Marketing School | Digital Marketing | Online Marketing

In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes.  Tune in to hear the SEO hacks you should be implementing now. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: An SEO hack that gets results in under 30 minutes. [00:31] The hack is the Frequently Asked Questions page schema. [00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics.  [00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs. [01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick. [01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page. [01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run.