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In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen in to get the best advice on building the most beneficial partnerships for your business!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Up Effective Channel Partnerships. [00:40] What is the definition of a 'channel partnership'. [01:12] Different ways to make use of this idea. [01:49] Reaching out, offering value and starting a relationship on the right foot. [02:50] The best kind of partnerships are based on mutual value adds. [03:25] Most of the best channel partnerships are cheap and effective! [04:19] Partnership generation; conferences and reaching out through email. [04:37] Patience through the slow building nature of relationships.  [05:01] Partnerships do not rely on algorithms and are a great source of diversification. [05:37] T

In episode #1131, we discuss how to get more search hits from Google’s new algorithm. Tune in to hear how you can increase your rankings and visibility.  TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Get More “Search” From Google’s New Algorithm [00:32] Google now transcribes podcast audio. [00:40] They will then rank you organically. [00:56] All you have to do is submit your podcast to Google Play. [01:15] You don’t have to create text-based content to do well. [01:40] Google is trying to make it easier for different types of content to rank. [02:04] Spotify is also transcribing content, as well. [02:17] Google zero-click searches are growing. [02:31] That’s it for today! [02:40] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPa

In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic:  What Makes a Successful Marketer [00:30] Eric thinks the most successful marketers are entrepreneurial.  [00:39] They get things done and figure out things on their own. [00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented. [00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources. [01:54] Neil looks for go-getter’s with good ideas. [02:17] Eric also wants someone who can figure things out on their own. [02:55] The more successful people take on more and create less work for others. [03:41] It’s important to have someone who creates great processes. [04:10] David Kim from HubSpot started out as an intern and was a quick learner. [04:46] That’s it for today! [04:51] Go to Marketing School to check out a v

In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes.  Tune in to hear the SEO hacks you should be implementing now. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: An SEO hack that gets results in under 30 minutes. [00:31] The hack is the Frequently Asked Questions page schema. [00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics.  [00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs. [01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick. [01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page. [01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run.

In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic is whether TikTok is the next big thing. [00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on App Annie, which does metrics on revenue and other stats. [00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars. [01:00] The app does short videos, and people are creating funny content including music videos. [01:20] Their typical user drops off after 30 days, which is a problem. [01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it. [01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads. [01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business. [02:05] It’s probably only worth th

In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Seven Marketing Tools for the Second Half of 2019 [00:30] Number 1: Rafflepress is a new WordPress plugin that allows you to run contests. [00:54] Number 2: Google Data Studio allows you to create custom reports and dashboards from your existing Google data sources. [01:28] Number 3: Pattern89 does artificial intelligence for Facebook ads and YouTube to help you optimize your advertising. [01:46] Companies see an average of a 21% performance improvement on their Facebook ads using Pattern89. [01:53] Number 4: Jetson AI allows you to sell your products or services through voice search on home consoles like Google Home and Amazon Alexa. [02:51] Number 5: Hull.io is a customer data platform that uses the data you already have to generate leads for your business and build outreach strategies around them. [03:41] Eric recommends that onl

In episode #1126, we discuss how to go live on multiple social media platforms at once. As creators it is crucial to share your content on as many platforms as possible, so you can reach all your audiences in one effort. Tune in to hear how to simulcast to Instagram and why it’s important. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Going Live on Multiple Social Platforms. [00:30] What is simulcasting and why is it important? [01:01] Our favorite simulcasting tool: Restream. [01:16] The platforms we are missing at the moment. [01:42] How to re-stream to Instagram with Yellow Duck. [02:06] What to keep in mind when putting out content on Instagram. [02:35] Your audience and social platform will affect the type of content you put out. [02:51] The similarities between all “Live” platforms, even Mixer.  [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave some feedback: What should we

In episode #1125, we discuss growth hacking and if it is still relevant. Tune in to hear our thoughts! TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is Growth Hacking Still Relevant? [00:40] Around 2012, one of Neil’s partners coined the term, “growth hacking”. [01:49] Growth hacking isn’t dead, but Neil doesn’t care for the term. [02:20] We’ve both been called growth hackers, but we prefer to be called marketers. [02:55] Evolve your skills as a marketer. Think about long-term growth. [03:11] Growth hackers think about the variables and long-term growth. [03:36] That’s it for today! [03:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Lear

In episode #1124, we discuss when you should start using a new social network. Tune in to hear when you should leverage a trending new social network. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Right Time to Jump into a New Social Network [00:34] TikTok is a new social network that has taken off. [00:45] It’s easier if you’re an early adopter, but if you have the money, wait for the new site to establish itself. [01:15] Just because Snapchat is popular, doesn’t mean you can go in there and figure out how to monetize. [02:35] Neil’s rule of thumb is that if a social network has less than $1 billion market cap, he doesn’t pay attention to them. [02:50] Social networks are based off of user growth, not actual value. [03:15] If the network is growing and they are being talked about, look into it. [03:45] TikTok’s current revenue is well into the millions. [03:47] That’s it for today! [03:50] Go to Marketing School to check out a video that will help you grow your business and to sign up for o

In episode #1123, we discuss whether you should integrate VR into your marketing. Tune in to hear if you should leverage this up and coming technology. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Should You Integrate VR into Your Marketing? [00:36] Facebook bought Oculus for a lot of money. [01:03] VR is happening in gaming, but it’s not pervasive across different industries. [01:22] Neil sees AR being used more than VR. [01:35] It’s not realistic for VR to take off right now. [01:50] Neil thinks a future much like “Ready Player One” is on the horizon. [02:22] Halo just came out with a VR experience. [02:38] That’s it for today! [02:43] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Gr

In episode #1122, we discuss how you can become a great marketing strategist. Tune in to hear how you can be great. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Become a Great Marketing Strategist [00:37] Check out our episode on the difference between strategies and tactics. [01:22] You want to specialize in marketing. [01:35] You need to look at a lot of businesses and see what they are doing to grow. [02:25] Talk to people who have done it before and get their input. [02:35] Neil likes to offer people money for their time on the phone. [03:05] Don’t fire before aiming. [03:38] Remember to be patient, as it takes years of experience to be great. [03:45] That’s it for today! [03:49] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: Ne

In episode #1121, we discuss if chat bots are worth using. Tune in to hear how they can possibly help your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Are Chat Bots Still Worth It? [00:38] Popular chat bot services are Intercom and Drift. [01:30] In general, they convert well and are worth it. [01:45] Just having a chat bot won’t work if you don’t create a logical funnel. [02:26] ManyChat is the Goliath in the industry and they work within Facebook. [02:51] Get in on the early days of chat bots, while they still work. [03:02] That’s it for today! [03:06] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad cho

In episode #1120, we discuss how to supercharge your engagements. Tune in to hear how you can boost all of your social engagements. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Supercharge Your Engagements [00:40] Encouraging comments will help bump your post. [01:01] Try responding to comments that you receive and engage followers. [02:12] This strategy doesn’t work as well as it used to, because algorithms detect if you’re outright asking for comments. [02:36] Play to the specific platform on which you are posting. [02:57] Live is a priority right now on LinkedIn. [03:25] Email blasts used to help boost engagements, but it isn’t working as well as it once did. [03:55] You need native engagements on social platforms. [04:18] That’s it for today! [04:23] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy t

In episode #1119, we discuss how you can find amazing designers on the cheap. Tune in to hear where we find quality workers for affordable rates. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Hire Amazing Designers on the Cheap [00:40] Neil usually goes to Dribbble to find quality writers for inexpensive rates. [01:40] Make sure you find someone with a relevant portfolio and body of work. [02:16] Eric was hesitant to use Dribbble, but has found that the people he hired did good work. [02:40] Some freelancers on Dribbble can be high-ranking creative directors, but that won’t be listed on their profile. [03:01] When you find someone you like, keep them on and pay an hourly rate. [03:26] Follow Dribbble on Instagram, because they highlight top designers. [03:45] That’s it for today! [03:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the

In episode #1118, we discuss whether it is useful to be a Digital Marketing Jack-of-All-Trades. Tune in to hear our take! TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is it Useful to be a Jack-of-All-Trades in Digital Marketing? [00:44] Eric focused on one thing when he started out. [00:58] After that, he branched out, because there is little security is focusing on only one aspect of content marketing. [01:25] Get good at one thing and then branch out. [02:12] Neil agrees that you can specialize, but you need to learn how to do other things. [02:30] If you want to be a CMO, you need to know a multitude of things. [02:49] That’s it for today! [02:54] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywher

In episode #1117, we discuss whether going live cannibalized your video audience. Tune in to hear about our experiences with this. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Does Live Cannibalize Your Video Audience? [01:02] It has not cannibalized our podcast audience.  [01:15] We always get viewers that had previously never heard of us. [01:30] It might cannibalize your audience in that you will get fewer total views. [02:25] We find that it boosts our subscribers overall. [02:50] To help prevent cannibalizing your content, create different content for live and your posted videos. [02:59] That’s it for today! [03:03]  Go to Marketing School to check out a video that will help you grow your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more

In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Our Different Approaches to Business [00:33] Neil has been in business for 17 years, while Eric has been in business for 5. [00:55] Eric tends to be more patient. [01:25] The average person would say to invest your money, but Eric likes to redeploy any money he makes. [02:38] Neil is big on doing one thing and one thing only. [03:05] Eric likes to diversify more often. [05:25] Neil has a hiring philosophy, wherein he likes to hire people with a certain type and amount of experience. [07:00] At one point, Eric sold his home to float his business. [08:36] Neither of us is right or wrong, we just have different approaches to running a business. [09:22] The older we get, the more stuck in our ways we will be. [09:40] We don’t push each other to conform to each other’s ideals. [10:08] That’s it for today! [10:15] Go to Marketing School

In episode #1115, we discuss marketing tactics on which we disagree. Tune in to hear why we don’t see eye-to-eye on everything. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Marketing Tactics on Which We Disagree [00:36] Eric didn’t agree with Neil’s method of buying Facebook Likes. [01:05] It’s a method that worked, until it didn’t. [01:22] We agree on most things. [01:30] Eric goes live more than Neil does. [01:40] Neil has gotten better results when he focuses on big channels and big wins. [01:55] Eric is better at splitting his focus. [03:10] In general, Neil is quicker to execute things. [03:40] We are at different stages of our careers. [03:50] This is why our methods vary. [04:51] Different things work for different people. [05:30] That’s it for today! [05:33] Go to Marketing School to check out a video that will help you grow your business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leav

In episode #1114, we discuss whether Patreon is worth using. Tune in to hear if you should be using or ignoring Patreon. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is Patreon Worth It? [00:33] Patreon is a way to invite people to become monthly patrons and donate money to help you complete your artistic (or other) endeavors. [00:58] This is mostly a podcast and YouTube phenomenon. [01:18] Eric doesn’t think you can make a living using Patreon, so it’s not worth it. [02:22] In general, you can make way more money having a good product or service instead of asking people for money. [02:40] Think of Patreon money as extra or free money, instead of your main source of income. [02:49] That’s it for today! [02:54] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with

In episode #1113, we discuss our favorite marketing channels. Tune in to hear which methods we prefer. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Our Favorite Marketing Channels [00:35] Eric loves streaming right now. [01:20] Neil’s favorite marketing channel is simply building a good product or service. [01:45] If you create a good product, it markets itself. [02:45] Leverage your great product by having good branding. [03:10] What is right for us, may not be right for you. [04:12] That’s it for today! [04:18] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener f